1151 Marketing Strategy courses

Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction. Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests. After the successful completion of the course, you will be able to learn about the following, What is customer's Buying Behaviour? Factors Influencing Buying Behaviour in Hotel Marketing. The Buyer Decision Process. Impact of Changes in Consumer Behaviour on Hotels. Provide the service quality and value that guests expect. Meeting Guest Expectations through Planning. The Hospitality Planning Cycle. The importance of a positive client experience to the hotel industry.   Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behaviour and Hotel Marketing Self-paced pre-recorded learning content on this topic. Consumer Behaviour and Hotel Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Hospitality professionals looking to improve their marketing skills Hotel managers seeking to increase revenue and guest satisfaction Marketing professionals interested in the hospitality industry Students and recent graduates pursuing careers in hospitality Entrepreneurs starting their own hospitality businesses Professionals seeking to enhance their resume and career prospects in hospitality Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

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Also, our Entrepreneurship experts are available for answering your queries and help you along your learning journey. Advanced audio-visual learning modules of these courses are broken down into little chunks so that you can learn at your own pace without being overwhelmed by too much material at once. Furthermore, to help you showcase your expertise in Entrepreneurship, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Entrepreneurship Bundle Consists of the following Premium courses: Course 01: Entrepreneurship Training Course 02: Business Plan for Entrepreneurs Course 03: Basic Business Finance Course 04: Level 3 Tax Accounting Course 05: Budgeting and Forecasting Course 06: Strategic Planning and Analysis for Marketing Course 07: Digital Marketing and Advertising Level 3 Course 08: Business Branding Course 09: Sales: Psychology of Customers Course 10: People Management Skills Level 3 Course 11: Performance Management Course 12: Customer Relationship Management Course 13: Leadership & Management Diploma Course 14: Public Speaking and Presentation Skill Course Benefits you'll get from choosing Apex Learning for this Entrepreneurship: Pay once and get lifetime access to 13 CPD courses Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable and internationally renowned experience without leaving your home How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) Curriculum of Entrepreneurship Bundle Course 01: Entrepreneurship Training Introduction to Entrepreneurship Entrepreneurship and Innovation The Entrepreneurial Mindset Introduction to Idea Generation Business Models Writing and Evaluating Business plan Fundraising The Reasons Why New Businesses Fail Green Entrepreneurship A Sustainable Development Challenge Course 02: Business Plan for Entrepreneurs Introduction to Business Plan for Entrepreneurs Things to Consider Before Starting a Business Plan The Elements of a Business Plan Who Are You Writing the Business Plan For The Purpose of a Business Plan How a Business Plan Can Help with Long Term Success Reasons You Need a Business Plan Conclusion Course 03: Basic Business Finance What is Business Finance? Why Businesses Fail The Principles of Business Finance Part 1 The Principles of Business Finance Part 2 The Balance Sheet The Income Statement The Cashflow Statement A Business Finance Exercise Financial Performance Indicators Investment Analysis Investment Analysis Exercise Key Learning Points in Business Finance Course 04: Level 3 Tax Accounting Tax System and Administration in the UK Tax on Individuals National Insurance How to Submit a Self-Assessment Tax Return Fundamentals of Income Tax Advanced Income Tax Payee, Payroll and Wages Capital Gain Tax Value Added Tax Import and Export Corporation Tax Inheritance Tax Double Entry Accounting Management Accounting and Financial Analysis Career as a Tax Accountant in the UK Course 05: Budgeting and Forecasting Introduction Detail Budget Requirement Process of Making Budget Course 06: Strategic Planning and Analysis for Marketing An Introduction to Strategic Planning Development of a Strategic Plan Strategic Planning for Marketing Strategic and Marketing Analysis Internal Analysis External Analysis Market Segmentation, Targeting and Positioning Approaches to Customer Analysis Approaches to Competitor Analysis Course 07: Digital Marketing and Advertising Level 3 Introduction General Tips & Tricks Series SEO (Search Engine Optimisation) YouTube Google Adwords Google Analytics Email Marketing Linkedln Twitter Facebook Instagram Mobile App Course 08: Business Branding Business Course Promo Video Chapter1 Chapter2 Chapter3 Chapter4 Chapter5 Chapter6 Chapter7 Chapter8 Chapter9 Chapter10 Chapter11 Course 09: Sales: Psychology of Customers Introduction Introducing A.S.K - concentrating on 'A' for ATTRACT. Section 3 The 'S' of A.S.K. - SERVING Section 4 The K of A.S.K Section 5 ...And lastly... Course 10: People Management Skills Level 3 Introduction to Human Resources Employee Recruitment and Selection Procedure Employee Training and Development Process Performance Appraisal Management Employee Relations Motivation and Counselling Ensuring Health and Safety at the Workplace Employee Termination Employer Records and Statistics Essential UK Employment Law Course 11: Performance Management Introduction Performance Key Performance Indicators Reporting Rewarding Conclusion Course 12: Customer Relationship Management Module 01: Introduction to Customer Relationship Management (CRM) Module 02: CRM Fundamentals Module 03: CRM Strategies CRM Strategies Module 04: Data Analysis in CRM Module 05: CRM Databases Module 06: Deepening Customer Relationship Module 07: Handling Customer Complaints Module 08: Future of CRM Course 13: Leadership & Management Diploma Understanding Management and Leadership Leadership Theories Improving Management and Leadership Performance High Performance Teams Motivating Employees Organisational Skills Talent Management Succession Planning Business Process Management Communication Skills Negotiation Techniques Managing Meetings and Giving Feedback Managing Change Time Management Stress Management Emotional Intelligence in Leadership Managing Conflict Dealing with Office Politics Risk Management Corporate Responsibility and Ethics Course 14: Public Speaking and Presentation Skill Course Introduction QUICK UNLEARNING Before Starting this "SKILL" IS THIS HAPPENED WITH YOU???? Impressive Methods of Hooking Audience, even before your Speech or Presentation 6 Highly Impressive Methods of Starting any Speech or Presentation!! Body Language: 6 Methods for Impressive Body Language for Speech or Presentation Vocal Variety: 3 Methods (VST) for POWERFUL Vocal Variety Effective Methods of Ending Any Speech or Presentation CPD 145 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Entrepreneurship bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Entrepreneurship is fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so that you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course; it can be studied in your own time at your own pace. Career path Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included

24-Hour Flash Sale! Prices Reduced Like Never Before!! 4 in 1 Business Studies, Accounting and Finance Bundle Businesses have started to thrive and the competition has never been this fierce in the economy of the UK. Hence, the demand for multifaceted professionals in business studies has also increased significantly. A staggering 85% of UK employers highlight the critical need for employees with a blend of financial knowledge and strategic business insights. This Bundle is meticulously crafted to meet these demands, offering comprehensive knowledge that can assist one academically and even in real-world business practices. This course takes you through the core pillars of business management. The Diploma in Business Studies lays a solid foundation, covering essential aspects of business operations and strategies. The Accounting and Finance course teaches you financial reporting, budgeting, and analysis, crucial for any business's success. Lastly, the Marketing and HR courses round out this bundle, equipping you with the skills to develop compelling marketing strategies and manage an organisation's most valuable asset-its people-effectively. This Business Studies, Accounting and Finance Bundle Contains 4 of Our Premium Courses for One Discounted Price: Course 01: Diploma in Business Studies at QLS Level 5 Course 02: Accounting and Finance Course 03: Marketing Course Course 04: HR (Human Resources) at QLS Level 7 After completing this bundle, you'll be able to launch or accelerate a career that spans the vibrant sectors of business studies, accounting, finance, marketing, and human resources. With the skills to analyse financial statements, craft marketing campaigns, and lead HR initiatives, you'll not only enhance your employability but also have the potential to drive real change and innovation within any organisation. So, take the leap and build the foundation for a dynamic and rewarding career by enroling now! Learning Outcomes of this Course: Navigate the fundamentals of business studies with a comprehensive overview. Analyse and interpret financial reports for informed decision-making. Develop strategic marketing campaigns tailored to diverse markets. Master HR practices and contribute to organisational development. Apply financial principles to optimise business performance and growth. Lead and manage teams with effective communication and leadership skills. Why Prefer this Course? Get a chance to order a QLS Endorsed Certificate upon completion of the course Get a Free Student ID Card with this training program (£10 postal charge will be applicable for international delivery) The course is Affordable and Simple to understand Get Lifetime Access to the course materials The training program comes with 24/7 Tutor Support Start your learning journey straight away! Curriculum Breakdown Course 01: Diploma in Business Studies at QLS Level 5 Module 01: Introduction to Business Management Module 02: Operations Management Module 03: Introduction to Business Analysis Module 04: Project Management Module 05: Business Process Management Module 06: Planning & Forecasting Operations Module 07: Performance Management Module 08: Management of Cash and Credit Module 09: Managing Risk and Recovery Module 10: Business Environment Module 11: Human Resource Management Module 12: Customer Service Course 02: Accounting and Finance Module 01: Introduction to Accounting Module 02: The Role of an Accountant Module 03: Accounting Concepts and Standards Module 04: Double-Entry Bookkeeping Module 05: Balance Sheet Module 06: Income statement Module 07: Financial statements Module 08: Cash Flow Statements Module 09: Understanding Profit and Loss Statement Module 10: Financial Budgeting and Planning Module 11: Auditing Course 03: Marketing Course Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 04: HR (Human Resources) at QLS Level 7 Module 01: Introduction to Human Resources Module 02: An Overview of the Recruitment Industry Module 03: The UK Recruitment Legislation Module 04: The Recruitment Process Module 05: Negotiation Techniques Module 06: Key Performance Indicators for the Recruitment Industry Module 07: Employee Training and Development Process Module 08: Candidate Management Module 09: Candidate Interview Processes Module 10: Managing Meetings and Giving Feedback Module 11: Performance Appraisal Management Module 12: Employee Relations Module 13: Motivation and Counselling Module 14: Ensuring Health and Safety at the Workplace Module 15: Employer Records and Statistics Module 16: Conflict Management Module 17: Employee Termination Module 18: Organisational Skills Module 19: Communication Skills Module 20: Stress Management Module 21: Time Management How will I get my Certificate? After successfully completing the course, you will be able to order your Certificates as proof of your achievement. PDF Certificate: Free (Previously it was £12.99*4 = £52) CPD 190 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this bundle. This bundle is ideal for: Aspiring entrepreneurs Marketing professionals HR managers Accountants Finance students Career changers Requirements You will not need any prior background or expertise to enrol in this course. Career path After completing this bundle, you are to start your career or begin the next phase of your career. Business Analyst - £30,000 to £50,000 Marketing Manager - £28,000 to £50,000 HR Manager - £35,000 to £60,000 Accountant - £25,000 to £45,000 Financial Analyst - £30,000 to £55,000 Operations Manager - £30,000 to £55,000 Certificates CPD Accredited Digital Certificate Digital certificate - Included Upon passing the Course, you need to order a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS for Free. CPD Accredited Hard Copy Certificate Hard copy certificate - £29 Please note that International students have to pay an additional £10 as a shipment fee. Diploma in Business Studies at QLS Level 5 Hard copy certificate - £119 Please note that International students have to pay an additional £10 as a shipment fee.

Unlock the world of transcription with our "Transcription Skills Fundamentals for Beginners" course. Master basic and advanced techniques, refine grammar and punctuation skills, and explore specialized transcription areas. Build a solid foundation for a successful transcription career. Join us and gain the skills needed to transcribe accurately and efficiently, opening doors to diverse opportunities in transcription. Enroll now and embark on a journey to proficiency in transcription.

Unlock your artistic potential with our 'Handmade Greeting Card Techniques: Expert Card Making' course. From mastering design principles to crafting unique pop-up cards and delving into the art of hand lettering, this comprehensive program empowers you to create personalized, visually stunning cards. Perfect for beginners and seasoned crafters alike, elevate your skills and explore the possibilities of turning your passion into a thriving card-making business. Enroll now and embark on a journey of creativity, craftsmanship, and entrepreneurial success

Elevate your makeup artistry skills with our comprehensive course - 'Makeup Artistry Course: Enhancing Beauty through Makeup.' From foundational techniques like sanitation and color theory to advanced skills in special effects and business acumen, embark on a transformative journey. Master the art of contouring, eye makeup, and bridal looks, and develop a professional portfolio. Join us to unleash your creative potential and thrive in the dynamic world of makeup artistry.

Transform your passion for fitness into a fulfilling career with our Fitness Instructor Course: Beyond Workout Routines - Inspiring Change. Gain expertise in anatomy, exercise programming, nutrition, and coaching skills. Elevate your professional practice with business skills, and delve into exercise physiology. Become a well-rounded fitness professional ready to inspire positive change. Enroll now for a transformative journey in holistic wellness and advanced fitness management.

Unlock success in property management with our Block Management Training Program: Efficiency and Proficiency. Master the essentials of property listing, marketing, and the letting process. Dive into valuation, selling strategies, and tenant retention. Stay compliant with property regulations and seize opportunities in the ever-evolving UK property market. Elevate your skills in real estate with practical insights and expert guidance. Enroll now for a comprehensive training experience that ensures efficiency and proficiency in your property management endeavors.

Unlock the secrets to success in the beauty industry with our Salon Management 101 course. From strategic business planning to effective marketing and human resource management, gain essential skills for running a thriving beauty salon. Elevate your salon leadership, financial literacy, and customer experience to stand out in this dynamic industry. Enroll now and empower your journey in salon entrepreneurship!