212 Keyword Research courses

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This advanced-level course will take your SEO skills to a new level where you will explore advanced techniques and strategies for maximising online visibility and organic traffic. With expert guidance on technical SEO and advanced keyword research, you will become a seasoned SEO expert within just a few days. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Learn Keyword research Understand on-page SEO, off-page SEO, and local SEO Know landing page and conversion rate optimisation Understand SEO and SXO Know the anatomy of SERP Learn how to use incognito window for checking search rankings Understand how to find your competitors Know E-commerce SEO Learn WordPress SEO Understand Google Search Console Know Advanced SEO Know how to rank images for featured snippets Why SEO Training Course - Advanced Level right for you? This extensive SEO training online course will guide you to understand the Schema markup, keywords integration, creating page menus, and the correct way to add valuable links. You will have a broader preview of branding, trust, authority, the process to develop page menus, and steps to make the right keyword cluster. This interactive course will update you on steps to optimise internal linking, combine pages for SEO, and the process to rank images for featured snippets. By the end of the course, you will have gained the required SEO knowledge and techniques to drive maximum traffic to the website, engage the targeted audience, and convert leads into customers. SEO Training Course - Advanced Level Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Advanced SEO and Schema Markup Introduction to Advanced SEO and Schema Markup Choosing The Right Keyword Cluster Integrating the Keywords Creating Page Menus Schema Markup Part 1 Schema Markup Part 2 - PlogPosting, Video and Audio Schema Markup Part 3 - FAQ Branding, Trust and Authority The Correct Way to Add Useful Links Optimising Internal Linking Combining Pages for SEO How to Rank Images for Featured Snippets Conclusion Who should take this course? This comprehensive SEO training course is suitable for those who want to learn keyword research, competitor research, and advanced SEO for their business. It is ideal for those who want to take a step ahead in their career in Digital Marketing. Entry Requirements There are no academic entry requirements for this course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This SEO training online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This interactive course will educate you on On-page SEO techniques, steps to add a description to your pictures, add keywords to your URL, and content keyword concentration. You will be able to boost your online visibility, attract organic traffic and enhance your website's performance in search engines. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand keyword research strategy Learn how to install and optimise WordPress Know WordPress security and plugins Learn WordPress On-Page SEO and content creation Know how to build the post structure Understand On-page SEO techniques and site rankings Learn website SEO Understand cool SEO WordPress plugins Get to know everything about the page speed insight tool Learn how to use Fiverr for backlinks Why SEO Training Course For Beginners right for you? This extensive online course will help you understand how to install WordPress and why it is the top content management system (CMS) for SEO. You will learn WordPress security, plugins, free SSL certificate installation, WordPress On-page SEO, content creation, steps to build the post structure, and the relevance of backlinks. By the end of the course, you will have a broader knowledge of website optimisation, backlinking, on-page optimisation, content creation, and keyword research strategy. SEO Training Course For Beginners Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum WordPress SEO For Beginners : Introduction to On Page SEO Techniques SEO - Introduction -WordPress SEO for Beginners WordPress SEO for Beginners - Keyword Research Strategy SEO - The Keyword Strategy for SEO SEO for Beginners - Installing and Optimizing WordPress SEO - Installing WordPress - Top CMS for SEO SEO - WordPress Security Plugins Free SSL Certificate Installation - Another MUST for SEO SEO for Beginners - Content Creation SEO Tutorial - WordPress On Page SEO SEO - Content Creation SEO - Building The Post Structure SEO - Are Backlinks Relevant for Anymore SEO for Beginners : Niche Site SEO - Actual Case Study On Page SEO Techniques Tutorial - Site Rankings - The Case Study Who should take this course? This interactive course is suitable for those who wish to understand SEO keyword strategy, On-page SEO, and website optimisation. It is suitable for those who want to take a step ahead in SEO - search engine optimisation. Entry Requirements There are no academic entry requirements for this SEO For Beginners course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This SEO training course for beginners course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

The ultimate SEO guide will help you rank higher on Google with this course.

Are you ready to embark on an enlightening journey of wisdom with the Google SEO & Google Analytics with Digital Marketing bundle, and pave your way to an enriched personal and professional future? If so, then Step into a world of knowledge with our bundle - Google SEO & Google Analytics with Digital Marketing . Delve into eight immersive CPD Accredited courses, each a simple course: Course 1: The Ultimate SEO Blueprint - Easily Ranking #1 On Google Course 2: How To Do Keyword Research For SEO & Ranking On Google Course 3: Get SEO Clients For Your Digital Marketing Agency Course 4: SEO Training Kit Course 5: Google Analytics Training Course 6: How To Build Sales Funnels With Click Funnels Course 7: Content Writing & Copy Writing For SEO and Sales Course 8: Strategies on SEO Analytics - Content Marketing Tools Traverse the vast landscapes of theory, unlocking new dimensions of understanding at every turn. Let the Google SEO & Google Analytics with Digital Marketing bundle illuminate your path to wisdom. The Google SEO & Google Analytics with Digital Marketing bundle offers a comprehensive exploration into a rich tapestry of vast knowledge across five carefully curated courses. The journey is designed to enhance your understanding and critical thinking skills. Each course within the bundle provides a deep-dive into complex theories, principles, and frameworks, allowing you to delve into the nuances of the subject matter at your own pace. In the framework of the Google SEO & Google Analytics with Digital Marketing package, you are bestowed with complimentary PDF certificates for all the courses included in this bundle, all without any additional charge. Adorn yourself with the Google SEO & Google Analytics with Digital Marketing bundle, empowering you to traverse your career trajectory or personal growth journey with self-assurance. Register today and ignite the spark of your professional advancement! So, don't wait further and join the Google SEO & Google Analytics with Digital Marketing community today and let your voyage of discovery begin! Learning Outcomes: Upon completion of the Google SEO & Google Analytics with Digital Marketing Bundle, you will be able to: Attain a holistic understanding in the designated areas of study with the Google SEO & Google Analytics with Digital Marketing bundle. Establish robust bases across each course nestled within the Google SEO & Google Analytics with Digital Marketing bundle. Decipher intricate concepts through the articulate content of the Google SEO & Google Analytics with Digital Marketing bundle. Amplify your prowess in interpreting, scrutinising, and implementing theories. Procure the capacity to engage with the course material on an intellectual and profound level. Become proficient in the art of problem-solving across various disciplines. Stepping into the Google SEO & Google Analytics with Digital Marketing bundle is akin to entering a world overflowing with deep theoretical wisdom. Each course within this distinctive bundle is an individual journey, meticulously crafted to untangle the complex web of theories, principles, and frameworks. Learners are inspired to explore, question, and absorb, thus enhancing their understanding and honing their critical thinking skills. Each course invites a personal and profoundly enlightening interaction with knowledge. The Google SEO & Google Analytics with Digital Marketing bundle shines in its capacity to cater to a wide range of learning needs and lifestyles. It gives learners the freedom to learn at their own pace, forging a unique path of discovery. More than just an educational journey, the Google SEO & Google Analytics with Digital Marketing bundle fosters personal growth, enabling learners to skillfully navigate the complexities of the world. The Google SEO & Google Analytics with Digital Marketing bundle also illuminates the route to a rewarding career. The theoretical insight acquired through this bundle forms a strong foundation for various career opportunities, from academia and research to consultancy and programme management. The profound understanding fostered by the Google SEO & Google Analytics with Digital Marketing bundle allows learners to make meaningful contributions to their chosen fields. Embark on the Google SEO & Google Analytics with Digital Marketing journey and let knowledge guide you towards a brighter future. CPD 80 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals keen on deepening their firm understanding in the respective fields. Students pursuing higher education looking for comprehensive theory modules. Professionals seeking to refresh or enhance their knowledge. Anyone with a thirst for knowledge and a passion for continuous learning. Requirements Without any formal requirements, you can delightfully enrol in this Google SEO & Google Analytics with Digital Marketing Bundle. Career path Armed with the Google SEO & Google Analytics with Digital Marketing bundle, your professional journey can reach new heights. The comprehensive theoretical knowledge from this bundle can unlock diverse career opportunities across several fields. Whether it's academic research, consultancy, or programme management, this bundle lays a solid groundwork. Certificates CPD Certificate Of Completion Digital certificate - Included 8 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript: £9.99

Description The Youtube and Google Video SEO Training is an excellent course studied by individuals aiming to know video marketing especially YouTube optimization, as well as for those willing to make money in the process and pursue a rewarding career. In this course, you will take several informational lectures which includes everything that you need to know about YouTube and Google Video SEO to sell your products or services and get publicity for your website. Informing you about the video marketing secrets is the core of this course, and with the help of this course, you can surely switch your average videos into a cash-flow. This ideal course is taught by an expert instructor with years of industry experience, ensuring the skills you pick up are practical and have a confirmed track record in a professional context. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Youtube and Google Video SEO Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Youtube and Google Video SEO Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module: 01 Introduction FREE 00:01:00 Intro for Video SEO 00:01:00 2 Types of Video SEO 00:08:00 When to Host on YouTube and Why 00:07:00 Self Hosting Video Solution 00:05:00 Self Hosting Video Solution_2 00:05:00 Module: 02 Video SEO for Google 00:07:00 Keyword Planner for Organic _ Video Rankings 00:02:00 Self Hosting means Self Promoting 00:03:00 YouTube Video SEO Optimizations 00:05:00 Find YouTube Tags 00:04:00 YouTube Auto Suggest for Keyword Research 00:08:00 Module: 03 Video Sitemap SEO 00:07:00 Video Sitemap SEO_2 00:07:00 YouTube Analytics 00:03:00 Rules of Engagement 00:06:00 YouTube Comments 00:02:00 YouTube Video Layout Blueprint 00:11:00 Module: 04 YouTube Black vs White 00:05:00 Create a Playlist for Hard SEO Terms 00:05:00 YouTube AdSense _ Other Monetizations 00:10:00 Tubular and Other Tool Comparisons 00:04:00 The Secret of Subscribers in SEO 00:03:00 VidIQ Extension 00:07:00 YTCockpit for Keyword Research _ Tracking_2 00:03:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Our SEO and Digital Marketing Diploma course is a thorough course that seeks to give students the abilities and information required to excel in the digital marketing field. The course covers a wide range of topics, including paid advertising and social media marketing as well as the core SEO fundamentals. The training will cover topics including user experience, web analytics, keyword research and content planning, and more. The curriculum is primarily made for people who wish to work in digital marketing as well as business owners and entrepreneurs who want to expand their online presence and reach. Participants will obtain a thorough awareness of the digital marketing landscape and acquire the skills necessary to succeed in this quickly changing industry through a combination of lectures, assignments, and assessments. Enrol today! Learning Outcomes Recognize the fundamentals of SEO, such as technical SEO and on-page, off-page, and other optimisation techniques To raise the rating and organic traffic of your website, conduct keyword research and create a content strategy Learn everything there is to know about the different aspects of digital marketing, such as paid advertising, email marketing, and social media Establish a budget, identify your target audience, and create an effective digital marketing campaign Learn web analytics techniques to monitor and evaluate website performance and visitor behaviour. Develop a solid grasp of user experience and conversion optimisation, including website design Recognize the significance of reputation management and branding in digital marketing. Learn the information and skills necessary to successfully communicate digital marketing plans and results to customers or stakeholders Gain the capacity to adjust to changes in the world of digital marketing and keep abreast with best practices in the sector Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  Method of Assessment At the end of the SEO and Digital Marketing Diploma course, you will be required to take an online final test, which must be passed to successfully complete the course. The test will be automatically marked and provide immediate feedback on your performance. This will give you a clear indication of your level of understanding of the course material and help you identify areas where you may need additional support or further study. The final test is designed to ensure that you have achieved the course learning outcomes and are well-prepared to apply your newly acquired skills in the real world. Career path Here is a potential career path for SEO and Digital Marketing Diploma course in the UK with the annual salary range: Digital Marketing Assistant - £18,000 to £25,000 Social Media Manager - £20,000 to £40,000 SEO Specialist - £25,000 to £40,000 PPC Manager - £30,000 to £50,000 Digital Marketing Manager - £35,000 to £60,000 Head of Digital Marketing - £50,000 to £100,000+

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3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | 10 CPD Courses | Lifetime Access | 24/7 Tutor Support

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step