Learn how to create and manage a successful YouTube channel for your business. This workshop will cover everything you need to know when setting up and using YouTube in your business. You will also learn how to use YouTube analytics to track your channel's performance to help you make improvements.
Supercharge your marketing department with the game-changing strategies that can unleash hidden growth opportunities and eradicate inefficiencies.This is NOT your average marketing webinar. This is your chance to take your marketing from good to legendary in 2024!
Want to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! Event details: Time: 10am – 11:30am Location: Online (ZOOM) Cost: £25pp In this course, we’ll cover everything from: How to sign up and get set up on the platform How to navigate Canva as a beginner Creating a brand kit for your business Creating a new graphic together for a campaign for a business Walkthrough of all the basic features of Canva Resizing designs to make posters and leaflets As part of the live event of this workshop, we will also have a Questions and Answers session to finish this online workshop, where participants can ask specific questions about how to use Canva for their business. Meet the Host: Kerry Madge | Marketing Executive, Let's Do Marketing Kerry Madge is a dynamic Marketing Executive at Let's Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals. Privacy Notice By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.
In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group
Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction. The role of a sales director is crucial in improving an organization's revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with a lot of practical exercises, and modern techniques, taking the delegates' skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives.
PARTICIPANTS WILL ENGAGE IN A TRAINING SESSION TO IMPROVE AND REFINE THEIR RÉSUMÉS. OPPORTUNITIES TO ENGAGE IN ONE-ON-ONE RÉSUMÉ BUILDING & REVIEW SESSIONS CAN BE OFFERED AS WELL. It’s time to move on—or maybe you’ve been “in transition” for too long. Either way, you need some input so that you know what others see when they look at your résumé, and what they hear when they interview you. Participants will engage in a training session to improve and refine their résumés. Opportunities to engage in one-on-one Résumé Building & Review sessions can be offered as well. Part I Data Collection and Organization – assessing work/activities and IMPACT (results) Success Story Format (Situation, Action, Results) Writing With Impact – how to tie actions to results Choosing The Right Words – transferable skills and powerful words Sales 101 – How will these skills benefit the hiring person’s organization? Part II UB4I Writing (“YOU”/ “YOUR,” not “I,” “me,” “my”) Reference list Principles of networking Cover Letter and Résumé Formats – margins, font, type size, small caps, etc. Role Play – Mock Interviews Participants will be able to: Create a complete and correct résumé, a marketing device to attract attention, generate interest, describe accomplishments, and invite contact. Discover, correct, and improve self-marketing messages, leading to a systematic assessment of specific work-related skills. Examine transferable skills and increase personal alignment with prospective organizational mission and goals. Online Format—Résumé Writing, Networking, & Interviewing Workshop 4-hour interactive virtual class. Register for this class and you will be sent ONLINE login instructions prior to the class date. After a two-day seminar, our attendees remained in their seats wanting more from Dr Atkins. His direct, yet challenging approach to presenting topics seemed to mesmerize the participants. Many very lively discussions were part of our workshop’s context. Personally, I am very interested in re-booking this type of experience every year for new leaders to undergo! Michael J. Whitlock, Director of Fay Corey Union & ConferencesSUNY Cortland
Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations.
Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world. This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies.