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Python Data Analytics boot camp. 12 1 day lessons, learn Python Basics through to machine learning and front-ends. With practical project to give you full confidence and credibility.

Who is this course for? 3ds Max Character Animation Training Course. Master character animation in our 3ds Max course. All levels welcome. Learn from certified tutors in flexible in-person or online sessions. Create unique 3D characters from scratch, gaining personalized techniques to fuel your creativity. Click here for more info: Website Duration: 20 hours Method: 1-on-1 personalized attention Schedule: Flexible 1-on-1 sessions. Schedule your sessions at your convenience, choosing any hour between 9 am and 7 pm from Mon to Sat. Course Title: 3ds Max Character Animation Workshop Duration: 20 Hours Course Overview: This workshop is meticulously crafted to instill the foundational principles of character animation utilizing 3ds Max. Whether you're a novice or possess some background in 3D modeling and animation, this course caters to your learning needs. You'll delve into the art of character rigging, grasp animation essentials, and employ advanced methods to breathe life into your characters. Course Outline: Module 1: Introduction to Character Animation Grasping animation principles Exploring 3ds Max animation tools Mastering character rig creation Understanding the intricacies of the timeline Module 2: Basic Animation Principles Embracing keyframe dynamics Crafting fundamental animation cycles Applying the 12 principles of animation Navigating the graph editor Utilizing ease-in and ease-out techniques Module 3: Advanced Animation Techniques Harnessing the power of the reaction manager Crafting non-linear animations Implementing inverse kinematics for dynamic movements Designing custom controllers Exploring expressions and scripts Module 4: Character Creation Sculpting a character model from scratch Grasping the nuances of topology Perfecting UV maps and texturing techniques Preparing characters for seamless rigging Module 5: Facial Animation Mastering facial animation principles Creating expressive blend shapes Utilizing morph targets for nuanced expressions Achieving flawless lip syncing Module 6: Body Animation Crafting seamless walk cycles Animating characters in motion Creating authentic and believable poses Employing character physics for lifelike movements Module 7: Advanced Character Animation Implementing motion capture data for realistic animations Leveraging CAT and Biped for intricate movements Understanding motion blur nuances Adding special effects for enhanced realism Fine-tuning rendering and outputting animations Module 8: Character Animation Projects Synthesizing knowledge into practical applications Creating a fundamental character animation Crafting a nuanced walk cycle Executing complex character animations Course Requirements: Access to a computer with 3ds Max installed Basic proficiency in computer operations Enthusiasm for delving into the world of character animation Course Goals: Upon completion, you will possess a profound understanding of character animation in 3ds Max. You'll be equipped with the expertise to create intricate, lifelike character animations using advanced techniques. Moreover, you'll gain the skills necessary to continue honing your craft, ensuring a solid foundation for your future endeavors in the realm of character animation. Upon successful completion of the 3ds Max Character Animation Workshop, participants will: Master Fundamental Principles: Understand the core principles of character animation, including keyframe dynamics, timing, and the 12 principles of animation, laying a strong foundation for advanced techniques. Proficient Software Usage: Navigate 3ds Max confidently, utilizing animation tools, character rigging techniques, and specialized editors for precise control over character movements. Advanced Animation Techniques: Apply advanced techniques such as non-linear animations, inverse kinematics, and custom controller design to create dynamic and realistic character movements. Facial Animation Mastery: Demonstrate expertise in facial animation by creating expressive blend shapes, morph targets, and achieving seamless lip syncing for realistic character emotions. Body Language Proficiency: Create fluid and natural body movements, including walk cycles, dynamic poses, and character motions, capturing the essence of lifelike animations. Special Effects Integration: Integrate special effects seamlessly into character animations, enhancing visual appeal and realism in the final output. Project Implementation: Apply acquired knowledge and skills in practical projects, including basic character animations, walk cycles, and complex character animations, demonstrating proficiency in real-world scenarios. Problem-Solving Skills: Develop problem-solving abilities related to character animation challenges, employing creative solutions to achieve desired results. Collaborative Skills: Engage in collaborative projects, demonstrating effective communication and teamwork while integrating animations into broader creative contexts. Portfolio Enhancement: Build a robust portfolio showcasing diverse character animations, reflecting both technical prowess and creative expression, essential for career advancement in the animation industry. Continued Learning: Acquire the skills and confidence necessary to pursue further learning and self-improvement in the field of character animation, enabling a continuous growth trajectory in the industry. Course Title: 3ds Max Character Animation Workshop Duration: 20 Hours Key Details: Course Focus: Comprehensive training in character animation using 3ds Max, covering fundamental principles, advanced techniques, facial animation, body language, special effects integration, and project-based learning. Audience: Ideal for beginners and individuals with some background in 3D modeling and animation, aiming to enhance their skills in character animation for industries such as animation studios, gaming, and film production. Instruction Method: Interactive, instructor-led sessions combining theoretical knowledge with hands-on practical exercises, fostering a dynamic learning environment. Flexible Learning Options: Participants can choose between in-person and live online sessions, accommodating diverse schedules and geographical locations. Certified Instructors: Experienced tutors and industry professionals with certification in 3ds Max and character animation, ensuring high-quality instruction and personalized guidance. Project-Based Learning: Engage in real-world projects, applying learned skills to create character animations, walk cycles, and intricate character movements, fostering practical expertise. Software Proficiency: Gain proficiency in 3ds Max, including animation tools, character rigging, and specialized editors, enabling participants to confidently navigate the software. Collaborative Learning: Opportunities for teamwork and collaborative projects, encouraging effective communication and networking within the class. Career Development: Build a diverse and impressive portfolio, receive guidance on industry best practices, and develop problem-solving skills crucial for a successful career in character animation. Post-Course Support: Access to resources, tutorials, and community forums, allowing participants to continue learning and stay updated with industry trends even after the course completion. Certification: Participants receive a certificate of completion, recognizing their proficiency in 3ds Max character animation, enhancing their professional credibility in the job market. By enrolling in this course, you'll enjoy the following advantages: Comprehensive Learning: Master the art of character animation in 3ds Max, covering fundamental concepts and advanced techniques. Certified Tutors and Industry Experts: Learn from experienced professionals with extensive knowledge of character animation, providing valuable insights. Personalized Instruction: Receive one-to-one training tailored to your specific learning needs, ensuring individual attention and effective progress. Flexible Learning Options: Choose between in-person or live online training, offering convenience and accessibility to suit your schedule. Recorded Lessons: Access recorded sessions to review content and reinforce your learning at your own pace and convenience. Lifetime Email Support: Benefit from ongoing assistance and guidance through email, even after completing the course. Free Career Advice: Tap into our industry expertise and receive valuable career guidance to excel in the field of character animation.

Why choose Vectorworks Evening Training Course? Course Link. This course led by certified expert, this course offers flexibility for evening learning. Choose in-person or live online sessions to master Vectorworks in architecture, interior design, and landscaping. Enroll now even after business hours! Duration: 10 hrs. Method: 1-on-1, Personalized attention. Schedule: Tailor your own schedule by pre-booking a convenient hour of your choice, available from Mon to Sat between 9 am and 7 pm. The Vectorworks course provides comprehensive training in computer-aided design (CAD) and Building Information Modeling (BIM) using the powerful Vectorworks software. This hands-on, instructor-led course covers 2D drafting, technical drawing, and 3D modeling, enabling participants to apply Vectorworks effectively in real-world projects. Key Features: Hands-on, instructor-led classroom training. Practical Vectorworks CAD projects for real-world application. Part-time evening or weekend options available. 1-2-1 Private learning experience. Module 1: Grasping CAD and Vectorworks Understanding the Role of CAD in Design Getting Acquainted with Vectorworks Software Module 2: Configuring Your Workspace Customizing Your Workspace Essential Options and Preferences Module 3: Mastering Foundational Drawing Skills Techniques for Drawing Object Selection Methods Module 4: Advanced Object Manipulation Merging Shapes Reflecting Objects Rotating Objects Grouping Elements Module 5: Precision Drawing and Scaling Techniques Working with Scale Setting Preferences for Accuracy Creating and Saving Templates Module 6: Achieving Accurate Object Placement Ensuring Drawing Precision Precise Object Movement Module 7: Advanced Editing Methods Utilizing Fillet Tool Applying Offset Function Module 8: Understanding Object Attributes and Groups Basic Attribute Management Editing Object Groups Module 9: Object Duplication Techniques Linear Duplicates Rectangular Duplicates Circular Duplicates Module 10: Crafting Room Plans Designing Walls Incorporating Windows and Doors Module 11: Development of Room Plans Methods for Room Plan Drawing Module 12: Exploring Additional Attributes Hatch Patterns Gradients Image Fills Module 13: Creating Elevation Drawings Elevation Drawing Techniques Effective Approaches Module 14: Importing Images for Graphic Use Graphic Illustration Integrating Images Module 15: Symbols and Resource Handling Symbol Creation Introduction to Resource Browser Module 16: Organizing Drawings Using Design Layers Optimizing Design Layer Utilization Module 17: Labeling Drawings and Title Blocks Drawing Labels Title Block Text Placement Module 18: Plotting and Printing Methods User Interface Navigation and Terminology Printing Approaches Module 19: Generating Drawing Sheets A1, A2, and A3 Sheet Formats Module 20: Utilizing Viewports Effectively Managing Multiple Views Module 21: Professional Model Presentation Techniques Paper Space Presentation Conversion to PDF Formats Module 22: File and Project Management Module 23: Object Display and Terminology Module 24: Objects and Data Management Module 25: Precise Object Placement Object Snapping Quick Selection Module 26: Dividing and Measuring Objects Module 27: Dimensioning and Annotations Module 28: Working with Text Elements Module 29: Customizing Tool Palettes Module 30: Organizing Tool Palettes Module 31: Efficient Tool Palette Usage Module 32: Standard Views and Drawing Techniques Module 33: Drawing Curved Shapes Arcs, Donuts, and Ellipses Drawing Module 34: Real-World Units and Measurements Module 35: Object Manipulation Adjusting Object Angles Module 36: File Handling and Management Saving, Exiting, and Opening Projects Module 37: Creating Mirrored Images Module 38: Introduction to 3D Modeling By the end of the Vectorworks Evening Training Course, participants will: Demonstrate proficiency in using the Vectorworks interface, tools, and navigation. Create and edit 2D drawings, including walls, doors, windows, floors, ceilings, stairs, and railings. Effectively manage layers, classes, and views for organized and controlled object placement. Create and edit dimensions and annotations for accurate measurements and documentation. Develop skills in creating, modifying, and utilizing symbols for increased efficiency. Generate and edit 3D geometry, apply textures, and create sections and elevations from 3D models. Create polished presentation drawings using viewports, annotations, and text for clarity. Summarize course content and confidently apply learned skills in Vectorworks projects. Utilize available resources for further learning and professional development.

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SSRS Report Builder Course Summary. Practical SSRS Report Builder course, to leavy you full conversant with queries, DML and DDL statements. Hands-on, Practical SSRS course. PCWorkshops SSRS Course Certificate. Max 4 people per course, we keep it personalised. Where is the SSRS Report Builder Course? Online: Instructor-led. Classroom: Request per email. SSRS Course Materials SSRS Coding Examples Manuals and Notes: In-depth reference materials Exercises: Practical exercises Payment Options → £600, Follow the booking link Arrange for installments Included with SSRS Report Builder Course: SSRS Course Certificate on completion. SSRS Course Manual. Practical SSRS Course exercises. SSRS Code Samples. After the course, 1 free session for questions. Max group size, online and in classroom, on this SSRS Course is 4. Course Topics SSRS Report Builder Course Topics SSRS Course topics: This course focus on producing reports using MS SQL SSRS Report Builder, to use the product features and tools related to data retrieval, visualisations and deployment. The Target Audience: end-users who will produce reports for their department or group using datasets. SSRS Course Topics Report Models: Data source views Creating a model Entities, attributes and roles Tables: Creating tables Interactive sorting Floating headers Grouping: Inserting groups Group headers/footers Displaying group totals Expanding and collapsing Expressions: The expression builder The Report Items collection Built-in fields Conditional formatting expressions Page headers and footers Page names and numbers Exporting reports: The various report formats Using RenderFormat. Parameters: Creating parameters Filtering using parameters Drop list parameters Coping with empty tables Matrices: Row and column groups Sorting and filtering matrices Creating subtotals Charts: Creating charts The parts of a chart Formatting charts Basic reports: Text boxes and images Selecting report items Formatting parts of a report Miniature charts Creating sparklines Creating data bars Graphical indicators Creating and customising indicators Linear and radial gauges Lists: Page-per-record lists Dashboard lists Other list ideas Subreports: Creating a child report Creating the main report Linking the two reports Report parts: Publishing report parts The report part gallery Updating report parts Book the SSRS Course About us Our experienced trainers are award winners. More about us FAQ's Client Comments

SSRS Report Builder Course Summary. Practical SSRS Report Builder course, to leavy you full conversant with queries, DML and DDL statements. Hands-on, Practical SSRS course. PCWorkshops SSRS Course Certificate. Max 4 people per course, we keep it personalised. Where is the SSRS Report Builder Course? Online: Instructor-led. Classroom: Request per email. SSRS Course Materials SSRS Coding Examples Manuals and Notes: In-depth reference materials Exercises: Practical exercises Payment Options → £600, Follow the booking link Arrange for installments Included with SSRS Report Builder Course: SSRS Course Certificate on completion. SSRS Course Manual. Practical SSRS Course exercises. SSRS Code Samples. After the course, 1 free session for questions. Max group size, online and in classroom, on this SSRS Course is 4. Course Topics SSRS Report Builder Course Topics SSRS Course topics: This course focus on producing reports using MS SQL SSRS Report Builder, to use the product features and tools related to data retrieval, visualisations and deployment. The Target Audience: end-users who will produce reports for their department or group using datasets. SSRS Course Topics Report Models: Data source views Creating a model Entities, attributes and roles Tables: Creating tables Interactive sorting Floating headers Grouping: Inserting groups Group headers/footers Displaying group totals Expanding and collapsing Expressions: The expression builder The Report Items collection Built-in fields Conditional formatting expressions Page headers and footers Page names and numbers Exporting reports: The various report formats Using RenderFormat. Parameters: Creating parameters Filtering using parameters Drop list parameters Coping with empty tables Matrices: Row and column groups Sorting and filtering matrices Creating subtotals Charts: Creating charts The parts of a chart Formatting charts Basic reports: Text boxes and images Selecting report items Formatting parts of a report Miniature charts Creating sparklines Creating data bars Graphical indicators Creating and customising indicators Linear and radial gauges Lists: Page-per-record lists Dashboard lists Other list ideas Subreports: Creating a child report Creating the main report Linking the two reports Report parts: Publishing report parts The report part gallery Updating report parts Book the SSRS Course About us Our experienced trainers are award winners. More about us FAQ's Client Comments

Why Learn Vectorworks Basics to Essentials Training Course? Our Vectorworks training is meticulously crafted to educate and inspire designers of all levels. Whether you're a beginner or an experienced designer, our courses will equip you with new skills, refine your workflows, and teach Plans, sections and elevations. Course Link Duration: 10 hrs. Method: 1-on-1, Personalized attention. Schedule: Tailor your own schedule by pre-booking hours of your choice, available from Mon to Sat between 9 am and 7 pm. Vectorworks Basics to Essentials Training Course Discover and Enhance Your Design Skills Our Vectorworks training is meticulously crafted to educate and inspire designers of all levels. Whether you're a beginner or an experienced designer, our courses will equip you with new skills, refine your workflows, and unlock the full potential of your Vectorworks software. Online Training Options Customized Online Sessions: Tailored training sessions for your specific needs and expertise level. Virtual Classroom: Join interactive virtual classes from the comfort of your office. Getting Started Guides: Comprehensive guides to help you navigate the fundamentals of Vectorworks. In-Person Training Opportunities Customized On-Site Sessions: Hands-on training delivered directly to your office or regional event. One to One: Engage in interactive learning at our training locations. Get Vectorworks https://www.vectorworks.net › downloads › ServicePack Vectorworks, Inc. 2D 3D CAD BIM software for Mac or Windows allows designers to transform the world. Project sharing makes it easy. Download or try today. Module 1: Grasping CAD and Vectorworks Understanding the Role of CAD in Design Getting Acquainted with Vectorworks Software Module 2: Configuring Your Workspace Customizing Your Workspace Essential Options and Preferences Module 3: Mastering Foundational Drawing Skills Techniques for Drawing Object Selection Methods Module 4: Advanced Object Manipulation Merging Shapes Reflecting Objects Rotating Objects Grouping Elements Module 5: Precision Drawing and Scaling Techniques Working with Scale Setting Preferences for Accuracy Creating and Saving Templates Module 6: Achieving Accurate Object Placement Ensuring Drawing Precision Precise Object Movement Module 7: Advanced Editing Methods Utilizing Fillet Tool Applying Offset Function Module 8: Understanding Object Attributes and Groups Basic Attribute Management Editing Object Groups Module 9: Object Duplication Techniques Linear Duplicates Rectangular Duplicates Circular Duplicates Module 10: Crafting Room Plans Designing Walls Incorporating Windows and Doors Module 11: Development of Room Plans Methods for Room Plan Drawing Module 12: Exploring Additional Attributes Hatch Patterns Gradients Image Fills Module 13: Creating Elevation Drawings Elevation Drawing Techniques Effective Approaches Module 14: Importing Images for Graphic Use Graphic Illustration Integrating Images Module 15: Symbols and Resource Handling Symbol Creation Introduction to Resource Browser Module 16: Organizing Drawings Using Design Layers Optimizing Design Layer Utilization Module 17: Labeling Drawings and Title Blocks Drawing Labels Title Block Text Placement Module 18: Plotting and Printing Methods User Interface Navigation and Terminology Printing Approaches Module 19: Generating Drawing Sheets A1, A2, and A3 Sheet Formats Module 20: Utilizing Viewports Effectively Managing Multiple Views Module 21: Professional Model Presentation Techniques Paper Space Presentation Conversion to PDF Formats Module 22: File and Project Management Module 23: Object Display and Terminology Module 24: Objects and Data Management Module 25: Precise Object Placement Object Snapping Quick Selection Module 26: Dividing and Measuring Objects Module 27: Dimensioning and Annotations Module 28: Working with Text Elements Module 29: Customizing Tool Palettes Module 30: Organizing Tool Palettes Module 31: Efficient Tool Palette Usage Module 32: Standard Views and Drawing Techniques Module 33: Drawing Curved Shapes Arcs, Donuts, and Ellipses Drawing Module 34: Real-World Units and Measurements Module 35: Object Manipulation Adjusting Object Angles Module 36: File Handling and Management Saving, Exiting, and Opening Projects Module 37: Creating Mirrored Images Module 38: Introduction to 3D Modeling Creating Extrusions Basic 3D Concepts Understanding For a free 30-day trial of Vectorworks, request an evaluation serial number at the provided link. https://www.vectorworks.net/trial Learning Outcomes of the Vectorworks Basics to Essentials Training Course: Proficiency in Vectorworks software, mastering its basic and essential features. Enhanced design skills and efficient workflows for architectural, landscape, and entertainment projects. Customized training based on individual needs and expertise levels. Flexibility with online and on-site options for convenient learning. Access to Vectorworks University with a wealth of resources for continuous learning. Interactive virtual classrooms and immersive hands-on training for practical experience.

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Why Vectorworks 2D Basics Level Training Course? Vectorworks excels in 2D design, delivering exceptional results and serving as a robust 2D design tool. The Fundamentals course provides customizable tools for precise 2D drawings, while VectorWorks Architect streamlines the process with user-friendly, easy-to-learn tools. Click here for more info: Website Course Details: 10 hrs, Flexible 1-on-1 sessions, in-person or online. 9 am and 7 pm (Mon-Sat).10 hours, split as needed for your schedule. Module 1: Understanding CAD and Vectorworks The Role of CAD in Design Introduction to Vectorworks Software Module 2: Setting Up Your Workspace Workspace Configuration Basic Options and Preferences Module 3: Foundational Drawing Skills Drawing Techniques Selecting Objects Module 4: Advanced Object Editing Combining Shapes Mirroring Objects Rotating Objects Grouping Objects Module 5: Precision Drawing and Scaling Working with Scale Setting Preferences Saving Templates Module 6: Accurate Object Placement Drawing Precision Moving Objects Precisely Module 7: Advanced Editing Techniques Using Fillet Employing Offset Module 8: Introduction to Object Attributes and Groups Basic Attributes Editing Object Groups Module 9: Duplicating Objects Linear Duplicates Rectangular Duplicates Circular Duplicates Module 10: Creating Room Plans Designing Walls Incorporating Windows and Doors Module 11: Room Plan Development Room Plan Drawing Methods Module 12: Utilizing Additional Attributes Hatch Patterns Gradients Image Fills Module 13: Drawing Elevations Elevation Techniques Effective Methods Module 14: Importing Images for Graphics Graphic Illustration Image Integration Module 15: Symbols and Resource Management Creating Symbols Introduction to Resource Browser Module 16: Organizing Drawings with Design Layers Design Layer Usage Module 17: Labeling Drawings and Title Blocks Drawing Labels Title Block Text Module 18: Plotting and Printing User Interface and Terminology Printing Techniques Module 19: Creating Drawing Sheets A1, A2, and A3 Sheets Module 20: Utilizing Viewports Multiple Views Module 21: Professional Model Presentation Paper Space Presentation Converting to PDFs Module 22: Managing Files and Projects Module 23: Displaying Objects and Terminology Module 24: Objects and Data Management Module 25: Precise Object Placement Object Snaps Quick Select Module 26: Dividing and Measuring Objects Module 27: Dimensioning and Annotation Module 28: Working with Text Module 29: Custom Tool Palettes Module 30: Organizing Tool Palettes Module 31: Effective Tool Palette Usage Module 32: Standard Views and Drawing Techniques Module 33: Drawing Curves Arcs, Donuts, and Ellipses Module 34: Real-World Units and Measurements Module 35: Object Manipulation Changing Object Angles Module 36: File Management Saving, Exiting, and Opening Projects Module 37: Creating Mirror Images Module 38: Introduction to 3D Modeling Creating Extrusions Basic 3D Concepts Outcomes and Vectorworks Jobs: Vectorworks Proficiency: Gain expertise in using Vectorworks software for design tasks. 2D Design Skills: Create accurate 2D drawings and architectural plans. Advanced Editing: Efficiently manipulate and edit objects in your designs. Precision Drawing: Develop skills for precise scaling and drawing. These skills open doors to careers in design, architecture, engineering, entertainment, and more. Potential Jobs: Architectural Drafter Interior Designer Landscape Designer AD Technician Graphic Designer Construction Estimator Product Designer Set Designer Event Planner Urban Planner Vectorworks 2D Training Course Our Vectorworks training is thoughtfully designed to educate and inspire designers at every skill level. Whether you're just starting or a seasoned pro, our courses will furnish you with fresh skills, streamline your workflows, and unleash the full potential of your Vectorworks software. Online Training Choices Tailored Online Sessions: Customized training sessions tailored to your specific requirements and skill level. Virtual Classroom: Participate in interactive virtual classes from the convenience of your workspace. Getting Started Guides: Comprehensive guides to assist you in navigating the fundamentals of Vectorworks. In-Person Training Opportunities Customized On-Site Sessions: Hands-on training delivered directly to your office or at regional events. One-to-One: Engage in interactive learning at our training locations. Download Vectorworks https://www.vectorworks.net Personalized One-on-One Training: Get individualized attention and customized instruction. Flexible Scheduling: Choose your preferred training time and day to suit your schedule. Post-Course Assistance: Access free online support after course completion. Comprehensive Learning Materials: Receive PDF notes and handouts to enhance your learning. Certificate of Completion: Earn a recognition certificate upon successfully finishing the course. Affordable Rates: Enjoy cost-effective training rates. Software Setup Assistance: Receive help setting up the software on your computer. Referral Benefits: Recommend a friend and receive discounts on future courses. Group Training Discounts: Special discounts available for group training sessions. Convenient Availability: Access training sessions from Monday to Sunday, with extended hours. Tailored Training: Receive customized, bespoke training tailored to your specific requirements.

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group