942 Marketing Management courses

Embark on a comprehensive journey into Retail Management. From strategic planning and consumer behavior to multi-channel retailing and brand reputation, this course offers essential skills for thriving in the dynamic retail sector. Become an expert in managing and growing retail operations.

Boost your career with our Inventory Control course! Master safety stock calculations, optimize levels, and grasp future trends. Elevate your skills now!

This course embarks on a journey through advanced strategies in Customer Relationship Management (CRM), exploring pivotal concepts and methods essential for effective implementation. Upon successful completion, participants will gain proficiency in the following areas:   Explore CRM models driving loyalty and engagement to shape successful customer relationships. Delve into managing interactions, fostering enduring relationships via empathetic communication and issue resolution. Uncover the customer lifecycle stages, gaining insights into navigation and optimization from awareness to loyalty. Explore CLV's (Customer Lifetime Value) importance, its calculation, and leveraging for strategic business decisions. This course delves into advanced CRM strategies, including diverse models fostering loyalty and engagement. It covers managing interactions, navigating customer lifecycles, and leveraging Customer Lifetime Value (CLV) for strategic decision-making. This course delves deeply into CRM strategies, including advanced models, customer interaction management, and customer lifecycle value, aiming to equip professionals with vital skills for business success. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Exploring Advanced Strategies in Customer Relationship Management (CRM) Self-paced pre-recorded learning content on this topic. Exploring Advanced Strategies In Customer Relationship Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CRM Manager Relationship Marketing Manager Customer Experience Manager Sales Operations Manager Customer Retention Specialist Business Development Manager Account Manager Customer Success Manager CRM Implementation Consultant Marketing Automation Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

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Discover the exciting world of tourism promotion and travel distribution systems with our cutting-edge module, covering everything from marketing strategies to the latest trends in the industry. After the successful completion of the course, you will be able to learn about the following, Understand International Tourism Marketing challenges. Learn to develop a promotional plan. Learn how to Determine marketing objectives. Explore and Develop an appropriate message. Select the promotional mix. Understand Tourism distribution systems Learn the role of tourism wholesaler and retail travel agent Step into the exciting world of tourism and travel promotion with our dynamic module on Tourism Promotion and Travel Distribution Systems. In this course, you'll learn how to navigate the complexities of the tourism industry, from developing effective marketing strategies to selecting the right promotional mix and exploring the latest trends in travel distribution systems. With expert instructors and cutting-edge simulations, you'll gain the knowledge and skills you need to succeed in this fast-paced and rewarding field. So why wait? Sign up today and take the first step towards an exciting career in tourism promotion and travel distribution! Discover the exciting world of tourism promotion and travel distribution systems with our cutting-edge module, covering everything from marketing strategies to the latest trends in the industry. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Tourism Promotion and Travel Distribution System Self-paced pre-recorded learning content on this topic. Tourism Promotion and Travel Distribution System Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Tourism Marketing Manager Travel Agency Owner Tour Operator Hospitality Manager Destination Manager Sales and Marketing Coordinator Travel Consultant Hotel Manager Event Planner Public Relations Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes. After the successful completion of the course, you will be able to learn about the following, How to Use Consumer Insights? Twenty-twenty-one Consumer Survey. Understanding Consumer Behaviour. What is ICT? Technology & Consumer Behaviour. ICT Factors That Shape Consumer Behaviour. Positive Impacts of Technology on Consumer Behaviour. Negative Impacts of Technology on Consumer Behaviour. Methods to Adapt Customer Behaviours. The Impact of Technology on the Environment. This course aims to equip learners with a deep understanding of consumer behavior and the impact of technology on it, by exploring the latest consumer survey results and the key ICT factors that shape consumer behavior. It also focuses on both the positive and negative impacts of technology on consumer behavior, and provides effective methods to adapt customer behaviors in light of technological advancements, while considering the impact on the environment. This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Technology & Consumer Behaviour Self-paced pre-recorded learning content on this topic. Technology and Consumer Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Business Manager Consumer Behavior Analyst Technology Strategist Digital Marketing Manager Customer Insights Manager Consumer Experience Designer E-commerce Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of a Strategic Approach to International Business course is to provide students with an understanding of the strategic management principles and practices that apply to international business operations. The course typically covers topics such as global strategy, cross-cultural management, international market analysis, foreign market entry strategies, global organizational design, and global corporate governance.After the successful completion of the course, you will be able to learn about the following, Standardisation Vs Differentiation. Types of International Strategy. Global Portfolio Management. Modes of global portfolio management. Modes of Entry. The aim of a Strategic Approach to International Business course is to provide students with an understanding of the strategic management principles and practices that apply to international business operations. The course typically covers topics such as global strategy, cross-cultural management, international market analysis, foreign market entry strategies, global organizational design, and global corporate governance. This course focuses on developing a strategic perspective on conducting business in a global context. The course covers a range of topics, including global strategy development, strategic alliance formation, risk management, and cultural intelligence. Students in this course will learn how to analyze global market trends and develop effective strategies for managing cross-border business operations. They will also gain a deeper understanding of the cultural and institutional differences that shape international business environments and learn how to apply this knowledge to make strategic decisions in a global context. By the end of the course, students will have developed a strategic mindset that will enable them to excel in international business. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Approach To International Business Self-paced pre-recorded learning content on this topic. Strategic Approach to International Business Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Global Business Manager International Business Development Manager International Marketing Manager International Sales Manager Global Operations Manager Global Strategy Manager Director of Global Business Development Director of International Operations Chief Global Strategy Officer CEO of a multinational corporation Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The Executive Mini MBA will teach you all those things you learn from an MBA course that too in a shorter period. From learning theories to implying it in practical life, the course plan carries all the important aspects. This beneficial program will help you to gain in-depth knowledge about Economics and business. The administrative and managerial aspects of the business will become clearer to you. The course will also familiarise yourself with a wide variety of topics such as strategy planning, marketing strategy, resource management, etc. Most importantly, the course will play a significant role to develop the required leadership skill to lead a business organisation. By completing this course, you will become efficient enough for securing a high position in a business organisation.  Who is this Course for? This Executive Mini MBA course is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Method of Assessment: Upon completion of the course, you will be required to sit for an online multiple-choice quiz based assessment, which will determine whether you have passed the course (60% pass mark). The test will be marked immediately and results will be published instantly. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Certification After successfully completing the course, you will be able to obtain the certificates. You can claim a PDF certificate by paying a little processing fee of £2. There is an additional fee to obtain a hardcopy certificate which is £9. Course Curriculum Module 1:- Business Planning and Analysis Business Planning Basics 01:00:00 Market Evaluation 01:00:00 Analyze Competition 01:00:00 Determine A Marketing Strategy 01:00:00 Decide What Extras You May Need Like Staff etc 00:30:00 The Dangers In Not Making A Business Plan 00:15:00 Module 2: -Business Administration and Branding Introduction 00:15:00 Make Yourself Well Recognised Before Your Customers 00:30:00 Wow Your Customers 00:30:00 Develop a Personal Style 00:30:00 Use Creative Imageries to Catch the Attention 00:30:00 Be a Traditionalist, Not a Fad Chaser 00:15:00 Bringing Out the Purple Cow in Your Business 00:30:00 Conclusion 00:15:00 Module 3: - Business Succession Planning Getting Started 00:30:00 Succession Planning Vs. Replacement Planning 01:00:00 Preparing for the Planning Process 01:00:00 Initiating Process 00:00:00 The SWOT Analysis 01:00:00 Developing the Succession Plan 01:00:00 Executing the Plan 00:30:00 Gaining Support 00:30:00 Managing the Change 01:00:00 Overcoming Roadblocks 01:00:00 Reaching the End 01:00:00 Wrapping Up 00:15:00 Module 4: -Business Development Budgeting Businesses Budgeting Basics 00:15:00 Steps To Better Business Budgeting 00:15:00 How And What To Consider When Preparing A Business Plan And Budget 01:00:00 The Ins And Outs Of Corporate Budgeting 00:15:00 Including Social Business Budgets In The Plan 00:15:00 Impacts Of Debts On Business Budgets 00:15:00 Managing Business Budgets And Finances Together 01:00:00 Module 5: -Management Introduction 01:00:00 How to Build Trust and Confidence 01:00:00 A Manager's Pitfalls 01:00:00 How to Build Team Spirit 01:00:00 Dealing with Problem Employees 01:00:00 Using Your Emotional Intelligence 00:30:00 Conclusion to Management 00:15:00 Module 6:- Business Management Skills Business Plan Basics 00:30:00 The Executive Summary 01:00:00 The Mission Statement 00:30:00 Exploring Financial Needs 00:30:00 Evaluating Competition 01:00:00 The Troubles You Can Run Into Without The Proper Business Plan 00:30:00 Wrapping Up 00:15:00 Module 7: Project Management Introduction 01:00:00 Can You Manage Yourself Out Of A Paper Bag? 00:30:00 Setting the Stage for a Successful Project 01:00:00 The Importance of Developing and Managing A Budget 00:30:00 Taking Action - Execution of the Plan 01:00:00 Rules to Manage The Projects 01:00:00 Your Personality and Project Management Style 01:00:00 The Cycle of Decision Making 01:00:00 Getting Your Project Back On Track 01:30:00 Keeping It Moving Forward 01:00:00 Problems and Solutions in Project Management 01:00:00 Module 8: HR and Leadership Management Leader and HR Management 00:30:00 Commitment and HR Management 01:00:00 Team Management 00:30:00 Build A Mastermind Group 02:00:00 People Recognition in HR Management 00:30:00 Performance, Goals and Management 00:30:00 Think Outside The Box 00:30:00 Be Passionate about Your Work 00:30:00 The Importance Of A Good Team Leader 00:30:00 Module 9: Business Systemization Introduction 00:30:00 The Idea of Systemizing Your Business 01:00:00 Why You Should Systemize Your Business 01:00:00 A Lesson Learned From The Book 'The E-Myth' 01:00:00 So, How Do I Create This Wonderful Business System? 01:00:00 Outsourcing As a Way of Systemizing Your Business 00:30:00 How to Keep It Growing: The Systemized Business 01:00:00 Some General Ideas To Consider As You Systemize Your Business 00:30:00 Conclusion 00:15:00 Module 10: - Business Ethics Fundamentals Getting Started To Business Ethics 00:15:00 What is Ethics? 01:00:00 Implementing Ethics in the Workplace 00:30:00 Employer/Employee Rights 01:00:00 Business & Social Responsibilities 01:00:00 Ethical Decisions 01:00:00 Whistle Blowing 00:30:00 Managerial Ethics 00:30:00 Unethical Behavior 00:30:00 Ethics in Business (I) 01:00:00 Ethics in Business (II) 00:30:00 Wrapping Up 00:15:00 Module 11: Sales Analysis and Sales What Is A Sales Funnel? 00:30:00 What is Internet Commerce 00:30:00 What Can I Sell 00:30:00 Clickbank 00:30:00 Drop Shipping 00:30:00 Affiliate Marketing 00:30:00 The Link Between Products, Key Words and Prospects 00:15:00 The Front-end and Back-end of Sales Funnels 00:30:00 Sales Funnel Success 00:30:00 Sales Funnel Planning 00:30:00 Putting Your Theory to Practice 00:30:00 Content Marketing 00:30:00 Article Marketing 01:00:00 Google's Adwords Program 00:30:00 Marketing Offline 00:30:00 Blogs 00:30:00 Social Media 00:30:00 Auto Responders 00:30:00 The Joint Venture 00:30:00 Measuring Success 00:30:00 Top Sales Funnel Products 00:30:00 Mock Exam Mock Exam- Executive Mini MBA 00:30:00 Final Exam Final Exam - Executive Mini MBA 00:20:00 Recommended Readings Recommended Readings - Executive Mini MBA 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

The aim of the "International Business Environment" course is to provide students with the knowledge and skills necessary to develop and implement effective global business strategies. The course aims to equip students with a strategic mindset that enables them to analyze global business environments, identify opportunities and threats, and develop strategies to manage complex cross-border operations.After the successful completion of the course, you will be able to learn about the following, Understand the Internationalisation of business. Analyze the International business environment. Evaluating the country's attractiveness. Analyse the business environment of the host country. Explore Liberalisation Vs. Deregulation. Understand Modes of Conducting International Business. Analyze Revolutionary economic trends. This course focuses on developing a strategic perspective on conducting business in a global context. The course covers a range of topics, including global strategy development, strategic alliance formation, risk management, and cultural intelligence. Students in this course will learn how to analyze global market trends and develop effective strategies for managing cross-border business operations. They will also gain a deeper understanding of the cultural and institutional differences that shape international business environments, and learn how to apply this knowledge to make strategic decisions in a global context. By the end of the course, students will have developed a strategic mindset that will enable them to excel in international business. This course will explore the complexities of managing a business in a global context. The course covers a wide range of topics, including cross-cultural communication, international trade and investment, global marketing, supply chain management, and strategic planning for global expansion. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. International Business Environment Self-paced pre-recorded learning content on this topic. International Business Environment Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor International Business Manager Export/Import Manager Global Supply Chain Manager International Marketing Manager International Trade Compliance Manager International Trade Analyst Foreign Affairs Specialist International Economist Global Business Development Manager International Financial Analyst. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the "Organizational Structures in International Business" course is to provide students with an understanding of the different structures that businesses use to manage their operations across borders. This course will cover a range of topics, including the organizational design, strategy, culture, and management practices of multinational corporations (MNCs). After the successful completion of the course, you will be able to learn about the following, Organisational structures in international business Centralisation Vs. Decentralisation. Subsidiary board of directors. Performance Management. Control mechanisms - Approaches and constraints. Performance Evaluation System. HRM issues. Managing expatriates. The Organizational Structures in International Business course covers different structures used by multinational corporations (MNCs) in managing operations across borders. Students will explore the factors that influence the choice of structure and the challenges of managing people and resources in diverse environments. The course focuses on the practical aspects of organizational design and management, including cross-cultural communication, international HRM, and conflict resolution. Upon completion, students will be able to analyze the advantages and disadvantages of different organizational structures and understand the ethical and social responsibilities of MNCs. No prerequisites are required, but a basic understanding of international business concepts is recommended. Organizational Structures in International Business is a course that focuses on the different types of organizational structures commonly used in global business. The course covers topics such as the advantages and disadvantages of organizational structures, factors that influence the choice of organizational structure, cross-cultural management, international human resource management, and global supply chain management. The course aims to equip students with the knowledge and skills necessary to make informed decisions about designing and managing organizational structures in the context of international business. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Organisational Structures In International Business Self-paced pre-recorded learning content on this topic. Organizational Structures in International Business Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor International Business Manager Global Operations Manager International HR Manager International Marketing Manager International Finance Manager International Business Consultant International Trade Specialist Cross-Cultural Trainer Global Business Analyst International Project Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.