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Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

About this Training Course Managing process hazards in the hydrocarbon and chemical processing industries is a critical function that requires relevant knowledge and skills due to the risks involved. The Advanced Process Safety Engineering course will discuss the interrelation of the various techniques of process safety for analysing, with a particular emphasis on engineering design aspects, as well as how to manage process hazards in a safe and effective way and how they can potentially be avoided. In this 3 full-day advanced level course, the expert course leader will provide participants with insights and examples from his career and experience to show how their learning should be applied in real-life situations. Feedback and questioning is highly encouraged. Reference material and reports can be provided to give more information on any particular topic of interest. Individual and group exercises, tutored exercises and video case studies will be provided throughout the course to underpin the key learning points. Training Objectives Upon completion of this course, participants will acquire in-depth knowledge of: Risk management and 'As Low as Reasonably Practicable' (ALARP) principles. Different aspects of process design that influence process safety. Approach to 'inherently safer' design. Defence in depth using 'layers of protection'. Process for ensuring the technical integrity of safety-critical equipment. Hazards associated with process materials. Range of hazard identification and consequence modelling techniques. Causes and mitigation of human error. Reliability and availability of safety-critical protection equipment. Role of engineered safety-critical equipment and systems. Target Audience This course is suitable for industry professionals who need to acquire a comprehensive understanding of process safety. This includes those who are required to make managerial decisions where process safety is a key consideration, those who are moving into process safety positions or those who wish to broaden their process safety knowledge within their existing discipline. It is particularly suited for anyone involved in the design, operation, modification or maintenance of a major hazard installation, and will demonstrate a substantial understanding of process safety for those engaged in Continuous Professional Development or aiming for Chartered Engineer status. This course will benefit professionals such as: Operations and maintenance supervisors Process, mechanical and chemical engineers and technicians Design engineers, project engineers and HSE managers Control, automation and instrumentation engineers Course Level Advanced Trainer Your expert course leader has 50 years' experience in chemical and process safety engineering. His early career included 20 years in design and project engineering with various fine chemical and pharmaceutical companies where he designed chemical processes, specified plant equipment and selected materials for highly corrosive and toxic processes, often where textbook data was not available. This was followed by 10 years in offshore oil and gas design projects where he was responsible for setting up a Technical Safety group to change design safety practices in the aftermath of the 1988 Piper Alpha disaster. In recent years, he has been called upon to conduct various offshore and onshore incident investigations. His career has given him experience in project engineering, project management, process design and operations, safety engineering and risk management. He is a Fellow of the UK Institution of Chemical Engineers. He served on the Scottish Branch committee, and was elected chairman for a two-year term in 1991. He has also been chairman of the Safety and Reliability Society - North of Scotland Branch. He has delivered training courses in Process Hazard Analysis (HAZOP and HAZID), Process Safety Management, Hazard Awareness, Risk Assessment, Root Cause Analysis, Failure Modes & Effect Analysis and has lectured on Reliability Analysis to the M.Sc. course in Process Safety and Loss Prevention at Sheffield University. In addition to delivering training courses, he currently facilitates HAZOP / HAZID / LOPA studies and undertakes expert witness roles advising lawyers engaged in contractual disputes, usually involving the design or construction of chemical plants or Oil & Gas production facilities, or criminal prosecutions. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

If you want to improve your or your team ability to lead a team successfully, feel free to check out my Training course focusing on the keys to success to effective Leadership.