This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary
Lunch & Learn: Gut Health and Mental Well-being Join us for an interactive one-hour Lunch & Learn session exploring the fascinating link between gut health and mental well-being. This session will delve into how nourishing your gut can positively impact your mood, mental clarity, and overall emotional resilience. We’ll cover practical insights on the gut-brain connection, including how diet, lifestyle choices, and stress management can influence both physical and mental health. Through engaging discussions, you’ll learn simple dietary tips, mindful eating practices, and gut-friendly foods to support a balanced and thriving microbiome. We’ll also address common challenges, such as how to make gut-friendly choices even with a busy lifestyle. Whether you're looking to improve your digestion, boost your mood, or understand the powerful role your gut plays in overall health, this session offers the tools and insights to nourish both body and mind. GDPR Statement: Please note that I, Lisa Winn, will be handling bookings for all sessions. To facilitate this event, the names of attendees will be shared with the Biogen HR department. No additional information shared during the sessions will be disclosed, ensuring full confidentiality.
Workplace Mediation
An instructor-led leadership learning programme based on emotional intelligence and social neuroscience, designed to boost leadership 'PowerSkills.' A practical programme that provides leaders with a learning journey that equips them with the tools and techniques to connect, empathise, communicate effectively, build employee engagement and influence.
Overview Explore trading and hedging applications of barrier options across interest rate, FX, and equity markets. Who the course is for Executives of listed companies who want to enhance their knowledge and skills in ESG and sustainability. Corporate professionals who want to integrate ESG initiatives into their organizations and improve their ESG programs. ESG professionals who want to gain a deep understanding of ESG frameworks, reporting standards, and best practices Course Content To learn more about the day by day course content please click here To learn more about schedule, pricing & delivery options, book a meeting with a course specialist now
Safer recruitment is designed to help those who are responsible for employing anyone who works with vulnerable groups, to identify and deter or reject individuals who are deemed to be at risk of abusing. It is crucial that all employers have a recruitment policy in place that takes into account safer recruitment best practices and considerations. This course covers key topics including: advertising, application forms, selecting candidates for interview based on the information they have presented, and post-interview checks - including DBS checks - before making an offer of employment. Recruitment of staff is now a complex process and there are many issues that need to be considered to ensure safe and successful recruitment, to reduce in turn the risk of harm, abuse and neglect of adults and children.
Keeping your vision alive
Difficult Conversations
Successful Teams
Overview of Telehandler Training Course Telehandler Training or Telehandler Courses is an essential program designed to equip operators with the necessary skills and knowledge to safely and efficiently operate telehandlers. These versatile machines, commonly used in agriculture, construction, and warehousing, require precise handling due to their complex controls and varied load capacities. Our Telehandler Courses will help you achieve your goal to be a successful Telehandler Operator. The importance of comprehensive telehandler training cannot be overstated. It ensures that operators are well-versed in both the theoretical and practical aspects of handling these machines, significantly reducing the risk of accidents and injuries on the job. Moreover, proper Telehandler training aids in maximising the operational efficiency of telehandlers, which can contribute to the timely completion of projects and the effective management of resources. In various industries, telehandlers play a critical role in lifting and transporting heavy materials over obstacles and uneven terrain, making the Telehandler course crucial for anyone involved in operations that require heavy lifting and material handling. The Telehandler courses covers a range of topics, including safety regulations, operational techniques, maintenance basics, and troubleshooting common issues, ensuring that all participants are prepared to handle the demands of operating a telehandler in any setting. Booking the Telehandler Training couldn’t be easier. Book Now