Google Ads Training: Turn Profit with PPC Course Overview This Google Ads Training course provides learners with comprehensive insights into running successful Pay-Per-Click (PPC) campaigns using Google Ads. From creating your first Google Ads account to mastering advanced strategies like remarketing and conversion tracking, this course equips you with the essential skills to optimise your campaigns and maximise profitability. With a clear focus on understanding Google Ads’ dynamic system, learners will gain the confidence to structure and refine their ads to attract the right audience, control costs, and drive measurable results. Upon completion, you will be ready to launch, optimise, and scale your own Google Ads campaigns. Course Description The course covers every aspect of Google Ads, starting from the basics, such as account creation and setting up billing, to advanced techniques, including optimising ad structure and bidding strategies. You'll learn how to identify effective keywords, write compelling ads, and use ad extensions to boost visibility. The course delves into account structure, the Google Ads auction dynamics, negative keywords, and remarketing strategies, all crucial for increasing conversion rates. You’ll also explore conversion tracking, ad optimisation, and automated tools like AdWords scripts to speed up performance enhancements. By the end, you'll be proficient in managing Google Ads campaigns that deliver high returns. Google Ads Training: Turn Profit with PPC Curriculum Module 01: Introduction to Google Ads Module 02: Creating and Setting Up Our First Google Ads Account Module 03: Structuring Your Ad Groups Like A Professional Module 04: How To Write Killer Ads in Google Ads! Module 05: Setting Up Your AdWords Billing Module 06: Keywords in Depth - The Heartbeat of Your Account Module 07: Account Structure - How To Structure Ad Groups Like A Pro Module 08: The Incredible Dynamics of the AdWords Auction Module 09: Expanding And Refining Your Campaigns Module 10: Negative Keywords - Your Greatest Ally Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss Module 13: Keeping Track of Profits With Conversion Tracking Module 14: Profitable Bidding Strategies Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimisation Speed Module 16: Conclusion ... Goodbye For Now! Module 17: Bonus Material! (See full curriculum) Who is this course for? Individuals seeking to master Google Ads for business or personal use. Professionals aiming to advance their digital marketing skills. Beginners with an interest in online advertising. Entrepreneurs looking to optimise their ad campaigns. Career Path Digital Marketing Specialist PPC Campaign Manager Google Ads Strategist E-commerce Marketing Manager Paid Media Analyst Online Advertising Consultant
Cosmetology Course Overview This Cosmetology course offers a comprehensive introduction to the world of beauty and personal care, covering a wide range of topics from hair and skin care to makeup application and ethnic cosmetics. Designed for both beginners and professionals, it provides a solid foundation in the essential skills and knowledge needed for a successful career in the beauty industry. Throughout the course, learners will explore hair grooming techniques, advanced colouring methods, and skincare treatments, alongside specialised topics like menopause and male skincare. This course is ideal for anyone looking to enhance their cosmetology expertise, offering valuable insights into both common and unique beauty practices. Upon completion, learners will be equipped with a deep understanding of the industry’s core principles and ready to apply their knowledge to real-world scenarios. Course Description This in-depth course delves into various aspects of cosmetology, focusing on topics such as hair physiology, colouring techniques, and skin health. Learners will study the intricacies of hair care, from basic grooming to advanced techniques like curling, straightening, and colouring. Skin care is also explored in detail, including the effects of menopause on the skin, the role of ethnic cosmetics, and the impact of photodamage. Special attention is given to health and safety practices within the beauty industry, ensuring that learners can provide services while maintaining the highest standards of safety. By engaging with a range of modules, learners will gain a well-rounded understanding of cosmetology, preparing them for diverse roles within the beauty and personal care sectors. This course is ideal for those looking to build or enhance their expertise in cosmetology and advance their career in this dynamic field. Cosmetology Curriculum Module 01: Introduction to Cosmetology Module 02: Hair Physiology Module 03: Hair Grooming Module 04: Hair Colouring Techniques Module 05: Hair Curling and Straightening Module 06: Hair Loss Module 07: Hair Wig and Extensions Module 08: Manicure and Pedicure Module 09: Skin Module 10: Makeup Module 11: Menopause, Skin and Cosmetology Module 12: Male Skincare Module 13: Evaluating Hand and Body Lotions Module 14: Ethnic Cosmetics Module 15: Photodamage and Skin Cancer Module 16: Micro-Needle and Cosmetics Module 17: Health and Safety (See full curriculum) Who is this course for? Individuals seeking to pursue a career in the beauty and personal care industry. Professionals aiming to enhance their skills in cosmetology. Beginners with an interest in beauty, hair, and skincare. Anyone looking to specialise in advanced cosmetic treatments and techniques. Career Path Hair Stylist Makeup Artist Skin Care Specialist Beauty Consultant Cosmetology Instructor Salon Manager Product Development in Cosmetics Health and Beauty Retail Sector
Duration 5 Days 30 CPD hours This course is intended for This course is designed for programmatic developers looking to write programmatic customizations to both business logic and UI layers using Apex and Visualforce. You should have a good understanding of core object-oriented programming concepts and experience building declarative solutions on the Salesforce Platform. This course is also a great foundation builder if you're looking to earn your Salesforce Platform Developer I credential. IMPORTANT: Students are expected to follow the steps detailed in the Computer Set-up Guide for this class if you'll be using your own computer when attending a virtual or in-person class. Overview Learn modern tools for developing on the Salesforce Platform using Visual Studio Code, the Salesforce Extension Pack, and the Salesforce CLI. Write business logic customizations using Apex triggers and classes; those customizations will use SOQL and DML. Design programmatic solutions that take advantage of declarative customizations. Describe how your trigger code works within the basics of the Save Order of Execution. Describe some of the fundamental aspects of designing programs on a multi-tenant platform. Write Visualforce markup and code to customize the user interface. Use the built-in testing framework to test Apex and Visualforce. Learn how to customize and design applications programmatically on the Salesforce Platform. In this 5-day class, our platform experts will introduce you to Apex (Salesforce?s programming language) and Visualforce markup, so you can customize your Salesforce applications using code and explore how Apex interacts with declarative customizations on the platform. Learn how to retrieve, manipulate, and store data programmatically in data objects (sObjects), write and test custom logic, write Visualforce pages to customize your user interface, and deploy your solutions to another environment. Get an overview of the declarative automation tools available on the platform and a brief introduction to the Lightning Component framework. Plus, explore the nuances of working on a multi-tenant platform so you can extend the platform to meet business demands. Declarative Automation Create Formula Fields Create Roll-Up Summary Fields Understand Record Types Review Other Automation Tools Build a Data Model on the Salesforce Platform Programming with Apex Describe Key Aspects of Apex That Differentiate It from Other Languages, Such as Java and C# Describe Why Apex Transactions and Governor Limits Must Be Considered When Writing Apex Execute Simple Apex Use the sObject Data Type, the Primitive Data Types, and Basic Control Statements in Apex Using SOQL and SOSL to Retrieve Your Org?s Data Write a Basic Query Using Salesforce?s Query Language, SOQL Process the Result of a Query in Apex Create a Query Dynamically at Run-Time Use SOQL to Query Parent-Child Relationships Describe a Relationship Query Write a Query That Traverses a Child-to-Parent Relationship Write a Query That Traverses a Parent-to-Child Relationship Use SOSL to Search Data Using DML to Manipulate Your Org?s Data List the Differences Between the Ways You Can Invoke DML Operations Write Apex to Invoke DML Operations and Handle DML Errors Deployment What Is Deployment? Deploy Code Using Change Sets Use the Ant Migration Tool Review Managed and Unmanaged Packages Explore Salesforce DX Trigger Essentials Describe What a Trigger Is Used For Describe the Syntax of a Trigger Definition Use Trigger Context Variables Apex Class Essentials Describe How Apex Classes Are Used Define an Apex Class Determine What Data an Apex Class Can Access The Save Order of Execution, Apex Transactions, and Platform Events Describe Key Points in the Order of Execution Describe How Triggers Fit Into and Can Be Impacted by the Order of Execution Describe the Lifecycle of an Apex Transaction Describe the Memory Lifecycle for Static Attributes Use Platform Events for Immediate Error Logging Apex Testing Describe the Apex Testing Framework Create Test Data Write and Run an Apex Test Test Best Practices Strategies for Designing Efficient Apex Solutions Describe Best Practices for Writing Code That Is Easy to Maintain and Extend Write Triggers and Classes That Assume Batches of Data as Input Write Code That Works Efficiently with the Database, Both in Querying and Using DML Trigger Design Strategies List Declarative Mechanisms You Can Use to Implement Complex Business Logic, What Types of Problems They?re Best Used for, and Their Limitations Describe Ways in Which You Can Use Declarative Functionality to Improve Your Programmatic Solutions Working with Visualforce Create a Visualforce Page Reference a Standard Controller Launch a Visualforce Page Using a Custom Button Display Data from a Record in a Visualforce Page Reference Custom Controllers and Controller Extensions Work with List Controllers Visualforce Development Considerations and Testing Describe Common Limit Issues and Security Concerns Describe Strategies for Testing Visualforce Controllers Write Tests for Controller Constructors Write Tests for Action Methods, Getters, Setters, and Properties Lightning Components Create and Surface an Aura Component Create and Surface a Lightning Web Component Additional course details: Nexus Humans Salesforce Build Applications Programmatically on the Salesforce Platform (DEX450) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Build Applications Programmatically on the Salesforce Platform (DEX450) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
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