This 2 day course is ideal for Team Leaders and Managers who have had little or no training in the role where they have to lead a team and take on management responsibilities. It will give them confidence and the skills to take decisions and get the best performance from their team. The most popular of our management training courses, the First Line Management course is specifically for people who are new to a management position or who are about to undertake a management position and have had no formal management training. Anyone who is new to a management or supervisory position will benefit from this course. Run over two days, the syllabus of the First Line Management course will cover a wide range of topics to give new or inexperienced managers a firm understanding of the foundations needed to begin their journey as a manager. It includes units on effective communication, managing your team, managing yourself, delegating, setting objectives, effective planning and personal development. Course Syllabus Module OneRole Assessment and Personal Development Planning Understanding roles and responsibilities Outline framework of management Taking the step into management Identifying personal development needs and planning Module TwoEffective Communication Skills Communicating to be effective - how and what to communicate Designing effective questioning techniques and listening actively Non-verbal communication Dealing with, and responding to, differing communication styles Module ThreeManaging Yourself Use of planning tools and techniques Dealing with time stealers and interruptions Learn how to delegate effectively Module FourManaging Your Team Understanding different management styles and how to use them Recognising performance management Setting expectations and clearly defining roles and responsibilities Pinpointing performance and motivating your team/individuals Learning the management actions required to maintain team effectiveness Team dynamics and looking at individual behaviour within teams First Line Management Course Management is the efficient, effective and economic use of resources to achieve results with and through the efforts of other people. Leadership – a definition Inspiring others to follow your lead by creating a compelling vision of the future, whereby targets are not merely achieved, but are surpassed . Leadership – a definition Inspiring others to follow your lead by creating a compelling vision of the future, whereby targets are not merely achieved, but are surpassed . The Role of the First Line Manager as ‘Leader'. First Line Managers have Leadership responsibilities – this is often the biggest challenge for Team Leaders and Supervisors who have to adapt from performing a task to motivating a team. At the beginning of the 21st century, the most powerful sources of growth, employment and wealth creation are found in innovation-driven industries. As a result, organisational leaders face a whole new set of challenges. They have to change and will increasingly need to rely on the knowledge, skills, experience and judgement of all their people. Organisational leaders will need to place less emphasis on traditional structures and control, and concentrate on five key priorities: . Five Key Priorities . using strategic vision to motivate and inspire empowering employees at all levels accumulating and sharing internal knowledge gathering and integrating external information challenging the status quo and enabling creativity Using Strategic Vision. Effective leaders will develop a strategic vision that is clear and compelling, and communicate it in a way that gives a real sense of purpose and direction. A powerful vision is clear about direction and objectives, proactive in its approach, but allows room for flexibility about the means of achievement. A powerful vision is important because it is one way of linking the present to a desirable future. The role of strategic planning is then to map out a path to achieve that vision. However, visionary thinking should not be the exclusive province of the organisation's top executives. Successful leaders will encourage participation in the formulation of a strategic vision that offers different perspectives and encourages commitment. It is also important to empower employees with the responsibility and authority to implement the vision. . Empowering Employees. Some people have proposed the view that the great leader is a great servant [2]. Certainly, many organisations believe that an environment based on trust will produce better results than one of rules, regulation and hierarchy. This means that leaders will increasingly have to respond to their employees' needs and take on some unaccustomed roles, such as coach, teacher, information provider, facilitator, listener or supporter. But for empowerment to work, organisations will have to share information and knowledge far more than they have done in the past. This will certainly include First Line Managers . Challenging the status quo and enabling creativity. There are a number of ways in which effective First Line Managers can challenge the status quo and enable creativity: . Facilitate ‘constructive dissent', i.e. encourage people to question openly a manager's perspective without fear of retaliation. An interesting example of this is at Motorola, where employees can file a ‘minority report' and lodge a different point of view to their immediate First Line Manager on a business issue. Foster a culture that encourages risk-taking. Create a sense of urgency by producing a compelling picture of the risks of not changing. To summarise, successful First Line Managers will be those that are proactive both in facilitating organisational learning and encouraging positive adaptation to external changes. . A 2 day First Line Manager Course will accelerate the process for Team Leaders and Supervisors to reach a high level of competence and confidence in the Leadership role they have . Sample Exercises Our range of bespoke First Line Manager modules works wonders! The course outlines may look as you'd expect - but the content, approach and effect is very much greater than expectations. We have a very large library of innovative exercises that are highly effective in capturing and embedding the learning points in a practical way. Following each exercise - that may be aligned to a 'Financial Theme' - they are debriefed fully and related to how the learning can to be applied back in the work-place. They are also really great fun!! Here are some template modules and sample exercises designed to embed the learning in a motivational and memorable way:- Sample 'ice-breaker' Exercise - Number Crunch The team must be effectively led and motivated to work as one to reach their objective of visiting each location in a short period of time. Debrief - Leadership and co-ordination, strategy and planning, adapting approach, decision making & control Sample Exercise - Through the Hoop Taking the full team through the 'hoop' within the 'stretching' time limit is likely to exceed the group's own self-limitations. Time ManagementSample Exercise - Cones This task requires the team to take a numbered tower of 5 cones from point 'A' to 'B' in a specific order; this will have to meet the criteria outlined in the brief. The option of 'C' is vital to achieve the results. Debrief: Stepping back for overview Planning disciplines Time-budgeting Skills audit for delegation Handling ConflictSample Exercise - Cave Rescue Requires that the group make some difficult choices and then hold a press conference to justify their decisions while under scrutiny and criticism. This also displayed some required leadership learning; notably that a unified leadership team is crucial to gain commitment and confidence and also how vital it is to plan for any communication that will involve some sort of conflict. Handling Conflict and maintaining control in a professional manner are key debriefing points from this exercise. Communication, Negotiation & InfluenceSample Exercise - Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing Points: Engaging the other group to 'buy-in' to collaboration Commercial consequences when collaboration is lacking or difficult Effective communication and influence across barriers Global Thinking & Business Mind-setSample Exercise - Dragon's Den The delegation is split into 2 -3 groups - each with a specific product or service to win the Dragons' investment. (A specialised Toy; A unique Team Building Training programme; An eBook Library; An innovative soft-ware package for the Retail Industry Sector. They have to also present to the Dragon's Den their business case for feedback and negotiate with the Dragons to gain either an 'I'm in' or an 'I'm out' reply. Debrief: Global business potential Supply Chain appreciation Commercial framework Performance ManagementSample Exercise - Juggling The group will be asked to set their own team target of how many 'issues' (balls) they can manage at one time. This involves devising a sequence between the group to achieve maximum results without making any mistakes. We introduce different balls which represent different degrees of complexity, challenging the group's preparation and approach to a variety 'team members' needs. Debrief: How to maintain focus when pressure is applied Ensuring effective communication Clarifying the approach for dealing with the unexpected Setting expectations and reviewing delivery Treating every team member as an individual Prioritisation & OrganisationSample Exercise - Labyrinth This activity requires the group to solve a number of tasks through verbal communication only, but they will be forbidden to write any information down or make any gestures using their hands. They will each be provided with a great deal of different pieces of data that has to be assimilated within an increasingly pressurised time-scale. The material also contains distracting and misleading 'red-herrings'. The task requires delegates to keep focussed on the 'critical path' and be very organised in order to meet the dead-line. Debrief: Rigour of planning - SMART Prioritising through ambiguity Time budgeting Assigning roles & responsibilities to break down volume of material The value of keeping accurate records In-House & Classroom Courses Available Online We have developed an alternative to traditional face-to-face training that continues to provide a full learning experience, and allows delegates to learn effectively whilst self-isolating from home. This is how it looks: Delegates booked on Classroom and In-House courses will continue to have access to their trainer online throughout the days that the course is booked to run. Prior to a delegate's course start date, they will be enrolled on our e-learning platform (in partnership with BCF Group) for the course they are booked on to. They will also be given contact information for their trainer, and details of how to access the online workshops. Delegates will not require any special IT equipment. A desktop computer, laptop, tablet, or a mobile phone with internet and audio capability is all that is required. Delegates taking ILM Qualifications will then proceed to the book review, video review and work based assignments with 12 months tutor support as appropriate, and in line with our previous arrangements. We hope you agree that this blended learning experience represents the safest way to continue supporting our clients and delegates during the Coronavirus disruption. In-House Courses This is our own management training course which has been developed and refined over the many years we have been providing it to delegates from organisations in virtually every industry. This means that the course syllabus is flexible and can be tailored to the specific requirements of a new first line manager or managers, making it ideal for companies or organisations who require an in-house first line management training course which is attended by a number of current or potential managers. Scheduled Courses A one day version of this First Line Management course is available as an Open Course delivered at our partner, the BCF's Training suites in Nottingham and Reading from the following scheduled dates... Classroom Course - Nottingham (NG12 4DG) Classroom training courses enable you to benefit from having the tutor and other delegates right there in the room with you. Face-to-face training sessions are one of the best ways to learn, as it is easy to ask questions and have group discussions. Cost: £595 + vat 16 October 2023 09 January 2024 11 March 2024 Classroom Course - Reading (RG41 5QS) Classroom training courses enable you to benefit from having the tutor and other delegates right there in the room with you. Face-to-face training sessions are one of the best ways to learn, as it is easy to ask questions and have group discussions. Cost: £595 + vat 07 December 2023 15 February 2024 14 May 2024 Zoom™ Course Attending a course via Zoom videoconferencing gives you all of the benefits of classroom training without the need to leave your home or office. You still benefit from a real tutor facilitating the programme, and the content is exactly the same. Cost: £495 + vat 11 September 2023 04 December 2023 13 March 2024 Dickson Training Ltd Founded in 1985 in Yorkshire, we have built an impressive and loyal client base. Our partnerships are built by consistently delivering outstanding development solutions and working in close collaboration with our clients, resulting in us becoming a leading UK and international training provider.
Overcoming the challenge of public speaking - dealing with nerves, fine tuning delivery and engaging your audience with authentic confidence.
Effective communication is a skill. This half-day workshop is very interactive - participants can practise their communication skills in a positive, supportive environment. 1 Welcome, introductions and objectives The definition of effective communication Exercise: sending a message 2 Verbal communications Effective communicators - who are they? What skills or attributes do they have? Listening skills, clear use of words, presence, eye contact, body language 3 How good a listener are you? Exercise: listening skills questionnaire and evaluation 4 Impact versus intent - what did you really mean to say? Attitudes influence behaviour and behaviour breeds behaviour Exercise: 'I never said she stole money' The need to avoid misunderstanding or misinterpretation 5 The 5 key principles to effective communication Exercise: 'What would you say?' 6 Written communication What makes an effective written communication? Kipling's 6 Honest Men: who, what, where, when, why and how Planning to write an email 7 Fuzzy meanings Probabilities for misunderstandings and misinterpretations 8 Practical exercise Hone written communication skills and put into practice hints and tips from the session 9 Review of key learning points and objectives
Dementia affects around 820,000 people in the UK. This figure is likely to rise to one million by 2025 and two million by 2051. It is one of the main causes of disability in later life and with research being desperately underfunded, it costs the UK over £26 billion a year. Understanding dementia and the person-centred care that is required is fundamental to high quality care.
This is an essential programme for any member of staff whose role requires a high level of attention to detail. The focus is specifically on the handling of text and data, whether at the input stage or when collating information into reports and documents for use by others. The session looks at both prevention and cure. For 'prevention', it focuses on understanding how common errors occur and on developing an awareness of the factors which influence our level of attentiveness. It introduces key psychological theories around attentiveness including the 'capacity' and 'bottleneck filter' models. And it looks at how working styles can affect attention to detail. For 'cure', the programme looks at how to minimise the effect of stress on concentration as well as introducing a number of tools and techniques for promoting accuracy - at both the input and the checking stages. Particular attention is paid to proof-reading techniques. By the end of the session, participants will: Appreciate why errors occur Understand how stress and other factors can affect focus and accuracy Know how to improve accuracy and reduce errors when handling text and data Be able to proof-read text and number-based documents more accurately 1 The importance of accuracy The impact of mistakes Why accuracy is so important Main reasons why errors occur 2 Attentiveness theory The 'capacity' and 'bottleneck filter' models Selective attention Chunking - big picture / little picture 3 Preparing for accuracy Working styles - how they affect detail-orientation Identifying and minimising the impact of stress on concentration 4 Practical strategies How to improve accuracy and reduce errors when inputting text Managing interruptions and distractions Proofing text and numbers
In order to be an effective manager, it is extremely important to have good communication skills so that you can get your instructions across clearly and in a manner which will get you the results you desire from your employees. Our 2-day Effective Communication and Influencing course aims to provide attendees with a range of skills and behaviours which will allow them to communication clearly and effectively. Course syllabus modules include explaining the communication process, the different styles of influencing, the importance of body language and tone of voice, non-verbal communication and more. Course Syllabus The syllabus of the Effective Communication and Influencing course is comprised of seven modules, covering the following: Module One The Communication Process Identifying, what is effective communication? Recognising the different ways in which we communicate The barriers to effective communication Looking at Johari's™ Window, to better understand how communication flows Module Two Effective Communication Skills Demonstrating a positive mental attitude Establishing active listening Developing your questioning skills Using positive language Module Three Different Types of Influencing Looking at influencing versus manipulation Developing your own preferred influencing style Understanding the different influencing styles and their uses adopting a flexible style for the desired outcome Module Four Behaviour Breeds Bahaviour (Transactional Analysis) Looking at the history of hidden transactions in communications The hidden meaning in what we say and what we receive How to recognise if what you're saying is calm, rational, logical and professional Module Five Body Language Understanding the impact of body language in effective communication Noticing how your own body language influences others positively and negatively Analysing and practicing the techniques of successful body language Module Six It's All in the Voice Learning the importance of tone of voice in effective communication Realising how your tone of voice influences others Module Seven Written Communication Understanding the pitfalls of opening a discussion Identifying the different types of written communication Recognising the importance of preparation and planning Looking at different structures and layouts of written communication Using the correct words and phrases Scheduled Courses Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. Please contact us for more information.
In the fast-changing world of business, and especially IT, everyone in the organisation should be involved in sales. One of the best ways is to give the customer an outstanding experience. The customer experience is the competitive battlefield of today. Sales may be won or lost here. You can either close a sale for a quick buck, or open a long-term relationship to create a high lifetime value customer. By developing excellent communication skills, rapport and, most of all, a desire to serve and listen to the needs of the customer to the best of their ability, both sales teams and other IT professionals will create trust, nurture relationships and develop awareness of other opportunities with the customer. By the end of this course, participants will be able to: Understand the power of a positive customer experience in developing sales opportunities Recognise and develop a sales opportunity when it arises Engage with customers and develop rapport and trust Use verbal and non-verbal communication skills and pick up on signals Ask powerful questions - and listen to the answers Create 'magic moments' for the customer Turn a complaint into an opportunity Know when to ask for referrals and testimonials Pass on leads to the relevant people 1 Introduction Aims and objectives Beliefs about sales 2 Building rapport First impressions Short cuts to rapport Finding common interests 3 Selling or serving? Managing emotions and behaviour - Transactional Analysis Moments of truth - creating 'magic moments' Speed sells - the follow-up 4 Meetings Planning a successful meeting Pre-meeting connection and assistance Sales meeting failure reasons Right v wrong mindset 5 Communication - verbal and non-verbal The 3 Vs - Visual, Verbal, Vocal Picking up on signals 7 power questions Questioning techniques LISTEN - 3 types of listening skills 6 Influencing 6 levels of influence Framing to change perspectives Turning complaints into opportunities 7 Referrals The power of referrals How and when to ask for a referral 5 steps from rapport to referral 8 Presentation and pitching (optional session) Basic presentation structure and delivery Creating powerful impressions Creating a 60-second pitch The elevator 10-second pitch - answering 'What do you do?' Sales presentations Emotion v Intellect - how to engage Using visuals
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
Successful account management requires time and investment to achieve high levels of customer satisfaction and develop new business opportunities. Ensuring you are equipped with the right tools to approach every customer interaction in a structured way will help you have productive relationships with your clients. Whether you're new to account management or experienced in business development and looking to expand your skillset, understanding how you can maximise customer relationships will be key to your success. We have developed this programme to be practical, fun and interactive. Participants will have the opportunity to learn and practice a number of key skills that will see successful results, and are encouraged to bring real life examples to the course so that learning can be translated to real world scenarios. This course will help participants: Learn how to plan growth and increase revenue from existing accounts Develop skills to build and develop essential relationships to increase value and visibility Learn how best to create loyalty and customer satisfaction Identify how to set account targets and development plan for building contacts and cross-selling Develop persuasion and influencing skills to better define needs and develop opportunities Learn how to add value at all stages; plus gaining competitive advantage Develop an up-selling, cross-selling strategy 1 Performance metrics for account management Introduction to the PROFIT account management model Using practical tools to measure account performance and success Planning your account strategy - red flags and green lights 2 Relationships for account management How to build and manage key relationships Producing a 'relationship matrix' Developing a coach or advocate 3 Setting objectives for your account Developing an upselling cross-selling strategy Setting jointly agreed goals, objectives and business plans Planning session 4 Feedback and Retention - building loyal and satisfied customers How to monitor and track your customer's satisfaction Building a personalised satisfaction matrix Customer service review meetings 5 Influence Getting your message and strategy across to C-level contacts Being able to better develop a business partnership within an accountes 6 Teamwork and time management Working with others to achieve your account goals Managing and working with a virtual team Managing your time and accounts effectively 7 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session
Many people have a misconception about networking events, and lose out on new business opportunities as a result. They either don't appreciate the real benefits and techniques of networking and don't attend events, or they attempt to 'sell on the first date', causing resentment. You can either attempt to make a sale for a quick buck (which is particularly likely to backfire at a networking event), or you can try to open a long-term relationship, creating new opportunities and a high lifetime value customer (which is how it's meant to be done). Networking, when done properly, is an excellent tool for referrals. But you have to appreciate that it's done on the basis of giving rather than receiving and this doesn't always come naturally to sales professionals. The old saying that it's about getting to 'know, like and trust' is still true. This workshop is about having your prospects and customers getting to know, like and trust you, and building that lifetime value as a result. By the end of this programme, participants will be able to: Understand what networking is - networking etiquette Know how and where to network Clarify their objectives - why network Use the 4 basic questions to start a conversation Build rapport quickly and easily Answer the question 'What do you do?' effectively in a few seconds Deliver a 60-second pitch Break into a group Prepare for a network meeting Identify opportunities Use tools to assist in networking 1 Introduction Aims and objectives 2 What is networking? Why network - objectives and goal setting Networking etiquette Preparation - online and offline tools to use Identify networking opportunities - where to network Know what you have to offer 'Know, like and trust' - the process 3 What do you do? Answer in 5-10 seconds Create and deliver a 60-second pitch Who is your target market? 4 Starting a conversation Breaking into a group Building rapport The 4 questions to start a conversation Moving on 5 Communicate and engage LISTEN - 4 types of listening skill Ask powerful questions Influence - don't sell What can you do to help others - give to get 6 Power of referrals Who can give you referrals? When to give or ask for referrals Have a referral system Showing appreciation 7 Social media and other online tools Using LinkedIn and other social media Online directories 8 Next steps Following up Arranging one-to-one meetings Developing relationships