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1158 Management courses in Telford

Value-based selling (In-House)

By The In House Training Company

This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary

Value-based selling (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Sales superheros (In-House)

By The In House Training Company

Are your sales people too stressed, running on adrenalin, perhaps driving towards burnout, struggling to reach targets? Wouldn't you rather they delivered consistently good performance, sustainable over longer periods of time, with less stress (for both them and you)? This uniquely empowering workshop will help your team develop naturally high levels of focus, energy and motivation. They will attain a sense of grounded euphoria, giving them a very distinct and ethical edge in selling. A one-day programme, it gives salespeople an introduction to the 'Natural Superheroes' concepts and resources, tools and techniques, to help them improve their sales performance - realising greater sales potential, developing deeper and more profitable client relationships, winning more business. Through this experience, sales teams gain: Information about profiling clients to instantly understand more about their deepest drives and true needs so they can be genuinely met and, where possible, exceeded Insights into deep, honest and very 'real' reasons for sales procrastination - participants are given specific workable strategies they can easily apply to overcome sales resistance, by tapping their natural motivational styles An understanding of communicating at the very highest levels with different people so they truly understand your sales message and have a significantly more positive sales experience A realisation of their very specific natural sales talents as individuals and as a team A deeper level of experience and understanding of what specifically drives their own behaviour and the behaviour of their clients - these unique insights explain not only how but exactly why people behave the way they do An experience of what it takes to be unshakeable under pressure and manage the sales processes and relationships to a positive outcome for all Brand-new insights into working with and handling difficult people across all levels of authority An understanding of the pitfalls and the psychological traps we set ourselves which cause unnecessary stress, anxiety and frustration on a daily basis and, in turn, limit our sales performance Access to very simple and practical tools that massively increase self-awareness, engender accountability and responsibility and develop emotional sales mastery 1 Introducing 'Natural Superheroes' for sales What is a 'Natural Superhero'? Defining emotional intelligence in the context of sales and why it is so important Knowing yourself - why most people don't know themselves at all and how we can understand exactly what drives our behaviour for the purpose of improving sales performance specifically Knowing exactly why others, and specifically clients and team members, behave the way they do - understanding the real motives behind people's good and bad behaviour in a sales meeting Simple steps to freeing yourself of any anxiety, pressure and false sense of limitation when selling Being yourself in sales - why this is not as easy as it sounds but how you can make it effortless How to take control of achieving the sales performance you really need and want for yourself and others Strategies that raise your self-awareness, increase an authentic and sustainable sense of self-confidence, in difficult situations and in moments of crisis 2 Understanding yourself, your team members and your customers - using the Enneagram Introducing the Enneagram and why it is so valuable to sales people and their clients Exploring the 9 types of motivational drives and why people have different reasons for buying from you Core types and wings - understanding the influence of other motivations either side of the core Enneagram type How to confirm the profile of your client - using celebrities from the world of politics, cinema, sports - we explore how to identify each type - what are their core drives, why have they arisen and how can we use these insights to help you in improving your sales performance The 3 levels of behaviour within your personal profile and that of your clients Lookalike Enneagram types - mistaken identities - how to avoid these traps when profiling your clients and your team How to communicate effectively in a sales environment with each of the different Enneagram types - communication strategies for positive impact on morale, performance and, ultimately, sales results How to interpret and make use of the results of your online personal profile - participants complete an online profile before the event and have the opportunity to analyse their results with a view to improving their sales performance How sales teams sabotage their own performance and that of other people within the team - and how to stop it Uncovering your particular edge in a sales role - what unconsciously trips you up as a sales person? How the Enneagram helps us in sustaining a truly great sales performance over time 3 Why positive thinking alone doesn't work in sales Why 'PMA' does not stand for positive mental attitude when selling - learn its alternative meaning that can serve you even more effectively in a sales role 3 steps and exercises that naturally increase PMA The value of making unconscious thinking conscious and how to do this without any pain or discomfort in a sales meeting Why each Enneagram type has a different experience of PMA in terms of their outward behaviour and how to know when you are maximising your sales performance 4 Measuring success How to measure the development of your individual profile as a sales person Development planning and review Into the future - how to continue your Natural Superhero development

Sales superheros (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Food Safety Level 2 Manufacturing/Catering

5.0(1)

By Ardan Training Consultancy Limited

All levels of food safety courses delivered at your premises

Food Safety Level 2 Manufacturing/Catering
Delivered In-Person in Beverley or UK WideFlexible Dates
FREE

Food Safety Level 2 Manufacturing/Catering

5.0(1)

By Ardan Training Consultancy Limited

All levels of food safety courses delivered at your premises

Food Safety Level 2 Manufacturing/Catering
Delivered In-Person in Beverley or UK WideFlexible Dates
FREE

Supervising First Aid for Mental Health | RQF Level 3

By Madeleys First Aid Plus

Supervising First Aid for Mental Health | RQF Level 3 The RQF Level 3 Supervising First Aid for Mental Health course is designed to provide individuals with the knowledge and skills to effectively supervise and support others in the workplace who may be experiencing mental health issues or distress. This course aims to equip participants with a deeper understanding of mental health, enabling them to provide guidance, reassurance, and signposting to appropriate professional help. Understanding Mental Health: Participants will gain a comprehensive understanding of mental health, including common mental health conditions, their causes, and the impact they can have on individuals and workplaces. They will learn to recognize signs and symptoms of mental health issues and develop an understanding of the stigma and misconceptions surrounding mental health. Promoting a Positive Mental Health Culture: Participants will explore strategies to promote a positive mental health culture in the workplace. This includes raising awareness, reducing stigma, and fostering a supportive and inclusive environment that prioritises mental well-being. Providing Mental Health Support: Participants will learn how to provide immediate and practical support to individuals experiencing mental health issues or emotional distress. They will be trained in active listening skills, effective communication techniques, and providing non-judgmental and empathetic support. Signposting and Referral: Participants will develop the skills to signpost individuals to appropriate professional help and resources. They will learn about available support services, both within and outside the workplace, and how to facilitate access to these services. Crisis Management: Participants will be prepared to respond to mental health crises and emergencies. They will learn how to assess risk, manage situations involving self-harm or suicidal ideation, and understand the importance of maintaining personal and professional boundaries. Supporting Workplace Mental Health Policies: Participants will understand the importance of workplace mental health policies and how to support their implementation. They will explore the role of supervisors in promoting mental health, identifying potential triggers or stressors in the workplace, and implementing strategies to support employee well-being. Successful completion of the RQF Level 3 Supervising First Aid for Mental Health course indicates that participants have developed the necessary knowledge and skills to effectively supervise and support individuals experiencing mental health issues in the workplace. They will be equipped to provide guidance, signposting, and initial assistance, contributing to a mentally healthy and supportive work environment. It's important to note that this course does not qualify participants as mental health professionals or therapists. It is focused on providing basic mental health support and guidance in the workplace context. If participants wish to pursue more in-depth training or a career in mental health, they may consider further studies or qualifications in mental health counseling, psychology, or related fields. Suitability - Who should attend? The RQF Level 3 Supervising First Aid for Mental Health course is suitable for individuals who have a responsibility for supervising and supporting others in the workplace, particularly in relation to mental health. It is beneficial for supervisors, managers, team leaders, human resources personnel, and anyone in a position of authority or influence within an organization. This course is relevant for individuals across various industries and sectors who wish to develop their understanding of mental health, enhance their skills in supporting others, and contribute to creating a mentally healthy work environment. It is especially suitable for those who have regular interactions with employees or colleagues and are involved in promoting well-being and providing guidance. The course is valuable for individuals in roles where they may be responsible for implementing mental health policies, supporting employees facing mental health challenges, or providing initial assistance in crisis situations. It equips participants with the knowledge and skills to recognize signs of mental health issues, provide appropriate support and signposting, and contribute to fostering a positive mental health culture within their organization. While there are no strict prerequisites for enrolling in the RQF Level 3 Supervising First Aid for Mental Health course, some prior knowledge or experience in mental health awareness or first aid can be beneficial. However, the course is designed to accommodate learners with varying levels of understanding and experience in the field. It's important to note that this course does not qualify participants as mental health professionals or therapists. It focuses on providing fundamental knowledge, skills, and guidance for workplace mental health support. If you require more advanced or specialised training in mental health, it may be necessary to consider additional qualifications or seek professional development opportunities in specific areas of interest. Before enrolling in the course, consider the specific requirements and recommendations of your workplace or industry. Discuss the suitability and relevance of the course with your employer or supervisor to ensure it aligns with your professional development goals and responsibilities within your organization. Outcome / Qualification etc. Upon successful completion of the RQF Level 3 Supervising First Aid for Mental Health course, participants can expect to achieve several learning outcomes: Comprehensive Understanding of Mental Health: Participants will develop a thorough understanding of mental health, including different mental health conditions, their causes, and their impact on individuals and workplaces. They will gain knowledge about the prevalence of mental health issues and the importance of promoting mental well-being in the workplace. Recognition of Mental Health Issues: Participants will be able to recognize signs and symptoms of common mental health conditions, enabling them to identify when someone may be experiencing mental health issues or emotional distress. They will develop skills in observation, active listening, and empathy to assess the well-being of others. Effective Support and Signposting: Participants will acquire the skills to provide immediate support and guidance to individuals experiencing mental health issues. They will learn active listening techniques, effective communication strategies, and non-judgmental approaches to engage with and support others. They will also be able to signpost individuals to appropriate professional help and resources. Creation of a Mentally Healthy Workplace: Participants will understand their role in promoting a mentally healthy workplace culture. They will learn strategies to reduce stigma, raise awareness, and create a supportive environment that prioritizes mental well-being. They will also gain knowledge on how to implement workplace mental health policies and practices. Crisis Management and Referral: Participants will be prepared to respond to mental health crises and emergencies. They will develop skills in assessing risk, managing situations involving self-harm or suicidal ideation, and understanding the importance of timely and appropriate referral to professional mental health services. Supervision and Support Skills: Participants will develop skills in supervising and supporting others in the workplace who may be experiencing mental health issues. They will gain confidence in initiating conversations about mental health, providing guidance, and creating an atmosphere of trust and understanding. Successful completion of the RQF Level 3 Supervising First Aid for Mental Health course indicates that participants have achieved a higher level of knowledge and skills in supporting individuals with mental health challenges in the workplace. They will be equipped to provide appropriate support, signposting, and supervision, contributing to a mentally healthy and supportive work environment. It's important to note that while the course provides valuable knowledge and skills, participants should not consider themselves as mental health professionals. Ongoing professional development and engagement with mental health resources and services are essential to stay updated and provide the best support possible. Training Course Content DAY 1 Module 1 Introduction Module 2 What is first aid for mental health? Module 3 Identifying mental health conditions Module 4 Providing advice and starting a conversation Module 5 Stress Module 6 Drugs and alcohol Module 7 First aid action plan for mental health - including practical assessment Module 8 Mental health in the workplace Module 9 Depression Module 10 Anxiety Module 11 Written assessment - paper 1 DAY 2 Module 1 Syllabus and day 1 recap Module 2 Post-traumatic stress disorder Module 3 Self-harm Module 4 Suicide Module 5 Eating disorders Module 6 Personality disorders Module 7 Bipolar disorder Module 8 Psychosis Module 9 Schizophrenia Module 10 Written assessment paper 2 and course closure Course delivery details Classroom-based Training: Many training providers offer the course through traditional classroom-based sessions. Participants attend in-person training conducted by qualified instructors. These sessions provide opportunities for interactive discussions, practical exercises, case studies, and group activities to enhance learning and understanding of the course material. Blended Learning: Some training providers may offer a blended learning approach, combining both online and face-to-face components. Participants may complete certain modules or theory-based learning online at their own pace. The in-person sessions are then focused on interactive discussions, practical skills demonstrations, and group activities. Online Learning: In certain cases, the course may be delivered entirely online. Participants can access course materials, videos, interactive modules, and assessments through a dedicated online learning platform. Online learning offers flexibility in terms of when and where participants can engage with the course content. In-house Training: Organisations may opt for in-house training where a qualified instructor delivers the course directly to their employees or staff members. This can be customized to suit the specific needs and context of the workplace, allowing for more tailored discussions and examples relevant to the participants' roles and environment. Why choose Madeleys First Aid Plus Founded in 2021 after Louise left 30 years in the NHS as an Advanced practitioner in A&E/ITU, had spent 1.5 years in Covid ITU Won FSB Best start-up business in the West Midlands in May 2023 Now trained 100's of delegates in Physical and Mental Health First Aid Expenses Travel costs and lunch required, there are many cafes and sandwich bars here in Much Wenlock to buy your lunch, you may eat it in the training room. All training material, books, qualification certificates are included in the price. Continuing Studies Upon completing the RQF Level 3 Supervising First Aid for Mental Health course, there are various opportunities for continuing studies and professional development in the field of mental health and workplace well-being. Here are some options to consider: Advanced Mental Health Training: If you wish to deepen your knowledge and skills in mental health, you may consider pursuing advanced training courses. These could include specialized courses on specific mental health conditions, such as depression, anxiety, or post-traumatic stress disorder (PTSD). Advanced courses can provide you with a more in-depth understanding of specific areas within the mental health field. Mental Health First Aid Instructor Training: If you have a passion for teaching and training others, you might consider becoming a certified mental health first aid instructor. Instructor training programs can equip you with the necessary skills and qualifications to deliver mental health first aid courses to others. This allows you to contribute to building a mentally healthier workforce by educating and empowering others. Workplace Well-being Programs: Many organizations are investing in workplace well-being programs to support the mental health of their employees. You could explore opportunities to get involved in developing and implementing such programs within your organization. This might involve collaborating with human resources, management, or well-being teams to design initiatives that promote mental health, resilience, and work-life balance. Higher Education and Further Studies: If you're interested in pursuing a more extensive education in mental health, you may consider enrolling in higher education programs related to psychology, counselling, or mental health. This could include undergraduate or postgraduate degrees, diplomas, or certifications that provide a deeper understanding of mental health theory, research, and clinical practice. Continuous Professional Development (CPD): Engaging in continuous professional development is essential in staying updated with the latest research, best practices, and developments in the field of mental health. Attend workshops, conferences, webinars, and seminars focused on mental health topics. These activities will enhance your knowledge and skills and ensure you stay current with evolving practices in the mental health field. Volunteer and Community Work: Engaging in voluntary work or community initiatives related to mental health can provide valuable hands-on experience and further develop your skills. Consider volunteering with mental health organizations, helplines, or community groups that focus on mental health support and advocacy. Remember to stay informed about the guidelines, regulations, and requirements set by relevant professional bodies or organizations in your country or region. This will help you align your continuing studies and professional development with recognised standards and qualifications. Continuing studies and professional development not only enhance your knowledge and skills but also demonstrate your commitment to the field of mental health and workplace well-being.

Supervising First Aid for Mental Health | RQF Level 3
Delivered in Much Wenlock or UK Wide or OnlineFlexible Dates
Price on Enquiry

HACCP Trainer - HACCP Level 2 RSPH - Onsite Training Nationwide

By Kitchen Tonic Training Company and Food Safety Consultants

HACCP Trainer and HACCP Training Courses

HACCP Trainer - HACCP Level 2 RSPH - Onsite Training Nationwide
Delivered In-PersonFlexible Dates
Price on Enquiry

Sales skills for selling products (In-House)

By The In House Training Company

Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: Build rapport with authenticity Use open questions, listening and summary to properly understand the prospect Use 'impact' questions to 'stack the pain' of remaining with the status quo Convert features into personalised benefits that reflect stated needs Handle objections with calm confidence Identify buying signals Close effectively Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 What makes a customer buy any product? Moving towards 'pleasure' Moving away from 'pain' Robert Cialdini's Psychology of Influence - buying motives Understanding what your product does for customers Why there is never a 'one size fits all' approach What are the real 'unique selling points' and why the salesperson is the real 'USP' At what point does the customer emotionally buy your product? 2 Getting past gatekeepers What gatekeepers' motivations are How to make them your friend rather than your enemy How to make your call harder to block than to put through How to control the gatekeeper with questions, not answers Using Cialdini's 'reciprocity' law to get put through more often Practical exercise in which the trainer poses as gatekeeper 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why How to 'stack the pain' of the status quo with 'impact questions' Practical 'pain stacking' exercise in pairs What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing Practical funnelling exercise in pairs The power of summary 4 How to create tailored benefits and not 'dive into solution' What is 'diving into solution'? Examples and analogies Why it is to be avoided Practical exercise in pairs - how it feels to have solutions offered up too early How to avoid 'feature-dumping' What is 'value selling'? How to create tailored benefits How to convert product features into benefits How to deal with the prospect's competitor allegiance 5 Handling objections and testing the water How to overcome the price objection by selling value Common objections the participants encounter and answers that work The objections salespeople carry in their own heads The 'A-C-E' objection-handling model How to uncover objections When - and when not - to trial close 6 Closing skills Why salespeople often close too early How to identify buying signals How to use urgency with skill and effectiveness Four killer closing techniques that work How to avoid buying the product back by careless post-sale talk How to ask for referrals for your product How to 'farm' the account for future opportunities 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace

Sales skills for selling products (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Abrasive wheels

By Vp ESS Training

This course is designed to provide delegates that need to use abrasive wheels with an in-depth understanding of the requirements of the law, associated regulations and safe working practices when using abrasive wheels. Book via our website @ ESS | Training Courses | Vp ESS (vp-ess.com) or via email at: esstrainingsales@vpplc.com or phone on: 0800 000 346

Abrasive wheels
Delivered In-Person in Aberdeen + 9 more or UK WideFlexible Dates
FREE

Customer Experience Excellence

4.9(9)

By Sterling Training

Customer service just isn’t enough. Customer experience is where the secret to success lies. Build a loyal and fruitful customer base by learning how to design frictionless processes and build empathetic and solution-focused services with our bespoke courses, which include: Customer service vs customer experience The changing nature of customers and how to stay ahead Customer needs vs customer expectations How our behaviour affects those around us and how to use the power of influence Communicating with customers positively and effectively Moments that matter Building trust and integrity What to do when things go wrong

Customer Experience Excellence
Delivered in Southampton or UK Wide or OnlineFlexible Dates
Price on Enquiry

Customer engagement (In-House)

By The In House Training Company

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Customer engagement (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry