3920 Influence courses

Retail Buying and Merchandising Level 1 Embark on your journey into the world of Retail with our Level 1 course in Retail Buying and Merchandising. Learn the basics of retail, delve into market trend analysis, and master retail pricing strategies. Explore the fascinating realm of consumer behaviour, discover the art of retail marketing and sales promotions, and delve into the psychology of retail. Gain insights into the dynamic world of multi-channel retailing, equipping yourself with the skills needed for success in the retail industry. Learning Outcomes: Conduct effective Retail Positioning and Market Trend Analysis. Implement Retail Pricing Strategies to optimize sales. Understand Consumer Behaviour dynamics in the retail industry. Leverage Retail Marketing & Sales Promotions for success. Apply Retail Psychology principles to enhance customer experience. Explore the world of multi-channel retailing for comprehensive knowledge. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Retail Buying and Merchandising Level 1 Course Syllabus Retail Buying and Merchandising Basics: Gain a fundamental understanding of retail operations, including the roles of buyers and merchandisers, inventory management, and product selection. Retail Positioning and Market Trend Analysis: Explore strategies for positioning retail businesses in the market, and learn how to analyse market trends to make informed buying and merchandising decisions. Retail Pricing Strategies: Discover various pricing strategies used in the retail industry to optimise profit margins. Consumer Behaviour in Retailing: Delve into the psychology of consumer behaviour within the retail environment, understanding how shoppers make purchasing decisions and the factors that influence them. Retail Marketing & Sales Promotions: Learn effective retail marketing techniques and sales promotion strategies to attract customers, boost sales, and create memorable shopping experiences. Retail Psychology: Explore the psychological aspects of retail, including store layout, visual merchandising, and customer engagement, to enhance the overall shopping experience and drive sales.

Negotiation is necessary when a buyer and seller can't agree. Understand the two strategies to negotiate and how to use a variety of techniques to increase your personal negotiating power. We will unpack each step of the negotiation process and guide you through all you need to know to master any negotiation. Learning Objectives Define key negotiation concepts, Explain how negotiations may be used to resolve conflict, Identify opportunities for negotiation, Apply two win-win negotiation strategies Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

By understanding and handling customer objections correctly, these can most of the time be turned into a purchase. Understand how to identify every prospect's value-driver-the primary value that will ultimately drive the decision to move forward. We will show you five steps for handling objections and show you why you should never overlook often hidden value-drivers such as gaining praise or being popular. Learning Objectives Describe the role of hidden Value-Drivers in making a sale, Implement the do's and don'ts of handling objections, Apply five steps to handling concerns Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

When someone says they're not interested, determine if it's an informed or uninformed response. Educate prospects on what they need to know before ruling you out. Discover questions to ask a prospect or indifferent buyer with an objection. Determine if a price related concern is a condition or an objection and how to handle each. Learning Objectives Explain how to regain control of the conversation, Summarize multiple responses to seven common objections Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Explore ways to increase your currency power before negotiating to leverage buying power. We will guide you how to use ten effective behavioral traits of successful negotiators and how to apply six planning tactics. Learning Objectives Identify questions needing answers before negotiating, Define three types of currencies to negotiate, Explain how to increase your currency power, Apply six planning tactics Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Discover how to open discussion with a positive attitude, keeping an atmosphere of trust and cooperation. Use collaborative win-win negotiation to satisfy underlying needs of both parties. Understand how you can be in control and build high-trust, positive client relationships. Learning Objectives Describe steps for opening a discussion, Explain four ways to build high-trust, positive client relationships, Apply five criteria for high-quality negotiations, Summarize win-win alternatives to positional bargaining Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Exploring alternatives is a problem-solving stage. Pinpoint areas of agreement and conflict and discover how to look for common ground and reassess positions. Understand how to encourage seeking an agreement that collaborates, but compromise if necessary. Discover a strategy to learn buyer price limitations. Learning Objectives Summarize how to pinpoint underlying needs, Determine buyer price limits, Describe how to work defensively with 'offensive' buyer gambits Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Objections are an expression of disagreement, opposition, or concern raised by prospects when considering a decision with your proposal. Discover how objections emerge and how to manage the psychological aspects of anxiety called doubt, disruption and decisions. Understand how you can discover your prospect's strongest value that will be the emotional motivator in any sale. Learning Objectives Explain the origins of objections, Dispel four common myths of objections, Manage doubt, disruption and delayed decisions, Apply psychological strategies for resolving concerns Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Often larger sales introduce innovative solutions, making its diffusion challenging and slow to accept. Understand the four elements of diffusion and the three dimensions of consequences. Discover three objectives for resolving concerns that will assist you and the four rules for resolving negative consequence issues. Learning Objectives Explain the difference between resolving concerns in small versus large sales, Reduce decision-making time, Explain how consequences and risk affect sales results, Explain consequence Red Flag Factors, Apply four rules for resolving major account concerns Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Understand the difference between objections and conditions and how you can prevent objections by qualifying early. Discover valuable questions to evaluate how prospects think, controlling mental focus. Anticipate and be ready for objections before your conversation. Learning Objectives Explain the difference between objections and conditions for not buying, Identify the challenge salespeople encounter with objections and conditions, Anticipate and plan for objections Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams