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Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? 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Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
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Certificates CPD Accredited Hard Copy Certificate Hard copy certificate - Included If you are an international student, you will be required to pay an additional fee of 10 GBP for international delivery, and 4.99 GBP for delivery within the UK, for each certificate CPD Accredited Digital Certificate Digital certificate - Included
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Give a compliment to your career and take it to the next level. This Media Studies bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Media Studies bundle will help you stay ahead of the pack. Throughout the Media Studies programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this Media Studies course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Media Studies Bundle Consists of the following Premium courses: Course 01: Media and Public Relations Course 02: Journalism Course 03: TV Presenter Online Course Course 04: Blogging Course 05: Youtube and Instagram Video Production with Editing Bootcamp Course 06: Video Editing Course 07: Social Media Strategist Training Course 08: Digital Marketing and Advertising Level 3 Course 09: British Sign Language Interpreter Training Course 10: Effective Communication Skills Diploma Key features of this Media Studies course: This Media Studies bundle is CPD QS Accredited Learn from anywhere in the world Lifetime access Media Studies is entirely online 24/7 Learner support This Media Studies Bundle comes with FREE CPD Accredited PDF certificates, making this Media Studies bundle an excellent value for money. Enrol now in Media Studies to advance your career, and use the premium study materials from Apex Learning. The Media studies bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Media Studies expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Course Curriculum of Media studies Bundle: Course 01: Media and Public Relations Networking for Success (I) Networking For Success (II) The Meet and Greet Dressing for Success Writing Setting Goals Media Relations Issues and Crisis Communication Planning Social Media (The PR Toolkit) Employee Communications Course 02: Journalism Introduction and Principles of Journalism History and Development of Journalism Interviewing Newspaper Journalism News Writing, Production and Reporting Television Journalism Radio Journalism Media Regulatory Bodies Writing Skills for Journalists Journalism law Defamation Journalism Ethics Health and Safety for Journalists Niche Journalism Tips on Writing a Good Feature Story Online and Freelance Journalism Becoming a Journalist Course 03: TV Presenter Online Course Who is a TV Presenter? Qualifications and Skills Required to Become a Presenter Essentials to Become a Presenter Talking To/ Speaking in Front of The Camera Talk Back and Teleprompter Creating a Showreel Interviewing Techniques Scripting Techniques --------- 7 more Media studies related courses--------- How will I get my Media Studies Certificate? After successfully completing the Media Studies course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Media Studies bundle. Requirements This Media Studies course has been designed to be fully compatible with tablets and smartphones. Career path Having this Media Studies expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Media and Public Relations) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.