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This Professional Certificate Course in Digital Marketing Strategies provides a comprehensive overview of successful digital marketing strategies, including analyzing case studies to identify best practices. Participants will evaluate various digital marketing channels, address legal considerations, manage negative feedback, and emphasize customer engagement for effective digital marketing outcomes. After the successful completion of the course, you will be able to learn about the following: The key elements of a successful digital marketing strategy. Analyze case studies and examples of successful digital marketing strategies to identify common best practices and successful tactics. Evaluate the strengths and weaknesses of different digital marketing channels. Legal considerations in digital marketing. Dealing with negative reviews and comments. The importance of customer engagement and relationship management in digital marketing. This Professional Certificate Course in Digital Marketing Strategies provides a thorough insight into crafting successful strategies. Participants analyze case studies to identify best practices, evaluate diverse digital marketing channels, and explore legal considerations. The course also addresses managing negative feedback, emphasizing customer engagement, and relationship management in the digital marketing landscape.   This Professional Certificate Course in Digital Marketing Strategies provides a comprehensive exploration of successful strategies, analyzes case studies, and identifies best practices. Participants will evaluate digital marketing channels, navigate legal considerations, and learn effective approaches to managing negative reviews. The course emphasizes the significance of customer engagement and relationship management in achieving digital marketing success. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Digital Marketing Strategies Self-paced pre-recorded learning content on this topic. Digital Marketing Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Marketing Professionals Business Owners and Entrepreneurs Digital Marketing Managers Communication and PR Specialists Advertising Executives Social Media Managers Individuals Seeking Career Advancement in Marketing Small Business Owners E-commerce Managers Marketing Students Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

This Professional Certificate Course in Diversity Management in Intercultural Management aims to provide a comprehensive understanding of diversity's pivotal role in organizational success. Participants will explore concepts of diversity management and its significance in intercultural contexts, examining strategies and ethical considerations in navigating cultural differences. The course delves into the impact of diversity on decision-making and business success, while also addressing practical aspects like managing intercultural teams, resolving conflicts, and fostering motivation. Furthermore, participants will explore the crucial role of emotional intelligence in effectively managing diversity and intercultural relations. After the successful completion of the course, you will be able to learn about the following: Explain the concept of diversity management and its role in intercultural management. Discuss the strategies and approaches used to manage cultural differences in organizations, including the ethical considerations involved. Analyze the impact of diversity management on intercultural decision-making and its impact on business success. Discuss the management of intercultural teams, including building effective teams, resolving conflicts, and motivating teams. Discuss the role of emotional intelligence in managing diversity and intercultural relations. This Professional Certificate Course in Diversity Management in Intercultural Management aims to provide a comprehensive understanding of diversity management's pivotal role in intercultural settings. Participants will delve into strategies and ethical considerations for managing cultural differences, gaining insights into their impact on decision-making and business success. The course also covers effective management of intercultural teams, addressing team building, conflict resolution, and motivation, while emphasizing the significance of emotional intelligence in fostering positive diversity and intercultural relations. This Professional Certificate Course in Diversity Management in Intercultural Management aims to provide a comprehensive understanding of diversity management's pivotal role in intercultural settings. Participants will delve into strategies for navigating cultural differences ethically, exploring their impact on decision-making and business success. The curriculum further encompasses effective management of intercultural teams, emphasizing team building, conflict resolution, and motivation, while highlighting the significance of emotional intelligence in fostering harmonious diversity and intercultural relations. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Diversity Management in Intercultural Management Self-paced pre-recorded learning content on this topic. Diversity Management In Intercultural Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Human Resource Professionals Diversity and Inclusion Managers International Business Leaders Cross-Cultural Communication Practitioners Team Managers and Supervisors Organizational Development Specialists Professionals Engaged in Global Business Leadership and Management Trainees Ethical and Diversity Consultants Corporate Trainers and Educators Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Duration 1 Days 6 CPD hours This course is intended for This course is intended for new users employed in a data processing environment who are new to Power Systems with IBM i. Overview After completing this course, you should be able to:Explain the functions supported by IBM i operating systemsExplain Power System with IBM i models and generationsExplain which applications are supportedSign on / off the systemUse the display station keyboardUse the online help that is availableUse the different interfaces available for IBM iUnderstand how objects are managedEnter control language (CL) commandsSend and receive messages and work with message queuesManage work and outputExplain basic security concepts on IBM i In this classroom course, you will learn basic concepts and skills you need to be productive users on Power Systems with IBM i. With plenty of hands-on lab exercises, we show everything from signing onto the available user interfaces; green screen environment and IBM Navigator for i.You will learn how objects are managed on the system and how you display these objects. You will learn to use control language (CL) commands (fast path) and how to work with and manage messages on the system. Students will also learn how to the system manages work and how you manage your printouts. Lastly, students will also get a basic overview of security. Introduction and overview to IBM iUsing the 5250 emulation interfaceOverview of IBM I Access Client SolutionsUsing IBM Navigator for iUsing the messages function on IBM iUsing CL commands on IBM iManaging objects on IBM iManaging your work on IBM iIBM i security overviewAdditional education Additional course details: Nexus Humans OE98 Introduction to IBM i for New Users training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the OE98 Introduction to IBM i for New Users course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

The Line Management course aims to provide individuals with comprehensive knowledge about the roles, responsibilities, and essential skills necessary to excel as a competent line manager.

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Health Care Management Training is one of our best selling and most popular course. The Operation Management Diploma is organised into 7 modules and includes everything you need to become successful in this profession. To make this course more accessible for you, we have designed it for both part-time and full-time students. If you require support, our experienced tutors are always available to help you throughout the comprehensive syllabus of this course and answer all your queries through email Why Choose this Course Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of- Video lessons Multiple-choice assessment Assignment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £99. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Endorsement This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Method of Assessment In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate. Who is this course for? Health Care Management Training is suitable for anyone who want to gain extensive knowledge, potential experience, and expert skills in the related field. This course is designed by industry experts so you don't have to worry about the quality. Most importantly, this course does not require any experience or lesson to get enrolled. You will learn everything that is required from this course directly. This is a great opportunity for all student from any academic backgrounds to learn more on this subject.

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Overview This comprehensive course on Business Strategy for Managers will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy for Managers comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy for Managers. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy for Managers is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 78 lectures • 01:32:00 total length •What is Strategy?: 00:01:00 •Strategy Definition: 00:01:00 •Mintzberg Strategy Definitions: 00:01:00 •What is Strategy and Identifying the Strategy of a Company?: 00:01:00 •Identifying the Strategy of a Company: 00:01:00 •Strategy and the Quest for Competitive Advantage: 00:01:00 •Strategy and the Business Model of the Firm: 00:01:00 •Why Crafting and Executing Strategy Are Important Tasks: 00:01:00 •The Ideology of Strategy: 00:01:00 •The 3C Model and the Triple Bottom Line: 00:01:00 •Hierarchy of Strategy: 00:01:00 •Management By Objectives (MBO): 00:01:00 •Mintzberg (Strategy and Structure): 00:01:00 •Strategic Management Approaches: 00:01:00 •Prescriptive Strategy: 00:01:00 •Emergent Strategy: 00:01:00 •Strategic Thinking: 00:02:00 •Design Led Thinking: 00:01:00 •Game Theory: 00:01:00 •Decision Making Models: 00:01:00 •Models of Decision Making: 00:02:00 •Strategic Frameworks and Models: 00:01:00 •Perspectives on Strategic Directions & the Market Based View (MBV): 00:01:00 •VRIO Resource Based Framework and Knowledge Based View: 00:02:00 •Relational and Transient Based Views: 00:01:00 •Dominant Themes - Corporate Social Responsibility (CSR): 00:01:00 •Dominant Themes - Digital Disruption: 00:01:00 •Corporate Governance and Ethical Leadership: 00:01:00 •Strategic Management and Approaches Summary: 00:01:00 •Evaluating the External Environment of a Company: 00:01:00 •Relevant Components of the External Environment of a Company: 00:02:00 •Five Forces Framework: 00:01:00 •Potential New Entrants and Substitute Products: 00:01:00 •Buyer/Customer Power, Suppliers and Rivalry: 00:02:00 •Five Forces Framework: 00:01:00 •Strategic Group Analysis: 00:01:00 •Obtaining Necessary Data: 00:01:00 •Critical Success Factors: 00:01:00 •Evaluating the Company's Resources, Capabilities & Competitiveness: 00:02:00 •Analyzing the Position and Current Strategy of a Company: 00:01:00 •Consumer Needs Analysis and Strategic Alignment: 00:01:00 •Balanced Scorecard: 00:02:00 •Analyzing Resources and Capabilities: 00:01:00 •Resources: 00:01:00 •Core Competencies: 00:01:00 •SWOT: 00:01:00 •The Value Chain and Customer Value Proposition: 00:01:00 •Different Value Chains: 00:02:00 •Competitive Strength Assessments: 00:01:00 •Strategy Mapping: 00:01:00 •Section Summary: 00:01:00 •Building Your Business Strategy for the Firm: 00:02:00 •Key Actions: 00:01:00 •The 5 Generic Competitive Strategies: 00:01:00 •Low-Cost Provider Strategies: 00:01:00 •Broad Differentiation Strategies: 00:01:00 •Focused Strategies: 00:01:00 •Best-Cost Provider Strategies: 00:01:00 •Developing Competitive Strategies: 00:01:00 •Offensive and Defensive Strategies: 00:02:00 •Blue and Red Ocean Strategy: 00:01:00 •Horizontal and Vertical Strategies: 00:02:00 •Outsourcing Strategies: 00:01:00 •Strategic Alliances and Partnerships: 00:01:00 •Evaluating Business-Unit Competitive Strength: 00:01:00 •Building Corporate Level Strategy and Crafting New Strategic Moves: 00:01:00 •Functional Level Strategy: 00:01:00 •These Strategic Levels Lead to the Functional Strategy: 00:01:00 •Globalizing Your Strategy: 00:02:00 •Major Driver for Expansion: 00:01:00 •Strategic Approaches to Intentional Expansion: 00:01:00 •Transnational Strategy: 00:01:00 •How to Compete in Developing Countries: 00:02:00 •Commerce is Everywhere: New Retail and the Future: 00:01:00 •Strategy and the Future: Strategic Planning and Sense Making: 00:02:00 •Strategic Process Principles: 00:01:00 •Core Strategic Thinking: 00:01:00 •Summary: 00:01:00