8112 Insights courses in Nottingham delivered Online

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Take a jumble of ideas, needs, and requests and turn it into a well-defined project brief

Level 3 QLS Endorsed Diploma | 120 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Level 3 QLS Endorsed Diploma | 120 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Level 4 QLS Endorsed Diploma | 120 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Enhance your expertise in supporting students with special educational needs (SEN) through our comprehensive SENCO training. Learn about roles, responsibilities, effective teaching strategies, and leadership qualities. Ideal for educators seeking to make a positive impact in inclusive learning environments.

Join our Coaching & Mentoring Masterclass to refine your skills in guiding and empowering others. Learn proven techniques to inspire growth and drive success in both personal and professional realms. Enroll now and become a master coach and mentor!

Calling all aspiring filmmakers and film enthusiasts! Join us for an engaging taster session on filmmaking, specially designed for students like you. Led by BA Practical Course Leader Devon Dickson, this session aims to explore the art of creating films that go beyond traditional performances and instead capture evocative and unforgettable cinematic truth. Discover how visual narrative can unlock your unique voice as a filmmaker. Devon Dickson, an accomplished writer, producer, and director with over 25 years of experience, will share his valuable insights gained from working on feature films, television shows, and over 300 commercials across 30 countries. His work has reached billions of viewers worldwide, making him a remarkable mentor for budding filmmakers. During this taster session, you'll delve into the philosophy and principles that form the foundations of our teaching here at Central Film School. Through practical examples and captivating case studies, you'll witness how this innovative approach to filmmaking can elevate your creativity and storytelling skills. Whether you're a film student, a passionate movie lover, or simply curious about the art of cinema, this taster session promises to be an inspiring and educational experience. No prior experience in filmmaking is required, so all students are welcome to attend. Don't miss out on this unique opportunity to learn from one of the industry's most experienced professionals. Reserve your spot now and embark on a journey to unlock your unique voice in filmmaking!

Duration 1 Days 6 CPD hours This course is intended for This course is designed for a non-technical audience and doesn't require any prior coding or technical experience. The handson exercises will be done using pre-built OpenAI tools and interfaces that are user-friendly and easy to use. Overview Working in an interactive learning environment, led by our engaging expert, you will: Get comfortable with the basics of prompt engineering and discover how it can make a difference in various business tasks, such as enhancing customer support, creating content, and fine-tuning sales pitches. Develop the knack for crafting, refining, and perfecting prompts suited to specific business situations by understanding context, user intent, and what makes a prompt great. Learn how to smoothly incorporate prompt engineering solutions into your existing business workflows, including pinpointing the right processes, integrating with your current software, and keeping data privacy and security in check. Become proficient in advanced techniques and best practices in prompt engineering, like making use of APIs, customizing language models, and collaborating with your teammates across different departments. Keep up with the latest developments in prompt engineering and be ready to adapt to changing business needs and trends, ensuring that you stay relevant and continue to grow in the dynamic business world. Prompt engineering is the process of designing and refining input prompts to get desired output from advanced language models, such as OpenAI Codex or GPT-4. It involves creating effective questions or statements that guide the AI model to generate useful responses for a specific task or purpose, like enhancing customer support, generating content, and fine-tuning sales pitches, making it an essential skill set for a wide range of business applications. Quick Start to Prompt Engineering for Everyday Business Users is a one-day, workshop style hands-on course that where you'll learn how to create effective prompts, integrate prompt engineering solutions into existing workflows, and uncover advanced techniques and best practices. Guided by our engaging, expert instructor, you?ll experiment with innovative tools and develop practical skills that can be immediately applied to a variety of projects. Whether you're aiming to enhance customer interactions, simplify content creation, or refine internal communication, this immersive learning experience will equip you with the knowledge to make a meaningful impact on your organization. Introduction to Prompt Engineering Understand the fundamentals of prompt engineering and its applications in the business world. What is prompt engineering? Importance of prompt engineering in business Key concepts and terminology Examples of prompt engineering in business scenarios Overview of popular prompt engineering tools (e.g., OpenAI Codex, GPT-4) Activity: Hands-on exploration of prompt engineering tools: Participants will engage in a fun scavenger hunt activity, where they will experiment with different prompt engineering tools to answer a set of questions. Developing Effective Prompts Learn how to create and refine prompts for a variety of business applications. Anatomy of a good prompt Understanding context and user intent Techniques for prompt iteration and optimization Generating specific and creative responses Handling sensitive information and biases Activity: Prompt development workshop: Participants will practice developing and refining prompts in a collaborative, game-like environment, where they will compete to create the most effective prompts for given business scenarios. Integrating Prompt Engineering into Business Processes Discover how to incorporate prompt engineering solutions into existing workflows. Identifying business processes that can benefit from prompt engineering Integrating prompt engineering with existing software and tools Evaluating the success and impact of prompt engineering solutions Ensuring data privacy and security Scaling prompt engineering solutions across an organization Activity: Business process integration simulation: Participants will work in teams to create a plan for integrating a prompt engineering solution into a simulated business process, with a focus on creativity and practicality. Advanced Techniques and Best Practices Gain insights into advanced techniques and best practices for prompt engineering in a business context. Leveraging APIs for prompt engineering Customizing and fine-tuning language models Adapting to changing business requirements and trends Collaborating with cross-functional teams Staying up-to-date with prompt engineering advancements Activity: Advanced prompt engineering challenge: Participants will take part in a friendly competition, using advanced techniques to solve complex business-related prompt engineering challenges. Additional course details: Nexus Humans QuickStart to Prompt Engineering for Everyday Business Users (TTAI2009) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the QuickStart to Prompt Engineering for Everyday Business Users (TTAI2009) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Admin, Secretarial & PA are the ones who are responsible for assisting the high-level executives in a company and helping them excel in their day to day lives. So, suppose you are considering entering the competitive workforce or already working as an administrative assistant and would like to progress to the next level of your career. In that case, this course can help you reach your goal. So, enrol today and master the core competencies while learning the insights, skills, and knowledge you need to succeed in this challenging career. This Diploma in Executive PA at QLS Level 6 course is endorsed by The Quality Licence Scheme and accredited by CPD (with 150 CPD points) to make your skill development and career progression related to Executive PA substantial and easier than ever! The Executive PA course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. This course is designed to give you a broad range of skills to help you differentiate yourself in the competitive job market. This course incorporates the activities you will perform in the job, such as working with the manager, administrative tasks, meeting management, project management, trade shows, interacting with clients, and much more. In addition, through this course, you will acknowledge the skills and duties of being an effective gatekeeper and maintaining the organisation's confidentiality. Likewise, this course also covers the essential tools of the trade, including email protocols, word processing, phone/voicemail etiquette, business writing, and many more. As a result, it will help you familiarise yourself with the tasks you will be performing in your job. Moreover, throughout this course, you will acquire the skills that will help you manage your time effectively so that you can utilise working hours in the most productive way possible. What will I learn from this Executive PA course? Understand the roles and responsibilities of Admin, Secretarial & PA How to adapt the working style of the manager Fundamentals of soft administrative skills Methodologies of effective time management Principles of meeting management In-depth classifications of the tools of the trade How to be an effective gatekeeper Core organisational skills The confidentiality guidelines Master the special tasks such as social media management On top of everything, you will get a certificate that includes 10 CPD points which will help make a mark for yourself in the competitive job market. This certificate will also help you create an impression of self-reliance and dedication that will surely attract prospective employers to prioritise your job application. Enrol in this course today and open doors to enchanting career opportunities ahead. Experts created the Executive PA course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! Why Prefer this Executive PA Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme and another certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standard-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor supportt *** Course Curriculum *** Here is the curriculum breakdown of the Executive PA course: Executive PA Course Module 1: Introduction to Personal Assistant Module 2: Business Telephone Skills Module 3: Representing Your Boss and Company Module 4: Mail Services and Shipping Module 5: Travel Arrangements Module 6: Organising Meeting and Conferences Module 7: Time Management Module 8: Record Keeping and Filing Systems Module 9: Business Writing Skills Module 10: Organisational Skills Module 11: Communication Skills Module 12: Customer Service Module 13: Effective Planning and Scheduling Module 14: Invoicing/Petty Cash Module 15: Professional Conduct and Ethics Assessment Process We offer an integrated assessment framework to make the process of evaluation for learners easier. You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the exams. CPD 150 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is for ambitious people looking to break into the vibrant Executive PA environment. The programme is also suitable for a variety of people such as: People aspiring to become senior PAs / Secretaries People from other sectors looking for a career change Company employee looking for related training. Requirements Enrol on the course with no formal entry requirements! If you have a passion for knowledge and want to learn something new, register on the the course without any delay. We only ask that all students have a passion for learning and literacy, and be over the age of 16. Complete the course from your computer, tablet, or smartphone, and learn in a way that suits you. Career path Administrative Assistant Office Manager Customer Service Representative Senior Administrative Assistant Human Resources Coordinator Executive Administrative Assistant Project Manager Executive Personal Assistant Certificates CPD Accredited Certificate Digital certificate - £10 Diploma in Executive PA at QLS Level 6 Hard copy certificate - £129 After successfully completing the Diploma in Executive PA at QLS Level 6course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 129 GBP inside the UK 139 GBP (including postal fees) for international delivery CPD Accredited Certificate 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (international delivery)