Description Consumer Behaviour Diploma This Consumer Behaviour Diploma will commence with an introductory insight into consumer behaviour and then delve deep into topics including consumer perception and consumer motivation. It will elucidate what the procedure of consumer research entails and shed light on how to target potential customers and segment appropriate markets strategically. Consumer behaviour entails an interplay of cognition and affects behaviour patterns and humans' physical environment, leading to an exchange. When discussing a consumer's buying activity, numerous factors come into play, including but not limited to public opinion, popularity, cost, product appearance, promotion, aesthetics and packaging. Consumer behaviour examines consumer activities such as buying, using and discarding among individuals, communities, and organisations. It also studies how their biases, preferences and feelings influence these activities. In the 1940s and 1950s, consumer behaviour emerged as a marketing subfield that integrates economics, anthropology, sociology, ethnography, psychology, and marketing. Consumer behaviour attempts to identify people's consumption patterns and trends by studying individual attributes, including lifestyles, demographics, and other factors such as loyalty and advocacy to brands, rates and occasions of usage and the like. This Consumer Behaviour Diploma examines how external factors such as family, friends, celebrities, and influencers impact their buying activities. Research has shed light on the complexity of consumer behaviour prediction for ordinary men and experts alike. Nevertheless, novel research methods, including consumer neuroscience, artificial intelligence and ethnography, have made it simpler to predict these patterns. Customer Relationship Management, also known as CRM, is a database that provides valuable insight into the examination of the buying activities of consumers. These databases generate in-depth data enabling researchers to study what influences consumer retention and loyalty and their willingness to advocate for products or yield positive referrals. Databases are also handy with market segmentation, behavioural segmentation, etc. This leads to accurate targeting of customers through appropriate marketing strategies. According to Mansard, Engel and Blackwell, consumer behaviour studies the processes and actions involving decisions while buying services and goods for consumption. This Consumer Behaviour Diploma explores how human beings behave whilst engaging in buying activities and urges them to consume certain products. Marketers must understand how consumer behaviour works to comprehend product, brand or business expectations. It enables them to understand better what motivates a consumer to buy certain goods. Knowing which products are popular and well-liked is of paramount importance. The findings suggest that assessing consumers' preferences will help a marketer better sculpt their products. This Consumer Behaviour Diploma will address all the crucial questions, including what customers buy, what motivates them to buy specific things, and how often and when they buy. What you will learn 1: Introduction to Consumer Behavior 2: Stages of Decision-Making Process 3: Perceiving Need Desire Motivation and Emotion 4: Understanding Perception 5: Understanding Customer Attitudes 6: Impact of Culture on Purchasing Behavior 7: Household Influence 8: Group Influence 9: New Opportunities 10: Know the Market Ethics Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
Portfolio, Programme, and Project Offices (P3O®) Foundation P3O® is the AXELOS standard for the design of decision-making processes regarding changes in organizations. P3O provides a guideline for the design of portfolio, programme, and project offices in organizations. The P3O Foundation course is an interactive learning experience. The P3O Foundation-level content provides you with sufficient knowledge and understanding of the P3O guidance to interact effectively with, or act as an informed member of, an office within a P3O model. It enables you to successfully complete the associated P30 Foundation exam and achieve the qualification. In this course, you will be prepared to successfully attempt the P3O Foundation exam and learn how to implement or re-energize a P3O model in their own organization. What you will Learn Individuals certified at the P3O Foundation level will be able to: Define a high-level P3O model and its component offices List the component offices in a P3O model Differentiate between Portfolio, Programme, and Project Management List the key functions and services of a P3O List the reasons for establishing a P3O model Compare different types of P3O models List the factors that influence selection of the most appropriate P3O model for an organization Define the processes to implement or re-energize a P3O Benefits: Fast-track programme for those who want to achieve P3O Foundation qualification Practical case study and scenarios Attractive slides and course book Introduction to P3O What is the purpose of P3O? Definitions What are P3Os? Portfolio, programme, and project lifecycles Governance and the P3O Designing a P3O Model Factors that affect the design Design considerations What functions and services should the P3O offer? Roles and responsibilities Sizing and tailoring of the P3O model Introduction to P3O What is the purpose of P3O? Definitions What are P3Os? Portfolio, programme, and project lifecycles Governance and the P3O Designing a P3O Model Factors that affect the design Design considerations What functions and services should the P3O offer? Roles and responsibilities Sizing and tailoring of the P3O model Why Have a P3O? How a P3O adds value Maximizing that value Getting investment for the P3O Overcoming common barriers Timescales How to Implement or Re-Energize a P3O Implementation lifecycle for a permanent P3O Identify Define Deliver Close Implementation lifecycle for a temporary programme or project office Organizational context Definition and implementation Running Closing Recycling How to Operate a P3O Overview of tools and techniques Benefits of using standard tools and techniques Critical success factors P3O tools P3O techniques
Portfolio, Programme, and Project Offices (P3O®) Foundation: In-House Training P3O® is the AXELOS standard for the design of decision-making processes regarding changes in organizations. P3O provides a guideline for the design of portfolio, programme, and project offices in organizations. The P3O Foundation course is an interactive learning experience. The P3O Foundation-level content provides you with sufficient knowledge and understanding of the P3O guidance to interact effectively with, or act as an informed member of, an office within a P3O model. It enables you to successfully complete the associated P30 Foundation exam and achieve the qualification. In this course, you will be prepared to successfully attempt the P3O Foundation exam and learn how to implement or re-energize a P3O model in their own organization. What you will Learn Individuals certified at the P3O Foundation level will be able to: Define a high-level P3O model and its component offices List the component offices in a P3O model Differentiate between Portfolio, Programme, and Project Management List the key functions and services of a P3O List the reasons for establishing a P3O model Compare different types of P3O models List the factors that influence selection of the most appropriate P3O model for an organization Define the processes to implement or re-energize a P3O Benefits: Fast-track programme for those who want to achieve P3O Foundation qualification Practical case study and scenarios Attractive slides and course book Introduction to P3O What is the purpose of P3O? Definitions What are P3Os? Portfolio, programme, and project lifecycles Governance and the P3O Designing a P3O Model Factors that affect the design Design considerations What functions and services should the P3O offer? Roles and responsibilities Sizing and tailoring of the P3O model Introduction to P3O What is the purpose of P3O? Definitions What are P3Os? Portfolio, programme, and project lifecycles Governance and the P3O Designing a P3O Model Factors that affect the design Design considerations What functions and services should the P3O offer? Roles and responsibilities Sizing and tailoring of the P3O model Why Have a P3O? How a P3O adds value Maximizing that value Getting investment for the P3O Overcoming common barriers Timescales How to Implement or Re-Energize a P3O Implementation lifecycle for a permanent P3O Identify Define Deliver Close Implementation lifecycle for a temporary programme or project office Organizational context Definition and implementation Running Closing Recycling How to Operate a P3O Overview of tools and techniques Benefits of using standard tools and techniques Critical success factors P3O tools P3O techniques
If you know what you like, but want to understand why - then this evening is for you. We will taste six wines from around the world and provide many pointers which will enhance your appreciation of wine. NO previous wine tasting experience necessary.
If you know what you like, but want to understand why - then this evening is for you. We will taste six wines from around the world and provide many pointers which will enhance your appreciation of wine. NO previous wine tasting experience necessary.
Enhance patient care with our "Understanding Physiological Observations" course. Gain comprehensive knowledge and skills to accurately assess and interpret vital signs and other measurements.
This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. After the successful completion of the course, you will be able to learn about the following, The concept of consumer buying behaviour. Consumer buying decision making process. Stages of consumer decision making. Factors influencing decision making. The influence of heuristics on consumer decision making. This course aims to equip learners with a deep understanding of consumer buying behaviour, including the decision making process, the different stages involved, the various factors that influence decision making, and the role of heuristics in shaping consumers' choices, to enable learners to develop effective marketing strategies and ultimately drive business success. This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Insights Analyst Market Researcher Consumer Behaviour Specialist Marketing Strategist Consumer Behaviour Consultant Behavioural Economist Product Manager Advertising Executive Customer Experience Manager Brand Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Portfolio, Programs, and Project Offices Foundation: Virtual In-House Training P3O® is the AXELOS standard for the design of decision-making processes regarding changes in organizations. P3O provides a guideline for the design of portfolio, programme, and project offices in organizations. The P3O Foundation course is an interactive learning experience. The P3O Foundation-level content provides you with sufficient knowledge and understanding of the P3O guidance to interact effectively with, or act as an informed member of, an office within a P3O model. It enables you to successfully complete the associated P30 Foundation exam and achieve the qualification. In this course, you will be prepared to successfully attempt the P3O Foundation exam and learn how to implement or re-energize a P3O model in their own organization. What you will Learn Individuals certified at the P3O Foundation level will be able to: Define a high-level P3O model and its component offices List the component offices in a P3O model Differentiate between Portfolio, Programme, and Project Management List the key functions and services of a P3O List the reasons for establishing a P3O model Compare different types of P3O models List the factors that influence selection of the most appropriate P3O model for an organization Define the processes to implement or re-energize a P3O Benefits: Fast-track programme for those who want to achieve P3O Foundation qualification Practical case study and scenarios Attractive slides and course book Introduction to P3O What is the purpose of P3O? Definitions What are P3Os? Portfolio, programme, and project lifecycles Governance and the P3O Designing a P3O Model Factors that affect the design Design considerations What functions and services should the P3O offer? Roles and responsibilities Sizing and tailoring of the P3O model Introduction to P3O What is the purpose of P3O? Definitions What are P3Os? Portfolio, programme, and project lifecycles Governance and the P3O Designing a P3O Model Factors that affect the design Design considerations What functions and services should the P3O offer? Roles and responsibilities Sizing and tailoring of the P3O model Why Have a P3O? How a P3O adds value Maximizing that value Getting investment for the P3O Overcoming common barriers Timescales How to Implement or Re-Energize a P3O Implementation lifecycle for a permanent P3O Identify Define Deliver Close Implementation lifecycle for a temporary programme or project office Organizational context Definition and implementation Running Closing Recycling How to Operate a P3O Overview of tools and techniques Benefits of using standard tools and techniques Critical success factors P3O tools P3O techniques
Project Risk Management Have you been surprised by unplanned events during your projects? Are you and your project team frequently fighting fires? Well, you are not alone. Uncertainty exists in any project environment. While it's impossible to predict project outcomes with 100% certainty, you can influence the outcome, avoid potential risks, and be ready to respond to challenges that arise. In this course, you'll gain the proper knowledge needed to identify, assess, plan for, and monitor risk in your projects. You'll learn how to set up and implement risk management processes, helping you to minimize uncertainty and achieve more consistent, predictable outcomes as a result. What You Will Learn You'll learn how to: Demonstrate to others how the risk management processes in A Guide to the Project Management Body of Knowledge (PMBOK® Guide) apply to your project's environment, especially for high-risk projects Adapt these processes for a particular high-risk project team's operating principles Explain the importance of using risk management best practices at single and enterprise project levels Lead an initiative to implement risk management best practices in your project environment Foundation Concepts Risk-related definitions The risk management process High-risk projects and project failures Classical failures in implementing risk management Plan Risk Management Project risk management and governance Risk management planning for high-risk projects High-risk variations on a risk management plan Identify Risk Adapting the risk identification process for high-risk projects Recognizing risks spontaneously Confirming and structuring risk events for treatment Wrapping up risk identification for high-risk projects Perform Qualitative Risk Analysis Adapting qualitative risk analysis for high-risk projects Accelerating risk analysis Clearing risk action Wrapping up qualitative risk analysis for the next level Perform Quantitative Risk Analysis Adapting quantitative risk analysis for high-risk projects Ensuring effective risk analyses with data quality assessments Building a foundation for quantitative risk analysis Using discrete quantitative tools Using continuous quantitative tools Wrapping up quantitative risk analysis for high-risk projects Plan Risk Responses Adapting risk response planning for high-risk projects Optimizing active risk response strategies Leveraging contingencies for high project performance Wrapping up risk response planning for high-risk projects Implement Risk Responses Implementing Risk Responses Process Executing Risk Response Plans Tools and Techniques Best Practices Continuous Risk Management Monitor Risks Adapting risk monitoring for high-risk projects Optimizing risk plan maintenance Weaving risk reassessment into the project's progress Maintaining a continuous 'vigil' in high-risk project environments