814 Marketing Management courses in Aberystwyth delivered On Demand

Course Overview From planning to execution, every business needs proper management. Take your first step in the business world with commercial management skills. Learn the necessary commercial management skills from this Commercial Management Masterclass course and give your planning and management skills a huge boost. In this Commercial Management Masterclass course, you will learn the basic principles and fundamentals of commercial management. You will understand how to maintain commercial relationships and improve your negotiation skill. This course will teach you budget management, cash flow management and risk management strategies with understandable and bite-sized lessons.  From this comprehensive Commercial Management Masterclass course, you will be able to understand what is important for your business and how you can plan a successful business plan from scratch. This course will help you acquire the skills you need for business analysis and commercial management. Learning Outcomes Learn about the basic principles of commercial management Understand how you can make a commercial relationship with your partners and clients Understand the importance of partnership agreements Understand the steps of cash flow management Familiarize with different negotiation skills Know about different commercial risk and risk management techniques Gain in-depth knowledge about commercial project management Get to know about the customer life cycle Be able to manage customer lifecycle effectively Understand the roles of shareholders in commercial management Learn about the laws and legislation of commercial management Who is this course for? The Commercial management masterclass course is ideal for aspiring professionals who want to establish their careers in commercial management. This course will teach you negotiation planning and management skills from scratch. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Commercial Management Masterclass course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Commercial Managers Managing Directors Executive Officers Business Owners Entrepreneurs Project Planners Business Analysts Idea Generators Module 01: Introduction to Commercial Management Introduction to Commercial Management 00:26:00 Module 02: Commercial Relationship Part-1 Commercial Relationship Part-1 00:18:00 Module 03: Commercial Relationship Part-2 Commercial Relationship Part-2 00:22:00 Module 04: Partnership and Agreements Partnership and Agreements 00:27:00 Module 05: Budget Management Budget Management 00:35:00 Module 06: Cash Flow Management Part- 1 Cash Flow Management Part- 1 00:22:00 Module 07: Cash Flow Management Part- 2 Cash Flow Management Part- 2 00:25:00 Module 08: Negotiation Negotiation 00:24:00 Module 09: Commercial Risk Management Commercial Risk Management 00:29:00 Module 10: Commercial Project Management Commercial Project Management 00:29:00 Module 11: Customer Relationship Management (CRM) Part-1 Customer Relationship Management (CRM) Part-1 00:32:00 Module 12: Customer Relationship Management (CRM) Part-2 Customer Relationship Management (CRM) Part-2 00:34:00 Module 13: Managing Customer Lifecycle Managing Customer Lifecycle 00:26:00 Module 14: Roles of Shareholders in Commercial Management Roles of Shareholders in Commercial Management 00:32:00 Module 15: Loans and Debts Management Loans and Debts Management 00:26:00 Module 16: Commercial Legislations Commercial Legislations 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Description: If you own a business or want to build a business, this Marketing and Sales Certificate Course will help you to get all the plans you will be needed. By this course you will get knowledge about; drafting the original document; identifying the audience; gathering information; researching; describing products plan; and marketing, sales, and accounting terms. By joining this course you will learn about research and analyze the individual's components needed for a business plan, using accounting terms to describe the future for you business, how to explain the purpose and future of your business in easy to understand terms, and much more. Learning Outcomes: Identify what it means bythe term associated with 'marketing' Find out the ways you can low-cost publicity so as to know of their names Learn how you can improvise a marketing strategy along with a marketing campaign Apply their time instead of their money so that you can market their company more proficiently Realise how you can execute a SWOT analysis Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Marketing and Sales Certificate Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Marketing and Sales Certificate Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Course Overview 00:15:00 Defining Marketing 00:30:00 Recognising Trends 00:15:00 Conducting Market Research 00:15:00 Strategies for Success 00:15:00 Mission Statements 00:15:00 Trade Shows 00:15:00 Developing a Marketing Plan 00:30:00 Increasing Business 00:15:00 Saying No to New Business 00:30:00 Advertising Myths 00:30:00 Networking Tips 00:30:00 Mock Exam Mock Exam- Marketing and Sales Certificate Course 00:20:00 Final Exam Final Exam- Marketing and Sales Certificate Course 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

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Good merchandising helps attract customers and drive sales. Therefore, it plays a significant role in maximising business productivity. Take a practical approach to improve your merchandising skills with our Merchandising Management course.  This Merchandising Management course will educate you on the ins and outs of merchandising management. You'll discover the elements of merchandising and get a glimpse of your responsibilities as a trader. The course will gradually take you through product management, inventory management analysis, and visual merchandising. In addition, you'll learn to develop a merchandising strategy and know about selecting and pricing products. You'll also  learn about consumer rights acts and what influences consumers' purchasing decisions.  Learning Objectives Deepen your knowledge of merchandise management Identify the elements of merchandising Strengthen your understanding of product management Learn about inventory management and analysis Know about visual merchandising Understand the importance of consumer behaviour Enrich your knowledge of the consumer rights act Who is this Course for? This Merchandising Management course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of merchandising or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement Anyone interested in learning more about this subject should take this Merchandising Management course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path On successful completion of the Merchandising Management course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Merchandising Administrator Visual Merchandising Assistant Visual Merchandising Supervisor Retail Assistant Merchandising Manager Merchandising Consultant Merchandising Representative Merchandising Director Regional Merchandising Manager Course Curriculum Module 01: Merchandising Theory Merchandising Theory 00:21:00 Module 02: Product Management Product Management 00:22:00 Module 03: Merchandise Management Merchandise Management 00:22:00 Module 04: Inventory Management and Analysis Inventory Management and Analysis 00:28:00 Module 05: Merchandising Strategy Merchandising Strategy 00:25:00 Module 06: Visual Merchandising Visual Merchandising 00:23:00 Module 07: Merchandise Pricing Merchandise Pricing 00:37:00 Module 08: Importance of Consumer Behaviour Importance of Consumer Behaviour 00:12:00 Module 09: Consumer Rights Act Consumer Rights Act 00:15:00 Module 10: The Importance of Communicating with Customers The Importance of Communicating with Customers 00:16:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Overview This comprehensive course on Marketing Fundamentals will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Fundamentals comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Fundamentals. It is available to all students, of all academic backgrounds. Requirements Our Marketing Fundamentals is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 6 sections • 12 lectures • 01:22:00 total length •Introduction: 00:02:00 •What is Marketing?: 00:08:00 •Definition of Marketing and Detailed Explanation: 00:14:00 •Traditional Vs Contemporary Marketing: 00:07:00 •Evolution of Marketing: 00:06:00 •Customer Value & Satisfaction & Delight: 00:07:00 •Customer Value examples: 00:05:00 •Customer Loyalty: 00:07:00 •Customer Centricity: 00:05:00 •Marketing segmentation: 00:05:00 •Bases for Segmentation: 00:12:00 •Selecting the BEST Segment: 00:04:00

Overview Improve your professional development by enrolling in the Operation Management and Retailing course.This Operation Management and Retailing course will explain the basics and functions of operations management. It will also cover topics like essential projects, risk management, planning, and much more. It will also inform you about the operation manager's role in inventory and supply chain management.Master the skills of a professional operation manager with the Operation Management and Retailing course and climb your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Operation Management and Retailing. It is available to all students, of all academic backgrounds. Requirements Our Operation Management and Retailing is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 10 sections • 10 lectures • 02:53:00 total length •Introduction to Retail Management: 00:22:00 •Retail Strategy: 00:13:00 •Retail Buying and Merchandising: 00:17:00 •Retail Pricing: 00:32:00 •Supply Chain Management in Retailing: 00:12:00 •Taking Trends and Targeting Customers Effectively: 00:11:00 •Choosing a Retail Location: 00:14:00 •Negotiate the Right Deal with Suppliers: 00:12:00 •Management Skills for Leading Your Team: 00:17:00 •Health & Safety for Retail Stores: 00:23:00

Overview This comprehensive course on Basic Product Management will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Basic Product Management comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Basic Product Management. It is available to all students, of all academic backgrounds. Requirements Our Basic Product Management is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 2 sections • 13 lectures • 01:09:00 total length •Module 01: Course Introduction - Product: 00:02:00 •Module 02: Definition of Product: 00:05:00 •Module 03: Classification of Product: 00:05:00 •Module 04: Consumer Goods: 00:09:00 •Module 05: Business Goods: 00:05:00 •Module 06: Levels of a Product: 00:07:00 •Module 07: Product Quality: 00:08:00 •Module 08: Product Mix: 00:05:00 •Module 09: Product Life Cycle: 00:06:00 •Module 10: Branding: 00:05:00 •Module 11: Branding Strategies: 00:06:00 •Module 12: Brand Equity: 00:06:00 •Assignment - Basic Product Management: 00:00:00

Overview Upskill to secure a place in the marketing industry with our Marketing Complete Diploma. Marketing is a versatile sector where all creative, business-minded, and tech people come together. With this Marketing Complete Diploma, you will learn various marketing techniques, which will tremendously expand your career prospects. It will help you improve your professional development with the necessary skills, knowledge and experience to transform your career in the marketing industry. This course aims to guide you through key areas of marketing, designed by industry experts for your complete professionals development. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Marketing Complete Diploma. It is available to all students, of all academic backgrounds. Requirements Our Marketing Complete Diploma is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 4 sections • 15 lectures • 08:40:00 total length •Module One - Getting Started: 00:30:00 •Module Two - What is Marketing: 00:30:00 •Module Three - Common Marketing Types (I): 00:30:00 •Module Four - Common Marketing Types (II): 00:30:00 •Module Five - The Marketing Mix: 00:30:00 •Module Six - Communicating the Right Way: 01:00:00 •Module Seven - Customer Communications: 00:30:00 •Module Eight - Marketing Goals: 00:30:00 •Module Nine - The Marketing Funnel: 01:00:00 •Module Ten - Marketing Mistakes (I): 01:00:00 •Module Eleven - Marketing Mistakes (II): 01:00:00 •Module Twelve - Wrapping Up: 00:30:00 •Activities - Marketing Complete Diploma: 00:00:00 •Mock Exam - Marketing Complete Diploma: 00:20:00 •Final Exam- Marketing Complete Diploma: 00:20:00

Unlock the secrets to successful merchandising with our comprehensive course, "Merchandising: Theory, Pricing, Strategy and Inventory Management." This course is designed to equip you with the essential skills and knowledge to excel in the dynamic world of merchandising. Whether you are a budding professional or an established practitioner, this course will elevate your understanding and application of merchandising principles. Key Features: CPD Certified Developed by Specialist Lifetime Access The "Merchandising: Theory, Pricing, Strategy and Inventory Management" course offers learners a comprehensive understanding of the merchandising process. Participants will explore the fundamentals of merchandising, learning how to develop effective strategies to attract customers. They will gain insights into managing merchandise and product lines efficiently. The course covers key aspects of inventory management, including techniques for analyzing and optimizing stock levels. Learners will delve into pricing strategies to ensure products are competitively priced. Visual merchandising principles will be taught to enhance store displays and boost sales. Additionally, the course emphasizes the importance of understanding consumer behavior and effective communication with customers. Finally, learners will be informed about consumer rights to ensure ethical and legal compliance in merchandising practices. This course equips individuals with the essential skills and knowledge needed to excel in the dynamic field of merchandising. Course Curriculum Module 01: Merchandising Theory Module 02: Merchandising Strategy Module 03: Merchandise Management Module 04: Product Management Module 05: Inventory Management and Analysis Module 06: Merchandise Pricing Module 07: Visual Merchandising Module 08: Importance of Consumer Behaviour Module 09: The Importance of Communicating with Customers Module 10: Consumer Rights Act Learning Outcomes: Understand the fundamentals of merchandising theory and its applications. Develop effective merchandising strategies for various retail environments. Manage merchandise effectively to optimise sales and inventory. Apply principles of product management to enhance retail offerings. Analyse inventory management techniques to maintain optimal stock levels. Implement effective pricing strategies to maximise profitability. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals interested in retail management. Retail store managers seeking advanced skills. Aspiring visual merchandisers. Entrepreneurs in the retail sector. Professionals in inventory management roles. Career path Retail Manager Merchandising Manager Inventory Analyst Product Manager Visual Merchandiser Supply Chain Coordinator Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.