506 Marketing courses in Addlestone delivered Live Online

Virtual Agile Teams: In-House Training Agile teams are a must in this world of intense competition, marketing demands, and changing expectations. Global virtual teaming has become a necessity as organizations become increasingly distributed, with suppliers and clients actively engaged in joint projects. Agile Teams now work across geographical, organizational, and cultural boundaries to deliver solutions and services to global users. Distance and differences may amplify the effect of issues and factors that are relatively straightforward for co-located Agile teams. This workshop delivers practical concepts and techniques that participants will start using immediately with their virtual Agile teams. The goal of the course is to enable you to successfully execute your preferred Agile or Scrum methods in a virtual project team environment. What you will Learn At the end of this program, you will be able to: Explain the characteristics of a virtual team and how they differ from a co-located team Build an effective virtual Agile team using a Team Charter approach Develop Release Plans, including prioritizing user stories, with a virtual Agile Team Construct a Sprint plan, including effective user story estimates, virtually Execute a Sprint, including essential Agile or Scrum ceremonies, virtually Conduct effective virtual meetings in an environment supportive of Agile and Scrum methods Foundation Concepts Agile Mindset and Values Agile Benefits and Methods Scrum Overview Co-located vs. Virtual Teams Forming Virtual Agile Teams Exploring Virtual Leadership Focusing on Virtual Agile Leaders Developing a Virtual Agile Team Charter Meeting Team Challenges in a Virtual Environment Planning Releases with a Virtual Agile Team Planning releases overview Estimating user stories Prioritizing user stories Setting release parameters Getting consensus on the release plan Planning a Sprint for a Virtual Project Sprint Planning Overview Confirming Sprint Scope with Virtual Agile Teams Developing a Sprint Delivery Plan for Virtual Agile Teams Running a Sprint in a Virtual Environment Self-organizing a Sprint for a Virtual Agile Team Using Scrum tools in a Virtual Environment Conducting End of Sprint Meetings in a Virtual Environment Iterating as a Virtual Agile Team Creating an Environment for Success Piloting a virtual Agile team Creating an Agile-friendly virtual environment

University First and Second Year - Diploma in Business Management (Level 4&5) - Pathway to BA (Hons) Business Management Level 4 Diploma in Business Management - 8 -12 months - 120 Credits Level 5 Diploma in Business Management - 8 - 12 months - 120 Credits Level 4 is the equivalent of the first year of a Bachelor’s Degree programme. it provides students with 120 university credits upon completion. Level 5 is the equivalent to the second year of a Bachelor’s Degree programme, it provides students with 120 university credits upon completion. It is also equivalent to an HND diploma. Course Details Each module consists of 40 guided learning hours of material with an additional 30-50 hours worth of optional materials which comprise of recommended exercises, recommended readings and internet resources. Within the modules are self-testing exercises. You must take care in answering these. Although they are not marked nor do they count towards your final assessment, the marking is tested against your scoring on the final assessment to check for consistency of score. The modules are written against prescribed learning outcomes defined by the Qualifications and Credit Framework (QCF) administered by Ofqual, the Government appointed regulator. In addition, the learning outcomes are articulated against MSBM Awarding Bodies curriculum who is a recognised awarding body monitored and assessed by QAA, the Quality Assurance Agency, the Government appointed quality assurance body. Successful completion of the full Level 4/5 Extended Diploma in Business Management and final year of an accredited Undergraduate Degree programme, will give students the right credentials to go on and apply for a job in marketing, accounting, human resources, management or business consultancy. Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Bachelors degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 120 credits which consist of either a dissertation or a dissertation and one module. Examples of University Progression BA (Hons) in Business Management (top-up) awarded by the University of Chichester delivered through London Graduate School.  Anglia Ruskin University - BA (Hons) Management (Top-Up). Entry Requirements For entry into Level 4 or 5 Diploma in Business Management, learners must possess the following: * Relevant/Local Board of Examination Result in your Country, which must include at least 5 'C' Grades in English and 4 other subjects. * Mock Examination Result can also be accepted for initial Conditional Admission, pending the release of the Board of Examination Result. (This is assessed on a case by case basis) * Learner must be 18 years or older at the start of the Course. OR * Mature Learners (21 years or older) with work experience in supervisory, leadership or management roles. (This is assessed on a case by case basis). Workshops Workshops are conducted by live webinars for online students. Classroom workshops are available if there is a local branch in your country. Speak our course advisors on this subject. Visa Requirements There is no Visa requirement for this programme.

Program Management Skills: In-House Training Program managers coordinate and give oversight to the efforts of marketing groups, project teams, product delivery, maintenance and support, operations and staff from various functional groups, including suppliers, business partners, and other external bodies. The goal is to ensure that proposed business transformation, through the delivery of complex products and processes, is implemented to realize the organization's strategic benefits and objectives, for which the program was selected. The goals of this course are twofold: To provide participants with key program management principles and techniques, recognized as best practices, to enable more effective program management; and to leverage core elements of the program management life cycle, processes, tools and techniques, to enable program management effectiveness. The participant will learn and apply the principles of program management through discussions, activities, and case study exercises. What You Will Learn At the end of this workshop, you will be able to: Maximize the transformational impact of a program according to the business needs Explain management principles and techniques and apply them within a program context Implement program governance and organization that will produce expected benefits Plan for and manage benefit realization, risks, issues, and quality Manage component projects' interdependencies that are linked to both program and strategic objectives Engage program stakeholders effectively. Improve communication and action planning effectiveness for programs in organizations Getting Started Introductions Course structure Course goals and objectives Foundation Concepts Fundamental definitions and concepts Program challenges and benefits Program best practices and success criterion Stakeholder management Governance: program management office and program boards Standard for Program Management overview Vision, Leadership, and the Business Case What is vision, why, and how? Leadership vs. Management Program business case Program Organization and Governance Program organization Program governance Program board roles and responsibilities Benefits Management Benefits explored Benefits management Benefits realization Program Management Planning Program management plan Program blueprint and roadmap Program component dossier Program tranches Program estimating Program scheduling Program Monitoring and Controlling Program Control - An Overview Program Monitoring and Controlling Monitoring and Controlling Transition Program Risk and Issue Management Risk and issue management overview Program risk management Program issue management Program Quality Management Program quality management overview Program quality management principles Program Stakeholder Management Stakeholder engagement overview Stakeholder engagement planning EI, trust, communication and stakeholder engagement Program Closure and Benefits Sustainment Program closure overview Closing the program Program benefits sustainment Summary What did we learn, and how can we implement this in our work environments?

Social Media Marketing Level 5 Course Overview: This Social Media Marketing Level 5 course offers a comprehensive exploration of key digital marketing strategies tailored to social media platforms. It covers essential topics like SEO, content marketing, email marketing, and growth hacking, enabling learners to understand the full spectrum of social media marketing techniques. By completing the course, learners will gain valuable insights into how to build and implement effective strategies across different platforms such as Facebook, Instagram, Twitter, and YouTube. The course prepares learners for practical application in real-world marketing scenarios, giving them the skills needed to increase engagement and drive conversions in the ever-evolving social media landscape. Course Description: The Social Media Marketing Level 5 course dives deep into the various facets of digital marketing, focusing on techniques that have the potential to scale businesses. It explores the fundamentals of digital marketing, growth hacking strategies, and the importance of the customer journey in creating successful campaigns. Key topics include SEO, content marketing, email marketing, and platform-specific marketing strategies such as those for Facebook, Instagram, Twitter, and YouTube. By the end of the course, learners will be proficient in building cohesive marketing strategies that align with business objectives and drive results. The course provides a structured learning experience that integrates theory with applicable skills for future marketing success. Social Media Marketing Level 5 Curriculum: Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to develop a solid understanding of social media marketing. Professionals aiming to enhance their digital marketing skills for career progression. Beginners with an interest in pursuing a career in social media marketing. Marketing enthusiasts who want to deepen their knowledge of platform-specific strategies. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist SEO/SEM Expert Social Media Analyst Email Marketing Specialist Brand Manager Marketing Consultant

By the end of the course you will have picked up numerous tips and guidance and advice to help you carry out great property valuations/market appraisal's which will help you improve you conversion rate and win more clients.

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Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Introduction to Agile and Scrum: Virtual In-House Training This half-day course provides an overview of Agile principles and mindset, and the Scrum framework as a key Agile approach. It will provide you with the key benefits of an Agile approach, and its differences with the traditional Waterfall method. Lastly, as Agile is looked upon more frequently as an alternative delivery method, you will review situations where Agile can be adapted outside of software development, where it is most commonly used. What you will Learn At the end of this program, you will be able to: Explain the basics and benefits of using an Agile approach Describe the Scrum framework, its events, artifacts and roles and responsibilities Illustrate Agile approaches outside of Software Development Getting Started Introduction Course structure Course goals and objectives Agile Introduction What is Agile? Agile Benefits Agile Methods Overview of Scrum Scrum Overview Scrum Events Scrum Artifacts Scrum Roles Definition of Done Agile Approaches Outside of Software Development Agile in other environments Product Development Course Development Marketing Agile Project Candidates Summary What Agile is not... Concerns and Pitfalls

Email Marketing for Beginners Course Overview This introductory course provides learners with a comprehensive understanding of email marketing, designed to equip them with the foundational skills necessary for effective campaigns. Covering key aspects of email list building, copywriting, and automation, the course offers practical insights into how email marketing drives engagement and conversions. By the end of the course, learners will gain confidence in creating and managing email campaigns, using analytics to measure their success, and maintaining an organised and responsive email list. Course Description In this course, learners will explore the essential components of email marketing, starting with a broad overview of online marketing strategies. The course then focuses on the art of building and using an email list, followed by crafting compelling email copy that resonates with audiences. Learners will gain knowledge in email analytics and automation tools, helping them streamline campaigns for better efficiency and results. Additionally, maintaining an email list through surveys will be covered, ensuring it remains relevant and responsive. Upon completion, learners will be proficient in setting up, managing, and optimising email marketing campaigns. Email Marketing for Beginners Curriculum Module 01: Introduction to the Course Module 02: Online Marketing – An Overview Module 03: Building Your Email List Module 04: Using Your Email List Module 05: Email Copywriting Module 06: Email Analytics & Automation Module 07: Maintaining Your Email List Using Surveys Module 08: Summary (See full curriculum) Who is this course for? Individuals seeking to understand the fundamentals of email marketing. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in online marketing and customer engagement. Entrepreneurs looking to improve their customer communication strategies. Career Path Digital Marketing Specialist Email Marketing Manager Content Marketing Strategist Marketing Campaign Coordinator Communications Officer

Marketing Strategies for Business Course Overview This course offers a comprehensive exploration of marketing strategies essential for business growth and competitive advantage. Learners will gain insight into analysing current market positions, defining strategic goals, and developing effective go-to-market plans. Emphasising the integration of theory and strategic planning, the course equips participants with the ability to design and implement marketing initiatives that drive success. Through structured learning, individuals will develop critical thinking skills to evaluate market opportunities, understand customer needs, and align marketing efforts with broader business objectives. This course is designed to empower learners with the knowledge and confidence to contribute meaningfully to marketing strategy development in various business contexts. Course Description Delving deeper into core marketing concepts, this course covers strategic analysis of the current market environment, goal setting for future positioning, and detailed approaches to launching marketing campaigns. Learners will engage with topics such as market segmentation, competitive analysis, brand positioning, and the execution of marketing plans that ensure measurable outcomes. The learning experience emphasises strategic decision-making, fostering skills in assessing market trends and consumer behaviour. Participants will be equipped to formulate coherent marketing strategies that align with organisational aims, enhancing business growth and sustainability. Throughout, the course maintains a professional and informative tone, suitable for those seeking to develop expertise in marketing within diverse industries. Marketing Strategies for Business Curriculum Module 01: Welcome Module 02: Strategic Outline: Where Are We Now? Module 03: Strategic Outline: Where Do We Want to Be? Module 04: It’s Time to Go to Market Module 05: Ensure Success (See full curriculum) Who Is This Course For? Individuals seeking to understand core marketing strategy principles Professionals aiming to enhance strategic marketing skills for career progression Beginners with an interest in marketing and business development Entrepreneurs looking to improve market positioning and customer engagement Career Path Marketing Coordinator Business Development Executive Brand Strategist Market Research Analyst Marketing Consultant