Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction. Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests. After the successful completion of the course, you will be able to learn about the following, What is customer's Buying Behaviour? Factors Influencing Buying Behaviour in Hotel Marketing. The Buyer Decision Process. Impact of Changes in Consumer Behaviour on Hotels. Provide the service quality and value that guests expect. Meeting Guest Expectations through Planning. The Hospitality Planning Cycle. The importance of a positive client experience to the hotel industry. Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behaviour and Hotel Marketing Self-paced pre-recorded learning content on this topic. Consumer Behaviour and Hotel Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Hospitality professionals looking to improve their marketing skills Hotel managers seeking to increase revenue and guest satisfaction Marketing professionals interested in the hospitality industry Students and recent graduates pursuing careers in hospitality Entrepreneurs starting their own hospitality businesses Professionals seeking to enhance their resume and career prospects in hospitality Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Description: Project management is the act of planning and executing teamwork to achieve specific goals of the business or an organization. Learning to become an expert in project management will help if you are aspiring to become a good leader. Together with risk management and Sigma process, you will learn how to achieve the goals of the business and the ones you set for yourself. This course is already composed of three components: (1) project management; (2) risk management; and (3) six sigma and lean process. These three important components will help you strategies and teach you how to become an effective leader in your organization. Who is the course for? Professionals who are aiming for a promotion, joining a team leadership role for the first time or looking forward to becoming a top executive in project management. Anyone who is interested in improving their project management skills Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Mastering Project Management course is a useful qualification to possess and would be beneficial for the following careers: Businessmen Entrepreneur Human Resources Managers Management Director Top Executive. Project Management - Updated Version Introduction to Project Management 00:23:00 PMBOK and PMI 00:15:00 Global Project Management 00:40:00 Project Life Cycle 00:30:00 Time Management 00:41:00 Quality Management 00:22:00 Effective Planning & Scheduling 00:47:00 Human Resource Management 00:18:00 Performance Management 00:19:00 Talent Management 00:19:00 Organising Meeting and Conferences 00:29:00 Managing Resources 00:19:00 Change Management 00:24:00 Business Resilience and Crisis Management 00:18:00 Conflict Management 00:16:00 Stress Management 00:17:00 Communication Skills 00:26:00 Procurement & Purchasing Management 00:22:00 Risk Management 00:25:00 Project Management - Old Version Introduction 01:00:00 Creating a Project Management Methodology 01:00:00 Where Does The Buck Stop? 01:00:00 Can You Manage Yourself Out Of A Paper Bag? 00:30:00 Setting the Stage for a Successful Project 01:00:00 The Importance of Developing and Maintaining A Budget 01:00:00 Taking Action - Execution of the Plan 01:00:00 Your Personality and Project Management Style 01:00:00 The Cycle of Decision Making 01:00:00 Getting Your Project Back On Track 01:00:00 Keep It Moving 01:00:00 Problems and Solutions 01:00:00 Professional Project Management Module One - Getting Started 00:30:00 Module Two - Key Concepts (I) 01:00:00 Module Three - Key Concepts (II) 01:00:00 Module Four - Initiation (I) 01:00:00 Module Five - Initiation (II) 01:00:00 Module Six - Planning (I) 01:00:00 Module Seven - Planning (II) 01:00:00 Module Eight - Planning Tools 01:00:00 Module Nine - Executing the Project 01:00:00 Module Ten - Maintaining and Controlling the Project 01:00:00 Module Eleven - Closing Out 01:00:00 Module Twelve - Wrapping Up 00:30:00 Six Sigma & Lean Process Module One - Getting Started 00:30:00 Module Two - Understanding Lean 01:00:00 Module Three - Liker's Toyota Way 01:00:00 Module Four - The TPS House 01:00:00 Module Five - The Five Principles of Lean Business 01:00:00 Module Six - The First Improvement Concept (Value) 01:00:00 Module Seven - The Second Improvement Concept (Waste) 01:00:00 Module Eight - The Third Improvement Concept (Variation) 01:00:00 Module Nine - The Fourth Improvement Concept (Complexity) 01:00:00 Module Ten - The Fifth Improvement Concept (Continuous Improvement) 01:00:00 Module Eleven - The Improvement Toolkit 00:30:00 Module Twelve - Wrapping Up 01:30:00 Level 3 Diploma in Six Sigma & Lean Process- Activities 00:00:00 Recommended Reading Recommended Reading : Mastering Project Management 00:00:00 Mock Exam Mock Exam- Mastering Project Management 00:30:00 Final Exam Final Exam- Mastering Project Management 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Enhance your leadership skills with our Leadership Management Advanced Diploma course. Learn key concepts, explore different leadership styles, and gain practical skills to motivate teams and achieve goals. Suitable for aspiring leaders, professionals seeking career advancement, and managers aiming to enhance their leadership abilities.
Our Anti-Bribery Training course is designed to provide participants with essential knowledge and skills to recognize, prevent, and address bribery and corruption in various professional settings. This course offers practical insights into the importance of ethical conduct, compliance with anti-bribery laws, and maintaining the integrity of individuals and organizations.Protect your organization's reputation and uphold ethical standards by enrolling in our Anti-Bribery Training course today. Who Should Attend: Professionals across all industries and sectors. Compliance officers and ethics officers. Legal and risk management professionals. Managers and executives responsible for governance and compliance. Anyone interested in upholding ethical standards and preventing bribery.
Welcome to the Comprehensive Online Manual Handling Course, designed to equip you with the knowledge and skills necessary to handle objects safely and effectively in various workplace settings. This course has been developed to ensure that you understand the principles of manual handling, reduce the risk of injuries, and promote a safer working environment. This online manual handling course is suitable for individuals in various industries, including but not limited to healthcare, manufacturing, logistics, construction, and retail. It is beneficial for employees, supervisors, managers, and anyone involved in manual handling tasks. Invest in your safety and the safety of your colleagues by enrolling in the Comprehensive Online Manual Handling Course today. Start your journey towards safer and more efficient manual handling practices. Your health and well-being are worth it!
Take control of organizational efficiency with our Operations Management Course. Gain the skills to optimize workflows, improve productivity, and achieve strategic goals. Learn critical concepts like process improvement, supply chain management, quality control, and more. This course is perfect for aspiring operations managers, business owners, and anyone seeking to enhance organizational success.
Customer Service might be today, an indispensable skill if you want to work or start your own business! Take a look at this Customer Service L2 Course at https://knight.training/products/customer-service-level-2 and come train with us in Knight Training.
Overview This comprehensive course on Business Strategy for Managers will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy for Managers comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy for Managers. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy for Managers is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 78 lectures • 01:32:00 total length •What is Strategy?: 00:01:00 •Strategy Definition: 00:01:00 •Mintzberg Strategy Definitions: 00:01:00 •What is Strategy and Identifying the Strategy of a Company?: 00:01:00 •Identifying the Strategy of a Company: 00:01:00 •Strategy and the Quest for Competitive Advantage: 00:01:00 •Strategy and the Business Model of the Firm: 00:01:00 •Why Crafting and Executing Strategy Are Important Tasks: 00:01:00 •The Ideology of Strategy: 00:01:00 •The 3C Model and the Triple Bottom Line: 00:01:00 •Hierarchy of Strategy: 00:01:00 •Management By Objectives (MBO): 00:01:00 •Mintzberg (Strategy and Structure): 00:01:00 •Strategic Management Approaches: 00:01:00 •Prescriptive Strategy: 00:01:00 •Emergent Strategy: 00:01:00 •Strategic Thinking: 00:02:00 •Design Led Thinking: 00:01:00 •Game Theory: 00:01:00 •Decision Making Models: 00:01:00 •Models of Decision Making: 00:02:00 •Strategic Frameworks and Models: 00:01:00 •Perspectives on Strategic Directions & the Market Based View (MBV): 00:01:00 •VRIO Resource Based Framework and Knowledge Based View: 00:02:00 •Relational and Transient Based Views: 00:01:00 •Dominant Themes - Corporate Social Responsibility (CSR): 00:01:00 •Dominant Themes - Digital Disruption: 00:01:00 •Corporate Governance and Ethical Leadership: 00:01:00 •Strategic Management and Approaches Summary: 00:01:00 •Evaluating the External Environment of a Company: 00:01:00 •Relevant Components of the External Environment of a Company: 00:02:00 •Five Forces Framework: 00:01:00 •Potential New Entrants and Substitute Products: 00:01:00 •Buyer/Customer Power, Suppliers and Rivalry: 00:02:00 •Five Forces Framework: 00:01:00 •Strategic Group Analysis: 00:01:00 •Obtaining Necessary Data: 00:01:00 •Critical Success Factors: 00:01:00 •Evaluating the Company's Resources, Capabilities & Competitiveness: 00:02:00 •Analyzing the Position and Current Strategy of a Company: 00:01:00 •Consumer Needs Analysis and Strategic Alignment: 00:01:00 •Balanced Scorecard: 00:02:00 •Analyzing Resources and Capabilities: 00:01:00 •Resources: 00:01:00 •Core Competencies: 00:01:00 •SWOT: 00:01:00 •The Value Chain and Customer Value Proposition: 00:01:00 •Different Value Chains: 00:02:00 •Competitive Strength Assessments: 00:01:00 •Strategy Mapping: 00:01:00 •Section Summary: 00:01:00 •Building Your Business Strategy for the Firm: 00:02:00 •Key Actions: 00:01:00 •The 5 Generic Competitive Strategies: 00:01:00 •Low-Cost Provider Strategies: 00:01:00 •Broad Differentiation Strategies: 00:01:00 •Focused Strategies: 00:01:00 •Best-Cost Provider Strategies: 00:01:00 •Developing Competitive Strategies: 00:01:00 •Offensive and Defensive Strategies: 00:02:00 •Blue and Red Ocean Strategy: 00:01:00 •Horizontal and Vertical Strategies: 00:02:00 •Outsourcing Strategies: 00:01:00 •Strategic Alliances and Partnerships: 00:01:00 •Evaluating Business-Unit Competitive Strength: 00:01:00 •Building Corporate Level Strategy and Crafting New Strategic Moves: 00:01:00 •Functional Level Strategy: 00:01:00 •These Strategic Levels Lead to the Functional Strategy: 00:01:00 •Globalizing Your Strategy: 00:02:00 •Major Driver for Expansion: 00:01:00 •Strategic Approaches to Intentional Expansion: 00:01:00 •Transnational Strategy: 00:01:00 •How to Compete in Developing Countries: 00:02:00 •Commerce is Everywhere: New Retail and the Future: 00:01:00 •Strategy and the Future: Strategic Planning and Sense Making: 00:02:00 •Strategic Process Principles: 00:01:00 •Core Strategic Thinking: 00:01:00 •Summary: 00:01:00
Overview This comprehensive course on Corporate & Strategic Communication Skills for Managers will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Corporate & Strategic Communication Skills for Managers comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Corporate & Strategic Communication Skills for Managers. It is available to all students, of all academic backgrounds. Requirements Our Corporate & Strategic Communication Skills for Managers is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 87 lectures • 08:58:00 total length •Definition of Communication: 00:03:00 •Elements of Communication: 00:04:00 •Communication Styles: 00:03:00 •Steps in Communication Process: 00:01:00 •Step 1 of Communication Process: 00:02:00 •Step 1 Explained - Goal and preparation: 00:05:00 •Step 1 Explained - Practicing Positive Intent: 00:02:00 •Step 1 Explained - Understanding Assumptions: 00:06:00 •Step 2 of Communication Process: 00:04:00 •Characteristics of Clear Message: 00:04:00 •Three Different Communication Styles: 00:06:00 •Assertive Communication Style: 00:02:00 •Body Language and Signals: 00:03:00 •Third Step in Communication - Seeing Feedback: 00:04:00 •Listening Skills - Listen with Compassion: 00:04:00 •Listening Skills - Meaning of Paraphrasing: 00:02:00 •Ways to Improve Communication and Knowledge Check: 00:05:00 •Increase Effectiveness of Communication: 00:08:00 •8 Guidelines for Giving Praise and Feedback: 00:05:00 •Additional Tips for Effective Communications: 00:09:00 •Communication Requirements in Business: 00:08:00 •Skills required in corporate communication: 00:06:00 •Interactive Communications: 00:08:00 •Reason why Communication Fails: 00:03:00 •Communication Channels and Their Problems: 00:06:00 •Indications of Incompetent Communication: 00:06:00 •Other reasons for Communication failure: 00:04:00 •Strategic Communication Liner Model: 00:05:00 •Strategic Communication Adaptive Model: 00:04:00 •Strategic Communication Interpretive Model: 00:04:00 •Strategic Communication in Public Communication: 00:09:00 •Resources and Audience for Strategic Public Communication: 00:07:00 •Source of Strategic Communication: 00:05:00 •Strategic Communication - Summary of three models: 00:12:00 •Strategic Communication - Guidelines for Interpretative Models: 00:05:00 •Strategic Communication - Public Communications: 00:11:00 •Internal Communication - Orientation: 00:09:00 •Internal Communication - Moral Compansation and Benefits: 00:07:00 •Internal Communication - Organisation Change: 00:07:00 •External Communication - Issues Management: 00:06:00 •External Communication and PR: 00:05:00 •External Communication - Issue Management - Organisation Response: 00:13:00 •External Communication - Image Management and Issue Advocacy: 00:06:00 •External Communication - Risk and Crisis Communication: 00:10:00 •Case Study on Corporate Strategic Communication: 00:09:00 •What is Strategy?: 00:06:00 •What is Communication Strategy?: 00:05:00 •When Communication Strategy is required: 00:04:00 •Why Communication Strategy is required: 00:03:00 •Information we need before making strategy: 00:08:00 •Setting Goals and Identify Audience: 00:08:00 •Catagorise your Audience to help draft right message: 00:04:00 •Drafting Message to cater your audience: 00:04:00 •Channels and Timing of Communication: 00:05:00 •Resources risk and Evaluation of communication strategy: 00:04:00 •Summary of Communication Strategy: 00:03:00 •Strategic Communication Plan Template: 00:04:00 •Strategic Communication Plan: 00:04:00 •Difference between Strategic and Tactical Communication: 00:03:00 •Traditional Planning and why Refreshed Approached: 00:05:00 •Change Management - What are concerns?: 00:03:00 •Refreshed Approach to Communication Planning: 00:07:00 •Possible Problems in Communication Plan, Success measurement: 00:06:00 •Measure, Feedback and Manage Cynics: 00:03:00 •Social Aspects of Communication Strategy: 00:12:00 •Additional Planning on Social Aspects of Communication Strategy: 00:04:00 •Strategic Communication - American Airlines Case Study: 00:33:00 •How to Succeed in Group Communication: 00:10:00 •Defining Group Communication: 00:08:00 •Elements of Group Communication and Types of Group: 00:08:00 •Advantages and Disadvantages of Group Discussion: 00:08:00 •How to prepare for group Discussion: 00:07:00 •Practice for group Discussion and other aspects: 00:08:00 •Dos and Don't group Discussion: 00:08:00 •Summary of previous class: 00:05:00 •What is conflict - class discussion?: 00:07:00 •Communication in Conflict: 00:08:00 •Meaning of Positive intent in difficult situations: 00:09:00 •Positive Intent - Example: 00:05:00 •De-escalating Emotions as a method to communicate in Conflicts: 00:06:00 •Detached Responsibility method in resolving conflicts: 00:13:00 •Keys to handle Angry Peoples: 00:06:00 •Keys to deal with denial: 00:04:00 •Uncovering Hidden Agendas: 00:06:00 •Giving Negative Feedback: 00:09:00 •Receiving Negative Feedback and Exercise: 00:08:00 •Assignment - Corporate & Strategic Communication Skills for Managers: 00:00:00