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Master Xero accounting & bookkeeping with this CPD-accredited Level 7 course. Gain skills in invoicing, payroll, VAT returns & financial management.

Boost your career with this CPD-accredited Digital Marketing course. Master SEO, social media, email marketing, and analytics to drive business growth.

In the fast-changing world of business, and especially IT, everyone in the organisation should be involved in sales. One of the best ways is to give the customer an outstanding experience. The customer experience is the competitive battlefield of today. Sales may be won or lost here. You can either close a sale for a quick buck, or open a long-term relationship to create a high lifetime value customer. By developing excellent communication skills, rapport and, most of all, a desire to serve and listen to the needs of the customer to the best of their ability, both sales teams and other IT professionals will create trust, nurture relationships and develop awareness of other opportunities with the customer. By the end of this course, participants will be able to: Understand the power of a positive customer experience in developing sales opportunities Recognise and develop a sales opportunity when it arises Engage with customers and develop rapport and trust Use verbal and non-verbal communication skills and pick up on signals Ask powerful questions - and listen to the answers Create 'magic moments' for the customer Turn a complaint into an opportunity Know when to ask for referrals and testimonials Pass on leads to the relevant people 1 Introduction Aims and objectives Beliefs about sales 2 Building rapport First impressions Short cuts to rapport Finding common interests 3 Selling or serving? Managing emotions and behaviour - Transactional Analysis Moments of truth - creating 'magic moments' Speed sells - the follow-up 4 Meetings Planning a successful meeting Pre-meeting connection and assistance Sales meeting failure reasons Right v wrong mindset 5 Communication - verbal and non-verbal The 3 Vs - Visual, Verbal, Vocal Picking up on signals 7 power questions Questioning techniques LISTEN - 3 types of listening skills 6 Influencing 6 levels of influence Framing to change perspectives Turning complaints into opportunities 7 Referrals The power of referrals How and when to ask for a referral 5 steps from rapport to referral 8 Presentation and pitching (optional session) Basic presentation structure and delivery Creating powerful impressions Creating a 60-second pitch The elevator 10-second pitch - answering 'What do you do?' Sales presentations Emotion v Intellect - how to engage Using visuals

Enhance your leadership skills with this CPD-accredited Diploma. Master team management, conflict resolution & decision-making for career growth.

Master food hygiene and safety with this CPD-accredited course. Learn regulations, risk management, and best practices for food handling.

Boost your numeracy skills with this CPD-accredited Level 2 Maths course. Master key concepts for career growth, further education, and daily life.

Enhance your AML expertise with this CPD-accredited Level 5 course. Master fraud detection, compliance, risk management & financial crime prevention.

Gain essential healthcare skills with this CPD-accredited Care Certificate course. Master 15 key standards & boost your career in health & social care.

Master project leadership, risk management & strategy with this CPD-accredited Level 7 course. Gain globally recognised project management skills.

Master DeepSeek AI with this CPD-accredited course! Learn automation, coding, and business solutions to boost productivity and career growth.