960 Marketing Management courses

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Master the essentials of effective Product Management with our comprehensive course. Whether you're a seasoned professional or new to the field, this course equips you with essential skills and knowledge to navigate every stage of a product's lifecycle. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Product Management course, learners will gain comprehensive knowledge and skills essential for successfully managing products throughout their lifecycle. They will understand how to develop new products effectively and create solid product plans. Marketing basics will be covered, enabling learners to develop strategies that enhance product visibility and appeal. Pricing strategies will be explored, helping learners grasp the intricacies of setting competitive prices. Channels management will be taught, showing learners how to effectively distribute products to reach target markets. Financial analysis skills will be honed, ensuring learners can assess product profitability and financial health. They will also learn about product lifecycle stages, enabling them to make informed decisions on product evolution and sustainability. Lastly, learners will understand the importance of analyzing product portfolios and classifying products based on market demands and business goals. This course equips learners with practical skills vital for successful product management in diverse business environments. Course Curriculum Module 01: Introduction to Product Management Module 02: New Product Development Module 03: Developing the Product Plan Module 04: Basics of Marketing for Products Module 05: Product Pricing Strategy Module 06: Channels Management Module 07: Financial Analysis for Product Management Module 08: Levels of a Product and Product Life Cycle Module 09: Product and Brand Portfolio Analysis Module 10: Product Classification Learning Outcomes: Understand the fundamentals of product development and management strategies. Create effective product plans aligned with business objectives and market needs. Implement product pricing strategies to maximize profitability and market competitiveness. Analyze financial data to make informed decisions in product management. Evaluate product life cycles and apply appropriate marketing strategies. Conduct portfolio analysis to optimize product and brand performance. CPD 10 CPD hours / points Accredited by CPD Quality Standards Product Management: Product Plan, Pricing, Marketing and Life Cycle 2:08:09 1: Module 01: Introduction to Product Management 09:27 2: Module 02: New Product Development 13:24 3: Module 03: Developing the Product Plan 13:28 4: Module 04: Basics of Marketing for Products 11:21 5: Module 05: Product Pricing Strategy 13:06 6: Module 06: Channels Management 12:59 7: Module 07: Financial Analysis for Product Management 13:26 8: Module 08: Levels of a Product and Product Life Cycle 10:44 9: Module 09: Product and Brand Portfolio Analysis 15:04 10: Module 10: Product Classification 14:10 11: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced product management skills. Marketing managers interested in product strategy enhancement. Entrepreneurs aiming to develop and launch new products effectively. Graduates looking to specialize in product management roles. Individuals transitioning into product management careers. Career path Product Manager Marketing Analyst Brand Strategist Market Research Analyst Business Development Manager Pricing Analyst Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

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Elevate your business acumen and unlock new career opportunities with our powerful Mini MBA & Business Studies Bundle. In today's competitive landscape, professionals with solid business management and strategy foundation are in high demand. With an average yearly salary exceeding £40,000 in the UK, this bundle equips you with essential business knowledge and offers the potential for lucrative career growth. Our exclusive bundle combines two powerhouse courses - Mini MBA and Business Studies. These courses provide a well-rounded understanding of business principles, strategic management, marketing strategies, financial analysis, and more. Take advantage of this valuable opportunity to boost your career and unlock endless business possibilities. Each courses in this bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: Mini MBA Business Studies Learning Outcomes: Develop a comprehensive understanding of fundamental concepts, including strategic management, marketing, finance, and operations. Acquire critical analytical and problem-solving skills to make informed business decisions and drive organisational success. Gain knowledge of industry trends, market dynamics, and competitive strategies to navigate the ever-evolving business landscape. Enhance your leadership abilities and develop effective communication and interpersonal skills to lead teams and collaborate with stakeholders. Master the art of financial analysis, budgeting, and forecasting to ensure sound financial management and drive business growth. Cultivate a strategic mindset and the ability to identify and capitalise on business opportunities while managing risks. Mini MBA & Business Studies Bundle equips you with the essential knowledge and skills required to thrive in the competitive business landscape; this bundle offers a gateway to lucrative career opportunities. The Mini MBA course provides a condensed yet comprehensive overview of fundamental business principles and practices. You'll gain a solid foundation in essential business disciplines, from strategic management and marketing to finance and operations. Explore the intricacies of business decision-making, develop effective strategies, and understand the factors driving successful business operations. This course is designed to provide you with the knowledge and skills necessary to navigate the complexities and make informed decisions. In the Business Studies course, you'll delve deeper into the multifaceted business world. Gain a detailed understanding of various functional areas, including marketing, finance, human resources, and operations. Analyse market trends, explore the principles of financial analysis and develop critical thinking skills to solve complex challenges. This course will equip you with the tools and insights needed to thrive in a competitive business environment and make a meaningful impact in your chosen industry. Enrol in our bundle today and fast-track your business career. Whether you're an aspiring entrepreneur, a recent graduate eager to kickstart your journey, or a seasoned professional seeking to enhance your skill set, this bundle provides the knowledge and expertise you need to thrive. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The target audience for the course is: Aspiring entrepreneurs seeking to develop a strong foundation in this field. Recent graduates aim to enhance their employability and kickstart their careers in the business sector. Professionals are looking to advance their business knowledge and skills for career progression. Business owners and managers seek to refine their strategic thinking and decision-making abilities. Individuals are interested in exploring the business world and comprehensively understanding its various facets. Career path Some of the career paths related to this field are: Business Analyst: £30,000 - £60,000 per year Marketing Manager: £35,000 - £70,000 per year Financial Analyst: £35,000 - £70,000 per year Operations Manager: £40,000 - £80,000 per year Business Development Manager: £40,000 - £100,000 per year Project Manager: £45,000 - £90,000 per year Chief Executive Officer (CEO): £80,000 - £200,000+ per year Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon finishing your Mini MBA and Business Studies, you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!

Master the art of effective email marketing with our comprehensive course. From email list management to campaign optimisation, learn the strategies and techniques needed to drive results and boost engagement. Enrol now and take your digital marketing skills to the next level!

Master the art of digital marketing with our Advanced Digital Marketing Course. From SEO strategies to social media tactics, this comprehensive course equips you with the skills needed to excel in today's competitive online landscape. Perfect for marketers, entrepreneurs, and students alike. Enroll now and elevate your digital marketing expertise!

Unlock your potential in digital marketing with our Diploma Level 3 course. Master cutting-edge strategies, analytics, and tools to propel your professional career.

Ready to take the leap into the world of digital marketing? Join our Digital Marketing - Growth Hacking Techniques course and become a force to be reckoned with in the digital realm. Enrol now and unlock a world of exciting career opportunities. Digital marketing is revolutionising the way businesses connect with their audiences. In today's digital age, the power of online platforms and marketing strategies cannot be underestimated. Learning Outcomes : Understand the core principles of digital marketing and its role in driving business growth. Explore innovative growth hacking strategies to accelerate user acquisition and retention. Gain insights into the customer journey and optimise every touchpoint to maximise conversions. Develop compelling content marketing campaigns that engage and resonate with your target audience. Learn the fundamentals of SEO to improve organic search visibility and drive qualified traffic. Harness the power of various social media platforms, such as Facebook, Instagram, Twitter, and YouTube, to build an effective online presence and drive engagement. Step into the world of digital marketing and uncover the secret to exponential business growth with our comprehensive course. In this dynamic program, we'll equip you with the knowledge and strategies needed to thrive in the ever-evolving digital landscape. No prior experience required, just a passion for unleashing your marketing potential. Content is king in the digital realm, and our course empowers you with the skills to create captivating and impactful campaigns. Uncover the principles of SEO and unlock the secrets to boosting your website's visibility in search engine results. Harness the power of social media platforms such as Facebook, Instagram, Twitter, and YouTube, and leverage their potential to engage with your target audience like never before. Through a series of modules, you'll embark on an immersive learning journey, starting with the fundamentals of digital marketing. Discover the intricacies of growth hacking and learn how to apply unconventional techniques that deliver remarkable results. Dive deep into the customer journey and gain invaluable insights into their motivations, preferences, and behaviours, enabling you to optimise every interaction and drive conversions. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals looking to enhance their digital skills and drive business growth. Small business owners and entrepreneurs seeking to expand their online presence and reach. Graduates and students interested in pursuing a career in digital marketing. Professionals from diverse backgrounds who want to unlock the potential of the digital landscape. Career path Digital Marketing Specialist: £25,000 - £45,000 per annum. Growth Hacker: £30,000 - £60,000 per annum. Content Marketing Manager: £30,000 - £50,000 per annum. SEO Specialist: £25,000 - £45,000 per annum. Social Media Marketing Manager: £25,000 - £50,000 per annum. Digital Marketing Strategist: £35,000 - £70,000 per annum.

Ready to explore the latest trends and approaches in Business Studies? Our course offers a comprehensive curriculum that equips you with the knowledge and skills you need to succeed in the 21st century. With a focus on understanding the business environment, operations, organisational studies, and human resource management, you'll gain valuable insights into the world of business. Learning Outcomes: Develop a deep understanding of Business Studies Analyse the business environment and gain insights into its impact on organisations Gain an understanding of business operations and the key factors that contribute to success Explore the principles of organisational studies and their impact on businesses Learn effective human resource management techniques that drive employee satisfaction and success Gain insights into the latest trends and approaches in Business Studies In the fast-paced world of business, having the right knowledge and skills can make all the difference in your career. With our course, you can gain a competitive edge in business studies. Here are just a few of the career paths you could pursue with the knowledge and skills gained from our course: Business Analyst: Explore business operations and develop strategies to drive growth and success. HR Manager: Oversee employee relations, recruitment, and training and development programs. Operations Manager: Ensure that a business runs smoothly and efficiently on a day-to-day basis. Business Consultant: Help organisations identify areas for improvement and develop strategies for success. Marketing Manager: Develop and implement marketing strategies to promote products and services and drive sales. Enrolling in our Business Studies: Trends and Approaches in the 21st Century course is the first step towards unlocking these exciting and lucrative career paths. With a focus on the latest trends and approaches in Business Studies, our course offers a comprehensive curriculum that covers everything from understanding business principles to effective organisational and human resource management techniques. Don't wait - enrol today and set yourself up for success in the world of business. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Business Studies: Trends and Approaches in the 21st Century course is ideal for: Recent graduates looking to start their careers in Business Studies Mid-level professionals looking to advance their careers Anyone interested in gaining a deeper understanding of business principles Individuals looking to improve their knowledge and skills in business operations and human resource management Anyone seeking to stay up-to-date with the latest trends and approaches in Business Studies Requirements Without any formal requirements, you can delightfully enrol in this course. Career path Business Analyst (average salary range of £25,000-£45,000 per year) Human Resources Manager (average salary range of £30,000-£70,000 per year) Operations Manager (average salary range of £30,000-£60,000 per year) Business Consultant (average salary range of £30,000-£80,000 per year) Marketing Manager (average salary range of £25,000-£60,000 per year)

Immerse yourself in the thrilling world of commerce, where the allure of monetary benefits knows no bounds. Imagine, if you will, a life where your eloquence and strategic understanding translate directly into an impressive income. For instance, the median yearly earnings of a Marketing Manager in the United Kingdom stands at £42K to £80K, whilst a Sales Manager can anticipate an annual income ranging from £35K to £75K. Your ticket to this enticing career trajectory could well be honing your marketing and sales skills, and what better way to achieve this than through an informative and comprehensive course bundle? Our captivating bundle is the fusion of two fascinating courses - Marketing and Sales Skills. Delve deep into the marketing course, where you'll traverse the expansive landscapes of consumer behaviour, market segmentation, and strategic planning. The Sales Skills course complements this journey, extending your knowledge to persuasive communication, customer relations, and negotiation techniques. Immerse yourself in these subjects and equip yourself with an array of theoretical frameworks that illuminate the path toward marketing and sales mastery. Each course in this Marketing & Sales Skills bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: Marketing Sales Skills Learning Outcomes: Comprehend the fundamentals and advanced concepts of marketing and sales. Gain an understanding of consumer behaviour and customer relationship management. Develop strategies for effective market segmentation and target audience identification. Acquire knowledge in persuasive communication and negotiation techniques. Learn to formulate impactful marketing strategies and sales pitches. Understand the ethical considerations in marketing and sales. The Marketing course unravels the mystery of influencing consumer behaviour, market segmentation, and creating strategic marketing plans. Develop a firm understanding of the market dynamics and learn to create compelling value propositions. The Sales Skills course is a deep dive into the art of persuasion, building meaningful customer relationships, and masterful negotiation. This course elevates your understanding of the sales process and equips you to deliver convincing sales pitches, crucial to any successful marketing strategy. CPD 20 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals looking to build a career in marketing or sales. Current marketing and sales professionals seeking to enhance their knowledge. Entrepreneurs aim to expand their business through effective marketing and sales strategies. Graduates aiming to secure roles in the marketing or sales industry. Anyone with an interest in understanding the theoretical framework behind marketing and sales. Career path Marketing Assistant - £18K to £30K/year. Sales Executive - £20K to £40K/year. Brand Manager - £35K to £60K/year. Sales Manager - £35K to £75K/year. Marketing Manager - £42K to £80K/year. Head of Sales - £50K to £100K/year. Chief Marketing Officer - £90K to £150K/year. Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon finishing Marketing and Sales Skills, you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!