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About Course Unlock key insights with our comprehensive guide to market research - propel your business towards unprecedented growth Our immersive online course on Market Research provides a comprehensive exploration into the intricate art and science of understanding consumer behaviour, trends, and market dynamics. Do you want to grow your business and take it to new heights? Achieving sustainable growth requires a deep understanding of your target audience and a keen awareness of industry trends. This marketing course equips you with the knowledge and skills required to understand your target customers and their needs. We start with a brief history and definition of 'market research' before we lay out the six steps of the market research process. This course examines the classifications of market research and explains how to identify research problems to set up the market research process. We show you how to develop and design a market research approach. We also trace the relationship between market problems and research design by distinguishing between exploratory, descriptive and causal research. The course goes over data analysis techniques and discusses how to deliver effective presentations of research findings to facilitate analysis and discussion. We cover qualitative and quantitative market research methods and provide examples to help you with questionnaire design with examples of open- and closed-end questions. We demonstrate data analysis techniques to help you leverage your research findings to make better business decisions. Finally, the course explains how to communicate research results while adhering to market research ethics. This course has no prerequisites and suits anyone interested in business and marketing. It is particularly useful for small business owners, entrepreneurs and marketers and helps you to create focused marketing campaigns that connect with your audience to boost customer engagement, brand loyalty and business success. Sign up to learn how to conduct market research that lets you understand consumer behaviour, spot gaps in the market and grow your business. Whether you're a budding marketer, a business owner, or a student of the commerce field, this course offers a comprehensive and practical guide to mastering market research. Enroll now to gain the knowledge and skills that can help shape business strategies, influence product development, and drive business success. What Will You Learn? Discuss the importance of market research in supporting marketing decision-making Identify the factors that influence the decision to conduct market research Outline the key components of a market research proposal Discuss the significance of problem identification in marketing research Analyse the key characteristics and advantages of qualitative research Recognise the factors that affect the sample size and accuracy in quantitative research Identify the key components and goals of a questionnaire Explain the importance of data validation and quality control Summarise the significance of the report and presentation as key components of marketing research Discuss the ethical principles of research methodology and the importance of integrity in market research Course Content Introduction to Market Research Introduction to Market Research The Market Research Process The Market Research Process Market Research Design Market Research Design Defining the Problem & Developing Research Approach Defining the Problem & Developing Research Approach Qualitative Market Research Qualitative Market Research Quantitative Market Research Quantitative Market Research Questionnaire Design Questionnaire Design Data Analysis Data Analysis Communicating Research Results Communicating Research Results Research Ethics Research Ethics Conclusion Conclusion A course by Xpert Learning Audience Marketers Current and aspiring product managers Business executives Consultants Entrepreneurs
Register on the Learn with Case Study - Market Research today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as proof of your course completion. The Learn with Case Study - Market Research is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Learn with Case Study - Market Research Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Learn with Case Study - Market Research, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Section 01: Introduction Intro to Case Study 2 00:05:00 Section 02: Case Study Definition 00:12:00 Company Overview 00:07:00 Company Vision and Mission Statement 00:07:00 IRIC Mileposts 00:09:00 Company Product Portfolio 00:06:00 Company Financial Performance 00:02:00 Objective 00:06:00 Key Observations 00:07:00 Market Research Strategy 00:04:00 Pre Market Research Ethos 00:03:00 Geo Assessment Profile 00:13:00 Market Research Audit 00:08:00 PESTLE Analysis 00:09:00 Market Analysis 00:10:00 Market Segmentation 00:09:00 Market Segmentation Continue 00:09:00 SWOT Analysis 00:07:00 Market REsearch Architecture 00:04:00 Market REsearch Architecture 00:04:00 Market Research Process Continue 00:09:00 Report Structure and Course Contents 00:06:00 Evaluation and Course Correction 00:03:00 Objective Realization and Impact Analysis 00:05:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Are you ready to embark on an enlightening journey of wisdom with the Market Research Analyst bundle and pave your way to an enriched personal and professional future? If so, then Step into a world of knowledge with our course bundle - Market Research Analyst Advanced Diploma. Delve into eight immersive CPD Accredited courses, each a standalone course: Course 01: Marketing Principles Course 02: Marketing Secrets for High Sales Course 03: Marketing Strategies for Business Course 04: Learn with Case Study - Market Research Course 05: Research Methods in Business Course 06: Business Intelligence Analyst Course Course 07: Excel at Marketing Through a Well-Defined Marketing Strategy Course 08: Sales Analysis in Excel Traverse the vast landscapes of theory, unlocking new dimensions of understanding at every turn. Let the Market Research Analyst Advanced Diploma bundle illuminate your path to wisdom. The Market Research Analyst Advanced Diploma bundle offers a comprehensive exploration into a rich tapestry of vast knowledge across eight carefully curated courses. The journey is designed to enhance your understanding and critical thinking skills. Each course within the bundle provides a deep dive into complex theories, principles, and frameworks, allowing you to delve into the nuances of the subject matter at your own pace. In the framework of the Market Research Analyst Advanced Diploma package, you are bestowed with complimentary PDF certificates for all the courses included in this bundle, all without any additional charge. Adorn yourself with the Market Research Analyst bundle, empowering you to traverse your career trajectory or personal growth journey with self-assurance. Register today and ignite the spark of your professional advancement! So, don't wait further and join the Market Research Analyst Advanced Diploma community today and let your voyage of discovery begin! Learning Outcomes: Attain a holistic understanding in the designated areas of study with the Market Research Analyst bundle. Establish robust bases across each course nestled within the Market Research Analyst bundle. Decipher intricate concepts through the articulate content of the Market Research Analyst bundle. Amplify your prowess in interpreting, scrutinising, and implementing theories. Procure the capacity to engage with the course material on an intellectual and profound level. Become proficient in the art of problem-solving across various disciplines. Stepping into the Market Research Analyst bundle is akin to entering a world overflowing with deep theoretical wisdom. Each course within this distinctive bundle is an individual journey, meticulously crafted to untangle the complex web of theories, principles, and frameworks. Learners are inspired to explore, question, and absorb, thus enhancing their understanding and honing their critical thinking skills. Each course invites a personal and profoundly enlightening interaction with knowledge. The Market Research Analyst bundle shines in its capacity to cater to a wide range of learning needs and lifestyles. It gives learners the freedom to learn at their own pace, forging a unique path of discovery. More than just an educational journey, the Market Research Analyst bundle fosters personal growth, enabling learners to skillfully navigate the complexities of the world. The Market Research Analyst bundle also illuminates the route to a rewarding career. The theoretical insight acquired through this bundle forms a strong foundation for various career opportunities, from academia and research to consultancy and programme management. The profound understanding fostered by the Market Research Analyst bundle allows learners to make meaningful contributions to their chosen fields. Embark on the Market Research Analyst journey and let knowledge guide you towards a brighter future. CPD 80 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals keen on deepening their firm understanding in the respective fields. Students pursuing higher education looking for comprehensive theory modules. Professionals seeking to refresh or enhance their knowledge. Anyone with a thirst for knowledge and a passion for continuous learning. Career path Armed with the Market Research Analyst bundle, your professional journey can reach new heights. The comprehensive theoretical knowledge from this bundle can unlock diverse career opportunities across several fields. Whether it's academic research, consultancy, or programme management, the Market Research Analyst bundle lays a solid groundwork. Certificates CPD Certificate Of Completion Digital certificate - Included 8 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript - £9.99
Online Masterclass: How to Carry Out Market Research to Maximize Business Success Could you turn your brilliant business idea into a viable business? Do you wonder if your proposed new product or service will be a hit with customers? How can you find out before launching? This online Market Research Masterclass will empower you to: • Save time and money by carrying out market research effectively by yourself (without a big budget and without engaging a market research agency) • Design a market research questionnaire that will deliver the answers you are seeking • Analyse the results of your market research and estimate the size of the market • Use the results to fine-tune your business, product, or service so that it provides the benefits that potential customers are seeking Before launching a business, product, or service, it is important to evaluate your potential customer's wants and needs so that you don’t make costly mistakes. Market research allows you to discover exactly what your potential customers are looking for. Then, you'll be able to design and launch products or services that meet those needs, boosting your chances of business success. Join this masterclass if: • You have an idea for a business and want to test it first • You are starting up a business and evaluating one or more potential products or services • You have a well-established business and are thinking of launching a new product or service • You want to find out how to carry out your own market research for your small business. This interactive masterclass will take place on Zoom on Tuesday 15th March 2022 (5-30 pm – 7 pm) and on the following two Tuesdays. A handout will be emailed to you after each session. Further support is available on a 1-2-1 basis if required. This 3-session masterclass normally costs £149. The price has been reduced to £95 for February only. Places are limited. Book now at the special price of £95. If you would like to find out more about the Masterclass, book a free, 15-minute call with me.
This module aims to develop knowledge and understanding of the importance of research including social media to find opportunities in global trade.