Discover how to open discussion with a positive attitude, keeping an atmosphere of trust and cooperation. Use collaborative win-win negotiation to satisfy underlying needs of both parties. Understand how you can be in control and build high-trust, positive client relationships. Learning Objectives Describe steps for opening a discussion, Explain four ways to build high-trust, positive client relationships, Apply five criteria for high-quality negotiations, Summarize win-win alternatives to positional bargaining Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Objections are an expression of disagreement, opposition, or concern raised by prospects when considering a decision with your proposal. Discover how objections emerge and how to manage the psychological aspects of anxiety called doubt, disruption and decisions. Understand how you can discover your prospect's strongest value that will be the emotional motivator in any sale. Learning Objectives Explain the origins of objections, Dispel four common myths of objections, Manage doubt, disruption and delayed decisions, Apply psychological strategies for resolving concerns Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Understand the difference between objections and conditions and how you can prevent objections by qualifying early. Discover valuable questions to evaluate how prospects think, controlling mental focus. Anticipate and be ready for objections before your conversation. Learning Objectives Explain the difference between objections and conditions for not buying, Identify the challenge salespeople encounter with objections and conditions, Anticipate and plan for objections Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
When someone says they're not interested, determine if it's an informed or uninformed response. Educate prospects on what they need to know before ruling you out. Discover questions to ask a prospect or indifferent buyer with an objection. Determine if a price related concern is a condition or an objection and how to handle each. Learning Objectives Explain how to regain control of the conversation, Summarize multiple responses to seven common objections Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Explore ways to increase your currency power before negotiating to leverage buying power. We will guide you how to use ten effective behavioral traits of successful negotiators and how to apply six planning tactics. Learning Objectives Identify questions needing answers before negotiating, Define three types of currencies to negotiate, Explain how to increase your currency power, Apply six planning tactics Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Exploring alternatives is a problem-solving stage. Pinpoint areas of agreement and conflict and discover how to look for common ground and reassess positions. Understand how to encourage seeking an agreement that collaborates, but compromise if necessary. Discover a strategy to learn buyer price limitations. Learning Objectives Summarize how to pinpoint underlying needs, Determine buyer price limits, Describe how to work defensively with 'offensive' buyer gambits Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Often larger sales introduce innovative solutions, making its diffusion challenging and slow to accept. Understand the four elements of diffusion and the three dimensions of consequences. Discover three objectives for resolving concerns that will assist you and the four rules for resolving negative consequence issues. Learning Objectives Explain the difference between resolving concerns in small versus large sales, Reduce decision-making time, Explain how consequences and risk affect sales results, Explain consequence Red Flag Factors, Apply four rules for resolving major account concerns Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Negotiation is necessary when a buyer and seller can't agree. Understand the two strategies to negotiate and how to use a variety of techniques to increase your personal negotiating power. We will unpack each step of the negotiation process and guide you through all you need to know to master any negotiation. Learning Objectives Define key negotiation concepts, Explain how negotiations may be used to resolve conflict, Identify opportunities for negotiation, Apply two win-win negotiation strategies Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Understand the steps for reaching agreement, these include making a reasonable offer, suggesting alternative currencies when necessary, summarizing, and confirming the details. Discover how to hold off if possible, on price concessions and use appropriate tactics to avoid a no-sale. Learning Objectives Apply steps for reaching agreement, Describe key components to the agreement, Identify concession tactics for confirming the sale Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
24 Hours Left! Don't Let the Winter Deals Slip Away - Enrol Now! There's an old saying: 'Advertising is what you pay for; publicity is what you pray for.' It's time for you to stop praying for publicity and learn the skills needed to build, maintain and manage the reputation of your clients using all forms of media and communication. This Advanced Diploma in Public Relation at QLS Level 7 course is Endorsed by The Quality Licence Scheme Accredited by CPDQS (with 200 CPD points) You will learn everything from the basics of working as a public relations officer to handling PR crises like a pro. Each lesson is structured, and the course is made in a way that answers all your Public Relation related questions. You will get everything you need all in one place. Learning Outcome of this PR : Public Relation course: Grasp the core concepts of public relations Learn about the PR techniques like storytelling, public speaking, body language etc Develop the skills to manage a culturally diverse team Build the expertise for crisis management and handling defamation issues Understand the techniques of perforation evaluation and performance reporting Start your learning journey with this Level 7 Diploma in PR: Public Relation course straight away and take a step forward in securing a better future! The course is entertaining and packed with step-by-step lessons on: Module 01: Introduction Provides an overview of public relations, its importance, and the role it plays in organizational success. Module 02: Concepts Explores fundamental PR concepts, including communication strategies and media relations. Module 03: Management and Organisation of Public Relations Covers the structure, management, and organization of PR departments and agencies. Module 04: Public Relations Tactics and Research Focuses on various PR tactics and the importance of research in developing effective strategies. Module 05: Major Fields of PR Practice Part I Introduces key areas of PR practice, such as media relations and corporate communications. Module 06: Major Fields of PR Practice Part II Continues exploring major PR fields, including crisis management and community relations. Module 07: Social Media and PR Examines the role of social media in PR and strategies for effective online engagement. Module 08: Public Speaking Teaches essential public speaking skills for delivering impactful and persuasive messages. Module 09: Power of Storytelling Explores the importance of storytelling in PR to create compelling and relatable narratives. Module 10: Becoming an Influencer Focuses on building personal influence and leveraging it for PR success. Module 11: Importance of Body Language Covers how body language can impact communication and perception in PR. Module 12: Implementing CSR Discusses the role of corporate social responsibility (CSR) in PR and its implementation. Module 13: Performance Evaluation and Performance Reporting Explains methods for evaluating PR performance and reporting results to stakeholders. Module 14: Introduction to Cross-Cultural Awareness Introduces the basics of cross-cultural awareness and its importance in global PR. Module 15: Cross-Cultural Communication Teaches effective communication strategies for engaging with diverse cultural groups. Module 16: Corporate Cross-Cultural Awareness Focuses on building cross-cultural awareness within corporate settings for better PR practices. Module 17: Cultural Values Explores different cultural values and how they influence communication and PR strategies. Module 18: Working with and Managing a Culturally Diverse Team Covers best practices for managing and collaborating with culturally diverse teams. Module 19: Defamation Explains the legal aspects of defamation and how to manage and prevent reputational damage. Module 20: Crisis Management Teaches strategies for managing PR crises and maintaining organizational reputation. Module 21: Media Regulatory Bodies Provides an overview of media regulatory bodies and their impact on PR practices. Module 22: Ethics & Professionalism in Public Relations Discusses ethical considerations and professional standards in the PR industry. Module 23: Decision-Making with Critical Thinking Enhances decision-making skills using critical thinking techniques for effective PR strategies. Assessment Process You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. After passing the Advanced Diploma in Public Relation at QLS Level 7 exam, you will be able to request a certificate at an additional cost that has been endorsed by the Quality Licence Scheme. CPD 200 CPD hours / points Accredited by CPD Quality Standards Module 01 - Introduction 12:45 1: Introduction to Public Relations Preview 12:45 Module 02 - Concepts 14:29 2: Concepts of Public Relations 14:29 Module 03- Management and Organisation of Public Relations 10:21 3: Management and Organisation of Public Relations 10:21 Module 04 - Public Relations Tactics and Research 16:35 4: Public Relations Tactics and Research 16:35 Module 05 - Major Fields of PR Practice Part I 14:09 5: Major Fields of Public Relations Practice Part I 14:09 Module 06 - Major Fields of PR Practice Part II 14:25 6: Major Fields of Public Relations Practice Part II 14:25 Module 07: Social Media and PR 13:22 7: Social Media and PR 13:22 Module 08: Public Speaking 12:35 8: Public Speaking 12:35 Module 09: Power of Storytelling 21:27 9: Power of Storytelling 21:27 Module 10: Becoming an Influencer 14:16 10: Becoming an Influencer 14:16 Module 11: Importance of Body Language 10:49 11: Importance of Body Language 10:49 Module 12: Implementing CSR 11:37 12: Implementing CSR 11:37 Module 13: Performance Evaluation and Performance Reporting 09:29 13: Performance Evaluation and Performance Reporting 09:29 Module 14: Introduction to Cross-Cultural Awareness 06:51 14: Introduction to Cross-Cultural Awareness 06:51 Module 15: Cross-Cultural Communication 07:24 15: Cross-Cultural Communication 07:24 Module 16: Corporate Cross-Cultural Awareness 07:09 16: Corporate Cross-Cultural Awareness 07:09 Module 17: Cultural Values 06:42 17: Cultural Values 06:42 Module 18: Working with and Managing a Culturally Diverse Team 06:59 18: Working with and Managing a Culturally Diverse Team 06:59 Module 19: Defamation 10:57 19: Defamation 10:57 Module 20: Crisis Management 19:14 20: Crisis Management 19:14 Module 21: Media Regulatory Bodies 19:12 21: Media Regulatory Bodies 19:12 Module 22: Ethics & Professionalism in Public Relations 09:02 22: Ethics & Professionalism in Public Relations 09:02 Module 23: Decision Making with Critical Thinking 14:28 23: Decision Making with Critical Thinking 14:28 Assessment 03:00 24: ASSIGNMENT ON - ADVANCED DIPLOMA IN PUBLIC RELATION AT QLS LEVEL 7 03:00 Order Your Certificate 02:00 25: Order Your CPD Certificate 01:00 26: Order Your QLS Endorsed Certificate 01:00 Who is this course for? This PR : Public Relation course is designed for Anyone with an interest in public relations Individuals who wish to elevate their resume with a valuable skill set Job seekers aspiring to secure a career in the relevant industry Exciting professionals who wish to polish their PR skills Requirements You will not need any prior background or expertise to enrol in this course. Career path Content Creation. Media Relations. Social Media Community. Community Relations. Financial Communications. Spokesperson. Reputation Management. Crisis Management. The average salary for Public Relations jobs is £22,000 to £50,000 per year in the United Kingdom. Certificates Cademy certificate of completion Digital certificate - Included Will be downloadable when all lectures have been completed Certificate of completion Digital certificate - £10 Public RelationAdvanced Diploma in Public Relation at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After completing the Advanced Diploma in Public Relation at QLS Level 7, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 89 GBP inside the UK 99 GBP (including postal fees) for international delivery