This one-day programme explores the role of intellectual property (IP) in relation to innovation and creativity. It examines the different forms as well as the key processes, together with some of the oddities and idiosyncrasies of the legal regime that protects IP. It delves into the various IP models you should be aware of as well as key IP facts and figures and current IP trends across the global economy.
This session is designed to give you a deeper understanding of:
The main forms of intellectual property
The importance of IP - both to your organisation and to the wider economy
The key processes in the creation, commercial exploitation, and legal protection of IP
The different models for the use of IP
Some more advanced concepts for reviewing, valuing and managing IP
1 Main forms of intellectual property (IP)
Patents
Trademarks
Copyright
Design
Trade secrets
2 Global IP business context
Global IP facts and figures
Figures for key jurisdictions
Analysis of a company using IP data
IP trends
Overview of the key entities in the IP sector
3 Key IP processes
IP creation
IP portfolio management
IP enforcement
IP exploitation
IP risk management
4 IP models
IP models explained
IP licensing
IP litigation
5 IP concepts
The IP maturity ladder
Relative IP value and risk
Axis of control
6 IP as an asset class
Costs
Valuation
Financial perspective