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Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

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Use Fast Feedback to Accelerate Business Agility w/ David Grabel Software engineers get feedback from their development environment and automated test suites in real-time. Errors can be fixed and verified in minutes. However, when organizations extend Agile beyond technology, feedback from stakeholders takes days and the 'feedback frenzies' can drag on for weeks or even months. Completing a story within a sprint seems impossible. It is time for 'the business' to dramatically reduce lead time and stop getting blamed for delays. This talk will show you how to quickly create a value stream mapping with your team. This map will expose needless delays and help you find ways to shorten cycle time to minutes, reducing overall lead time by 80% or more. It will include a way to overlay feedback loops on the value stream map, which can help you find the source of significant delays. You will also hear how creative teams are adapting mob programming techniques into their work in ways that build feedback into their processes in order to accelerate delivery from business teams. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.

Use Fast Feedback to Accelerate Business Agility w/ David Grabel Software engineers get feedback from their development environment and automated test suites in real-time. Errors can be fixed and verified in minutes. However, when organizations extend Agile beyond technology, feedback from stakeholders takes days and the 'feedback frenzies' can drag on for weeks or even months. Completing a story within a sprint seems impossible. It is time for 'the business' to dramatically reduce lead time and stop getting blamed for delays. This talk will show you how to quickly create a value stream mapping with your team. This map will expose needless delays and help you find ways to shorten cycle time to minutes, reducing overall lead time by 80% or more. It will include a way to overlay feedback loops on the value stream map, which can help you find the source of significant delays. You will also hear how creative teams are adapting mob programming techniques into their work in ways that build feedback into their processes in order to accelerate delivery from business teams. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.

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Diploma in Facilities Management Immerse yourself in the world of Facilities Management with our Diploma in Facilities Management bundle. This bundle offers a comprehensive range of courses that explore the intricacies of facilities management, including space management, health and safety at work, project management, and more. With a focus on theoretical knowledge and comprehensive course curriculum, this bundle is an excellent opportunity to gain a deep understanding of the world of Facilities Management. Take the first step towards becoming a skilled Facilities Management professional with our Diploma in Facilities Management bundle. Enrol now and gain the knowledge and skills to excel in this exciting field. This Diploma in Facilities Management Bundle Consists of the following Premium courses: Course 01: Facilities Management Level 3 Course 02: Quality Assurance Manager Course 03: Quality Management Course 04: Quality Tools and Methods Management Course 05: Diploma in Lean Process and Six Sigma Course 06: SAP Controlling (CO) - Product Costing S4HANA Course 07: Process Improvement: Reduce Waste Course 08: Lean Six Sigma: Toolkit Course 09: IT Asset Department Course 10: Facilitating High-Performing Meetings Course 11: Automation of Processes Course 12: Flowchart Mapping: An Introduction Course 13: Introduction to Continuous Improvement Course 14: Compliance & Business Risk Management Course 15: Performance Management Course 16: People Management Skills Level 3 Course 17: Certificate in Anti-Money Laundering (AML) Course 18: GDPR Data Protection Level 5 Course 19: Equality and Diversity Course 20: First Aid at Work Enrol now in this Facilities Management Bundle to advance your career! Diploma in Facilities Management Our Diploma in Facilities Management bundle provides a comprehensive selection of courses that explore the intricate world of Facilities Management. With a focus on theoretical knowledge and skills, this bundle is designed to provide you with the skills and knowledge needed to excel in Facilities Management. You will learn about the principles of quality management, space management, vendor management, human resource and contract management, and much more. Course Curriculum: Facilities Management Level 3 Module 01: Introduction to Facilities Management Module 02: Space Management Module 03: Managing Workplace Services Module 04: Human Resource and Contract Management Module 05: Lease Purchase and Vendor Management Module 06: Health and Safety at Work Module 07: Sustainable Facilities Management Module 08: Maintenance and Repairs Module 09: Project Management Module 10: Business Development and Succession Planning CPD 200 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Diploma in Facilities Management Requirements Diploma in Facilities Management This Diploma in Facilities Management course has been designed to be fully compatible with tablets and smartphones. Career path Diploma in Facilities Management Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - £10 You will get the Hard Copy certificate for the title course Facilities Management Level 3 absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Advanced Professional Certificate Courses These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD). Advanced Professional Certificate in Business Research Methods The Advanced Professional Certificate in Business Research Methods aims to enable the learner to conduct effective business research by understanding the fundamentals of information search, Analysis and critique skills, data collection methods and professional business report drafting. The course aims to introduce the learner to the business research process by enabling the learner to gain skills such as choosing a topic, crafting a research question, reviewing literature, citations and references. The learner will be able to produce professional business research reports after learning different research philosophies, research methods and data analysis techniques. Learning Outcomes After the successful completion of the certificate, the student will be able to learn: Fundamentals of Research Philosophy and Principles Types of research, Researcher personality, Types of data and sources Selecting and developing a Topic Into a Research Question Research Paradigms, approaches and types of methodologies Creating and approving an effective research proposal Writing arguments in the research report. Report Structure, Content and Critique Literature review structure, searching and mapping, Critical review Developing research conceptual framework Research Methodology, Types of research methods, evaluating and using the secondary data Research sampling, techniques and types Research Analysis; Quantitative and Qualitative Data Analysis Methods Citations and referencing and drafting the research report Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Business professional Business Researcher Research report writer Research and Development Manager

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Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00

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Along with this Facilitation Skills course, you will get 10 premium courses, an originalHardcopy, 11 PDF Certificates (Main Course + Additional Courses) Student ID card as gifts. This Facilitation Skills Bundle Consists of the following Premium courses: Course 01: Facilities Management Course 02: Online Meeting Management Course 03: Quality Management Course 04: Diploma in Lean Process and Six Sigma Course 05: SAP Controlling (CO) - Product Costing S4HANA Course 06: Process Improvement: Reduce Waste Course 07: Compliance & Business Risk Management Course 08: Performance Management Course 09: People Management Skills Level 3 Course 10: Workplace Confidentiality Course 11: Document Control Benefits you'll get choosing Apex Learning for this Facilitation Skills: Pay once and get lifetime access to 11 CPD courses Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable knowledge without leaving your home How will I get my Certificate? After successfully completing the Facilitation Skills course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £10 * 11 = £110) Hard Copy Certificate: Free (For The Title Course) If you want to get hardcopy certificates for other courses, generally you have to pay £20 for each. But with this special offer, Apex Learning is offering a Flat 50% discount on hard copy certificates, and you can get each for just £10! PS The delivery charge inside the UK is £3.99, and the international students have to pay £9.99. Curriculum of Facilitation Skills Bundle Course 01: Facilities Management Module 01: Introduction to Facility Management Module 02: Space Management Module 03: Managing Workplace Services Module 04: Human Resource and Contract Management Module 05: Lease Purchase and Vendor Management Module 06: Health and Safety at Work Module 07: Sustainable Facility Management Module 08: Maintenance and Repairs Module 09: Project Management Module 10: Business Development and Succession Planning Course 02: Online Meeting Management Module 01: Planning and Preparation Module 02: Online Meeting Platforms Module 03: Meeting Etiquette and Tips Course 03: Quality Management Module 01: Introduction to Quality Management Module 02: Total Quality Management Module 03: Quality Measurement and Improvement Module 04: Quality Control Module 05: Understanding Customer Expectations and Needs Module 06: Six Sigma and many more ... Course 04: Diploma in Lean Process and Six Sigma Module 1: Understanding Lean Module 2: The Lean Culture Module 3: The Five Principles of Lean Module 4: Value and Waste Module 5: Value Stream Mapping (VSM) Module 6: The Principles of Flow and Pull Module 7: Overview of Six Sigma Module 8: The Define Phase Module 9: The Measure Phase Module 10: The Analyse Phase Module 11: The Improve Phase Module 12: The Control Phase Course 05: SAP Controlling (CO) - Product Costing S4HANA Section 1: Introduction Section 2: Material Master Data and Pricing Controls Section 3: BoM, Activities and Routing Section 4: Overheads in Costing Section 5: Costing Sheet Section 6: Costing Variant Section 7: Routing and Work Centres Section 8: Cost Component Structure Section 9: Execution of Standard Cost Estimation Course 06: Process Improvement: Reduce Waste Section 01: Introduction Section 02: Fundamentals of Waste Section 03: The 8 Wastes Section 04: VA vs. NVA Section 05: Process Mapping Tools Section 06: Case Study Section 07: Close Out Course 07: Compliance & Business Risk Management Module 1: Introduction to Compliance Module 2: Five basic elements of compliance Module 3: Compliance Management System (CMS) Module 4: Compliance Audit Module 5: Compliance and Ethics Module 6: Risk and Types of Risk and many more ... Course 08: Performance Management Section 01: Introduction Section 02: Performance Section 03: Key Performance Indicators Section 04: Reporting Section 05: Rewarding Section 06: Conclusion Course 09: People Management Skills Level 3 Module 01: Introduction to Human Resources Module 02: Employee Recruitment and Selection Procedure Module 03: Employee Training and Development Process Module 04: Performance Appraisal Management Module 05: Employee Relations Module 06: Motivation and Counselling Module 07: Ensuring Health and Safety at the Workplace Module 08: Employee Termination Module 09: Employer Records and Statistics Module 10: Essential UK Employment Law Course 10: Workplace Confidentiality Introduction to workplace confidentiality Business Etiquettes and Types of Confidentiality The Importance of Confidentiality Confidentiality with Co-workers Preventing Confidentiality Breach How Employers Can Protect Confidential Information Course 11: Document Control Introduction to Document Control Principles of Document Control and Elements of Document Control Environment Document Control Lifecycle Document Control Strategies and Instruments Document Management Quality Assurance and Controlling Quality of Documents and many more ... CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Facilitation Skills bundle. Students Graduates Job Seekers Job Holders Requirements Our Facilitation Skills course is fully compatible with PCs, Macs, laptops, tablets and Smartphone devices. Career path Having this expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included P.S. The delivery charge inside the UK is £3.99, and the international students have to pay £9.99.