Name: Social Media Marketing Update - October 2023
Availability: InStock

Everyone seems to be confused about data protection and direct marketing, which includes much of the fundraising carried out by charities. Hear about the impact of the GDPR and the Privacy and Electronic Communications Regulations (PECR) on this activity. &nbsp;Yes, you can do it ... but you&#39;ve got to do it right.This half day course covers:<ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Relevant legislation and scope</li><li fr-original-style="" style="box-sizing: border-box;">Data Protection Principles and Legal Bases relating to direct marketing</li><li fr-original-style="" style="box-sizing: border-box;">Relevant definitions</li><li fr-original-style="" style="box-sizing: border-box;">When, how and to whom can you market?</li><li fr-original-style="" style="box-sizing: border-box;">Complying with data subject rights</li><li fr-original-style="" style="box-sizing: border-box;">Cookies</li><li fr-original-style="" style="box-sizing: border-box;">Enforcement</li><li fr-original-style="" style="box-sizing: border-box;">What are the risks, both regulatory and reputational?</li></ul>Account will be taken of the latest guidance from the ICO and any developments in the relevant legislation.

Everyone seems to be confused about data protection and direct marketing, which includes much of the fundraising carried out by charities. Hear about the impact of the GDPR and the Privacy and Electronic Communications Regulations (PECR) on this activity. Yes, you can do it ... but you've got to do it right.
This half day course covers:
Relevant legislation and scope
Data Protection Principles and Legal Bases relating to direct marketing
Relevant definitions
When, how and to whom can you market?
Complying with data subject rights
Cookies
Enforcement
What are the risks, both regulatory and reputational?
Account will be taken of the latest guidance from the ICO and any developments in the relevant legislation.

Computer Law Training

Half day course on data protection and direct marketing - GDPR & PECR

Data Protection and Direct Marketing

General Admission

Marketing 101Join us for an exciting event where you&#39;ll learn the basics of marketing in a fun online webinar.Whether you&#39;re a newbie or just looking to brush up on your skills, this event is perfect for you.Our expert speaker will cover a wide range of topics, including&nbsp;target audience,&nbsp;branding, and&nbsp;social media strategies.Get ready to gain valuable insights and practical tips that you can immediately apply to your business.Don&#39;t miss out on this opportunity to level up your marketing game! Residents within the Royal Borough of Kensington and Chelsea are eligible to apply for a full refund under the RBKC scheme.Please pay for your webinar ticket and a refund will be issued if you:<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">complete the registration form sent to you by email PRIOR to the webinar starting</li><li value="2" fr-original-style="" style="box-sizing: border-box;">attend the webinar in full</li></ul>Refunds will be processed within 3 days of proof of address being received. Please note: Should you have any queries or concerns, please contact&nbsp;<a href="https://www.eventbrite.com/e/navigating-tax-and-self-assessment-tickets-776963527827?aff=oddtdtcreator" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.eventbrite.com/e/navigating-tax-and-self-assessment-tickets-776963527827?aff=oddtdtcreator" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">leanne@pbc.co.uk</a>

Marketing 101
Join us for an exciting event where you'll learn the basics of marketing in a fun online webinar.
Whether you're a newbie or just looking to brush up on your skills, this event is perfect for you.
Our expert speaker will cover a wide range of topics, including target audience, branding, and social media strategies.
Get ready to gain valuable insights and practical tips that you can immediately apply to your business.
Don't miss out on this opportunity to level up your marketing game!


Residents within the Royal Borough of Kensington and Chelsea are eligible to apply for a full refund under the RBKC scheme.
Please pay for your webinar ticket and a refund will be issued if you:
complete the registration form sent to you by email PRIOR to the webinar starting
attend the webinar in full
Refunds will be processed within 3 days of proof of address being received.


Please note: Should you have any queries or concerns, please contact leanne@pbc.co.uk

Marketing

Get ready to level up your marketing game with Marketing 101, an online event that will teach you essential tips and tricks to succeed

Marketing 101

<div style="color: rgb(10, 10, 10); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(10, 10, 10);"><h3 style="color: inherit; box-sizing: border-box;" fr-original-style=" color: inherit;">Course Overview</h3>This half-day course is for anyone who wants to learn how to use AI and specifically ChatGPT to improve their marketing and social media. It will cover:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">What are the benefits and limitations of ChatGPT</li><li fr-original-style="" style="box-sizing: border-box;">Best practice use of your ChatGPT</li><li fr-original-style="" style="box-sizing: border-box;">How to use ChatGPT to create ideas, content and save your time</li><li fr-original-style="" style="box-sizing: border-box;">How to create appropriate prompts</li></ul></div><div style="color: rgb(10, 10, 10); box-sizing: border-box;" fr-original-style=" color: rgb(10, 10, 10);"><h3 style="color: inherit; box-sizing: border-box;" fr-original-style=" color: inherit;">Outline</h3>ChatGPT and AI <ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Overview of AI and ChatGP</li><li fr-original-style="" style="box-sizing: border-box;">ChatGPTs capabilities</li><li fr-original-style="" style="box-sizing: border-box;">ChatGPT limitations and biases</li><li fr-original-style="" style="box-sizing: border-box;">ChatGPTs competitors</li><li fr-original-style="" style="box-sizing: border-box;">Benefits and applications in marketing and social media</li><li fr-original-style="" style="box-sizing: border-box;">Best practice for prompts</li><li fr-original-style="" style="box-sizing: border-box;">Generating content ideas/plans and campaign themes</li><li fr-original-style="" style="box-sizing: border-box;">Creating social media posts, emails, blogs and more with ChatGPT</li><li fr-original-style="" style="box-sizing: border-box;">Practical exercise</li><li fr-original-style="" style="box-sizing: border-box;">Text to photos/images using AI</li><li fr-original-style="" style="box-sizing: border-box;">Review</li><li fr-original-style="" style="box-sizing: border-box;">Questions and answers</li></ul></div><div style="color: rgb(10, 10, 10); box-sizing: border-box;" fr-original-style=" color: rgb(10, 10, 10);"><h3 style="color: inherit; box-sizing: border-box;" fr-original-style=" color: inherit;">Assessment</h3>ChatGPT and AIThere is no formal assessment available for this course. Delegates knowledge will be tested during the course through a series of informal exercises.</div><div style="color: rgb(10, 10, 10); box-sizing: border-box;" fr-original-style=" color: rgb(10, 10, 10);"><h3 style="color: inherit; box-sizing: border-box;" fr-original-style=" color: inherit;">What&#39;s Included</h3><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Half day training from Jonathan Pollinger</li><li fr-original-style="" style="box-sizing: border-box;">Course presentation slides</li><li fr-original-style="" style="box-sizing: border-box;">Recording from each training session (virtual-live courses only)</li><li fr-original-style="" style="box-sizing: border-box;">Course completion certificate</li></ul></div>

Course Overview
This half-day course is for anyone who wants to learn how to use AI and specifically ChatGPT to improve their marketing and social media. It will cover:
What are the benefits and limitations of ChatGPT
Best practice use of your ChatGPT
How to use ChatGPT to create ideas, content and save your time
How to create appropriate prompts
Outline
ChatGPT and AI

Overview of AI and ChatGP
ChatGPTs capabilities
ChatGPT limitations and biases
ChatGPTs competitors
Benefits and applications in marketing and social media
Best practice for prompts
Generating content ideas/plans and campaign themes
Creating social media posts, emails, blogs and more with ChatGPT
Practical exercise
Text to photos/images using AI
Review
Questions and answers
Assessment
ChatGPT and AI
There is no formal assessment available for this course. Delegates knowledge will be tested during the course through a series of informal exercises.
What's Included
Half day training from Jonathan Pollinger
Course presentation slides
Recording from each training session (virtual-live courses only)
Course completion certificate

Jonathan Pollinger - Social Media and AI Trainer

Linkedin Marketing

LinkedIn

Facebook Ads

Content Marketing

Instagram Marketing

Facebook

Content Creation

Social Media

Instagram

Social Media Management

AI (Artificial Intelligence)

This half-day course is for anyone who wants to learn how to use AI and specifically ChatGPT to improve their marketing and social media.

Power your marketing with ChatGPT and AI

Free Webinar: Master Your Smartphone Settings for Video CreationAre you a small business owner looking to enhance your visibility with professional videos?Join our free webinar to learn how to master the generic settings on any smartphone to create high-quality content.What You&#39;ll Learn:Camera Settings: Optimise resolution, frame rate, and focus.General Tips: Maximize your smartphone&#39;s built-in features for video creation.Why Attend?Practical, step-by-step guidance tailored for beginners.Expert insights from video production professionals.Interactive Q&amp;A to address your specific questions.Who Should Attend?Small business owners who want to improve their online presence and increase their visibility and sales.Entrepreneurs interested in video marketing.Register now &amp; unlock the full potential of your smartphone for video marketing and elevate your business visibility!

Free Webinar: Understand Your Smartphone Video Settings
Are you a small business owner looking to enhance your visibility with professional videos?
Join our free webinar to learn how to master the generic settings on any smartphone to create high-quality content.
What You'll Learn:
Camera Settings: Optimise resolution, frame rate, and focus.
General Tips: Maximize your smartphone's built-in features for video creation.
Why Attend?
Practical, step-by-step guidance tailored for beginners.
Expert insights from video production professionals.
Interactive Q&A to address your specific questions.
Who Should Attend?
Small business owners who want to improve their online presence and increase their visibility and sales.
Entrepreneurs interested in video marketing.
Register now & unlock the full potential of your smartphone for video marketing and elevate your business visibility!

Clockwork Eye Video

Photography & Video

Video

Video Marketing

Video Creation

Mobile Video Production

Film & Video

Video Production

Join our free webinar to learn how to optimise the generic settings on any smartphone to create high-quality videos. Perfect for small business owners and entrepreneurs looking to boost their online presence with professional video content.

Smartphone Video Settings Explained (FREE Webinar)

Real Estate Development cash flows require greater skill and flexibility from Analysts, and an ability to work with simultaneously with project partners. Value add and opportunistic property investments are complex both in their initial scope and their cash flow projections.This course will show delegates how to appraise projects in Excel, incorporate and communicate updates as they happen and ultimately understand how to convert an opportunistic property investment into a core asset that can be sold on.Residual models (profit &amp; site) are demonstrated first to illustrate the main components of any scheme and the traditional methods of evaluation such as profit on cost ratio, rental yield and interest cover. Development cash flows are then constructed in detail looking in particular at phased income as well as fixed, variable and incidental construction costs and their impact on the net cash flow. Additional performance metrics are calculated including geared IRR and return on equity.Development financing can be trickier than straightforward senior debt investment financing. This is because finance is often required in stages. The brought forward carried forward method demonstrated on the course, is the easiest way to deal with programmed debt drawdown functions and rolled-up interest.The assessment of project specific risk is arguably much more important in development schemes. Sensitivity analysis and scenario analysis are covered in the final section of the course. On this course you will&hellip;<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Learn how to calculate land and profit residuals</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Learn how to structure a full development cash flow, including phased sales, S-curve and straight line cost functions</li><li value="3" fr-original-style="" style="box-sizing: border-box;">You will be taught how to find maximum bidding prices for site development and building refurbishments</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Understanding development financing considerations and learn how to optimise financing</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Analyse financial and project completion risks</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Employ best practice and find solutions to common modelling problems</li></ul> Who will benefit from this course?<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Developers</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Surveyors</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals at any level with exposure to real estate financial models on a frequent basis</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Fund managers</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Asset managers</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Land managers</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Planning managers</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Lenders</li></ul> Course OutlineDay OneLearn how to build a discounted cash flow, analyse returns and understand the components of development models<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Gross versus Net Yields, calculating Net Development Value (NDV)</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Profit residual, with and without financing</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Site residual, how to calculate profit without knowing your costs.</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Introducing financing to site residual calculations</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Purchase price and acquisition costs</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Phased Sales, marketing and disposal costs</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Modelling construction costs using straight line basis, fixed costs, variable costs, incidental costs and construction fees</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Professional fees</li><li value="9" fr-original-style="" style="box-sizing: border-box;">Income and expenditure project functions</li><li value="10" fr-original-style="" style="box-sizing: border-box;">Logic functions, logic tables and array formulae</li></ul> Day TwoLearn how to build a detailed property development project cash flow, add financing and perform risk analysis on commercial development projects<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Multiple IRRs, competing projects, scoping and linear programming, maximising performance</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Return metrics: Equity profit ratio (EPR), Costs paid out of proceeds (POP), Profit on cost ratio (PCR)</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Alternative site calculation, Net present value (NPV),</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Modelling construction costs using S-curve , variable costs, incidental costs and construction fees</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Switching between scenarios</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Introduction to Development financing, Pari Passu versus Equity First Financing</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Debt scheduling: brought forward and carried forward method</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Consideration of the impact of development finance interest, fees and covenants</li></ul> Included in the Course<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul> For more information about the Real Estate Developer such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:E - s.musgrave@bayfieldtraining.comT - 01223 517851W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a>



Real Estate Development cash flows require greater skill and flexibility from Analysts, and an ability to work with simultaneously with project partners. Value add and opportunistic property investments are complex both in their initial scope and their cash flow projections.
This course will show delegates how to appraise projects in Excel, incorporate and communicate updates as they happen and ultimately understand how to convert an opportunistic property investment into a core asset that can be sold on.
Residual models (profit & site) are demonstrated first to illustrate the main components of any scheme and the traditional methods of evaluation such as profit on cost ratio, rental yield and interest cover. Development cash flows are then constructed in detail looking in particular at phased income as well as fixed, variable and incidental construction costs and their impact on the net cash flow. Additional performance metrics are calculated including geared IRR and return on equity.
Development financing can be trickier than straightforward senior debt investment financing. This is because finance is often required in stages. The brought forward carried forward method demonstrated on the course, is the easiest way to deal with programmed debt drawdown functions and rolled-up interest.
The assessment of project specific risk is arguably much more important in development schemes. Sensitivity analysis and scenario analysis are covered in the final section of the course.


On this course you will…
Learn how to calculate land and profit residuals
Learn how to structure a full development cash flow, including phased sales, S-curve and straight line cost functions
You will be taught how to find maximum bidding prices for site development and building refurbishments
Understanding development financing considerations and learn how to optimise financing
Analyse financial and project completion risks
Employ best practice and find solutions to common modelling problems


Who will benefit from this course?
Developers
Surveyors
Real Estate professionals at any level with exposure to real estate financial models on a frequent basis
Fund managers
Asset managers
Land managers
Planning managers
Lenders


Course Outline
Day One
Learn how to build a discounted cash flow, analyse returns and understand the components of development models
Gross versus Net Yields, calculating Net Development Value (NDV)
Profit residual, with and without financing
Site residual, how to calculate profit without knowing your costs.
Introducing financing to site residual calculations
Purchase price and acquisition costs
Phased Sales, marketing and disposal costs
Modelling construction costs using straight line basis, fixed costs, variable costs, incidental costs and construction fees
Professional fees
Income and expenditure project functions
Logic functions, logic tables and array formulae


Day Two
Learn how to build a detailed property development project cash flow, add financing and perform risk analysis on commercial development projects
Multiple IRRs, competing projects, scoping and linear programming, maximising performance
Return metrics: Equity profit ratio (EPR), Costs paid out of proceeds (POP), Profit on cost ratio (PCR)
Alternative site calculation, Net present value (NPV),
Modelling construction costs using S-curve , variable costs, incidental costs and construction fees
Switching between scenarios
Introduction to Development financing, Pari Passu versus Equity First Financing
Debt scheduling: brought forward and carried forward method
Consideration of the impact of development finance interest, fees and covenants


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Developer such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Bayfield Training

Financial Modelling & Analysis

Real Estate Finance

Financial Modelling

Microsoft Excel

Financial Risk Management

Professional Development

Continuous Professional Development (CPD)

This course will show delegates how to appraise projects in Excel, incorporate and communicate updates as they happen and ultimately understand how to convert an opportunistic property investment into a core asset that can be sold on.

Real Estate Developer (Development Cash Flow Modelling in Excel)

Oldham

Module 3This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.Agenda<ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Planning</li><li fr-original-style="" style="box-sizing: border-box;">Organisation mapping</li><li fr-original-style="" style="box-sizing: border-box;">Research</li></ul>&nbsp;<ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Cultural differences</li><li fr-original-style="" style="box-sizing: border-box;">Applicable laws and regulations</li><li fr-original-style="" style="box-sizing: border-box;">Website management</li><li fr-original-style="" style="box-sizing: border-box;">Social media</li><li fr-original-style="" style="box-sizing: border-box;">Marketing strategies</li><li fr-original-style="" style="box-sizing: border-box;">Target marketing</li><li fr-original-style="" style="box-sizing: border-box;">Buyer attraction</li></ul>&nbsp;<ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Export documentation</li><li fr-original-style="" style="box-sizing: border-box;">Licences and permits.</li><li fr-original-style="" style="box-sizing: border-box;">Currency</li><li fr-original-style="" style="box-sizing: border-box;">Certificates of Origin</li><li fr-original-style="" style="box-sizing: border-box;">Taxes</li><li fr-original-style="" style="box-sizing: border-box;">Excise duty</li><li fr-original-style="" style="box-sizing: border-box;">Exchange rates</li><li fr-original-style="" style="box-sizing: border-box;">Business competitors</li><li fr-original-style="" style="box-sizing: border-box;">Organisational structure</li><li fr-original-style="" style="box-sizing: border-box;">Cost</li></ul>&nbsp;<ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Customs brokers</li><li fr-original-style="" style="box-sizing: border-box;">Freight forwarding costs.</li><li fr-original-style="" style="box-sizing: border-box;">Fees and duties associated with international trade transactions</li><li fr-original-style="" style="box-sizing: border-box;">Labelling and packaging</li><li fr-original-style="" style="box-sizing: border-box;">Distributors.</li><li fr-original-style="" style="box-sizing: border-box;">Retailers</li><li fr-original-style="" style="box-sizing: border-box;">Wholesalers</li></ul>&nbsp;Examination: Certificate on completion and Pass on Multiple Choice Multiple choice questionnaire Credits: 1

Module 3
This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.
Agenda
Planning
Organisation mapping
Research
 
Cultural differences
Applicable laws and regulations
Website management
Social media
Marketing strategies
Target marketing
Buyer attraction
 
Export documentation
Licences and permits.
Currency
Certificates of Origin
Taxes
Excise duty
Exchange rates
Business competitors
Organisational structure
Cost
 
Customs brokers
Freight forwarding costs.
Fees and duties associated with international trade transactions
Labelling and packaging
Distributors.
Retailers
Wholesalers
 
Examination:
Certificate on completion and Pass on Multiple Choice
Multiple choice questionnaire
Credits: 1

Export Unlocked Limited

Marketing Strategy

International Trade

Import/Export

Export Management

Global Marketing

This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.

CREATING AN INTERNATIONAL STRATEGY

<div id="isPasted" style="color: rgba(52,53,65,var(--tw-text-opacity)); box-sizing: border-box;" fr-original-style=" color: rgba(52,53,65,var(--tw-text-opacity));"><div style="color: var(--tw-prose-body); box-sizing: border-box;" fr-original-style=" color: var(--tw-prose-body);">Join our webinar to discover our best practice advice on how to effectively promote and sell your educational services. In this session, we will cover:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">The importance of course marketing in reaching a wider audience and driving sales.</li><li fr-original-style="" style="box-sizing: border-box;">Understanding your target audience and tailoring your marketing efforts to their needs and preferences.</li><li fr-original-style="" style="box-sizing: border-box;">Crafting compelling course descriptions and engaging promotional materials that captivate potential students.</li><li fr-original-style="" style="box-sizing: border-box;">Optimal marketing and sales channels to maximise your course visibility.</li><li fr-original-style="" style="box-sizing: border-box;">Implementing effective pricing strategies and incentives to attract and convert more customers.</li><li fr-original-style="" style="box-sizing: border-box;">Utilising storytelling and testimonials to build trust and credibility around your courses.</li><li fr-original-style="" style="box-sizing: border-box;">Incorporating upselling and cross-selling techniques to increase revenue per student.</li><li fr-original-style="" style="box-sizing: border-box;">Learning from successful case studies and real-world examples of educators who have mastered course marketing.</li></ul>Don&#39;t miss this opportunity to enhance your course marketing skills and boost your sales. Join us for this engaging webinar and take your educational offerings to new heights.</div><div style="color: rgba(172,172,190,var(--tw-text-opacity)); box-sizing: border-box;" fr-original-style=" color: rgba(172,172,190,var(--tw-text-opacity));"> </div></div>

Join our webinar to discover our best practice advice on how to effectively promote and sell your educational services. In this session, we will cover:
The importance of course marketing in reaching a wider audience and driving sales.
Understanding your target audience and tailoring your marketing efforts to their needs and preferences.
Crafting compelling course descriptions and engaging promotional materials that captivate potential students.
Optimal marketing and sales channels to maximise your course visibility.
Implementing effective pricing strategies and incentives to attract and convert more customers.
Utilising storytelling and testimonials to build trust and credibility around your courses.
Incorporating upselling and cross-selling techniques to increase revenue per student.
Learning from successful case studies and real-world examples of educators who have mastered course marketing.
Don't miss this opportunity to enhance your course marketing skills and boost your sales. Join us for this engaging webinar and take your educational offerings to new heights.

Cademy

Online Course Marketing

Email Marketing

B2C Sales

Join our webinar to discover our best practice advice on how to effectively promote and sell your educational services. Don't miss this opportunity to enhance your course marketing skills and boost your sales. Join us for this engaging webinar and take your educational offerings to new heights.

The Art of Course Marketing: Essential Marketing Strategies for Educators to Increase Sales

<div style="color: rgb(57, 54, 79); box-sizing: border-box;" fr-original-style=" color: rgb(57, 54, 79);">The social media industry moves at lightning speed.Key social media platforms introduce new features, update their algorithms, and refresh their experiences constantly. It&rsquo;s hard for any social media manager to keep up!Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!Join our founder Alison Battisby as we break down the latest stats, look at new and emerging tools and share plenty of fresh content ideas and inspiration. This is the perfect way to give your social media a boost for the month ahead!Y﻿ou will learn about new and emerging tools and apps, get fresh content ideas and get tons of inspiration on how to give your social media marketing a boost for the month ahead.We will discuss how to update your social media strategy to ensure you stay relevant and appealing to your audiences, and, as always, will showcase some of the best examples we can find.About your host:Alison Battisby is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008.Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, BBC, Tesco and Pringles. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding.</div><section style="color: rgb(57, 54, 79); box-sizing: border-box;" fr-original-style=" color: rgb(57, 54, 79);"><div style="color: rgb(30, 10, 60); box-sizing: border-box;" fr-original-style=" color: rgb(30, 10, 60);"><h3 fr-original-style="" style="box-sizing: border-box;">Tags</h3></div><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Online Events</li><li fr-original-style="" style="box-sizing: border-box;">Things To Do Online</li><li fr-original-style="" style="box-sizing: border-box;">Online Classes</li><li fr-original-style="" style="box-sizing: border-box;">Online Business Classes</li><li fr-original-style="" style="box-sizing: border-box;">#marketing</li><li fr-original-style="" style="box-sizing: border-box;">#instagram</li><li fr-original-style="" style="box-sizing: border-box;">#socialmedia</li><li fr-original-style="" style="box-sizing: border-box;">#trends</li><li fr-original-style="" style="box-sizing: border-box;">#social_media</li><li fr-original-style="" style="box-sizing: border-box;">#marketing_digital</li><li fr-original-style="" style="box-sizing: border-box;">#2023</li><li fr-original-style="" style="box-sizing: border-box;">#marketing_strategy</li><li fr-original-style="" style="box-sizing: border-box;">#social_media_marketing</li><li fr-original-style="" style="box-sizing: border-box;">#marketing_training</li></ul></section>

The social media industry moves at lightning speed.
Key social media platforms introduce new features, update their algorithms, and refresh their experiences constantly. It’s hard for any social media manager to keep up!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Join our founder Alison Battisby as we break down the latest stats, look at new and emerging tools and share plenty of fresh content ideas and inspiration. This is the perfect way to give your social media a boost for the month ahead!
Y﻿ou will learn about new and emerging tools and apps, get fresh content ideas and get tons of inspiration on how to give your social media marketing a boost for the month ahead.
We will discuss how to update your social media strategy to ensure you stay relevant and appealing to your audiences, and, as always, will showcase some of the best examples we can find.
About your host:
Alison Battisby is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008.
Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, BBC, Tesco and Pringles. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding.
Tags
Online Events
Things To Do Online
Online Classes
Online Business Classes
#marketing
#instagram
#socialmedia
#trends
#social_media
#marketing_digital
#2023
#marketing_strategy
#social_media_marketing
#marketing_training

Avocado Social

Social Media Strategy

Digital Marketing

Social Media Marketing

Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!

Social Media Marketing Update - August 2023

<div style="color: rgb(57, 54, 79); box-sizing: border-box;" fr-original-style=" color: rgb(57, 54, 79);">The social media industry moves at lightning speed.Key social media platforms introduce new features, update their algorithms, and refresh their experiences constantly. It&rsquo;s hard for any social media manager to keep up!Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!Join our founder Alison Battisby as we break down the latest stats, look at new and emerging tools and share plenty of fresh content ideas and inspiration. This is the perfect way to give your social media a boost for the month ahead!Y﻿ou will learn about new and emerging tools and apps, get fresh content ideas and get tons of inspiration on how to give your social media marketing a boost for the month ahead.We will discuss how to update your social media strategy to ensure you stay relevant and appealing to your audiences, and, as always, will showcase some of the best examples we can find.About your host:Alison Battisby is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008.Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, BBC, Tesco and Pringles. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding.</div><section style="color: rgb(57, 54, 79); box-sizing: border-box;" fr-original-style=" color: rgb(57, 54, 79);"><div style="color: rgb(30, 10, 60); box-sizing: border-box;" fr-original-style=" color: rgb(30, 10, 60);"><h3 fr-original-style="" style="box-sizing: border-box;">Tags</h3></div><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Online Events</li><li fr-original-style="" style="box-sizing: border-box;">Things To Do Online</li><li fr-original-style="" style="box-sizing: border-box;">Online Classes</li><li fr-original-style="" style="box-sizing: border-box;">Online Business Classes</li><li fr-original-style="" style="box-sizing: border-box;">#marketing</li><li fr-original-style="" style="box-sizing: border-box;">#instagram</li><li fr-original-style="" style="box-sizing: border-box;">#socialmedia</li><li fr-original-style="" style="box-sizing: border-box;">#trends</li><li fr-original-style="" style="box-sizing: border-box;">#social_media</li><li fr-original-style="" style="box-sizing: border-box;">#marketing_digital</li><li fr-original-style="" style="box-sizing: border-box;">#2023</li><li fr-original-style="" style="box-sizing: border-box;">#marketing_strategy</li><li fr-original-style="" style="box-sizing: border-box;">#social_media_marketing</li><li fr-original-style="" style="box-sizing: border-box;">#marketing_training</li></ul></section><section style="color: rgb(57, 54, 79); box-sizing: border-box;" fr-original-style=" color: rgb(57, 54, 79);"><section fr-original-style="" style="box-sizing: border-box;"><div style="color: rgb(30, 10, 60); box-sizing: border-box;" fr-original-style=" color: rgb(30, 10, 60);"> </div></section></section>

Social Media Marketing Update - November 2023

Social Media Marketing Update - October 2023

Join our free webinar, designed to help telecoms professionals harness the power of video to boost brand visibility, engage customers, and drive sales.

Discover the types of videos that build trust with potential clients, how to create compelling content on a budget, and—most importantly—how video can deliver a strong return on investment (ROI) in a competitive telecoms landscape.

We'll explore strategies for using video to establish authority, simplify complex offerings, and differentiate your business in a crowded market.

Whether you're new to video or looking to refine your approach, this webinar will provide the tools you need to maximise impact and measure the real results of your video marketing efforts.

Don’t miss this opportunity to learn how video can transform your telecoms business!

Video Design

Video Editing

Video & Mobile Marketing

Learn how to create effective videos that boost visibility and drive donations for your business in our free webinar. Discover strategies to maximize ROI using video marketing.

Video Marketing For The Telecoms Sector (FREE Webinar)

Why Video is Essential For Business
This interactive workshop is your key to mastering the art of creating impactful and high-quality video content tailored for your business needs.

What You Will Learn:
Get hands-on with the key skills for impactful video production:
Video Dynamics: Understand what makes visuals engaging and effective.
Essential Equipment: Choose the right equipment for your needs.
Planning Perfection: Set the stage for a smooth and successful shoot.
Framing Fundamentals: Compose shots that tell a story.
Audio & its Importance: Capture clear and professional sound.
Lighting Mastery: Master techniques for beautiful visuals.
On-Camera Confidence: Deliver your message with poise and presence.
Directing for Impact: Get the best performances from others.
Cutaway Creativity: Enhance your storytelling with strategic cuts.
Shoot Savvy: Plan efficient and productive filming sessions.
Who Should Take This Workshop?
This workshop is ideal for business owners, entrepreneurs, and marketing professionals who want to incorporate video into their marketing strategies but lack prior video experience.
Workshop Prerequisites:
A basic understanding of computers and the internet
A willingness to learn and practice new skills
Workshop Format:
This workshop is delivered online on Zoom.
Workshop Duration:
This workshop has been broken down into three sessions and runs over three weeks. Each session is run on a Friday from 12 to 2 PM so there is no information overload. You will receive a recording of each session on completion so that you can review the work at your leisure.
Don't miss out on this opportunity to empower your business with the power of creating videos. Enrol in our ‘Creating Videos With Your Phone’ workshop today and start creating captivating videos that drive engagement, boost conversions, and elevate your business to new heights of success.
If you would like to find out more about creating and using video in your business then feel free to book a 121 with us.
You might also want to consider joining our 'Video Creators Club' which has everything that you need to get started using video in your business.

Videography

Learn to craft top-notch videos for your business using your mobile phone in this interactive workshop. Enhance marketing, visibility, and attract more clients through video. All-in-one workshop for diving into the world of business videos. #VideoCreation #BusinessBoost

Creating Video For Business (Interactive Workshop)

Facilitated by: Teresa Nightingale, HIGN trustee and Income Generation &amp; Marketing Director, Wirral Hospice St John&rsquo;s.Sharing and networking session.<div fr-original-style="" style="box-sizing: border-box;"> </div><div fr-original-style="" style="box-sizing: border-box;">Q2 Reporting THIS SESSION WON&#39;T BE RECORDED. <div fr-original-style="" style="box-sizing: border-box;"> Session aimed at fundraising leaders: Directors | Heads of | Leads | Managers</div></div>

Taster Session - Working with Third Parties by Jane Montague

Session aimed at corporate fundraisers.

Hospice Income Generation Network

Fri 21 Mar 2025 - Working with Third Parties

<div style="color: rgb(0, 0, 0); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);"><div style="color: rgb(0, 0, 0); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);">LinkedIn has emerged as a powerful platform for professionals to connect, network, and advance their careers.Join us as we delve into the essential do&#39;s and don&#39;ts of LinkedIn, uncovering the key tactics to optimize your profile, expand your network, and engage effectively with potential customers and collaborators.Whether you are just starting, or you are a regular user looking to enhance your profile, this webinar is designed to equip you with practical insights in how to make the most of the platform.&nbsp;</div></div> Event details:Date: Tuesday 10th September 2024Time: 10am &ndash; 12.00pmLocation: Online (ZOOM)For: Businesses based in Luton <hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;">The Luton Online: Digital Marketing Launchpad is a project funded by the UK Government through the UK Shared Prosperity Fund.The UK Shared Prosperity Fund is a central pillar of the UK government&#39;s Levelling Up agenda and provides &pound;2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit: <a href="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus</a>

LinkedIn has emerged as a powerful platform for professionals to connect, network, and advance their careers.

Join us as we delve into the essential do's and don'ts of LinkedIn, uncovering the key tactics to optimise your profile, expand your network, and engage effectively with potential customers and collaborators.

Whether you are just starting, or you are a regular user looking to enhance your profile, this webinar is designed to equip you with practical insights in how to make the most of the platform. 

We will also look at LinkedIn Campaign Manager including how to create audiences and paid ad capabilities.
Event details:
Time: 9.30am – 11.30am
Location: Online (ZOOM)
Cost: £30pp



Meet the Host: 
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn't just about campaigns; it's about building relationships and fostering an excellent customer experience.



Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Let’s Do Business Group

Join us as we delve into the essential do's and don'ts of LinkedIn, uncovering the key tactics to optimize your profile, expand your network, and engage effectively with potential customers and collaborators.

LinkedIn Do's & Don'ts for Success

Resilience, stress and boundaries - essential skills for fundraisers

Facilitated by Claire Warner
Charity Culture, Wellbeing & Leadership Specialist

Aimed at those working in fundraising and marcomms roles in UK hospices

- - -

Fundraising is tough. It’s emotionally demanding, fast-paced, and often unpredictable. To keep going, you need more than passion—you need resilience, stress management, and strong boundaries to protect your wellbeing.

Join us for this interactive, practical workshop.

You’ll learn:
 ✅ How to build resilience and stay steady under pressure
 ✅ The signs of stress and quick strategies to manage it
 ✅ How to set and maintain boundaries to prevent burnout

This session isn’t just theory - we’ll share real-life tools, group discussions, and practical exercises to help you navigate the challenges of your role with confidence.

- - -
Claire Warner (she/her) is a Charity Culture, Wellbeing & Leadership Specialist. 

Before developing this specialism, Claire had 19 years working in the charity sector, including 10 years in Director / Senior Leader roles. But it was a period of significant unwellbeing (breast cancer) that led Claire to the career change. And it was in conducting a large piece of research into sector wellbeing, that Claire recognised this significant gap in provision and went on to create Lift. 

In 2020, Claire won the Best Digital Leader Award at the Social CEO Awards for her wellbeing work during the pandemic. In 2021, she curated the first Charity Workplace Wellbeing Summit and was named as one of Charity Times Magazine’s 20 Pandemic Pioneers.

Claire lives in rural Lancashire with her husband, their two daughters, Rowan the dog and horses Maddie and Bernie.

Tue 25 Mar 2025 - Resilience, stress and boundaries

<div style="color: rgb(0, 0, 0); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);">Start running Paid Ads on social&nbsp;media, and&nbsp;reach more customers than ever before!&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Want to level up your social media channels and skills, and learn how to run smart and effective paid social media campaigns on Facebook and Instagram? Join the course from&nbsp;Let&rsquo;s&nbsp;Do Marketing and follow the&nbsp;whole process&nbsp;with an expert social media coach, where&nbsp;you&rsquo;ll&nbsp;learn how to dive deeper into and create a more targeted marketing strategy, and how to plan and set up sophisticated Paid Ad campaigns from Facebook Ads Manager.&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">&nbsp;📅 Date: Tuesday 5th November🕒&nbsp;Time: 10am - 1pm📌 Location: Online Webinar&nbsp;<span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp;💷&nbsp;Cost: &pound;30PP </div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">During this course,&nbsp;we&rsquo;ll&nbsp;cover:&nbsp;&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><ul fr-original-style="" style="box-sizing: border-box;"><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Developing your customer personas online &ndash; investigating habits, social media usage, trends and more&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Ways you can use data better &ndash; from installing a Facebook Pixel to using your Mailing Lists to create targeted audiences for your Paid Ads&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Learning about Meta Business Suite &ndash; useful tools included, as well as how to navigate the platform&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Different formats and types of ads&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Creating graphic design content for Paid Ads using Canva&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Walkthrough of creating a Paid Ad Campaign on Facebook Ads Manager &ndash; from creating your campaign and narrowing down your audience, to creating Ad copy and Call to Actions.&nbsp;</li><li data-leveltext="-" data-font="Calibri" data-listid="1" data-list-defn-props='{"335551671":0,"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Calibri","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}' data-aria-posinset="0" data-aria-level="1" fr-original-style="" style="box-sizing: border-box;">Measuring the results of your Paid Ad campaigns&nbsp;</li></ul></div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">&nbsp;</div><div style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">As well as a dedicated Q&amp;A session, where you can ask a social media expert any questions you have about running and creating your own paid advertisements on social media.&nbsp;</div>

Start running Paid Ads on social media, and reach more customers than ever before!
Want to level up your social media channels and skills, and learn how to run smart and effective paid social media campaigns on Facebook and Instagram?

Join the course from Let’s Do Marketing and follow the whole process with an expert social media coach, where you’ll learn how to dive deeper into and create a more targeted marketing strategy, and how to plan and set up sophisticated Paid Ad campaigns from Facebook Ads Manager.
Event details:
Time: 10am - 1pm
Location: Online (ZOOM)
Cost: £35pp
During this course, we’ll cover:  
Developing your customer personas online – investigating habits, social media usage, trends and more
Ways you can use data better – from installing a Facebook Pixel to using your Mailing Lists to create targeted audiences for your Paid Ads
Learning about Meta Business Suite – useful tools included, as well as how to navigate the platform
Different formats and types of ads
Creating graphic design content for Paid Ads using Canva
Walkthrough of creating a Paid Ad Campaign on Facebook Ads Manager – from creating your campaign and narrowing down your audience, to creating Ad copy and Call to Actions.
Measuring the results of your Paid Ad campaigns

As well as a dedicated Q&A session, where you can ask a social media expert any questions you have about running and creating your own paid advertisements on social media. 




Meet the Host:
Kerry Madge | Marketing Executive, Let's Do Marketing


Kerry Madge is a dynamic Marketing Executive at Let's Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals.



Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Start running Paid Ads on social media, and reach more customers than ever before!

Social Media Advanced: Paid Ads

Facilitated by: Teresa Nightingale, HIGN trustee and Income Generation &amp; Marketing Director, Wirral Hospice St John&rsquo;sSharing and networking session to discuss in memory giving: funeral donations, tribute funds, memory trees / gardens, and any other related areas. THIS SESSION WILL NOT BE RECORDED. This session won&rsquo;t cover Light up a Life as we host several sessions a year on that topic. The next LUAL session will be on Wed 3 July 2024, 10-11.30am.Session aimed at those working in supporter care, individual giving, in memory

Sharing and networking session to discuss in memory giving: funeral donations, tribute funds, memory trees / gardens, and any other related areas. This session won’t cover Light up a Life as we host several sessions a year on that topic.

THIS SESSION WILL NOT BE RECORDED

Session aimed at those working in supporter care, individual giving, in memory

Wed 26 Mar 2025: In Memory Fundraising

<p style='margin: 0cm 0cm 0.0001pt; font-size: 15px; font-family: Calibri, "sans-serif"; color: var(--text); box-sizing: border-box;' id="isPasted" fr-original-style='margin:0cm;margin-bottom:.0001pt;font-size:15px;font-family:"Calibri","sans-serif";'>Explainer Video:

<iframe width="560" height="315" src="https://www.youtube.com/embed/VQoRbCSm_0s?si=pTTAJBNdO9vq1joy" title="YouTube video player" frameborder="0" allowfullscreen="" fr-original-style="" style="box-sizing: border-box;"></iframe>

<p style='margin: 0cm 0cm 0.0001pt; font-size: 15px; font-family: Calibri, "sans-serif"; color: var(--text); box-sizing: border-box;' id="isPasted" fr-original-style='margin:0cm;margin-bottom:.0001pt;font-size:15px;font-family:"Calibri","sans-serif";'> If you&#39;re familiar with OBS Studio, you&#39;re already aware of its incredible capabilities for effortless video creation.

For those who haven&#39;t yet discovered it, it&#39;s worth exploring.

OBS Studio, a completely FREE software, empowers you to craft and record videos in a matter of minutes.

Benefits of attending this workshop:

By the end of this workshop, you will be able to effortlessly capture your video while seamlessly integrating animated text and images with just a click. Capture your screen, zoom in on specific elements, and even play videos while recording your content.

Say goodbye to the hassle of editing and filming separate segments. Simply set it up, hit the record button, and deliver your video.

We&#39;re hosting exclusive, interactive training sessions on this fantastic product throughout the year. This unique format allows you to ask questions as we progress through the course material.



Start creating videos for your business using OBS Studio, it&#39;s easier than you think.

Explainer Video:


If you're familiar with OBS Studio, you're already aware of its incredible capabilities for effortless video creation.
For those who haven't yet discovered it, it's worth exploring.
OBS Studio, a completely FREE software, empowers you to craft and record videos in a matter of minutes.
Benefits of attending this workshop:
By the end of this workshop, you will be able to effortlessly capture your video while seamlessly integrating animated text and images with just a click. Capture your screen, zoom in on specific elements, and even play videos while recording your content.
Say goodbye to the hassle of editing and filming separate segments. Simply set it up, hit the record button, and deliver your video.
We're hosting exclusive, interactive training sessions on this fantastic product throughout the year. This unique format allows you to ask questions as we progress through the course material.
Start creating videos for your business using OBS Studio, it's easier than you think.

Learn how to create video content easily using this FREE to use software. Create videos for your business and start improving your marketing. This interactive workshop allows you to ask questions as we progress through the course material.

Creating Videos With OBS Studio (Interactive Workshop)

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let&rsquo;s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve! 📅 Date: Tuesday 19th November&nbsp;🕒&nbsp;Time: 10am - 12pm📌 Location: Online Webinar <span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp; Cost: &pound;25PP&nbsp; What You&#39;ll Learn:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.</li><li fr-original-style="" style="box-sizing: border-box;">Keyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.</li><li fr-original-style="" style="box-sizing: border-box;">On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website&#39;s SEO success.</li><li fr-original-style="" style="box-sizing: border-box;">Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.</li><li fr-original-style="" style="box-sizing: border-box;">Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.</li><li fr-original-style="" style="box-sizing: border-box;">Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.</li></ul>&nbsp;Who Should Attend: Small Business Owners Content Creators Entrepreneurs Anyone Seeking to Enhance Digital Presence Let&rsquo;s demystify SEO and empower you to navigate the digital landscape with confidence.&nbsp;About the Host:&nbsp;Stacey Pretty &ndash; Marketing Director, Let&rsquo;s Do Marketing<img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/786e17a8-3713-45f9-999e-c12da4ced6dd/original.jpeg" style="width: 174px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left; padding: 0px 1px; user-select: none; position: relative; box-sizing: border-box;" fr-original-style="width: 174px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Stacey is the Marketing Director of Let&rsquo;s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn&#39;t just about campaigns; it&#39;s about building relationships and fostering an excellent customer experience.

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help.

This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!

Event details:
Time: 10am - 12pm
Location: Online (ZOOM)
Cost: £30pp

What You'll Learn:
Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.
Keyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.
On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website's SEO success.
Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.
Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.
Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.

Who Should Attend:
· Small Business Owners
Small Business Owners
Content Creators
Entrepreneurs
Anyone Seeking to Enhance Digital Presence

Let’s demystify SEO and empower you to navigate the digital landscape with confidence.




Meet the Host: 
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn't just about campaigns; it's about building relationships and fostering an excellent customer experience.





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In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike.

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