1625 Management courses in Banstead

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

HACCP Trainer and HACCP Training Courses

This course is aimed at anybody who may accidentally encounter asbestos containing materials as part of their job role within maintenance, building and demolition industries. Book via our website @ ESS | Training Courses | Vp ESS (vp-ess.com) or via email at: esstrainingsales@vpplc.com or phone on: 0800 000 346

Customer service just isn’t enough. Customer experience is where the secret to success lies. Build a loyal and fruitful customer base by learning how to design frictionless processes and build empathetic and solution-focused services with our bespoke courses, which include: Customer service vs customer experience The changing nature of customers and how to stay ahead Customer needs vs customer expectations How our behaviour affects those around us and how to use the power of influence Communicating with customers positively and effectively Moments that matter Building trust and integrity What to do when things go wrong

This course is aimed at anyone who has to undertake manual handling duties as part of their work routine, and will give the delegates a basic understanding of the correct manual handling techniques when moving, handling and lifting of loads. Book via our website @ ESS | Training Courses | Vp ESS (vp-ess.com) or via email at: esstrainingsales@vpplc.com or phone on: 0800 000 346

Course Outline: What is “Diversity and Inclusion”?  The Cultural Contact Lens - understanding different people's experiences  The Social Ecological Model - understanding how individual elements sit within and impact upon social change  Finding your ‘why’, and the Business Case for D&I  Going above and beyond the Law - the Equality Act (2010) and protected characteristics  Becoming comfortable with feeling uncomfortable  Privilege, power, and the Cycle of Oppression  An introduction to allyship  Summary and questions

Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)

Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)

MS PowerPoint is really easy, but in this PowerPoint Training Courses, we cover most aspects in a fast-paced day, and attend the to more tricky aspects. This course is one-to-one to attend to specific aspects per delegate. Group training could be organised on request.

This ESS course is suitable for operatives who during the daily activities have to use Ladders. It will give the delegate an understanding of the safe use and inspection as well as awareness of the regulations. Book via our website @ ESS | Working at Heights training | Vp ESS (vp-ess.com) or via email at: esstrainingsales@vpplc.com or phone on: 0800 000 346