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28 International Maritime Organisation (IMO) courses
Traction EN-ABLING Mastermind
By EN-ABLE
Do you daydream of building your start-up into a global phenomenon but struggle to make it a reality because you lack expertise in international traction building? Our team, made up of an award-winning marketing strategist and an AI & automation expert for business growth, created a mastermind just for you.
Ackworth adults Zumba class
By Allthingszumbawithclare
@clares adult zumba class @allthingszumbawithclare
The Expand a Business to Other Countries course gives you the knowledge to grow your business beyond borders. You will learn how to research new markets, understand customers, plan strategies, and use marketing tools the right way. This course breaks down business expansion into easy steps, helping you think clearly and act smartly in global markets. It covers marketing, customer behaviour, branding, pricing, communications, and strategic planning. Course Curriculum ✓ Module 01: Basics of Marketing ✓ Module 02: The Marketing Process ✓ Module 03: Strategic Marketing ✓ Module 04: Marketing Environment ✓ Module 05: Market Segmentations ✓ Module 06: Consumer Buying Behaviour ✓ Module 07: Business Markets and Buying Behaviour ✓ Module 08: Marketing Research ✓ Module 09: Product Strategy ✓ Module 10: Branding Strategy ✓ Module 11: Product Life Cycle ✓ Module 12: Pricing Strategy ✓ Module 13: Marketing Channels ✓ Module 14: Integrated Marketing Communications ✓ Module 15: Advertising and Sales Promotion ✓ Module 16: Personal Selling and Public Relations ✓ Module 17: Direct and Digital Marketing ✓ Module 18: What is Marketing? ✓ Module 19: Common Marketing Types (I) ✓ Module 20: Common Marketing Types (II) ✓ Module 21: The Marketing Mix ✓ Module 22: Communicating the Right Way ✓ Module 23: Customer Communications ✓ Module 24: Marketing Goals ✓ Module 25: The Marketing Funnel ✓ Module 26: Marketing Mistakes (I) ✓ Module 27: Marketing Mistakes (II) ✓ Module 28: An Introduction to Strategic Planning ✓ Module 29: Development of a Strategic Plan ✓ Module 30: Strategic Planning for Marketing ✓ Module 31: Strategic and Marketing Analysis ✓ Module 32: Internal Analysis ✓ Module 33: External Analysis ✓ Module 34: Market Segmentation, Targeting and Positioning ✓ Module 35: Approaches to Customer Analysis ✓ Module 36: Approaches to Competitor Analysis Learning Outcomes Understand the key ideas behind marketing. Learn how the marketing process works. Study customer behaviour in different markets. Discover how to segment and target new markets. Explore product, pricing, and branding strategies. Create effective advertising and promotion plans. Understand how to use digital and direct marketing. Develop a strategic marketing plan for growth. Analyse competitors and customers clearly. Gain skills to enter international markets with confidence. Who is this course for? This course is ideal for business owners, entrepreneurs, and managers who want to grow their company in new countries. It also suits marketing professionals and students eager to learn how global markets work. If you plan to take your product or service to an international level, this course is for you. Eligibility Requirements You don’t need any formal experience to join. A basic interest in business or marketing is enough. This course is simple and clear, and anyone with a desire to grow a business can join. Career Path Once you finish this course, you can pursue roles such as marketing manager, global strategist, brand manager, or business development officer. You can also use these skills to grow your own business or help other companies enter new markets. This course opens doors in international business, trade, and marketing fields. (Learn more about this online course)
IFS Annual Lecture: Trade Wars and the Future of Globalisation
By Institute for Fiscal Studies
Professor Meredith A. Crowley, Professor of Economics at Cambridge University, will give the 2025 IFS Annual Lecture on "Trade Wars and the Future of Globalisation". The world enjoyed a dramatic fall in policy barriers to international trade and rising international integration of national markets throughout the 1990s and 2000s. However, since 2010, trade integration has stalled, with the global trade to GDP ratio hovering around 30 percent. Over the last fifteen years, the world has witnessed Britain’s exit from the EU, the 2018 US-China Trade War, major trade sanctions against Russia, and, most recently, the threat of broader American trade restrictions. This lecture will examine recent evidence on exporting firms in multiple countries and suggest new approaches to evaluating the price and welfare impacts of market fragmentation due to Brexit and the US-China Trade War. Meredith A. Crowley is a Professor of Economics at the University of Cambridge, a Fellow of St. John’s College Cambridge, President of the International Economics and Finance Society, and a Research Fellow at the Centre for Economic Policy Research (CEPR – London). Her research, focused on international trade, trade policy, and exchange rates has been published in numerous peer-reviewed journals including the American Economic Review and the Journal of International Economics. She has appeared or been cited in over 100 print and broadcast media outlets including the BBC, The New York Times, The Washington Post, The Economist, The Financial Times, The Guardian, The Telegraph, The Times and National Public Radio (US). Prior to arriving at Cambridge in 2013, Crowley worked in the Research Department of the Federal Reserve Bank of Chicago. She has taught at Georgetown University, the Shanghai University of Finance and Economics, and Nanjing University. She has presented her research at central banks and international institutions around the world, including the International Monetary Fund, the World Bank, and the World Trade Organization. Crowley received her MPP from Harvard University and her PhD in Economics from the University of Wisconsin-Madison.
