515 Marketing courses delivered Live Online

In this week’s RESULTS Mastery Live, we are going to discuss how to use email marketing to increase sales.

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

Start running Paid Ads on social media, and reach more customers than ever before!

Supercharge your marketing department with the game-changing strategies that can unleash hidden growth opportunities and eradicate inefficiencies.This is NOT your average marketing webinar. This is your chance to take your marketing from good to legendary in 2024!

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction.  The role of a sales director is crucial in improving an organization's revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with a lot of practical exercises, and modern techniques, taking the delegates' skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives. 

LOOKING FOR: MG, YA, ADULT FICTION Originally from the North East of Scotland. Kirsten joined Zeno in the summer 2024 after time working at a previous literary agency and before that working as a bookseller in the Charing Cross branch of Foyles. Kirsten has a BA (Hons) in English from Edinburgh Napier University and a Masters in Children’s Literature from Reading University. Kirsten is currently building her own list alongside handling Zeno’s translation rights. Kirsten is looking for: Scottish voices - especially something from the North East - Kirsten is Aberdonian and would love to help a writer from this space emerge. Water horror - as Kirsten grew up in Aberdeen she is always looking for horror inspired by the sea or the landscape of Scotland - bonus points if it has anything to do with an oil rig! Workplace horror like Camilla Grudova’s Children of Paradise or Calvin Kasulke’s Several People are Typing (this is not a reflection of her agency!) Romance - especially young and contemporary - obviously bonus points if it’s set in Scotland and written by someone who has lived there. Kirsten is a huge fan of all the usual suspects, Ali Hazlewood, Ana Huang, Bolu Babalola to name a few! Romantasy - less elves, more out of the box - Kirsten read Sarah J Maas in 2014/15 and so is looking for something that expands on the genre. A good crime thriller - Kirsten did her dissertation on terrorism so anything that is well written in this space would be a dream for her. Additionally she really enjoys serial killer novels and the recent fake true crime novels, Penance by Eliza Clark especially thrilled her. A Studio Ghibli esque fantasy - luscious landscapes, brilliant characters, a powerfulstory. If any of your comps are a Ghibli film she wants to see it! Fanfiction writers! Kirsten has always been on the sites and would love you to tell her if you’ve written fanfiction in the past / have an ongoing fanbase - maybe she has already read it. Kirsten already has: A nonfiction baking book - Kirsten would not want another at this moment. A middle grade cosy fantasy - Kirsten would love to see more of this! But worries if it’s too close to what she already has, then it would be a reason for her to turn it down. A Horror Vampire novel - again she would love to see more of this! But worries if it’s too close to what she already has, that would be a reason for her to turn it down. Vampires would probably be better for her if they were contemporary or in the romantasy space. A Game of Thrones esque fantasy - a client is already writing this and she wants to give it the space on her list it deserves! Kirsten is NOT looking for: Picture books / 5-8 books Poetry Police procedural Hard science fiction Kirsten would like you to submit a covering letter, one page synopsis and the first three chapters (Max 5000 words) of your completed manuscript in a single word document. (In addition to the paid sessions, Kirsten is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Monday 25th August 2025

LOOKING FOR: MG, YA, GRAPHIC NOVELS Katie Blagden is a Literary Agent at The Ampersand Agency, representing authors and author-illustrators across various genres and age ranges. She previously worked with Arabella Stein at the Bright Agency, where she helped launch their Literary list. Her notable projects include the Arcana duology by Sam Prentice-Jones (Macmillan US / Hot Key Books) and The River Thief by Hannah Peck (Piccadilly Press). In all areas Katie seeks commercial, plot-driven ideas with a great hook. In adult fiction, Katie specialises in, and is drawn to, Science Fiction, Fantasy, Speculative Fiction, Magical Realism and Horror. She is particularly looking for works that cross genre lines or subvert reader expectations. She loves Babel by R. F. Kuang; Someone You Can Build a Nest In by John Wiswell; Spinning Silver by Naomi Novik; Chain-Gang All-Stars by Nana Kwame Adjei-Brenyah; Rivers of London by Ben Aaronovich; The Long Way to a Small Angry Planet by Becky Chambers; The City We Became by N. K. Jemisin; Legends & Lattes by Travis Baldree; The Rage of Dragons by Evan Winters; Jonathan Strange & Mr Norrel by Susanna Clarke; The Girl With All The Gifts by M. R. Carey; One Last Stop by Casey Mcquiston; Iron Widow by Xiran Jay Zhao; The Lies of Locke Lamora by Scott Lynch; The Night Circus by Erin Morgenstern; The Familiar by Leigh Bardugo; Kindred by Octavia E. Butler; Earthsea by Ursula K. Le Guin; all and anything by Terry Pratchett! Graphic Novels favoured by Katie are across all ages and include the likes of Homebody by Theo Parish; Lore Olympus by Rachel Smythe; Lumber Janes by N. D. Stevens et al; On A Sunbeam by Tillie Walden; Through The Woods by Emma Carrol; The Magic Fish by Trung Le Nguyen; Heartstopper by Alice Oseman; El Deafo by Cece Bell; Roller Girls by Victoria Jamieson; Skyward by Joe Henderson and Lee Garbett; Faith by Jody Houser. For Graphic Novels, Katie is currently only considering Author-Illustrators (or Author/Illustrator pairings). In children’s, Katie specialises in Middle Grade, YA and Crossover Fiction, She is looking for fast, funny and action-packed Middle Grade. In YA, she is drawn to grounded or contemporary SFF, queer stories and fairytale or folktale inspired works. Examples of books in this area Katie loves are All That's Left in the World by Erik J Brown; The Knife of Never Letting Go by Patrick Ness; Cemetery Boys by Aiden Thomas; Children of Blood and Bone by Tomi Adeyemi; The Deathless Girls by Kiran Millwood Hargrave; Holes by Louis Sachar; Six of Crows by Leigh Bardugo; Gone by Michael Grant; His Dark Materials by Philip Pullman; Impossible Creatures by Katherine Rundell; The Dark Lady by Akala; Percy Jackson by Rick Riordan; The Dark Is Rising by Susan Cooper; Artemis Fowl by Eoin Colfer. Katie is an advocate for centring traditionally underrepresented voices, and actively works to discover and develop authors and author-illustrators from diverse backgrounds. Katie’s previous experience includes marketing, bookselling and advertising. She also appeared as a contributor on the Graham Norton Book Club for Audible for all six seasons. When she’s not reading, you can find Katie playing Dungeons & Dragons, trying a new crafty hobby (before abandoning it for something new), or spoiling her dog Poe. Katie would like you to submit a covering letter, one page synopsis and the first three chapters (Max 5000 words) of your completed manuscript in a single word document. (In addition to the paid sessions, Katie is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Wednesday 3rd September 2025

Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.  This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies.