8193 Insights courses

Calling all aspiring filmmakers and film enthusiasts! Join us for an engaging taster session on filmmaking, specially designed for students like you. Led by BA Practical Course Leader Devon Dickson, this session aims to explore the art of creating films that go beyond traditional performances and instead capture evocative and unforgettable cinematic truth. Discover how visual narrative can unlock your unique voice as a filmmaker. Devon Dickson, an accomplished writer, producer, and director with over 25 years of experience, will share his valuable insights gained from working on feature films, television shows, and over 300 commercials across 30 countries. His work has reached billions of viewers worldwide, making him a remarkable mentor for budding filmmakers. During this taster session, you'll delve into the philosophy and principles that form the foundations of our teaching here at Central Film School. Through practical examples and captivating case studies, you'll witness how this innovative approach to filmmaking can elevate your creativity and storytelling skills. Whether you're a film student, a passionate movie lover, or simply curious about the art of cinema, this taster session promises to be an inspiring and educational experience. No prior experience in filmmaking is required, so all students are welcome to attend. Don't miss out on this unique opportunity to learn from one of the industry's most experienced professionals. Reserve your spot now and embark on a journey to unlock your unique voice in filmmaking!

Does your voice abandon you when you present? Do you find you become much less articulate and much less yourself when you are under the spotlight? Have you experienced brain freeze where you "umm" all the way through your presentation? Maybe you blush or your voice wavers. Presenting is a big source of pain for many of us. I've been there. For years, I hated presenting. I went all weird under the spot light and the best I could hope for was just to grit my teeth, force myself to do it and hope for the best. Mostly it was okay, pretty good, a couple of times it was downright traumatic! But sadly, because of my intense dislike of presenting I never felt that i did myself justice. What if I told you that I now relish the opportunity to express myself and my thinking? The bigger the audience, the better! I've done a complete 180 turnaround on giving presentations and I've been reflecting on why. In my next masterclass, I breakdown my 5 top insights that have transformed the way I think about giving presentations. And when you feel good about doing something, your performance improves dramatically.  Whether it's presenting to real people in a real room, or presenting in your living room to a ton of people with their cameras off, my top tips and tools will help you find your natural and confident voice so that you can do yourself justice and maybe even start to enjoy the opportunity.

Take a jumble of ideas, needs, and requests and turn it into a well-defined project brief

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Level 3 QLS Endorsed Diploma | 120 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Level 4 QLS Endorsed Diploma | 120 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Level 3 QLS Endorsed Diploma | 120 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Mental Health First Aid Online Course Enhance your skills with our comprehensive Mental Health First Aid Course, designed for mental health professionals and anyone seeking to provide immediate support during mental health crises. This course offers an in-depth exploration of mood disorders, personality disorders, and effective approaches to handling mental health emergencies. Gain valuable insights into mental health legislation, treatment options, and more, helping you stand out in the competitive job market or advance in your current role.

Join our Coaching & Mentoring Masterclass to refine your skills in guiding and empowering others. Learn proven techniques to inspire growth and drive success in both personal and professional realms. Enroll now and become a master coach and mentor!

Enhance your expertise in supporting students with special educational needs (SEN) through our comprehensive SENCO training. Learn about roles, responsibilities, effective teaching strategies, and leadership qualities. Ideal for educators seeking to make a positive impact in inclusive learning environments.