6720 Insights courses in London delivered On Demand

Unlock the power of Google AdWords with this specialised course designed to refine your digital marketing strategies. This course guides you through the intricacies of setting up, managing, and optimising AdWords campaigns to ensure you are always a step ahead in the competitive world of online advertising. Learn how to effectively reach your target audience, maximise your return on investment, and make every penny count in your advertising budget. The course covers everything from keyword research and crafting compelling ad copy to understanding bidding strategies and monitoring campaign performance. By the end of the course, you will have a strong understanding of Google AdWords fundamentals and the tools required to create high-converting campaigns. Whether you’re looking to enhance your skills or begin your journey in the field of paid search, this course offers a structured approach to mastering the platform. No matter your business or industry, AdWords can be a game-changer, and this course ensures you will be well-equipped to drive success in the digital realm. It's time to make your ad campaigns work harder and smarter for you. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Google Adwords Module 2: Understanding Keywords Module 3: Creating Your First Ad Campaign Module 4: Optimising Your Ad Campaigns Module 5: Tracking and Measuring Ad Performance Module 6: Advanced Google Adwords Strategies Learning Outcomes Master keyword selection for optimal ad visibility. Create impactful ad campaigns to boost online presence. Apply advanced strategies for enhanced campaign performance. Utilise tracking tools to measure and refine ad effectiveness. Develop a nuanced understanding of audience behaviour. Implement data-driven optimizations for sustained campaign success. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals Small Business Owners Digital Marketing Enthusiasts Entrepreneurs Advertising Managers Start-up Founders Content Creators E-commerce Managers Career path Digital Marketing Specialist PPC Analyst Social Media Manager SEO Specialist Content Marketing Manager E-commerce Marketing Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Teaching English Training: Teaching English Course As an individual in teaching English do you want to gain proficiency in English language teaching methodologies and techniques? If so, then you must try our teaching English course. This teaching English course helps to gain the ability to design engaging lesson plans and effectively manage classroom dynamics. Graduates of this teaching English course possess knowledge of language assessment principles. Moreover, the teaching English course can assess learners' language proficiency accurately. The teaching English course also demonstrates intercultural competence and sensitivity to learners' diverse backgrounds and needs. Additionally, the teaching English course is capable of integrating technology into language instruction to enhance learning outcomes. Enrol in our teaching English course to get confident and competent to inspire and empower students! [ Note: Free PDF certificate as soon as completing the Teaching English Training: Teaching English course] Teaching English Training: Teaching English Course This Project Manager course consists of 12 modules. Unlock your potential with our Teaching English course! Perfect for anyone passionate about teaching English, this course offers expert insights into effective Teaching English techniques. Enhance your skills, explore advanced Teaching English strategies, and start your journey today. Our Teaching English program is designed for dedicated educators. Embrace Teaching English excellence now! Who is this course for? Teaching English Training: Teaching English Course Our teaching English course is appropriate for people who require a lot of knowledge and practical help to advance their academic abilities. Requirements Teaching English Training: Teaching English Course To enrol in this Teaching English Course, students must fulfil the following requirements: Teaching English: Good Command over English language is mandatory to enrol in our Teaching English Course. Teaching English: Be energetic and self-motivated to complete our Teaching English Course. Teaching English: Basic computer Skill is required to complete our Teaching English Course. Teaching English: If you want to enrol in our Teaching English Course, you must be at least 15 years old. Career path Teaching English Training: Teaching English Course After completing this teaching English course successfully, students will have a wealth of useful skills and the chance to seize.

Mindfulness: Mindfulness Course Online Discover how Mindfulness: Mindfulness can positively impact various aspects of your life, including your mental, emotional, and physical well-being. Through this Mindfulness: Mindfulness learn how to cultivate meaningful connections with others through mindful communication and active listening. Gain valuable insights on creating and maintaining a consistent Mindfulness: Mindfulness routine that aligns with your lifestyle and goals. Develop the discipline and motivation needed to make mindfulness a lifelong habit. If you are seeking a transformative experience that will enhance your overall well-being, then our course "Mindfulness" is the perfect solution for you. The Mindfulness: Mindfulness course can help you regain control and find tranquility amidst the storm. Our comprehensive Mindfulness: Mindfulness course offers a deep dive into the art of mindfulness, providing you with the knowledge, techniques, and tools necessary to bring about positive change in your life. Don't let stress and distractions rule your life. Take control, find serenity, and unlock your full potential through the art of Mindfulness: Mindfulness. Sign up now and experience the profound benefits that await you! Main Course: Mindfulness Diploma Course Special Offers Of this Mindfulness: Mindfulness Course This Mindfulness: Mindfulness Course includes a FREE PDF Certificate. Lifetime access to this Mindfulness: Mindfulness Course Instant access to this Mindfulness: Mindfulness Course 24/7 Support Available to this Mindfulness: Mindfulness Course Mindfulness: Mindfulness Course Online This Mindfulness Diploma Course has six modules to describes mindfulness and how to become a mindfulness instructor. The role, method and elements related to mindfulness are describes in this Mindfulness Diploma Course. Moreover, you will know about mindfulness meditation and empirical evidence in this Mindfulness Diploma Course. With the help of Mindfulness Diploma Course you can explore mindfulness meditation. Who is this course for? Mindfulness: Mindfulness Course Online This Mindfulness: Mindfulness Course is open to everyone. Requirements Mindfulness: Mindfulness Course Online To enrol in this Mindfulness: Mindfulness Course, students must fulfil the following requirements: Good Command over English language is mandatory to enrol in our Mindfulness: Mindfulness Course. Be energetic and self-motivated to complete our Mindfulness: Mindfulness Course. Basic computer Skill is required to complete our Mindfulness: Mindfulness Course. If you want to enrol in our Mindfulness: Mindfulness Course, you must be at least 15 years old.

The Level 3 Advanced Diploma in Accounting and Finance offers a robust understanding of financial principles and practices, designed to equip you with the essential knowledge to succeed in the financial sector. Through this course, you’ll delve into the core aspects of accounting, budgeting, and financial reporting. Whether you’re aiming for a role in corporate finance, accounting, or financial analysis, this diploma will give you a solid foundation in managing financial records and understanding complex financial strategies. With a focus on theory combined with an in-depth look at the key financial practices, this course ensures that you are well-prepared for the demands of a rapidly evolving industry. The qualification covers important topics, such as tax, auditing, financial planning, and accounting software, giving you the tools you need to navigate the ever-changing landscape of finance. If you're looking to build a successful career in finance, this course provides all the building blocks to ensure you’re fully equipped for the future. In addition, with a global demand for finance professionals, this diploma can open doors to various career opportunities within the finance sector. ________________________________________________________________________ Key Features: CPD Certified Level 3 Advanced Diploma in Accounting and Finance With Complete Career Guide 10 Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum: Fundamentals of Financial Accounting Module 01: Introduction to Accounting Module 02: The Role of an Accountant Module 03: Accounting Concepts and Standards Module 04: Double-Entry Bookkeeping Module 05: Balance Sheet Module 06: Income statement Module 07: Financial statements Module 08: Cash Flow Statements Module 09: Understanding Profit and Loss Statement Module 10: Financial Budgeting and Planning Module 11: Auditing Finance & Investment Module 12: Introduction to Finance Module 13: Essential Skill for Financial Advisor Module 14: Financial Planning Module 15: Wealth Management and Guide to Make Personal Financial Statements Module 16: Financial Risk Management and Assessment Module 17: Investment Planning Module 18: Divorce Planning Module 19: Google Analytics for Financial Advisors ________________________________________________________________________ Complete Career Guide for Level 3 Advanced Diploma in Accounting and Finance(A to Z) This isn't just a course; it's your ticket to thriving in the sector and your roadmap to the Accounting and Finance. In addition to mastering the essentials of Accounting and Finance, you'll also gain valuable skills in CV writing, job searching, communication, leadership, and project management. These 9 complementary courses are designed to empower you at every stage of your journey. Stand out in your career, from crafting a winning CV to excelling in interviews. Develop the leadership skills to inspire your team and efficiently manage projects. This holistic approach ensures you're not just job-ready but career-ready. Enrol today, and let's build your success story together in Accounting and Finance. Your dream career starts here! List of career guide courses included in Level 3 Advanced Diploma in Accounting and Finance With Complete Career Guide: Course 01: Professional CV Writing and Job Searching Course 02: Communication Skills Training Course 03: Career Development Training Course 04: Time Management Course 05: Returning to Work Training Course 06: Level 3 Diploma in Project Management Course 07: Leadership Skills Course 08: Body Language Course 09: Interview and Recruitment ________________________________________________________________________ Learning Outcomes: Demonstrate proficiency in fundamental financial accounting principles and practices. Apply double-entry bookkeeping techniques and prepare comprehensive financial statements. Evaluate and interpret financial statements, including balance sheets and cash flow statements. Develop advanced skills in financial budgeting, planning, and risk management. Gain expertise in investment planning, wealth management, and financial advisory. Utilize Google Analytics for informed decision-making in financial advisory. ________________________________________________________________________ Accreditation All of our courses, including the Level 3 Advanced Diploma in Accounting and Finance With Complete Career Guide, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Level 3 Advanced Diploma in Accounting and Finance With Complete Career Guide, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the courses, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 100 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring accountants and finance professionals seeking advanced knowledge. Individuals interested in financial planning and wealth management careers. Those aiming to enhance their skills for financial advisory roles. Professionals looking to specialize in investment and risk management. Anyone desiring a comprehensive career guide in accounting and finance. Career path Financial Analyst - £40K to £60K/year. Certified Public Accountant - £45K to £70K/year. Investment Manager - £50K to £80K/year. Financial Advisor - £35K to £60K/year. Audit Manager - £45K to £70K/year. Certificates 10 CPD Accredited e-Certificates Digital certificate - Included 10 CPD Accredited Hard Copy Certificates Hard copy certificate - Included

✅ Compete High has 4.8 on Reviews.io and 4.3 on Trustpilot 🟢 Overview Break into the booming cosmetic, skincare, and health industry with our Cosmetic Dermatology: 8-in-1 Premium Online Courses Bundle—your fast track to becoming hireable, confident, and competitive. Whether you're entering the field or switching careers, this bundle is laser-focused on job relevance, practical demand, and industry alignment. This course bundle combines Dermatology, Data Entry, Public Health, Skincare, GDPR, Communication Skills, Six Pack Abs, and Health and Social Care—a power-packed combination tailored for the real-world workplace. It’s ideal for roles in cosmetic clinics, health & beauty sectors, skincare labs, fitness centers, and wellness organizations. Professionals with skills in Dermatology, Public Health, and Health and Social Care are seeing a demand spike, especially when paired with key operational skills like Data Entry and GDPR knowledge. Don’t let the competition outrun you—this is your moment to upskill and stand out. Description The job market in Dermatology and Skincare is more competitive than ever. Recruiters now expect applicants to have not just technical Dermatology knowledge, but also foundational awareness of Public Health, hands-on Data Entry capabilities, GDPR compliance understanding, polished Communication Skills, a grasp on modern Health and Social Care, and even fitness-relevant insights like Six Pack Abs for holistic client consultation. With our carefully designed bundle, you get ALL of that. Each course—Dermatology, Data Entry, Public Health, Skincare, GDPR, Communication Skills, Six Pack Abs, and Health and Social Care—has been strategically included to elevate your professional profile. You'll not only become attractive to employers but also boost your adaptability across roles in clinical aesthetics, beauty therapy, personal wellness, and healthcare support. By including GDPR and Communication Skills, this bundle prepares you to work across both clinical and client-facing environments. The inclusion of Six Pack Abs and Health and Social Care shows employers you understand beauty, fitness, and holistic wellness—an in-demand combo in today’s health-oriented workplace. 🚀 Act fast: Opportunities in Dermatology, Skincare, and Public Health are time-sensitive. Employers are looking now—and if you don’t position yourself, someone else will. Don’t miss the chance to be seen as a skilled professional in both Skincare and Data Entry, in an industry that values cross-functional knowledge like never before. 📌 FAQ Q: Who is this bundle suitable for? A: Anyone aiming to work in Dermatology, Public Health, Skincare, Health and Social Care, or beauty-related administration roles requiring Data Entry and GDPR knowledge. Also perfect for fitness and wellness consultants who want a deeper grasp of Communication Skills and Six Pack Abs dynamics. Q: Will these skills actually help me get hired? A: Yes. Employers look for well-rounded professionals who understand Dermatology, can navigate Public Health issues, manage GDPR compliance, and perform effective Data Entry. These courses are carefully selected to build real-world job skills. Q: What sets this bundle apart? A: Unlike general training, this bundle integrates Skincare, Communication Skills, and even Six Pack Abs into a broader career path that includes Health and Social Care, GDPR, and Dermatology. It’s comprehensive and career-oriented. Q: How soon can I start learning? A: Instantly. Once you register, all 8 courses—Dermatology, Data Entry, Public Health, Skincare, GDPR, Communication Skills, Six Pack Abs, and Health and Social Care—are available at your fingertips.

Explore the essential skills and knowledge needed for a successful career in private investigation and crime scene analysis. This comprehensive course covers practical techniques, from interviews and interrogation to surveillance and records research, ensuring you are well-prepared for real-world challenges in criminal justice.

The Recruitment Consultant course offers a detailed journey through the essentials of effective hiring, tailored for professionals seeking to refine their talent acquisition capabilities. This programme delves into every phase of recruitment—from clearly defining roles and crafting strategic hiring plans to attracting and assessing top candidates with confidence. Alongside mastering the interview and selection processes, learners will gain insights into making successful offers and understanding the legal framework that governs recruitment practices in the UK. Beyond recruitment, this course also explores the critical stages of employment contracts, onboarding, and fostering ongoing employee development. It concludes with guidance on motivation and counselling techniques, helping consultants support both candidates and employers in achieving lasting, productive relationships. Delivered entirely online, this course is ideal for individuals aiming to elevate their recruitment expertise in a flexible, accessible format designed to fit modern professional demands. Learning Outcomes: Demonstrate an excellent understanding of the recruitment process Develop a solid recruitment and hiring strategy for your company Understand best practices to lure in great candidates and attract talent Look after candidate welfare and assess the competition Review job applications, resumes and cover letters Conduct phone and face-to-face candidate interviews Carry out background checks on candidates and check references Explain the difference between education and experience Discuss the key principles of the Equality Act 2010 and the legal recruitment process It's your chance to start with our Office Skills course and give your resume the stamp of approval that employers are looking for. So, pick up your card now and fill up your virtual basket with this highly-rated Recruitment Consultant - CPD Accredited online training program from Training Express Still not convinced? Take a glimpse of the key benefits you'll get with - Lessons prepared in collaboration with Professionals User-friendly Learner Management System (LMS) Syllabus designed in line with the standards of the UK Education System Updated Study Materials focusing both on Knowledge and Skill based training Guidance to expand in 'a' territory and move forward with HR , Recruit Officer profession Free Assessment to test learners' knowledge and skills Course Curriculum: Module 01: Defining and Knowing the Position Module 02: Hiring Strategy Module 03: Lure in Great Candidates Module 04: Filtering Applicants to Interview Module 05: The Interview (I) Module 06: The Interview (II) Module 07: Selection Process (I) Module 08: Selection Process (II) Module 09: Making an Offer Module 10: Legal Recruitment Process Module 11: Employment Contracts Module 12: Onboarding Module 13: Employee Training and Development Process Module 14: Motivation and Counselling Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing the Recruitment Consultant - CPD Accredited course. For each test, the pass mark will be set to 60%. Accredited Certificate After successfully completing this Recruitment Consultant - CPD Accredited course, you will qualify for the CPD Quality Standards (CPD QS) certified certificate from Training Express. CPD 10 CPD hours / points Accredited by The CPD Quality Standards (CPD QS) Who is this course for? The Recruitment Consultant - CPD Accredited training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Recruitment Consultant - CPD Accredited training.

Cultivating Positive Vibes Ready to shift your mindset, language, and habits to attract positivity into your life? Join Sarah on a transformative journey to embracing the good, focusing on the bright, and manifesting joy every day! This course is designed for those who are ready to break free from negativity and bring more balance, light, and positivity into their daily lives. Through five powerful lessons, Sarah guides you on how to cultivate a mindset that welcomes joy, confidence, and energy, ultimately enabling you to embrace, attract, and manifest a positive life. By making small but impactful shifts in the way you think, speak, and behave, you’ll start to see the world in a new light—one that’s filled with opportunities, gratitude, and endless positive vibes. Whether it’s reducing negativity, adjusting your language, or taking control of your own narrative, this course will equip you with practical tools to create lasting change. Course Breakdown: Lesson 1: Mindful Media Consumption Learn how to limit the negative media entering your life and embrace content that uplifts and inspires you. Lesson 2: Controlling Your Narrative Discover the power of your words and how they shape your reality. Speak and think in ways that serve your highest good. Lesson 3: Shifting Your Perspective Change how you view challenges and setbacks. See every situation as an opportunity for growth and positivity. Lesson 4: Energy Exchange Understand how your energy impacts the world around you—and how you can cultivate an environment that fosters positivity. Lesson 5: Celebrate Focus on gratitude and the power of celebration. Learn to celebrate even the smallest victories to keep the positive energy flowing. Student Testimonials: "Enjoyed very much. An excellent reminder of watching and becoming more aware of how we are thinking, speaking, and writing about life. Focusing on the positive makes for a more satisfying existence for all." – Betty "Such powerful and helpful reminders and insights! I'm glad I found you and your positive vibes!" – MV "Fantastic course! I'm now a follower of all you do xx." – Theresa "This course has reminded me how we are in control of the positivity in our daily lives. There is ALWAYS something to be happy about." – Rochelle "Your course is a whirlwind of positivity! I have stopped watching the news all the time because it was skewing my view of the world. You provide the hopeful, the bright, and the joyful!" – Christine What You'll Gain: A more positive mindset that radiates joy and confidence Practical tools to reduce negativity and curate a positive media environment Insight into controlling your language and shifting your perspective Tips for cultivating a joyful, gratitude-filled life Whether you're just starting on your personal growth journey or you’re looking to amplify your existing positive practices, Cultivating Positive Vibes is the perfect place to begin. Join thousands of others who’ve already experienced the positive impact of this course, and step into your own vibrant, fulfilling life. Course Duration The course consists of 5 lessons, each with an audio, quiz, and reflective exercises. On average, you can expect to spend around 20–30 minutes per lesson completing the audio and quiz. The workbook can be worked on at your own pace and is designed to support your learning after each lesson. Depending on how deeply you engage with the reflections and journaling, the overall time to complete the course may vary – typically around 4 hours of high-impact learning and mindset shifts. You’ll have lifetime access to the material, so you can revisit the lessons and workbook anytime you need a boost to fully absorb, implement, and refresh your positive energy.

Unlock your potential in the recruitment and HR industry with the Employee Recruitment Mini Bundle—an essential stepping stone for anyone serious about mastering the hiring process, understanding legal frameworks, and communicating with precision. This bundle was strategically built to make you hireable, promotable, and ready for roles in HR, staffing, administration, and corporate compliance. In a rapidly evolving job market, companies are hunting for professionals who understand employment law, MS Excel, proofreading, business law, and psychology inside and out. Don't wait—while others are still figuring out their next move, you could be building skills that employers trust and value. Description The Employee Recruitment Mini Bundle is tailor-made for anyone looking to break into or grow within the recruitment and HR ecosystem. Whether you're aiming to work with staffing agencies, large corporations, or HR consultancies, mastery over employment law, MS Excel, proofreading, business law, and psychology is your ticket in. From organizing recruitment pipelines with MS Excel to ensuring communication accuracy through proofreading, every skill in this bundle is designed for real-world relevance. Deepen your awareness of employment law and business law—two of the most in-demand domains in modern HR settings—and gain insights into psychology to better evaluate and manage talent. There’s no time to hesitate. These industries evolve fast, and roles are competitive. Whether you're just starting out or already in the field, learning employment law, MS Excel, proofreading, business law, and psychology together will give you a hiring advantage many others lack. No filler. No fluff. Just the crucial skills you need, at a fraction of the price you'd expect for this level of career impact. Get job-ready faster, smarter, and stronger than the competition. FAQ Who should enroll in the Employee Recruitment Mini Bundle? Anyone looking to join or advance in HR, recruitment, or administrative roles where employment law, MS Excel, proofreading, business law, and psychology are must-haves. How will this help me get hired? Mastering employment law, MS Excel, proofreading, business law, and psychology shows recruiters you're ready to take on real responsibilities from day one. It's one of the fastest ways to stand out in a crowded job market. Is this bundle suitable for beginners? Absolutely. Whether you're new or refreshing your knowledge, the Employee Recruitment Mini Bundle builds foundational and practical fluency in employment law, MS Excel, proofreading, business law, and psychology.

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00