PRINCE2® Practitioner : In-House Training Projects fail for a variety of reasons including poor planning, lack of defined quality criteria, poor understanding of the business drivers, inadequate control, and lack of senior management involvement in other words, lack of a structured best practice approach to project delivery. PRINCE2® (6th Edition is the current version) is a structured, process-based approach for project management providing a methodology which can be easily tailored and scaled to suit all types of projects. It is the de facto standard for project management in the UK Government and is also used extensively in more than 150 countries worldwide with in excess of 20,000 organizations already benefitting from its powerful approach. It can be used easily in combination with PMI®'s PMBOK® Guide to provide a robust project methodology, or to augment an existing PMBOK®-based methodology with additional rigor around areas such as Quality, Organization, and Benefits Realization. The goals of this course are to take participants to the next level of understanding and application of the PRINCE2® methodology and to prepare them to sit the Practitioner exam. Using APMG provided sample exam papers and additional project case studies, participants will learn how to apply what they learned during the Foundation course and how to approach the OTE Practitioner exam, which is aimed at testing their ability to apply PRINCE2® in an actual project environment simulated via a case study provided as part of the exam. What you will Learn You'll learn how to: Tailor and apply the principles, themes, process structure, techniques, and management products of PRINCE2® within a work environment, via carefully selected case studies Define the PRINCE2® 6th Edition method at the Practitioner level Prepare for and take the Practitioner exam Getting Started Introductions Course structure Course goals and objectives Tailoring PRINCE2® Tailoring PRINCE2® Adopting PRINCE2® Tailoring PRINCE2® to suit different projects Adopting PRINCE2® in an organizational environment Controlled Start Recap management products Study business case and risk Study activities and responsibilities in: Starting up a project Initiating a project Controlled Progress Study management products and risk Study activities and responsibilities in: Getting work done Monitoring and reporting Issues and escalation Controlled Close Study Activities and Responsibilities in Closing a Project Activities and roles Roles and Responsibilities Principles Exercise Product-basedPlanning Producing a product breakdown structure (PBS) Producing a product flow diagram (PFD) Linking product breakdown structures and product flow diagrams to product descriptions
Want to know how to hack a website and fix vulnerabilities in computer systems and networks? Are you a web administrator or developer who wants to secure your website? This Learn Website Hacking From Scratch is ideal for those who have little or no knowledge of website hacking, and want an introductory guide to this topic. In this website hacking and penetration testing course for beginners, you'll start with learning the basics of how to exploit and mitigate websites and web applications, moving on to more advanced techniques, where topics covered include bypassing security, accessing databases, SQL injection and cross-site scripting (XSS). You'll also familiarise with the Linux operating system and BeEf web browser attacking framework. On course completion, you'll have the practical skills and knowledge to exploit networks like an attacker. Enrol in this Learn Website Hacking From Scratch today and start hacking systems like the experts! What you'll learn Install hacking lab & needed software (works on Windows, OS X and Linux). Discover, exploit and mitigate a number of dangerous vulnerabilities. Use advanced techniques to discover and exploit these vulnerabilities. Bypass security measurements and escalate privileges. Intercept requests using a proxy. Hack all websites on same server. Bypass filters and client-side security Adopt SQL queries to discover and exploit SQL injections in secure pages Gain full control over target server using SQL injections Discover & exploit blind SQL injections Install Kali Linux - a penetration testing operating system Install windows & vulnerable operating systems as virtual machines for testing Learn linux commands and how to interact with the terminal Learn linux basics Understand how websites & web applications work Understand how browsers communicate with websites Gather sensitive information about websites Discover servers, technologies and services used on target website Discover emails and sensitive data associated with a specific website Find all subdomains associated with a website Discover unpublished directories and files associated with a target website Find all websites hosted on the same server as the target website Discover, exploit and fix file upload vulnerabilities Exploit advanced file upload vulnerabilities & gain full control over the target website Discover, exploit and fix code execution vulnerabilities Exploit advanced code execution vulnerabilities & gain full control over the target website Discover, exploit & fix local file inclusion vulnerabilities Exploit advanced local file inclusion vulnerabilities & gain full control over the target website Exploit advanced remote file inclusion vulnerabilities & gain full control over the target website Discover, fix, and exploit SQL injection vulnerabilities Bypass login forms and login as admin using SQL injections Writing SQL queries to find databases, tables and sensitive data such as usernames ad passwords using SQL injections Bypass filtering, and login as admin without password using SQL injections Bypass filtering and security measurements Read / Write files to the server using SQL injections Patch SQL injections quickly Learn the right way to write SQL queries to prevent SQL injections Discover basic & advanced reflected XSS vulnerabilities Discover basic & advanced stored XSS vulnerabilities Discover DOM-based XSS vulnerabilities How to use BeEF framwork Hook victims to BeEF using reflected, stored and DOM based XSS vulnerabilities Steal credentials from hooked victims Run javascript code on hooked victims Create an undetectable backdoor Hack into hooked computers and gain full control over them Fix XSS vulnerabilities & protect yourself from them as a user What do we mean by brute force & wordlist attacks Create a wordlist or a dictionary Launch a wordlist attack and guess admin's password Discover all of the above vulnerabilities automatically using a web proxy Run system commands on the target webserver Access the file system (navigate between directories, read/write files) Download, upload files Bypass security measurements Access all websites on the same webserver Connect to the database and execute SQL queries or download the whole database to the local machine Requirements Basic IT Skills No Linux, programming or hacking knowledge required. Computer with a minimum of 4GB ram/memory Operating System: Windows / OS X / Linux Who this course is for: Anybody who is interested in learning website & web application hacking / penetration testing Anybody who wants to learn how hackers hack websites Anybody who wants to learn how to secure websites & web applications from hacker Web developers so they can create secure web application & secure their existing ones Web admins so they can secure their websites Course Introduction Course Introduction FREE 00:02:00 Preparation - Creating a Penetration Testing Lab Lab Overview & Needed Software 00:08:00 Installing Kali 2019 As a Virtual Machine Using a Ready Image 00:10:00 Installing Kali 2019 As a Virtual Machine 00:10:00 Installing Metasploitable As a Virtual Machine 00:04:00 Preparation - Linux Basics Basic Overview of Kali Linux 00:05:00 The Linux Terminal & Basic Linux Commands 00:11:00 Configuring Metasploitable & Lab Network Settings 00:06:00 Website Basics What is a Website? 00:04:00 How To Hack a Website? 00:04:00 Information Gathering Gathering Information Using Whois Lookup 00:05:00 Discovering Technologies Used On The Website 00:06:00 Gathering Comprehensive DNS Information 00:10:00 Discovering Websites On The Same Server 00:04:00 Discovering Subdomains 00:05:00 Discovering Sensitive Files 00:07:00 Analysing Discovered Files 00:04:00 Maltego - Discovering Servers, Domains & Files 00:08:00 Maltego - Discovering Websites, Hosting Provider & Emails 00:05:00 File Upload Vulnerabilities What are they? And How To Discover & Exploit Basic File Upload Vulnerabilities 00:07:00 HTTP Requests - GET & POST 00:04:00 Intercepting HTTP Requests 00:07:00 Exploiting Advanced File Upload Vulnerabilities 00:05:00 Exploiting More Advanced File Upload Vulnerabilities 00:04:00 [Security] Fixing File Upload Vulnerabilities 00:06:00 Code Execution Vulnerabilities What are they? & How To Discover & Exploit Basic Code Execution Vulnerabilities 00:07:00 Exploiting Advanced Code Execution Vulnerabilities 00:06:00 [Security] - Fixing Code Execution Vulnerabilities 00:06:00 Local File Inclusion Vulnerabilities (LFI) What are they? And How To Discover & Exploit Them 00:06:00 Gaining Shell Access From LFI Vulnerabilities - Method 1 00:07:00 Gaining Shell Access From LFI Vulnerabilities - Method 2 00:11:00 Remote File Inclusion Vulnerabilities (RFI) Remote File Inclusion Vulnerabilities - Configuring PHP Settings 00:04:00 Remote File Inclusion Vulnerabilities - Discovery & Exploitation 00:06:00 Exploiting Advanced Remote File Inclusion Vulnerabilities 00:03:00 [Security] Fixing File Inclusion Vulnerabilities 00:06:00 SQL Injection Vulnerabilities What is SQL 00:06:00 Dangers of SQL Injections 00:03:00 SQL Injection Vulnerabilities - SQLi In Login Pages Discovering SQL Injections In POST 00:08:00 Bypassing Logins Using SQL Injection Vulnerability 00:05:00 Bypassing More Secure Logins Using SQL Injections 00:06:00 [Security] Preventing SQL Injections In Login Pages 00:08:00 SQL Injection Vulnerabilities - Extracting Data From The Database Discovering SQL Injections in GET 00:07:00 Reading Database Information 00:05:00 Finding Database Tables 00:04:00 Extracting Sensitive Data Such As Passwords 00:04:00 SQL Injection Vulnerabilities - Advanced Exploitation Discovering & Exploiting Blind SQL Injections 00:06:00 Discovering a More Complicated SQL Injection 00:07:00 Extracting Data (passwords) By Exploiting a More Difficult SQL Injection 00:05:00 Bypassing Filters 00:05:00 Bypassing Security & Accessing All Records 00:09:00 [Security] Quick Fix To Prevent SQL Injections 00:07:00 Reading & Writing Files On The Server Using SQL Injection Vulnerability 00:06:00 Getting A Reverse Shell Access & Gaining Full Control Over The Target Web Server 00:08:00 Discovering SQL Injections & Extracting Data Using SQLmap 00:07:00 [Security] - The Right Way To Prevent SQL Injection 00:05:00 XSS Vulnerabilities Introduction - What is XSS or Cross Site Scripting? 00:03:00 Discovering Basic Reflected XSS 00:04:00 Discovering Advanced Reflected XSS 00:05:00 Discovering An Even More Advanced Reflected XSS 00:07:00 Discovering Stored XSS 00:03:00 Discovering Advanced Stored XSS 00:04:00 XSS Vulnerabilities - Exploitation Hooking Victims To BeEF Using Reflected XSS 00:06:00 Hooking Victims To BeEF Using Stored XSS 00:04:00 BeEF - Interacting With Hooked Victims 00:04:00 BeEF - Running Basic Commands On Victims 00:04:00 BeEF - Stealing Credentials/Passwords Using A Fake Login Prompt 00:02:00 Bonus - Installing Veil 3.1 00:06:00 Bonus - Veil Overview & Payloads Basics 00:07:00 Bonus - Generating An Undetectable Backdoor Using Veil 3 00:10:00 Bonus - Listening For Incoming Connections 00:07:00 Bonus - Using A Basic Delivery Method To Test The Backdoor & Hack Windows 10 00:07:00 BeEF - Gaining Full Control Over Windows Target 00:04:00 [Security] Fixing XSS Vulnerabilities 00:07:00 Insecure Session Management Logging In As Admin Without a Password By Manipulating Cookies 00:06:00 Discovering Cross Site Request Forgery Vulnerabilities (CSRF) 00:07:00 Exploiting CSRF Vulnerabilities To Change Admin Password Using a HTML File 00:07:00 Exploiting CSRF Vulnerabilities To Change Admin Password Using Link (Preview) 00:06:00 [Security] The Right Way To Prevent CSRF Vulnerabilities 00:09:00 Brute Force & Dictionary Attacks What Are Brute Force & Dictionary Attacks? 00:04:00 Creating a Wordlist 00:07:00 Launching a Wordlist Attack & Guessing Login Password Using Hydra 00:14:00 Discovering Vulnerabilities Automatically Using Owasp ZAP Scanning Target Website For Vulnerabilities 00:04:00 Analysing Scan Results 00:04:00 Post Exploitation Post Exploitation Introduction 00:04:00 Interacting With The Reverse Shell Access Obtained In Previous Lectures 00:07:00 Escalating Reverse Shell Access To Weevely Shell 00:08:00 Weevely Basics - Accessing Other Websites, Running Shell Commands ...etc 00:07:00 Bypassing Limited Privileges & Executing Shell Commands 00:05:00 Downloading Files From Target Webserver 00:05:00 Uploading Files To Target Webserver 00:08:00 Getting a Reverse Connection From Weevely 00:08:00 Accessing The Database 00:09:00 Resources Resources - Learn Website Hacking From Scratch 00:00:00
[Updated: February 2024] ***Best Deal of the Market. Only for Today*** In today's interconnected world, over 95% of UK-based businesses recognise the paramount importance of online presence. Digital marketing isn't just the future - it's the beating heart of modern business strategies. The goal of our Digital Marketing Masterclass is to develop 'Ideas That Work' from advertising creative experts. To make your Digital Marketing learning journey easier, we are offering you the FIRST 3 LESSONS for FREE. Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Diploma Level 7 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms. 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Course Curriculum of Level 7 Advanced Diploma in Digital Marketing Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups Facebook Pages Facebook Ads Facebook Retargeting Facebook For Local Business (SMM) Google AdWords Twitter Instagram Pinterest LinkedIn Periscope Social Media Live Streaming Podcasting Quora Google Analytics Conclusion CPD 300 CPD hours / points Accredited by CPD Quality Standards Module 01: Introduction to Digital Marketing 14:35 1: Introduction Video Preview 01:19 2: Digital Marketing Preview 02:16 3: DMM Intro Preview 01:33 4: Digital Marketing Strategy in 10 Minutes Preview 09:27 Module 02: Define Your Business & Target Audience 44:53 5: Define your Purpose 04:03 6: Case Studies 05:26 7: Positioning Your Brand 04:06 8: Case studies - Positioning 03:06 9: Unique Selling Proposition 06:01 10: Personality 01:50 11: Case Study - Personality 06:54 12: Find Your Audience 04:57 13: Validate Your Business 08:30 Module 03: Brand Identity 51:37 14: Intro Brand Identity 02:27 15: Case Study - 3 Company Styles 04:44 16: Free Branding Tools 07:40 17: Learn Canva in 10 Minutes 10:35 18: Learn Photoshop in 30 Minutes 26:11 Module 04: Websites 3:03:56 19: Intro to Websites 03:40 20: Choose a Domain Name 05:29 21: Intro to WordPress Lessons 01:15 22: Purchase Hosting and Install WordPress 06:00 23: Navigating WordPress 06:07 24: Install and Activate Themes 06:34 25: Add a Static Home Page 04:09 26: Editing a Page & Change the Site Title 17:06 27: Add and Edit a Menu 05:42 28: Publishing website 01:41 29: Writing a New Post & Organizing Your Blog 09:13 30: Blog Page Design - Excerpts vs Full Content 01:01 31: YouTube Videos 03:44 32: Customise the Sidebar 04:47 33: Add Site Icon with a Plugin 02:26 34: Make Your Website Responsive and Mobile Friendly 03:28 35: Customise Footer Information 03:28 36: Find, Install, and Activate Plugins 07:19 37: Backing Up Your Website 04:48 38: Securing Your Site from Attackers 04:52 39: Make Your Site SEO Friendly 05:37 40: Make Your Website Faster 04:34 41: See your Google Analytics in WordPress 05:06 42: Block Spam with Akismet 03:14 43: Pretty Link Redirects & Link Shortener 02:59 44: WordPress Commenting Systems & Plugins 05:08 45: Secure Contact Forms in WordPress 07:08 46: Free Email Marketing in WordPress 10:59 47: Add Social Sharing Buttons 06:51 48: What Pages Do You Need- 08:42 49: Design a Home Page that Works 08:54 50: The Start Here and About Page 06:15 51: The Resource Page 05:40 Module 05: Email Marketing 58:54 52: Email Marketing 06:52 53: Email Marketing Tools 04:10 54: Lead Magnets 07:27 55: Where to put opt-in forms 05:35 56: Segmenting and Tagging Your Subscribers 05:11 57: Email Sequences 13:06 58: Better Email Subject Lines 03:54 59: Using Analytics to Improve Emails 07:06 60: Case Study - 100 Subscribers in Less Than 1 Week 05:33 Module 06: Copywriting, Blogging & SEO 39:51 61: Copywriting Basics 02:20 62: A.I.D.A- 05:31 63: Case Study of a Sales Page 08:15 64: 10 Commandments of Copywriting 06:42 65: Write Better Headlines 05:21 66: Write Quality Articles 06:18 67: Optimize Your Website SEO 05:24 Module 07: YouTube 1:36:12 68: Digital Marketing - Intro to YouTube 06:39 69: Digital Marketing - Case Study - YouTube Sales Funnel 04:43 70: YouTube SEO - Watch Time vs. Views 03:34 71: Keyword Research for YouTube Videos 05:39 72: Start Your New Channel 03:00 73: Channel Art and Icon 07:23 74: Channel Description 02:42 75: Customise Your Channel Design 04:27 76: Add a Channel Trailer 02:29 77: YouTube Channel Settings and Verification 06:35 78: Upload Defaults, Featured Content, and Channel Branding 06:02 79: Uploading Videos + Titles, Tags, Description 11:41 80: Cards and End Screens 07:53 81: Use YouTube Analytics to Grow Your Channel 06:09 82: Quickly Respond to Fans with the Community Tab 02:18 83: Live Streaming with YouTube Live 04:07 84: Free Music on YouTube Live 01:38 85: Create a YouTube Ad. 05:10 86: Spy on Competition with Social Blade 04:03 Module 08: Video Marketing 2:05:26 87: Digital Marketing - Intro to Video 03:36 88: Video Equipment for Beginners 08:29 89: Tools to Make Your Videos More Professional 04:02 90: Structure a Video that Sells 04:19 91: Intro to Video Production Bootcamp 01:04 92: What Makes a Great Video? 03:18 93: What Type of Video Should You Make? 02:48 94: Great Video Ideas 05:05 95: Plan Your Video 03:31 96: The Pre-Production Checklist 04:04 97: Introduction 01:35 98: Camera Options 06:00 99: Microphone Options 04:37 100: Lighting Options 01:56 101: Editing Tools 02:11 102: Exposing Your Shot 05:26 103: Compose Your Shots 04:26 104: Filming Yourself 01:09 105: Getting the Right Shot 03:43 106: Choose a Background 02:32 107: My Office Video Setup 02:55 108: Exposing with DSLR and Mirrorless Cameras 06:31 109: Focus with DSLR and Mirrorless Cameras 02:36 110: Know Your Lenses 03:36 111: Shoot with Your Webcam 05:50 112: Stabilise Your Shots 02:58 113: Record Great Screencast Videos 04:21 114: Choose the Right Microphone 03:21 115: Record Better Audio in Any Environment 01:27 116: Lavalier Microphones 02:48 117: Shotgun Microphones 00:55 118: Recording Audio with Your Computer 01:33 119: Lighting for Video 01:04 120: Use Natural Light 04:14 121: Three-Point Lighting 07:26 Module 09: Facebook Groups (Social Media Marketing) 25:44 122: Digital Marketing - 9.1 Intro to FB Groups 02:20 123: Create Your Group - Walk Through 11:26 124: Tips for a More Engaged Facebook Group 08:24 125: Scheduling Posts, Live Video, and More 03:34 Module 10: Facebook Pages (Social Media Marketing) 2:23:58 126: Why Facebook Pages are Important for your Business 06:27 127: Creating a Stunning Facebook page for your business 08:57 128: Adding Essential Information to your Facebook Page 10:39 129: Selecting your Profile Image 04:30 130: Creating Professional Facebook Cover Image for your Pages 12:04 131: Creating a Captivating Facebook Page Description Using The Ads. 02:43 132: Getting Your Facebook Page Username 02:46 133: Facebook Page Apps to Increase Fans Engagement 08:05 134: Top 9 Ways to Monetise Your Facebook Page 11:59 135: Exploring Publishing Tools 10:12 136: Scheduling Facebook Posts 04:43 137: Follow Your Competitors on Facebook 11:01 138: How to guarantee your fans see all your posts 09:33 139: Facebook Insights 12:19 140: Promoting your Facebook Page 10:34 141: Four Unlimited Sources of Royalty Free Image 12:19 142: Turn Any Image Into a Clickable Facebook Post 05:07 Module 11: Facebook Ads (Social Media Marketing) 1:01:29 143: Introduction to Facebook Ads 01:13 144: Introduction to the Facebook Ads Manager 05:54 145: Setting up your Facebook payment account 01:54 146: Defining your Facebook Target Audience 12:14 147: Level 1 - Creating the Ad 05:24 148: Level 1 - Boosting Your Post 08:37 149: Level 2 - Creating Your Ad in the Ads Manager 11:24 150: Tips to Have Your Ad Approved 03:25 151: Analysing Results 11:24 Module 12: Facebook Retargeting (Social Media Marketing) 51:08 152: The Importance of Facebook Retargetting 04:51 153: Creating a Facebook Pixel 05:29 154: Installing Pixel In WordPress 04:32 155: Installing Pixel In A Non-WordPress Website 02:27 156: Pixel Testing 03:53 157: Creating Your First Audience With Pixel 03:41 158: Facebook Pixel Advanced Audience Creation 13:46 159: Message - Your Audience Is Too Small 01:50 160: Creating Your Optimised Fb Ad With The Pixel 10:39 Module 13: Facebook For Local Business (SMM) 34:48 161: How Facebook Ads Can Help Your Local Business 06:24 162: The Plan For Your Local Business 07:33 163: Reaching People Around Your Business 10:23 164: Creating Your Local Business Ad 10:28 Module 14: Google AdWords 1:10:12 165: Digital Marketing - Google AdWords For Your Business 01:47 166: How AdWords Works 02:54 167: Example Of Ads That We Are Creating 04:28 168: Setting Up Your Adwords Account 06:51 169: Exploring The AdWords Interface 05:14 170: Discovering The Best Keywords 11:15 171: Creating A Google AdWords Search Campaign 06:10 172: Creating An Ad Group And Adding Keywords 03:43 173: Selecting Your Audience 03:33 174: Choosing Your Bid Setting For Google AdWords 04:21 175: Finalising Your Google AdWords Ad 06:15 176: Managing Your Google Ads Campaigns And Analytics 03:02 177: Creating A YouTube Ad With Google AdWords 09:57 178: Your Next Steps 00:42 Module 15: Twitter (Social Media Marketing) 1:37:45 179: Digital Marketing - The Way Twitter Can Help Your Business Growth 01:47 180: Choosing The Best Username Or Twitter Handle 06:27 181: 4 Tips For Choosing Your Twitter Handle 02:01 182: Creating A Twitter Account 04:53 183: Creating An Outstanding Twitter Profile Page 03:46 184: Adding Your Profile And Header Photo 09:33 185: Writing An Optimised Bio 10:43 186: Pin The Most Important Tweet For Your Bio 06:18 187: Connecting With Other Influencers 05:37 188: Twitter Hashtags 05:42 189: Growing Your Twitter Presence With Jooicer 09:04 190: Add Twitter Buttons To Your Website 09:58 191: Add Twitter Widgets To Your Website 06:51 192: Twitter Ads - Creating Your Ads Account and Campaign 09:32 193: Twitter Ads - Adding your Payment Method 01:21 194: Twitter Ads - Creating other Twitter ads 02:20 195: Twitter Ads - Promoting a Tweet 01:52 Module 16: Instagram (Social Media Marketing) 1:15:38 196: Instagram for Business: Defining The Strategy 04:21 197: Create an Instagram for Business profile 03:52 198: Building a Killer Instagram Profile 02:42 199: Building a Killer Instagram Profile - 2 03:57 200: Building a Killer Instagram Profile - 3 05:04 201: Building a Killer Instagram Profile - 4 01:33 202: Accessing the Ads Manager 02:37 203: Creating your First Instagram Ad 03:58 204: Creating Your Instagram Ad 07:45 205: Important Tips to Have a Successful Ad on Instagram 04:47 206: Mistake 1 02:19 207: Mistake 2 01:14 208: Mistake 3 02:01 209: Mistake 4 00:52 210: Mistake 5 01:04 211: Mistake 6 00:51 212: Tools To Create Instagram Photos 04:22 213: Creating Viral Instagram Photos 13:20 214: Adding Your Logo or Website to your Instagram Post 04:51 215: Instagram Live and Instagram Stories 04:08 Module 17: Pinterest (Social Media Marketing) 1:15:02 216: Why Pinterest And How It Can Your Business Grow 03:16 217: Opening A Pinterest Business Account 03:15 218: Linking Pinterest With Your Website 04:56 219: Linking Pinterest With Other Social Media Platforms 02:04 220: Optimising Your Pinterest Profile 08:52 221: Creating Boards 09:22 222: Using Secret Boards 03:00 223: The Powerful Pinterest Notification 01:18 224: Adding Pinterest Chrome Extension 03:22 225: Adding Pinterest To Your Website 13:37 226: Pinterest Ads - Getting started 03:03 227: Pinterest Ads Pinterest Ads Panel Overview 02:46 228: Creating a Pinterest Ad 13:06 229: Creating Pinterest Ads Fast 03:05 Module 18: LinkedIn (Social Media Marketing) 1:27:54 230: Digital Marketing - Welcome to LinkedIn Marketing 01:40 231: Setting Up a LinkedIn Account 06:26 232: Adding Experience & Skills to Your LinkedIn Account 03:21 233: Adding A Professional Background Photo 04:07 234: Adding Media To Your LinkedIn URL 06:00 235: Changing Your LinkedIn URL 03:30 236: Adding Your Website To LinkedIn 06:23 237: Creating Shareable Content On LinkedIn 04:08 238: LinkedIn Company Pages Examples 05:29 239: Creating a LinkedIn Company Page 02:22 240: Managing Your LinkedIn Company Page 07:08 241: Getting $50 in LinkedIn Ads Credits 02:40 242: LinkedIn Ads Introduction 02:57 243: Creating a LinkedIn Sponsored Content Ad. 11:47 244: Waiting for LinkedIn Ad Approval 00:46 245: Creating a LinkedIn Text Ads Campaign 06:52 246: Creating a LinkedIn Sponsored In Mail Campaign 09:09 247: LinkedIn Campaign Manager 03:09 Module 19: Periscope (Social Media Marketing) 06:18 248: What is Periscope 01:07 249: Optional Equipment 05:11 Module 20: Social Media Live Streaming 1:55:04 250: Basic Equipment for Social Media Streaming 08:42 251: Planning An Irresistible Live Streaming Session 09:43 252: Facebook Live Basics 05:03 253: Facebook Live Session From Your Smartphone 06:47 254: Sharing Your Facebook Live Sessions 02:43 255: Three Ways To Reuse Your Facebook Live Sessions 05:27 256: YouTube Live Basics 02:18 257: Running A YouTube Live From Your Smartphone 04:40 258: Instagram Live 04:08 259: Periscope Live 03:17 260: Introduction to OBS Broadcaster Software 03:19 261: Setting up your OBS Software 10:57 262: Using OBS Studio Mode 04:52 263: Facebook Live Streaming with OBS 12:24 264: YouTube Live Streaming with OBS 06:59 265: Simultaneous Streaming to Facebook, YouTube and Periscope 15:41 266: Other Awesome Software For Live Streaming 08:04 Module 21: Podcasting 22:53 267: Podcasting Intro 03:11 268: Podcasting Tools 06:41 269: Hosting Your Podcast with Libsyn 07:28 270: Submitting Podcast to iTunes 02:18 271: Validate Your Podcast Work 00:57 272: Outsourcing Your Podcast Work 02:18 Module 22: Quora 06:17 273: Quora Basics 02:57 274: Finding the Right Questions, and Optimize Your Answer 03:20 Module 23: Google Analytics 42:51 275: Setting Up Google Analytics 05:33 276: Navigating the Google Analytics Dashboard 06:34 277: Know Your Audience with Analytics 05:35 278: User Acquisition and Behavior Flow 13:18 279: See Where Visitors Click with Page Analytics 04:41 280: User Behavior and Site Speed 04:00 281: Setting Up Goals 03:10 Module 24: Conclusion 02:46 282: Conclusion 01:46 283: Final Words. 01:00 Assessment - Digital Marketing (Optional) 02:00 284: Assignment On - Advanced Diploma in Digital Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 285: Order Your CPD Certificate 01:00 286: Order Your QLS Endorsed Certificate 01:00 Additional Resources 01: Strategic Marketing & Planning 1:55:03 287: Module 1: An Introduction to Strategic Planning 08:25 288: Module 2: Development of a Strategic Plan 15:12 289: Module 3: Strategic Planning for Marketing 08:01 290: Module 4: Strategic and Marketing Analysis 09:25 291: Module 5: Internal Analysis 15:54 292: Module 6: External Analysis 15:03 293: Module 7: Market Segmentation, Targeting and Positioning 11:55 294: Module 8: Approaches to Customer Analysis 15:09 295: Module 9: Approaches to Competitor Analysis 15:59 Additional Resources 02: Content Management Strategy 1:49:59 296: Module 01: Introduction to Content Management 08:32 297: Module 2: Content Management System (CMS) 17:14 298: Module 03: Basics of Content Management Systems 17:52 299: Module 04: Content Strategy 17:37 300: Module 05: Content Marketing 15:30 301: Module 06: Content Marketing Tools and Tactics 16:49 302: Module 07: Content Marketing Strategy 16:25 Additional Resources 03: Digital Marketing - Growth Hacking 12:35 303: Growth Hacking 12:35 Additional Resources 04: Pay per Click (PPC) Marketing for Lead Generating 17:43 304: Lead Generation using PPC Campaigns 03:19 305: Purpose of PPC Marketing 03:15 306: Benefits of PPC Marketing 03:43 307: Use of 20+ PPC & Lead Generations Tools 02:53 308: Planning of Cost & Budgeting of PPC & Google Ads 04:33 Additional Resources 05: Search Engine Optimisation (SEO) 15:46 309: Search Engine Optimization 15:46 Additional Resources 06: Mobile Marketing 13:55 310: Mobile Marketing 13:55 Additional Resources 07: Sales and Marketing 16:44 311: Sales & Marketing 16:44 Additional Resources 08: Communication Skills 13:13 312: Communication Skills 13:13 Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements A stable internet or data connection for your learning device is needed to enrol in this Course. Career path Digital Marketing course will help you to bloom as- Content Strategist/Copywriter: £25,000 - £45,000 Per Year Digital Marketer: £25,000 - £50,000+ Email Marketer: £25,000 - £45,000 SEO & SEM Expert: £30,000 - £60,000+ Social Media Manager: £25,000 - £50,000+ Certificates Certificate Accredited by CPDQS Digital certificate - Included After completing all gift courses you are enable to order your Free PDF Certificates from us. Advanced Diploma at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)
About this Training Course Within the energy industry, it is a requirement, both contractual and in some areas legislative, to ensure effective internal systems are in place which support employee development and provide evidence of their competence. A Competence Management and Assurance process - if correctly developed and applied - provides employees and organisations with the tools to demonstrate competence and contributes to career development of the individual. The 3 full-day course focuses on Competence Management Systems (CMS) which are typically in use within the Energy Industry, their structure and process development requirements. In addition, the course details the assessment process, the role of the competency assessors within the organisation and the relationship between competence management and training provision. For impactful learning, the course instructor uses a variety of instructional methodologies such as lectures, discussions, individual reflection, games, mystery puzzles, video, case studies, team syndication, group presentations, sharing and feedback. Training Objectives This course will provide attendees with an understanding of: The role of competencies in the Energy industry The benefits of Competency Management System to the organisation The components of a Competency of Competency Management System The know how to implement the Competency Management System The roles and responsibilities within a Competency Management System The know how to develop Competency Models The relationship between Competency Management and Capability Development The know how to conduct Organisational Analysis The know how to conduct Job Analysis and Task Analysis The know how to develop Competency Standards and Development Guides using the 70:20:10 principle The competency assessment process, tools and methodologies The know how to package and communicate the Competency Assessment Reports to Management Competency Management Case Studies in the Energy Industry Target Audience This course will benefit professionals from Human Resource and Capability Development as well as Line Managers. Course Level Basic or Foundation Trainer Your expert course leader is an independent consultant trainer with more than 30 years of experience in People & Organizational Development. She has retired from her full-time job and is currently serving as an Associate Consultant / Trainer with several Learning & Development organizations operating in Malaysia and Singapore. A chemist by training, her interest in People & Organizational Development was so intense that she decided to switch profession during her earlier years of employment, and she has never looked back since. She has gathered extensive hands-on experience, leading key projects and delivering learning programs in her field of expertise with numerous leading organizations in South East Asia, the Middle East and Europe. A project that she is particularly proud in completing was the transformation of PETRONAS Management Training Institute into a regional Leadership Centre. While leading this project, she was given the opportunity to be seconded to General Electric (GE), a Fortune 500 multinational known for its cutting-edge leadership development innovation. She was instrumental in the development of the existing leadership model for PETRONAS. In addition, she was also extensively involved in the development and implementation of Technical Competency Development process that is currently being used by more than 20 disciplines in the organization. Another massive project that she was heavily involved in was the creation of the quality culture for PETRONAS. The project saw the establishment of PETRONAS' own quality principles where she played a key role in propagating the desired mindset towards the creation of a high performing culture. Her involvement in this project took her to many PETRONAS Operating Companies which spanned into several countries across the globe including Malaysia, Indonesia, Vietnam, Sudan, South Africa and Switzerland, creating awareness through learning programs and consultancy services. The PETRONAS Quality Principles have since evolved into shared values that are now known as the PETRONAS Culture Beliefs. In keeping her expertise current after retiring from full-time employment since 2017, she has continued to deliver learning programs, providing coaching and consultancy services to selected Oil & Gas companies in Malaysia, Indonesia, Singapore, India, Oman and Thailand. Among her most recent work are virtual learning deliveries and consultancies during the COVID-19 pandemic to some government linked companies / agencies in Malaysia and PTT Exploration & Production Company of Thailand. Outside her professional circle, she is an avid cyclist, a jungle tracker and a mount climber. She is also an accredited trainer from the Human Resource Development Corporation (HRD CORP). POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Course Overview Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you'll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today. In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform. Learning Outcomes Understand how Facebook marketing works Be able to create an effective messenger chatbot Learn the functions of messenger chatbot Connect chatbot with webinars, Google sheets and other files Be able to create a highly successful or messenger ad campaign Learn how to set up SMS notifications from Facebook Messenger Develop chatbot drip campaign and attract new customers through Messenger Who is this course for? This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as: Social Media Marketers Digital Marketers Social Media Influencers Small Business Owners Marketing Professionals Module 01: Introduction to Facebook Messenger Marketing Course Slides 01:40:00 MobileMonkey Support 00:05:00 Welcome to Facebook Messenger Chatbot Masterclass 00:08:00 What is messenger marketing? 00:10:00 Advantages of using Facebook messenger marketing 00:15:00 How is chatbot marketing different than other marketing channels? 00:07:00 Who can use messenger bots to their advantage? 00:05:00 Module 02: Example Use Cases For Facebook Messenger Chatbots Ecommerce chatbot strategies 00:10:00 Webinar/event registrations using chatbots 00:04:00 Lea-gen chatbot strategies 00:09:00 Using chatbots to promote educational resources 00:10:00 Using chatbots to stay in touch with your customers 00:08:00 Calculating LTV and CAC to formulate incentive plans 00:11:00 Ideas for incentive structures to promote through Facebook chatbots 00:09:00 Module 03: Psychological Principles of Persuasion in Effective Bot Design Commitment and Consistency in chatbot design 00:15:00 Increasing customer value with reciprocity 00:14:00 Using social proof to build trust and identity 00:12:00 Likability - your secret weapon to successful bot marketing 00:11:00 Using scarcity to drive your customers to convert faster 00:09:00 Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00 Module 04: Building Killer Chatbots With MobileMonkey What is MobileMonkey? 00:05:00 Creating a MobileMonkey account and connecting your Facebook page 00:06:00 Viewing active bots and adding users 00:03:00 Create your first chatbot! 00:03:00 Module 05: Learning All About The MobileMonkey Chatbot Builder Widgets, Page Flow and Organisation 00:08:00 Effective Ways of Media relation & Public Relation 01:00:00 Adding Q&A items in MobileMonkey 00:06:00 Understanding unanswered questions 00:04:00 Configuring and editing bot builder settings 00:04:00 All about the text widget 00:07:00 All about the image widget 00:01:00 All about the form widget 00:10:00 All about the quick question widget 00:07:00 All about the gif widget 00:03:00 All about the attachment widget 00:02:00 All about the attribute widget 00:02:00 All about the connection widget 00:03:00 All about the email widget 00:03:00 All about the gallery widget 00:06:00 All about the list widget 00:03:00 All about the navigate widget 00:03:00 All about the typing widget 00:03:00 All about the video widget 00:03:00 Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master What's a chat blast anyway? 00:03:00 A few useful chat blaster use cases 00:06:00 Chat blasting vs. drip campaigns 00:06:00 Planning four chat blast ideas (Part 1) 00:10:00 Planning four chat blast ideas (Part 2) 00:12:00 Organising our chat blast pages in the Mobile Monkey page builder 00:05:00 Building our coupon chat blast 00:11:00 Testing our chat blast before blasting 00:05:00 Launching our first chat blast: Naming, audience, page and purpose 00:09:00 Building a chat blast to drive phone calls 00:14:00 Building our new product line chat blast 00:16:00 Building our competitive advantage/awareness chat blast 00:19:00 Analysing chat blast results 00:02:00 Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List Why are lead magnets important? 00:05:00 Installing your chat widget on a WordPress site 00:06:00 Installing your chat widget on a Shopify site 00:01:00 Installing your chat widget through Google Tag Manager 00:05:00 Link to the messenger and adding it to emails and blogs 00:10:00 Adding the checkbox plugin to your web forms 00:03:00 How to use Facebook Comment Guards 00:17:00 Creating Facebook messenger landing pages 00:13:00 Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! What are Facebook Messenger Ads? 00:06:00 Messenger ads best practices and sample strategies 00:12:00 Creating a new messenger ad campaign on Facebook 00:09:00 Designing a messenger ad 00:14:00 Completing messenger campaign creation in Facebook ads manager 00:07:00 Drafting our mobile monkey messaging campaign blueprint 00:07:00 Creating and naming all our pages in MobileMonkey 00:04:00 Building our messenger landing page in Mobile Monkey 00:04:00 Finishing all the other Facebook messenger bot pages 00:14:00 Duplicating your ad groups to try different targeting settings 00:08:00 Setting up MobileMonkey Q&A and other loose ends 00:07:00 Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage What are audiences in MobileMonkey 00:08:00 Creating an all contacts and gender-based audience 00:04:00 Timezone and last active based audiences in mobile monkey 00:07:00 Creating an audience based on a custom variable 00:07:00 Module 10: Building Our First MobileMonkey Drip Campaign! What are the drip campaigns and drip campaign best practices? 00:07:00 Practical and useful drip campaign ideas 00:07:00 Building and reviewing our drip pages in MobileMonkey 00:08:00 Creating and launching our first MobileMonkey drip campaign 00:09:00 Module 11: Using the RSS Blaster in MobileMonkey RSS feed step by step and best practices 00:10:00 Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00 Creating a connection to Google Sheets 00:14:00 Creating a connection to GoToWebinar 00:10:00 Send new leads to your CRM (Hubspot) 00:08:00 Send an SMS to your sales team when a contact requests a callback 00:10:00 Module 13: Understanding Your MobileMonkey Audience Insights Contacts - searching, exporting and deleting 00:03:00 Audiences in MobileMonkey 00:02:00 Forms - what they are and how to use them 00:02:00 Bot analytics - how to find useful information using Mobile Monkey analytics 00:03:00 Module 14: Staying on Facebook's Good Side: Chatbot Compliance What you need to know about staying compliant with Facebook 00:04:00 Getting approved for subscription messaging 00:09:00 Module 15: Conclusion ... Goodbye for now but stay in touch! Thank you, getting help, final thoughts 00:05:00
PRINCE2® Practitioner: Virtual In-House Training Projects fail for a variety of reasons including poor planning, lack of defined quality criteria, poor understanding of the business drivers, inadequate control, and lack of senior management involvement in other words, lack of a structured best practice approach to project delivery. PRINCE2® (6th Edition is the current version) is a structured, process-based approach for project management providing a methodology which can be easily tailored and scaled to suit all types of projects. It is the de facto standard for project management in the UK Government and is also used extensively in more than 150 countries worldwide with in excess of 20,000 organizations already benefitting from its powerful approach. It can be used easily in combination with PMI®'s PMBOK® Guide to provide a robust project methodology, or to augment an existing PMBOK®-based methodology with additional rigor around areas such as Quality, Organization, and Benefits Realization. The goals of this course are to take participants to the next level of understanding and application of the PRINCE2® methodology and to prepare them to sit the Practitioner exam. Using APMG provided sample exam papers and additional project case studies, participants will learn how to apply what they learned during the Foundation course and how to approach the OTE Practitioner exam, which is aimed at testing their ability to apply PRINCE2® in an actual project environment simulated via a case study provided as part of the exam. What you will Learn You'll learn how to: Tailor and apply the principles, themes, process structure, techniques, and management products of PRINCE2® within a work environment, via carefully selected case studies Define the PRINCE2® 6th Edition method at the Practitioner level Prepare for and take the Practitioner exam Getting Started Introductions Course structure Course goals and objectives Tailoring PRINCE2® Tailoring PRINCE2® Adopting PRINCE2® Tailoring PRINCE2® to suit different projects Adopting PRINCE2® in an organizational environment Controlled Start Recap management products Study business case and risk Study activities and responsibilities in: Starting up a project Initiating a project Controlled Progress Study management products and risk Study activities and responsibilities in: Getting work done Monitoring and reporting Issues and escalation Controlled Close Study Activities and Responsibilities in Closing a Project Activities and roles Roles and Responsibilities Principles Exercise Product-basedPlanning Producing a product breakdown structure (PBS) Producing a product flow diagram (PFD) Linking product breakdown structures and product flow diagrams to product descriptions
Duration 2 Days 12 CPD hours This course is intended for Professionals who want to develop or strengthen their leadership position will benefit from this course. Overview Enhance your leadership effectiveness through your message Communicate with greater openness and authenticity Craft compelling messages that connect people to purpose Engage, motivate, and inspire others to embrace change Apply your leadership voice to increase your impact and influence Leaders inspire followership in others. Whether speaking conversationally or presenting before a group, a powerful leadership message delivered with impact and focused on the needs of the audience, can motivate and energize others. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. 1. Leading with Authenticity Adopting a Structured Approach Linking Authenticity and Awareness Enhancing Self-Awareness Applying the Johari Window 2. Your Leadership Voice Becoming an Authentic Leader Assessing Key Competencies Defining Your Leadership Purpose 3. A Compelling Vision Crafting Your Vision for Change Clarifying Goals and Outcomes 4. Crafting Your Message Speaking with Credibility, Emotion, and Logic Leading from Anywhere Applying Techniques for Engaging Others Engaging Through Storytelling 5. Delivering Your Message Bridging Different Thinking Flexing Communication Styles Adjusting for Style and Impact 6. Reviewing Your Results Reviewing and Adjusting Taking an Iterative Approach Repeating, Reiterating, and Building Support
Dive into the world of project management with our comprehensive course! Master the fundamentals, explore advanced tools such as Jira, Microsoft Teams, and Trello, and gain real-world insights. From Agile methodologies to effective communication strategies, this course equips you with the skills to excel as a confident and successful project manager.