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Course Overview Learn the sneaky ways to create a high conversion landing page with the Best Landing Page Design & Conversion Rate Optimization course. In this course, you will learn the steps for creating your very first landing page without writing a single line of code! In this Best Landing Page Design & Conversion Rate Optimization course, you will learn the best practices to boost landing page conversion. You will explore the principles of high converting landing pages that you need to convert your website visitors into leads. You will also learn the principles of persuasion in landing pages and enhance your ability to design and build landing pages in Unbounce. Finally, you will know what exactly your landing page should include to generate traffic on your website and get your customers to take action!  Enroll today and prepare yourself for a fascinating career in the Digital Marketing Industry!  Learning Outcomes  Gain the in-demand skills in landing page design and optimization Learn the steps to increase your landing page conversion rate Identify the most common types of business models Learn the principles for good landing page design Be able to apply psychological persuasion frameworks to your landing pages Learn step-by-step how to design and build landing pages in Unbounce Know how to use scarcity on your landing page to boost conversion Who Is This Course For? This Best Landing Page Design & Conversion Rate Optimization course is beneficial for highly motivated learners interested in creating high conversion landing pages. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Best Landing Page Design & Conversion Rate Optimization course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Digital Marketing Manager Campaign Executive Digital Designer Digital Design and Content Lead Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:19:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate & Transcript Order Your Certificates and Transcripts 00:00:00

From the moment you click 'enrol', this course dives headfirst into the art and strategy behind modern marketing, advertising, and public relations. It’s your guide to decoding how brands capture attention, influence decisions, and (with a bit of flair) stay in the spotlight. Whether you're eyeing a career in the field or simply trying to make sense of the chaos behind billboards, hashtags, and press releases, this course delivers the essentials—served with a side of sharp wit and clear direction. Explore how to craft compelling campaigns, manage a brand's public image, and navigate the digital jungle with SEO, content strategies, and media relations. No jargon-laden lectures here—just solid knowledge designed to keep pace with today's fast-moving landscape. If you’ve ever wondered why some slogans linger while others vanish like a bad ad, this course has answers. And no, you won’t need to leave your house or wear a name badge to learn them. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Become a digital marketing expert with our Diploma in Digital Marketing Level 5 Course. Get certified. Learn practical skills in blogging, SEO, social media marketing, and more.

Description: Search engine optimization is to maximize the frequency of visitors into your website through ensuring that your site will appear in the top list of results when searched in the search engine. Gaining appropriate training in SEO will help in the success of your business or the organization you are in. SEO is important if you want to promote your products and services on your website. If you become an expert in SEO, then the possibility of achieving new clients is high. Enroll in our course and get more clients and customers for your business. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through search engine optimization. People who have an interest in SEO and how to utilize it to succeed in internet marketing Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Search Engine Optimisation (SEO) Training course will be very beneficial and helpful, especially to the following careers: Businessman Digital Marketing Staff Internet Marketer Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist SEO Specialist. Updated Version-SEO Training Section-1: Introduction to SEO What You Will Learn in This Course 00:02:00 What Is SEO 00:05:00 Why SEO Is Important 00:03:00 What Are the Top Search Engines 00:07:00 How The Search Engines Works 00:04:00 Approved and Non-Approved SEO Practices 00:01:00 Section-2: Creating an SEO Strategy How to Find Keywords with High Search Volume 00:06:00 How You Create an SEO Strategy 00:05:00 Section-3: On-Page SEO On-Page SEO Your Content Part 1 00:05:00 On-Page SEO Your Content Part 2 00:04:00 On-Page SEO Your Content Part 3 00:03:00 On-Page SEO Your Content Part 4 00:03:00 On-Page SEO: Using YOAST Plug 00:09:00 Section-4: On-Site SEO On-Site SEO: SEO Boost from Your Other Pages 00:06:00 On-Site SEO: Create an SEO Friendly Website 00:04:00 Section-5: Off-Site SEO Off-Site SEO: Two Types of Backlinks 00:02:00 Off-Site SEO: Strategies for Building Backlinks 00:05:00 Section-6: Black Hat SEO Black Hat SEO and What to Avoid 00:06:00 Section-7: Tools for SEO Tools That Will Help You with SEO 00:06:00 Section-8: Search Engine Domination (S.E.D) Search Engine Domination Strategies 00:05:00 Section-9: Article Marketing How to Create a Great Blog 00:06:00 Outsourcing Your Article Marketing 00:04:00 Section-10: Project Project: Create a Valuable SEO Article 00:02:00 Assignment Assignment - SEO - Search Engine Optimisation 6 days, 9 hours Order Your Certificate Order Your Certificates and Transcripts 00:00:00 Old Version-SEO Course SEO for Business Expansion What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Digital Marketing for your Business If You Fail to Plan,You Plan to Fail 00:30:00 Terminology and Jargon You Can't Live Without 00:30:00 Clearing Up Common Misconceptions 01:00:00 Recognizing Basic Plan Mechanics 00:15:00 How Do You Calculate Value On Cash And Point 00:15:00 Payout Transparency 00:15:00 Buy Back Policy 00:30:00 Breakaway 01:00:00 Infinity Bonuses & Blocking 00:30:00 Summary and Closing 00:15:00 Keyword Analysis Techniques Introduction 00:15:00 Preliminary Keyword Research 01:00:00 Keyword Research Assessment 00:30:00 Keywords in SEO(Search Engine Optimization) 00:30:00 Off-Page SEO(Search Engine Optimization) 00:30:00 Mock Exam Mock Exam- Search Engine Optimisation (SEO) Training 00:30:00 Final Exam Final Exam- Search Engine Optimisation (SEO) Training 00:30:00

Embark on a thrilling expedition into the digital realm with our 'Get 100 MILLION Views on YouTube' course. This isn't just a tutorial; it's your passport to YouTube stardom. Dive into the journey with a captivating introduction, setting the stage for an adventure where creativity meets strategy. Move seamlessly through the course as it unveils the secrets of making a video go viral, launching your channel, and providing invaluable tips and tricks. Navigate the maze of content creation with the 'OK Now What?!' section and equip yourself with the knowledge of the essential gear to turn your YouTube aspirations into reality. This course isn't just about views; it's about unlocking the doors to digital success, and it all begins with the click of a play button. In this dynamic learning voyage, each section is a chapter in your story of conquering YouTube. From decoding the mystery of viral videos to strategically launching your channel, you'll unravel the secrets of content creation. The course doesn't just stop at accumulating views; it guides you through the intricacies of sustaining and growing your digital presence. As you wrap up this immersive experience, you won't just have a channel; you'll have a platform with the potential to reach 100 MILLION views. Ready to transform your YouTube game? Let's embark on this journey together! Learning Outcomes Master the art of crafting videos that have the potential to go viral. Strategically launch and establish your YouTube channel for maximum visibility. Acquire tips and tricks for sustaining viewer engagement and channel growth. Understand the essentials of video gear, optimizing your production quality. Develop a comprehensive strategy to reach the milestone of 100 MILLION views on YouTube. Why choose this Get 100 MILLION Views on YouTube course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Get 100 MILLION Views on YouTube course for? Content creators aspiring to make an impact on YouTube. Entrepreneurs looking to leverage the power of video marketing. Individuals seeking to establish a strong digital presence. Small business owners aiming to enhance their online visibility. Anyone passionate about unlocking the secrets to YouTube success. Career path YouTube Content Creator: £20,000 - £50,000 Digital Marketing Specialist: £25,000 - £40,000 Social Media Influencer: £30,000 - £60,000 Video Production Manager: £35,000 - £50,000 Brand Strategist: £40,000 - £55,000 Online Marketing Manager: £35,000 - £60,000 Prerequisites This Get 100 MILLION Views on YouTube does not require you to have any prior qualifications or experience. You can just enrol and start learning. This Get 100 MILLION Views on YouTube was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Introduction Introduction 00:02:00 Changing the way you think about money 00:05:00 What brought you here today? And how far are you willing to go? 00:01:00 Sacrifice 00:02:00 Change your thinking, change your channel income! 00:01:00 FAIL FAIL FAIL FAIL WIN. Get ready for everything to go wrong! Noah first watch! 00:02:00 Section 02: OK... Now What?! OK Now what?! 00:04:00 Channel concept 00:03:00 Channel name 00:03:00 Investing money into your channel 00:02:00 Chalkboard of positivity 00:01:00 Section 03: How To Make A Viral Video Everything you need is already in your head. We need to get it out! 00:01:00 How to come up with good ideas 00:03:00 Feedback from a friend 00:02:00 The big secret of YouTube 00:03:00 Super human strength 00:02:00 Researching other channels 00:03:00 Researching viral videos 00:02:00 It's harder than it looks 00:02:00 Efficiency 00:03:00 Section 04: Launching Your Channel Thumbnails 00:07:00 Views per day 00:02:00 Follow the rules of YouTube 00:02:00 Creator Burnout 00:01:00 Section 05: Tips And Tricks Milliseconds count! 00:02:00 Get them to end of video 00:01:00 Niche concept 00:01:00 Social media 00:02:00 You need an intern 00:02:00 Cross promotions 00:03:00 Have fun with it 00:01:00 Make your templates unique 00:01:00 Uploading a video 00:04:00 Localization 00:05:00 Branding 00:04:00 Section 06: What Gear To Buy Gear: Now or Later 00:01:00 Cameras 00:05:00 Lighting 00:03:00 Lenses 00:02:00 Hard Drives 00:02:00 Enhancement Tools 00:04:00 Microphones 00:02:00 Software 00:03:00 Section 07: Wrap Up Thick Skin 00:01:00 Wrap up 00:04:00

Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Overview: Are you tired of your business being lost in the digital noise? Ready to take your brand to new heights? In today's competitive landscape, mastering Digital Marketing is no longer an option, it's a necessity. With the UK's Digital Marketing economy booming, businesses are scrambling to adapt. Our comprehensive Sales and Marketing Training: Digital Marketing for Business Branding bundle is designed to equip you with the Digital Marketing skills and knowledge you need to thrive in the Digital Marketing age. This transformative Digital Marketing bundle offers a deep dive into the world of Digital Marketing, covering everything from advanced diploma-level Digital Marketing training to specialized Digital Marketing strategies for platforms like Facebook, YouTube, and LinkedIn. You'll learn how to create compelling Digital Marketing content, optimize your website for search engines using Digital Marketing techniques, and build a strong online presence. This bundle provides a holistic Digital Marketing education that will empower you to attract new customers, build brand loyalty, and drive sales through effective Digital Marketing. This 20-in 1 Ultimate Digital Marketing Training bundle consists of the following Courses: ➽ Course 01: Advanced Diploma in Digital Marketing ➽ Course 02: Marketing Strategies for Business ➽ Course 03: Marketing Communication ➽ Course 04: Email Marketing Masterclass ➽ Course 05: Lead Generation with Attraction Marketing for Business ➽ Course 06: Facebook Marketing Strategy for Business ➽ Course 07: Youtube Marketing Strategy ➽ Course 08: LinkedIn Marketing for Business ➽ Course 09: Video Marketing Strategy ➽ Course 10: Building a Professional Brand Using LinkedIn ➽ Course 11: Complete Online Marketing & Advertising Course ➽ Course 12: Brand Building Management ➽ Course 13: Branding Your Business ➽ Course 14: Business Branding For Small Businesses ➽ Course 15: Personal Branding Course ➽ Course 16: Neuroscience for Personal Branding ➽ Course 17: PR: Public Relations ➽ Course 18: Marketing Secrets for High Sales ➽ Course 19: Visual Merchandising Diploma ➽ Course 20: Strategic Planning and Analysis for Marketing Learning Outcomes of this Digital Marketing Bundle: Develop a data-driven approach to Digital Marketing. Master content marketing strategies in Digital Marketing. Optimize your website with advanced Digital Marketing SEO techniques. Leverage Digital Marketing tools on social media platforms. Implement targeted Digital Marketing email campaigns. Analyze and optimize your Digital Marketing performance. By enrolling in our Digital Marketing bundle, you're investing in your Digital Marketing career and positioning yourself for success in the competitive world of online business. Key Features of the Digital Marketing Course: FREE Digital Marketing CPD-accredited certificate Get a free student ID card with Digital Marketing training (£10 applicable for international delivery) Lifetime access to the Digital Marketing course materials The Digital Marketing program comes with 24/7 tutor support Get instant access to this Digital Marketing course Learn Digital Marketing from anywhere in the world The Digital Marketing training is affordable and simple to understand The Digital Marketing training is entirely online Who is this Digital Marketing course for? Anyone from any background can enrol in this Digital Marketing Training bundle. Entrepreneurs looking to start and grow their Digital Marketing business Business owners seeking to promote their business through Digital Marketing Marketers and social media managers seeking to improve their digital marketing skills Students and professionals looking to gain essential digital marketing skills Anyone looking to boost their career prospects in Digital Marketing and advertising Requirements This Digital Marketing Training course has been designed to be fully compatible with tablets and smartphones. Career path Having this Digital Marketing Training expertise will increase the value of your CV and open you up to multiple job sectors. Digital Marketing Manager (£35,000 - £55,000) SEO Specialist in Digital Marketing (£30,000 - £45,000) Social Media Manager in Digital Marketing (£25,000 - £40,000) Content Marketing Manager in Digital Marketing (£30,000 - £50,000) Email Marketing Specialist in Digital Marketing (£25,000 - £40,000) Certificates Digital certificate - Included Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Advanced Diploma in Digital Marketing) absolutely Free! Other Hard Copy certificates are available for £14.99 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Are you ready to embark on a transformative journey in business and coaching? Welcome to the 'Navigating Duty of Care: Online Coaching Business: Health & Life Coach Certification' course. This comprehensive program is designed to empower aspiring entrepreneurs with the knowledge and skills necessary to thrive in the dynamic world of business coaching. Let's delve into what awaits you on this remarkable voyage. In this course, you will first define your coaching offer, honing in on your unique value proposition as a business coach. You'll acquire a diverse set of coaching tools and techniques that will enable you to guide your clients towards success. You'll harness your full potential as a coach through meticulous self-management, ensuring a fulfilling career journey. You'll also gain a deep understanding of the coaching process, nurturing a robust client-coach relationship that fosters growth. As you progress, you'll learn effective marketing and selling strategies to establish your coaching business. Furthermore, you'll master the financial aspects of running a successful coaching enterprise. By the end, you'll be well-prepared to launch your business coaching business, connecting with those seeking a business coach near them. Join us on this transformative learning experience and become part of a community of thriving business coaches. Learning Outcomes: Craft a compelling coaching offer that sets you apart in the business coaching field. Utilize a wide array of coaching tools to assist clients in achieving their goals. Manage your personal growth and maintain balance in your coaching career. Foster a strong and supportive client-coach relationship for effective coaching. Develop marketing, selling, and financial skills to establish a successful coaching business. Why Buy this Online Coaching Business: Health & Life Coach Certification Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Online Coaching Business: Health & Life Coach Certification there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Online Coaching Business: Health & Life Coach Certification for? Aspiring business coaches looking to enter the industry. Experienced coaches seeking to enhance their coaching and business skills. Individuals interested in offering health and life coaching services. Entrepreneurs aiming to start their own coaching business. Professionals looking to add coaching to their existing skill set. Prerequisites This Online Coaching Business: Health & Life Coach Certification does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Online Coaching Business: Health & Life Coach Certification was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Business Coach: £30,000 - £60,000 Per Annum Life Coach: £25,000 - £50,000 Per Annum Marketing Manager: £30,000 - £70,000 Per Annum Financial Advisor: £40,000 - £70,000 Per Annum Sales Manager: £35,000 - £75,000 Per Annum Self-employed Entrepreneur: Income varies based on business success. Course Curriculum Introduction Who this course is for !! 00:02:00 What you will learn !! 00:02:00 Why do you want to be a coach? 00:02:00 What it means to be your own boss 00:02:00 Defining Your coaching offer Defining your coaching offer 00:01:00 Describing your coaching offer 00:04:00 The secret: You are the product! 00:03:00 How to find your coaching niche 00:04:00 Structuring & differentiating your coaching offer 00:03:00 Coaching Tools Managing Yourself Managing yourself overview !! 00:01:00 Working from home 00:02:00 The modern dilemma 00:04:00 Too many distractions 00:02:00 How to reduce your decisions 00:05:00 How to organize your home for productivity 00:07:00 How to organize your social life 00:07:00 How to organize your time 00:06:00 Work, work, work 00:08:00 Limit your sources of information 00:04:00 Value your time 00:05:00 The Coaching Process The coaching process overview !! 00:02:00 Getting to know your client & building rapport 00:07:00 Setting SMART goals 00:06:00 How to design an action plan 00:03:00 The feedback loop 00:03:00 Client Coach Relationship Client Coach Relationship Overview 00:01:00 What clients expect from their coaches 00:04:00 Why clients will choose one coach over another 00:02:00 What qualifications do you need as a coach 00:02:00 Client coach boundaries 00:03:00 How to retain clients long term 00:05:00 Marketing & Selling Marketing & Selling Introduction 00:02:00 Your marketing game plan 00:01:00 Your sales approach 00:05:00 How to sell your coaching business 00:01:00 Content marketing for coaches 00:06:00 The right coaching program outline 00:03:00 Identifying your client's selling style 00:06:00 Your logo 00:01:00 Your coaching website 00:04:00 How to define your mission statement 00:02:00 How much should you charge for your services 00:03:00 Finances Finances Overview 00:01:00 Sole tradership of limited company 00:03:00 Should you work with an accountant? 00:01:00

Learning Outcomes Understand the importance of customer relationship management in modern business and its impact on customer satisfaction and loyalty Learn about different types of CRM software and how to select and implement a suitable solution for a particular business Develop skills in managing customer interactions and communication across various channels, including email, phone, and social media Gain knowledge in data analytics and reporting to better track customer behaviour and identify trends and patterns Explore strategies for using CRM to improve sales and marketing efforts, such as targeting and segmentation Develop skills in managing customer complaints and resolving conflicts to maintain positive relationships with customers Understand the legal and ethical considerations surrounding customer data and privacy in the context of CRM Learn how to measure and evaluate the success of a CRM program and make improvements over time Description For those looking to develop their abilities in managing client interactions, strengthen their relationships with customers, and expand their businesses, our Customer Relationship Management (CRM) course is ideal for them. In this course, students will obtain a thorough understanding of the function of CRM in contemporary business and how it may affect client loyalty and satisfaction through the course. Participants will get knowledge about several CRM tool types and how to pick and use the best option for their particular business needs. Also, they will learn how to manage customer contacts and communication through a variety of platforms, including email, phone, and social media. Their ability to better monitor customer behaviour, spot trends and patterns, and use data analytics and reporting to make defensible judgements will all be elevated by this training. The course will also address how to manage customer complaints and settle disputes to preserve strong relationships, as well as ways for using CRM to improve sales and marketing efforts, including targeting and segmentation. Also, students will learn about the moral and legal issues that arise when dealing with customer privacy and data in the context of CRM. Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  Method of Assessment In order to successfully complete the Customer Relationship Management course, students will be required to sit for a final assessment. After they submit their assignment, our expert team will evaluate and provide instant feedback. Career Path Here are some potential career paths for individuals who take a Customer Relationship Management (CRM) course in the UK, along with the annual salary range for each: CRM Manager: £46,000 to £66,000 per year Customer Success Manager: £35,000 to £50,000 per year Sales Manager: £36,000 to £71,000 per year Marketing Manager: £35,000 to £65,000 per year Course Content Module 01: Customer Relationship Management Module 02: What CRM Is and Who It Serves Module 03: Checklist for Success Module 04: Requirement Driven Product Selection Module 05: Considerations in Tool Selection Module 06: Strategies for Customer Retention Module 07: Building the Future Module 08: Homegrown vs. Application Service Provider Module 09: The Development Team Module 10: Evaluating and Reviewing Your Program

Description: Find out how to become an expert in marketing and learning about social media marketing which will help you in your career advancement. Social Media Marketing is a very effective marketing place as everyone uses it. Through this course, you will learn the advanced skills, knowledge, and information about social media marketing and understand the value of social media buzz and what it can do for you. Find out how to utilise the search engine optimisation and know about marketing on popular social media sites, Twitter and Pinterest. Learn the best marketing skills to become an effective social media expert marketer and help your business succeed. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through Social Media Marketing People who have an interest in Social Media Marketing and how to effectively communicate and try promotion to their potential clients. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Social Media Marketing course will be useful and would be beneficial for every kind of occupations and careers like: Businessman Digital Manager Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Social Media Manager Top Executive. Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Social Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Blogging Basics Introduction 01:00:00 The Anatomy Of A Profitable Blog 02:00:00 Quick & Easy Optimization 00:30:00 Extending Your Blog's Functionality 00:15:00 Turbocharged Profit Strategies 01:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Advanced Diploma in Social Media Marketing 00:30:00 Final Exam Final Exam- Advanced Diploma in Social Media Marketing 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00