About this Training Course In turbulent times for the entire Energy Sector, Oil & Gas E & P segments are coming under tremendous pressure to reinvigorate. Oil Majors like Shell Plc are no longer termed as Oil & Gas Company but also branded as SHELL Energy, with technology at its forefront. The Risks, Scope and Context of Engineering, Procurement, Construction, Installation and Commissioning (EPCIC) Projects is evolving rapidly. Thus, the success of a project is dependent on the practical 'know how' in scoping, contract drafting, negotiation and execution competencies. Understanding the essential ingredients of contracts and mastering the international contracting principles will equip the participants to identify vague and ambiguous clauses, avoid dangerous and often hidden terms, and better understand the controlling position in a project. In this 3 full-day course, the participants will find out how to negotiate legacy contracts where parties are not allowed to edit any clauses during the bidding process. The participants will learn from the Case Law Reports and analysis to take home lessons learned from bitter experiences of their peers in the industry. It is designed to help those who need a solution to manage current contractual issues or those who execute contracts regularly and want to be more proficient in managing their contracts and projects, with changing contexts. The course is developed with the underlying objectives for the participants to: Enhance their current knowledge of the legal principles governing international Contracts from formation, execution to breaches, redresses and dispute resolution either as a party or as a consortium member or as a coverture. Manage Consortium and Joint Venture Partners inter-relationship and contractual responsibilities. Identify dangerous exposures due to joint and severally liable requirements of consortium-based contracts. Effectively Manage Risks of Projects, with Enforceable Contract Documents, by learning the purpose and potential benefits of maintaining evidence in compliance to the contract clauses. Learn the Contract Enforcement Nuggets of Owners and the Variation Claims Strategies of the Contractors. Allocation of contract management related roles / assignments and WBS within consortium partners for effective project management and profitable results. Use of Contract Terms & Conditions for enhancing project performance, monitoring, reporting, and achieving timely completion, thereby avoiding delays and disputes. This course can also be offered through Virtual Instructor Led Training (VILT) format. Training Objectives Upon completion of the course, the participants will have learnt: Project management strictly in accordance with the contract and the corporate strategies. How to ensure that Variations Order claims are appropriately managed in turnkey and lump-sum contracts. Manage contemporary challenges and market factors with direct or indirect impact on the contracts. Managing all members of the Supply Chain from vendors to logistics services providers. Cost Engineering and Performance Management. How to manage Consortium Partners, Contractors, and Owner's representatives. When and how to obtain / grant extension of time (EOT) and costs. Ability to identify rights and obligations of each party to a contract instead of making subjective decisions. Ability to be firm in negotiations without violating terms of the agreements. Ability to spot different legal systems, contract laws and arbitration rules. Ability to negotiate and avoidance of disputes and resolution in amicable manner, in accordance with the provisions of the contract. Competency in developing and maintaining documentary evidence and traceability for all works executed during the project. Target Audience This course is specially curated for professionals from International Oil & Gas Industries including Offshore & Marine Sectors. They include the heads of strategic business units, contracts managers, project directors, project managers, general managers, corporate legal counsels, procurements and supply chain managers, lawyers and legal professionals engaged in the EPCIC Segments of the Oil & Gas Industry. Course Level Intermediate Trainer Principal Management Consultant Chartered Valuer and Appraiser (CVA) FACICA | FAMTAC | FAIADR | M.S.I.D | Member, AIEN LL.M. (IP Law), M. Sc. (Maritime Studies), M. Tech (Knowledge Engineering), MBA, First Class CoC (MCA, UK), B. E. (Elect) Your expert course leader, during the last 47 year period, has worked and consulted in the industry verticals encompassing: Technology, Oil & Gas Exploration & Production, Petrochemical Process Plants and Power Plant Construction Projects, Logistics & Warehousing, Marine, Offshore, Oil & Gas Pipelines, Infrastructure Development Projects (Ports, Offshore Supply Bases, Oil & Gas Terminals and Airports etc), EPCIC Contracts, and Shipyards, in South East Asia, Africa, Middle East, Americas and Europe. He serves as the Principal Management Consultant with a management consultancy in Hong Kong and Singapore, specialising in the fields of corporate management consultancy, international contracts reviews and alternative dispute resolutions services. He undertakes special assignments for conducting audits and valuation of intangible properties involving proprietary processes for licensed production, and licensing of intellectual property rights (IP Rights) in patents, trademarks, and industrial designs. He is frequently engaged for assignments like due diligence, acquisitions, mergers, resolving various operational issues, technology transfer and agency services contracts reviews, cost controls, and enhancement of Supply Chain Management. He has been conferred the credentials of Chartered Valuer & Appraiser (CVA) by SAC and IVAS, in accordance with the international valuation standards setting body IVSC. His consulting experience includes Charterparty Management, Business Process Re-engineering, Diversifications, Corporate Development, Marketing, Complex Project Management, Feasibility Studies, Dispute Resolutions and Market Research. He has successfully assisted Marine and offshore E & P clients in managing contractual disputes arising from various international contracts for upgrading & conversion projects. He continues to be actively engaged in claims reviews, mediation, arbitration, litigation, and expert witness related assignments, arising from international contracts and Charterparty Agreements. He graduated with a Bachelor's degree in Electrical Engineering, MBA in General Management, Master of Technology in Knowledge Engineering, Master of Science in Maritime Studies, and LL.M. (IP Law). He also holds professional qualifications in Business Valuations and Appraisers for CVA, arbitration, law, and marine engineering, including the Chief Engineer's First-Class Certificate of Competency (MCA, UK). He is further qualified and accredited as Certified International Arbitrator, Chartered Arbitrator, Sports arbitrator under CAS Rules, WIPO Neutral, Australian Communications and Media Authority (ACMA) Bargaining Code Arbitrator, Accredited Adjudicator and Accredited Mediator (Malaysia). He is admitted to the international panels of arbitrators and neutrals with WIPO, Geneva; ACICA, AMTAC and ACMA, Australia; BVIAC (British Virgin Islands); JIAC (Jamaica); HKIAC Hong Kong; AIAC, Malaysia; AIADR, Malaysia; KCAB, Seoul, South Korea; ICA, Delhi, India; ICC (Singapore); SISV, Singapore; SCMA, Singapore; SCCA, Saudi Arabia; VIAC Vienna, Austria; Thailand Arbitration Centre (THAC), and Mediator with AIAC Malaysia, CMC, and SIMI Singapore. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
In today's competitive business landscape, a robust marketing strategy is essential for success. Our comprehensive Marketing Strategies for Business course will equip you with the knowledge and skills to develop and implement effective marketing strategies that will drive growth and achieve your business objectives. Embark on a journey through the fundamentals of marketing, gaining a thorough understanding of market research, branding, positioning, and buyer personas. Discover how to create a compelling marketing mix, encompassing product, price, promotion, and place. Learn how to leverage the power of digital marketing, including social media, content marketing, and search engine optimization (SEO), to reach your target audience effectively. Learning Outcomes Master the fundamental principles of marketing and its role in business success Conduct thorough market research to understand your target audience and market trends Develop a strong brand identity that resonates with your customers Position your products and services effectively to differentiate yourself from competitors Create a comprehensive marketing mix that aligns with your overall business strategy. Why choose this Marketing Strategies for Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Marketing Strategies for Business course for? Business owners and entrepreneurs seeking to enhance their marketing skills and drive business growth Marketing professionals aiming to expand their knowledge and expertise in various marketing disciplines Individuals interested in pursuing a career in marketing or marketing management Sales professionals seeking to leverage marketing strategies to boost their sales performance Anyone interested in learning how to create and implement effective marketing campaigns Career path Marketing Manager (£40,000 - £60,000) Digital Marketing Manager (£45,000 - £65,000) Social Media Manager (£35,000 - £55,000) Content Marketing Manager (£40,000 - £60,000) SEO Specialist (£35,000 - £55,000) Marketing Consultant (£50,000 - £70,000) Prerequisites This Marketing Strategies for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing Strategies for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Welcome Welcome 00:01:00 Strategic Outline: Where are we now? Your business: The Marketplace and your business's position in it. 00:02:00 Define your brand messaging 00:02:00 Audience and personas? 00:05:00 Strategic Outline: Where do we want to be? Defining your objectives 00:02:00 Outline your KPI's and Measurement 00:04:00 Its time to Go to Market Funnel stages for your business 00:04:00 Your customer's journey 00:02:00 Channel Selection 00:03:00 Plan your tactics 00:02:00 Go To Market Plan 00:03:00 Budget 00:02:00 Ensure success Looking for risks and pivot indicators 00:03:00 Implement measurement and tracking tools 00:01:00 Revisit KPI's 00:02:00 Assignment Assignment - Marketing Strategies for Business 00:00:00
About this Training Course In context of trade, seamless supply chains and dependence on international resources, world is becoming one single market. Even though because of internet and widespread access to legal resources, business managers tend to share the common legal principles, but unfortunately, the legal framework and national laws of different countries still maintain a certain degree of uniqueness and protectionism. Thus, the success of an international contract will depend on the 'know how' in identifying the differences in legal regimes, diversity of legislature, scoping, contract drafting, negotiation and execution competencies in each context. It is getting not only important but crucial to consider risks from remote and unforeseen events, sanctions, and proxy wars. As a contract gets bigger in monetary value and wider in scope, more attention is needed in drafting and interpreting terms and conditions of any contract before signing on the last page or accepting it online. This 2 full-day course endeavours to enable the participants gain an understanding of the essential ingredients of contracts and mastering the international contracting principles. This course will equip participants to identify vague and ambiguous clauses, avoid dangerous and often hidden terms, and better understand the controlling position in a project. The participants will learn from the Case Law Reports and analysis to take home lessons learned from bitter experiences of peers in the industry. It is designed to help those who need a solution to manage current contractual issues or those who execute international contracts regularly and want to be more proficient in managing their contracts and projects, with changing contexts. Training Objectives On completion of this course, the participants will have learnt: Project management strictly in accordance with the contract and the corporate strategies How to ensure that Variations Order claims are appropriately managed in turnkey and lump-sum contracts Manage contemporary challenges and market factors with direct or indirect impact on the contracts Managing all members of the Supply Chain from vendors to logistics services providers Cost Engineering and Performance Management How to manage Consortium Partners, Contractors and Owners representatives When and how to obtain / grant extension of time (EOT) and costs Ability to identify rights and obligations of each party to a contract instead of making subjective decisions Ability to be firm in negotiations without violating the terms of the agreements Ability to spot different legal systems, contract laws and arbitration rules Ability to negotiate and avoid disputes and resolution in an amicable manner, in accordance with the provisions of the contract Competency in developing and maintaining documentary evidence and traceability for all works executed during the project Target Audience This course is intended for professionals from the Oil & Gas Industry, Heavy Engineering & Construction Industries, Terminals, Shipping and Maritime Logistics Services Providers. This course is not to be missed by, especially those who are involved in Contract Management and with roles related to Contracts e.g. Commercial Managers, Engineers, Procurement Managers and Finance Managers, with a non-legal background and Para-legal executives. Course Level Intermediate Trainer Principal Management Consultant Chartered Valuer and Appraiser (CVA) FACICA | FAMTAC | FAIADR | M.S.I.D | Member, AIEN LL.M. (IP Law), M. Sc. (Maritime Studies), M. Tech (Knowledge Engineering), MBA, First Class CoC (MCA, UK), B. E. (Elect) Your expert course leader, during the last 47 year period, has worked and consulted in the industry verticals encompassing: Technology, Oil & Gas Exploration & Production, Petrochemical Process Plants and Power Plant Construction Projects, Logistics & Warehousing, Marine, Offshore, Oil & Gas Pipelines, Infrastructure Development Projects (Ports, Offshore Supply Bases, Oil & Gas Terminals and Airports etc), EPCIC Contracts, and Shipyards, in South East Asia, Africa, Middle East, Americas and Europe. He serves as the Principal Management Consultant with a management consultancy in Hong Kong and Singapore, specialising in the fields of corporate management consultancy, international contracts reviews and alternative dispute resolutions services. He undertakes special assignments for conducting audits and valuation of intangible properties involving proprietary processes for licensed production, and licensing of intellectual property rights (IP Rights) in patents, trademarks, and industrial designs. He is frequently engaged for assignments like due diligence, acquisitions, mergers, resolving various operational issues, technology transfer and agency services contracts reviews, cost controls, and enhancement of Supply Chain Management. He has been conferred the credentials of Chartered Valuer & Appraiser (CVA) by SAC and IVAS, in accordance with the international valuation standards setting body IVSC. His consulting experience includes Charterparty Management, Business Process Re-engineering, Diversifications, Corporate Development, Marketing, Complex Project Management, Feasibility Studies, Dispute Resolutions and Market Research. He has successfully assisted Marine and offshore E & P clients in managing contractual disputes arising from various international contracts for upgrading & conversion projects. He continues to be actively engaged in claims reviews, mediation, arbitration, litigation, and expert witness related assignments, arising from international contracts and Charterparty Agreements. He graduated with a Bachelor's degree in Electrical Engineering, MBA in General Management, Master of Technology in Knowledge Engineering, Master of Science in Maritime Studies, and LL.M. (IP Law). He also holds professional qualifications in Business Valuations and Appraisers for CVA, arbitration, law, and marine engineering, including the Chief Engineer's First-Class Certificate of Competency (MCA, UK). He is further qualified and accredited as Certified International Arbitrator, Chartered Arbitrator, Sports arbitrator under CAS Rules, WIPO Neutral, Australian Communications and Media Authority (ACMA) Bargaining Code Arbitrator, Accredited Adjudicator and Accredited Mediator (Malaysia). He is admitted to the international panels of arbitrators and neutrals with WIPO, Geneva; ACICA, AMTAC and ACMA, Australia; BVIAC (British Virgin Islands); JIAC (Jamaica); HKIAC Hong Kong; AIAC, Malaysia; AIADR, Malaysia; KCAB, Seoul, South Korea; ICA, Delhi, India; ICC (Singapore); SISV, Singapore; SCMA, Singapore; SCCA, Saudi Arabia; VIAC Vienna, Austria; Thailand Arbitration Centre (THAC), and Mediator with AIAC Malaysia, CMC, and SIMI Singapore. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Discover the secrets to market sizing and uncover your true sales potential with our comprehensive Step-by-Step Guide to Defining and Sizing Your Market course. Embark on a journey to master the art of identifying, analyzing, and quantifying your target market, equipping yourself with the insights you need to make informed business decisions and achieve your sales goals. Delve into the fundamentals of market sizing, exploring the Market Funnel Framework to understand the stages of customer acquisition and identify key metrics for market evaluation. Learn how to effectively define your target market using a variety of segmentation techniques, ensuring you're reaching the right audience with your products or services. Uncover proven strategies for sizing your market, leveraging industry research, market trends, and customer data to accurately estimate the potential sales opportunities within your target market. Gain hands-on experience through practical workshops and apply your newfound knowledge to real-world scenarios. Learning Outcomes Master the Market Funnel Framework and its application in market sizing Define your target market using effective segmentation techniques Implement proven strategies for sizing your market using industry data and customer insights Estimate your market size and potential sales opportunities Apply market sizing principles to your own business or venture Make informed business decisions based on accurate market data Why choose this Step-by-Step Guide to Defining and Sizing Your Market course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Step-by-Step Guide to Defining and Sizing Your Market course for? Entrepreneurs and business owners seeking to define and size their target market Marketing professionals responsible for market research and analysis Product managers and developers looking to validate product-market fit Sales professionals aiming to improve their sales forecasting accuracy Anyone interested in gaining a comprehensive understanding of market sizing principles Career path Market Research Analyst (£25,000 - £45,000) Marketing Analyst (£30,000 - £50,000) Business Development Manager (£35,000 - £55,000) Product Manager (£40,000 - £60,000) Director of Marketing (£45,000 - £65,000) Chief Marketing Officer (£50,000 - £70,000) Prerequisites This Step-by-Step Guide to Defining and Sizing Your Market does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Step-by-Step Guide to Defining and Sizing Your Market was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction Market Sizing Explained 00:02:00 Module 02: The Market Funnel Framework The Market Funnel Framework Described 00:04:00 Module 03: Define Your Market How Broadly Should You Define Your Market? 00:02:00 Methods to Defining a Market 00:02:00 Market Definition Walk-Through: Skincare 00:04:00 Market Definition Walk-Through: Microbrewing 00:01:00 Module 04: How to Size Your Market TAM, SAM, and SOM 00:06:00 How Investors View Your Business 00:03:00 Sizing Your Market Walk-Through: Skincare 00:06:00 Module 05: Workshop Workshop - Defining and Sizing Your Market Walk-Through 00:03:00 Module 06: Support Materials Resource - Step-by-Step Guide to Defining and Sizing Your Market 00:00:00
Our masterclass series goes behind the studio door and explores the processes of globally respected designers.
The Property Development and Marketing Diploma provides comprehensive training across all aspects of the property development process. From initial market research, financing, regulations, project management, to marketing and sales, this course equips you with the complete skill set required to successfully develop and sell properties.
This online course introduces a model for determining and analysing market value vs fair value of an individual art work. LEVEL 3: Fair Value Analysis This is the third online course in our 'Pathway to become an art market analyst'. This course is a building block on both Big Data and the Art Market (Level 1) and Artist Market Analysis (Level 2), and takes the participant on an analytical journey to establish the market value and the fair value of an individual art object. The analysis is based on the Damien Hirst data provided in Level 2: Artist Market Analysis, and it is important that you finish this course before going on to Level 3. The course introduces participants to the difference between market value and fair value, and provides a practical guide for using market trends to analyse and adjust comparable transactions, and to use this to help establish market value. The ArtTactic Market Metrics from Level 2: Artist Market Analysis, is brought into the analysis to establish the 'Fair Value' of the art work. In addition to this, we will provide a 15 minute online Excel workshop on how to analyse comparable transactions using a subset of the data provided in the Level 2 online course. The course includes: Videos: You will have access to 1h 10m of online video content. The content of this course is building on ArtTactic's own framework for fair analysis and what Anders Petterson is regularly teaching for Art Business programmes at Sotheby's Institute in London. The course also include a 15 minutes Excel workshop. Slides: The students can download pdf copies of the slides used in the presentations. Excel spreadsheet: The student will have access to a subset of data (auction data for Damien Hirst) and a spreadsheet with both tables and graphical tools. Certificate of Completion [NEW]: The student will be issued with a certificate of completion when all the online videos have been completed. CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. Certification: Continuing Professional Development (CPD) Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp. Your Instructor Anders Petterson, Founder of ArtTactic Anders Petterson is a leading authority on the art market, with particular focus on art market research and analysis. He is the Founder and Managing Director of ArtTactic, a London-based art market research and data intelligence company he set up in 2001. All the online courses are based on his own experience in collecting, analysing and presenting data on the global art market, and the courses will give an insight into how ArtTactic conceptualizes, designs and executes research projects linked to art market and introduces analytical models to better understand the value of art. Anders is regularly lecturing on MA and Executive courses at Sotheby's Institute, Christie's Education and ESA Business School (Beirut) covering topic such as Art Market Analysis, Art & Technology and NFTs as well as Art as an Asset Class. He is also a regular speaker on these topics at international conferences and seminars. ArtTactic is also well-known for its industry research on the art market and its intersection with other industries, such as the Deloitte | ArtTactic Art & Finance Report, TEFAF Art Dealer Finance Report 2018, and the TEFAF Art Patronage Report 2020. ArtTactic has also produced the Hiscox Online Art Trade Report annually since 2013. Anders Petterson is a founding Board Member of Professional Advisors to the International Art Market (PAIAM), a role he had between 2011 and 2021. PAIAM was founded in London in 2011 bringing together professionals who provide specialist services to the art market.such as lawyers, accountants, tax advisors, insurance specialists and logistics experts, amongst others. Connect on LinkedIn Course Curriculum Introduction Introduction to Fair Value Analysis (1:39) Fair Value Analysis Market Value vs Fair Value (4:24) Artwork Analysis - Object Qualities (9:40) Market Trend Analysis & Value Adjustments (7:10) Comparable Transaction Analysis (9:30) Market Value Analysis (6:45) Fair Value Analysis (11:03) Excel Workshop - Comparable transaction analysis + Sample Analysis Excel Workshop - Comparable Transactions (12:31) SAMPLE: Damien Hirst - Fair Value Analysis Summary Frequently Asked Questions When does the course start and finish? The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.How long do I have access to the course?How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. It's important to note that this is a SINGLE-user only subscription (see T&Cs). Contact us if you are looking for a team discount on info@arttactic.com.What if I am unhappy with the course?We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.Is this course for me?We have a broad and diverse set of students taking these courses in terms of geography, age and professional backgrounds. Based on our experience so far, the courses have attracted non-art market professionals that are looking to explore opportunities in the art market or the broader art industry - and are looking for tools to help them navigate and better understand where these opportunities might exist, and how their own interest and professional background could fit in. At the other end, we also have seen a strong interest from the art trade who are looking at exploring more quantitative and data-driven methods for their own business and to meet the demand for an increasingly data-hungry client base. However, if you have any questions, please contact us and we can set up a call to discuss what course option might be the best for you.
The Postgraduate Certificate (PG Cert.) consists of the first four modules from the MA Business of Motorsport Master’s Degree. You can then achieve a Postgraduate Diploma (PG Dip.) Business of Motorsport by studying the PG Dip. Top-Up, a further three modules from the MA.
Discover an exciting realm of possibilities in the world of digital marketing, e-commerce management, and search engine optimisation (SEO). With this comprehensive bundle, you'll gain the knowledge and skills required to excel in these rapidly growing fields. In the dynamic landscape of the United Kingdom's marketing industry, professionals with expertise in digital marketing, e-commerce management, and SEO can command impressive salaries, earning between £30,000 and £60,000 per year. This bundle offers three empowering courses that will equip you with the essential tools and strategies needed to thrive in these lucrative domains. From understanding e-commerce management principles in the Ecommerce Management course to crafting impactful campaigns in Digital Marketing: The Ultimate Guide to Strategic Marketing and optimising websites for search engines in the SEO - Master Search Engine Optimization course, these courses cover a wide range of essential topics. Whether you're a marketing professional seeking to expand your skill set or an aspiring entrepreneur aiming to establish a successful online presence, this bundle offers the tools and insights needed to succeed in the fast-paced realm of digital marketing. Each course in this bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: E-commerce Management Digital Marketing: The Ultimate Guide to Strategic Marketing SEO - Master Search Engine Optimisation Learning Outcomes: Develop a comprehensive understanding of e-commerce management principles, including inventory management, customer experience optimisation, and conversion rate optimisation. Gain proficiency in strategic digital marketing techniques, such as market research, customer segmentation, content, social media and email marketing. Acquire the skills to optimise websites for search engines through keyword research, on-page and off-page optimisation, link building, and SEO analytics. Learn to create impactful campaigns that generate measurable results and maximise brand exposure. Enhance your ability to drive revenue growth and establish a thriving online presence for businesses through effective e-commerce management strategies. Develop the knowledge and skills necessary to leverage search engines to drive targeted traffic, increase brand visibility, and boost website performance. The first course in this bundle, E-commerce Management, provides a comprehensive understanding of the principles and practices necessary to effectively manage and optimise e-commerce platforms. You'll explore key topics such as inventory management, customer experience optimisation, conversion rate optimisation, and online payment systems. Armed with this knowledge, you'll be well-equipped to drive revenue growth and establish a thriving online presence for businesses. Next, the course Digital Marketing: The Ultimate Guide to Strategic Marketing offers invaluable insights into the world of strategic marketing. You'll delve into the core principles of digital marketing, including market research, customer segmentation, content, social media and email marketing. By mastering these essential techniques, you'll learn to create impactful campaigns that generate measurable results and maximise brand exposure. Lastly, the SEO - Master Search Engine Optimisation course empowers you with the skills to enhance the visibility and ranking of websites in search engine results. You'll delve into the intricacies of keyword research, on-page and off-page optimisation, link building, and SEO analytics. Armed with this expertise, you'll be able to leverage search engines to drive targeted traffic, increase brand visibility, and boost website performance. Unlock the door to a successful career with this bundle. Acquire the knowledge, strategies, and skills required to excel in these dynamic industries and embark on a rewarding professional journey. Don't miss out on the exciting opportunities awaiting you in the ever-evolving realm of marketing. Enrol today and make your mark in the digital landscape! CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Professionals looking to enhance their knowledge and skills in this field. Marketing executives aiming to expand their expertise in e-commerce management and SEO. Small business owners or entrepreneurs seeking to optimise their online presence Graduates or individuals looking for a career change in the digital marketing industry Marketing enthusiasts who wish to gain a comprehensive understanding of these domains Career path Digital Marketing Manager - £30,000 to £60,000 per year E-commerce Manager - £35,000 to £60,000 per year SEO Specialist - £25,000 to £45,000 per year Social Media Marketing Manager - £25,000 to £50,000 per year Content Marketing Specialist - £25,000 to £45,000 per year Digital Marketing Analyst - £25,000 to £40,000 per year Email Marketing Specialist - £25,000 to £45,000 per year Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon successful completion of the course, learners can obtain a CPD Quality Standards PDF certificate for Ecommerce Management absolutely free! Upon finishing Digital Marketing: The Ultimate Guide to Strategic Marketing and SEO - Master Search Engine Optimisation, you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!
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