409 Marketing courses in Cowes delivered Live Online

Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.

Want to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! Event details: Time: 10am – 11:30am Location: Online (ZOOM) Cost: £25pp In this course, we’ll cover everything from: How to sign up and get set up on the platform How to navigate Canva as a beginner Creating a brand kit for your business Creating a new graphic together for a campaign for a business Walkthrough of all the basic features of Canva Resizing designs to make posters and leaflets  As part of the live event of this workshop, we will also have a Questions and Answers session to finish this online workshop, where participants can ask specific questions about how to use Canva for their business. Meet the Host: Kerry Madge | Marketing Executive, Let's Do Marketing Kerry Madge is a dynamic Marketing Executive at Let's Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals. Privacy Notice By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.  This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies. 

Duration 1 Days 6 CPD hours This course is intended for People in different roles and at various stages in their careers can benefit from this fundamentals course. This includes IT professionals, business stakeholders and others who want to be exposed to the customer engagement capabilities of Dynamics 365, students, recent graduates, and people changing careers who want to leverage Dynamics 365 to move to the next level. Overview Describe the customer engagement apps and what they have in common Describe the standard marketing processes and how Dynamics 365 Marketing addresses them Describe Dynamics 365 Marketing features and capabilities Describe additional marketing apps Describe the standard sales processes and how Dynamics 365 Sales addresses them Describe Dynamics 365 Sales capabilities Describe additional sales apps such as Sales Insights and Sales Navigator Describe the standard customer service processes and how Dynamics 365 Customer Serviceaddresses them Describe Dynamics Customer Service capabilities Describe additional sales apps such as Sales Insights and Sales Navigator Describe the standard field service business processes and how Dynamics 365 Field Service addresses Describe how to generate Work Orders Describe the scheduling capabilities of Dynamics 365 Field Service Describe the inventory management capabilities of Dynamics 365 Field Service Describe the asset management capabilities of Dynamics 365 Field Service Describe project-based customer engagement processes addressed by Dynamics 365 Project Operations Describe the sales capabilities of Dynamics 365 Project Operations Describe the project management capabilities of Dynamics 365 Project Operations Describe the resource utilization capabilities of Dynamics 365 Project Operations This course will provide you with a broad introduction to the customer engagement capabilities of Dynamics 365. You will become familiar with the concept of customer engagement, as well as each of the customer engagement apps, including Dynamics 365 Marketing, Dynamics 365 Sales, Dynamics 365 Customer Service, Dynamics 365 Field Service, and the customer relationship management (CRM) capabilities of Dynamics 365 Project Operations. This course will include lecture as well as hands-on labs. Learn the Fundamentals of Dynamics 365 Marketing Get introduced to the Dynamics 365 customer engagement apps Examine Dynamics 365 Marketing Describe Dynamics 365 Marketing capabilities Review Additional Marketing Apps Learn the Fundamentals of Dynamics 365 Sales Explore Dynamics 365 Sales Manage the sales lifecycle with Dynamics 365 Sales Review additional sales apps Learn the Fundamentals of Dynamics 365 Customer Service Examine Dynamics 365 Customer Service Describe Dynamics Customer Service capabilities Review additional customer service apps Learn the Fundamentals of Dynamics 365 Field Service Examine Dynamics Field Service Generate Work Orders in Dynamics 365 Field Service Describe the scheduling capabilities of Dynamics 365 Field Service Examine the inventory management capabilities of Dynamics 365 Field Service Review the asset management capabilities of Dynamics 365 Field Service Learn the Fundamentals of Dynamics 365 Project Operations (CRM) Examine Dynamics 365 Project Operations Describe the sales capabilities of Dynamics 365 Project Operations Plan projects with Dynamics 365 Project Operations Review the resource utilization capabilities of Dynamics 365 Project Operations Additional course details: Nexus Humans MB-910T00 Microsoft Dynamics 365 Fundamentals (CRM) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the MB-910T00 Microsoft Dynamics 365 Fundamentals (CRM) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Elevate Your Social Media Marketing with Personalized Coaching   Our one-to-one coaching sessions offer practical and strategic social media support for small business owners, marketing managers, and social media managers. Let us inspire you with fresh ideas and help you enhance your social media marketing efforts.   Before the session, we'll send you a brief questionnaire to gather essential details about your brand, social media objectives, and processes. This information will be formalized into a clear set of aims and objectives for the session.   After the session, you'll receive tailored coaching notes summarizing key takeaways and providing clear next steps to implement right away. Topics Typically Covered: Aligning social media and business objectives Identifying and reaching your ideal target audience Competitor analysis and successful techniques Selecting the right social media platforms Content brainstorming and gathering, including hashtags, video, and photography Social media management: frequency, scheduling, and useful apps Overview of social media advertising Practical demonstrations of tactics

Duration 1 Days 6 CPD hours This course is intended for This class is designed for administrators preparing to take the Salesforce Marketing Cloud Administrator exam who are able to configure Marketing Cloud products using industry and product best practices. You should be generally familiar with data structure in subscriber data management. You should also be able to thoroughly navigate Setup, troubleshoot account configuration, and manage user requests. Overview When you complete this course, you will be able to: Recall exam objectives. Discuss product features and functionality covered on the exam. Assess your exam readiness by answering practice questions. Familiarize yourself with additional resources necessary to prepare for the exam. Take the next step in your career and become a Salesforce Certified Marketing Cloud Administrator. In this 1-day, expert-led certification prep class, boost your exam readiness with a detailed exam overview, exam resources, and practice exam questions to test your knowledge. This course includes a voucher to sit for the Salesforce Marketing Cloud Administrator exam. Course Outline Exam Overview Digital Marketing Proficiency Review Governance and Compliance in Relation to Digital Marketing Review Security Best Practices for Date, Permissions, and PII Review Marketing Cloud Product Inventory and Offerings Subscriber Data Management Review the Contact Model Review Data Quality Evaluation Review Preference and Profile Center Setup Review Business Units, Users, and Security Configuration Review Integrations Configuration Review Features in Setup Home Review Marketing Cloud Extension Products Channel Management Review Mobile Studio Configuration Review Email Studio Configuration Review Social Studio and Advertising Configuration Review Journey Builder Concepts and Use Cases Maintenance Review Data Extraction and Report Generation Solutions Review Monitoring and System Availability Review Additional Marketing Cloud Product Benefits Practice Exam and Wrap-up Complete a Practice Exam Review Next Steps

In this half-day virtual 1-2-1 session with Dan – you will have your coaching business analysed and dissected by Dan.  After a comprehensive Q&A, which will be completed before the day, Dan will honestly discuss the strengths, weaknesses and opportunities for each of the key ‘business’ aspects of your coaching business.  This includes looking at all your systems (or where there should be systems), operational management, Finances (including cash flow, accounts and budgeting) KPIs, Marketing plans, referral systems and any Sales funnels.  His advice will align with your ambitions and will give you the practical insights, unpleasant truth bombs and encouragement you need to have a healthy, thriving business.

PARTICIPANTS WILL ENGAGE IN A TRAINING SESSION TO IMPROVE AND REFINE THEIR RÉSUMÉS. OPPORTUNITIES TO ENGAGE IN ONE-ON-ONE RÉSUMÉ BUILDING & REVIEW SESSIONS CAN BE OFFERED AS WELL. It’s time to move on—or maybe you’ve been “in transition” for too long. Either way, you need some input so that you know what others see when they look at your résumé, and what they hear when they interview you. Participants will engage in a training session to improve and refine their résumés. Opportunities to engage in one-on-one Résumé Building & Review sessions can be offered as well. Part I Data Collection and Organization – assessing work/activities and IMPACT (results) Success Story Format (Situation, Action, Results) Writing With Impact – how to tie actions to results Choosing The Right Words – transferable skills and powerful words Sales 101 – How will these skills benefit the hiring person’s organization? Part II UB4I Writing (“YOU”/ “YOUR,” not “I,” “me,” “my”) Reference list Principles of networking Cover Letter and Résumé Formats – margins, font, type size, small caps, etc. Role Play – Mock Interviews Participants will be able to: Create a complete and correct résumé, a marketing device to attract attention, generate interest, describe accomplishments, and invite contact. Discover, correct, and improve self-marketing messages, leading to a systematic assessment of specific work-related skills. Examine transferable skills and increase personal alignment with prospective organizational mission and goals. Online Format—Résumé Writing, Networking, & Interviewing Workshop 4-hour interactive virtual class. Register for this class and you will be sent ONLINE login instructions prior to the class date. After a two-day seminar, our attendees remained in their seats wanting more from Dr Atkins. His direct, yet challenging approach to presenting topics seemed to mesmerize the participants. Many very lively discussions were part of our workshop’s context. Personally, I am very interested in re-booking this type of experience every year for new leaders to undergo! Michael J. Whitlock, Director of Fay Corey Union & ConferencesSUNY Cortland

Duration 3 Days 18 CPD hours This course is intended for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. Overview By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions. The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation.As you make your way through the course, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding sections, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. Data Preparation and Cleaning Data Models and Structured Data pandas Data Manipulation Data Exploration and Visualization Identifying the Right Attributes Generating Targeted Insights Visualizing Data Unsupervised Learning: Customer Segmentation Customer Segmentation Methods Similarity and Data Standardization k-means Clustering Choosing the Best Segmentation Approach Choosing the Number of Clusters Different Methods of Clustering Evaluating Clustering Predicting Customer Revenue Using Linear Regression Understanding Regression Feature Engineering for Regression Performing and Interpreting Linear Regression Other Regression Techniques and Tools for Evaluation Evaluating the Accuracy of a Regression Model Using Regularization for Feature Selection Tree-Based Regression Models Supervised Learning: Predicting Customer Churn Classification Problems Understanding Logistic Regression Creating a Data Science Pipeline Fine-Tuning Classification Algorithms Support Vector Machine Decision Trees Random Forest Preprocessing Data for Machine Learning Models Model Evaluation Performance Metrics Modeling Customer Choice Understanding Multiclass Classification Class Imbalanced Data Additional course details: Nexus Humans Data Science for Marketing Analytics training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Data Science for Marketing Analytics course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.