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Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

No one teaches you how to effectively chair a board of directors -- until now. This brief, insightful program offers the real-world tools and skills you need to be a vital boardroom leader.

Essential skill for all mental health professionals This 2-day workshop gives you the opportunity to see demonstrated, experience, and practice the steps of this powerful technique in a small group under the careful guidance of our expert tutor… Accredited CPD Certificate : 12 hours Length 2 days (9:30am - 4:00pm) Excellent course. A brilliantly encouraging and supportive environment in which to learnHARRIET, WORKSHOP PARTICIPANT Life-changing! A great weight has been lifted off my shoulders.NURSE (PREVIOUSLY TRAUMATISED BY A CAR ACCIDENT) Why take this course We have over 20 years of experience in teaching the rewind technique to health and welfare professionals – we’ve drawn on that experience to develop a course which gives you enough time to thorough absorb and practice the technique, understand why it works and to experience it yourself, so that you leave confident in your ability to use the rewind safely and effectively. The Rewind Technique* is an effective psychological intervention for successfully treating trauma and phobias and one of the most important skills you need to master to be able to work successfully with any anxiety disorder or condition which may have developed as a result of unresolved trauma. Even the most severe phobic and post-traumatic stress (PTSD) symptoms can be successfully addressed using the the rewind technique taught on this 2-day course, which has been refined* in line with understandings from neuroscience to make it as safe and reliably effective as possible. An essential therapeutic technique to have in your therapeutic ‘toolkit’, it is important to learn and practice it under the careful guidance of our expert tutor – you will leave the course knowing how to use the rewind technique safely and effectively having watched live demonstrations, had plenty of time to practice the steps involved with fellow students, the opportunity to experience the technique yourself and more. Our workshop has limited numbers so you will have plenty of opportunities for asking questions and the tutor, who has extensive clinical experience. Using the rewind technique you can, often surprisingly quickly, detraumatise bad memories, stop flashbacks and other PTSD symptoms, cure phobias, banish nightmares and reduce anxiety so you can help the victims of abuse, rape, violence, car accidents, fire, terrorism and panic attacks, heart attacks and other life-threatening experiences. Another key benefit of this technique is non disclosure – there is no need for people to repeatedly revisit or talk about specific details of the events that have traumatised them. This helps avoid embedding the trauma further and making the situation worse – as can sometimes inadvertently happen in other therapeutic approaches to treating trauma – and helps prevent the therapist or counsellor being vicariously traumatised by what they might hear. It is also invaluable when working therapeutically with people who have suffered persistent physical or sexual abuse, and people with OCD. People suffering from other conditions, such as depression, addictions or uncontrollable anger, may have experienced a traumatic event, which needs to be successfully detraumatised in order for them to move on with their lives. As a result of our training in the rewind technique – which we have been delivering for over 20 years – our graduates have brought relief to literally thousands of people (eg. case history / PTSD Resolution). Please note This is a powerful technique, which needs to be implemented with care – we recommend you take the time to learn it in person in a small group with a skilled and highly experienced tutor who can guide you through the important steps involved, oversee you as you practise them, answer your questions and give you crucial direct feedback. The version of the rewind technique* you will learn on this course has been refined in line with understandings from neuroscience to make it as safe and reliably effective as possible. The course is taught over two days to ensure you have enough time to thoroughly absorb and practice the steps involved so that you are confident in using it and know how to do so safely and effectively with clients. You will also learn when it is NOT appropriate to use this technique and how to ensure you avoid embedding any trauma further, or making a phobia worse. Guided imagery and visualisation skills form an essential part of the rewind technique, which is why they are a requirement for attending this course. This has huge potential to change people's lives for the better. I can't wait to put what I've learnt here to good usePSYCHIATRIC SUPPORT WORKER What will you learn How to detraumatise people quickly and safely The necessary skills to treat even severe phobias Why this version of the rewind technique is so effective, and how it works Under careful guidance from the tutor, you will: revisit key skills for relaxing clients in order to successfully work using the technique walk and talk through a step-by-step breakdown of the rewind technique see a live demonstration of working with a phobia or trauma practice each stage of the rewind technique in pairs practice the entire process, with other course participants, under supervision You will also gain: Vital tools for psycho-education – both adding to your own understanding and to pass on to clients A clear understanding of the fear response and how PTSD and phobias develop The detrimental impact traumas and phobias can have on a person’s life The crucial role of the pattern-matching processes in the brain in triggering phobic responses and post traumatic stress symptoms How the main treatment techniques for treating post traumatic stress disorder (PTSD), sub-threshold trauma and phobias (including EMDR, EFT and CBT) work – their advantages and disadvantages Why the rewind technique draws on the innate ability we all have to recover from trauma Pre-disposing factors for suffering a problematic post-traumatic response (or developing a phobia) Why critical incident debriefing increases the incidence of PTSD How this version of the rewind technique has been modified to make it safer and more reliable Trauma-focused rewinding: the psycho-biological reason why this refined rewind technique works so consistently well A step-by-step breakdown of the essential stages of the rewind technique The chance to see a live demonstration of working with a phobia or trauma You will leave with: The confidence to begin using the technique ethically and safely A clear understanding of the advantages of using a non-intrusive psychological technique to treat trauma, PTSD and phobias (where the client does not have to go into details about or repeatedly ‘revisit’ what has traumatised them) What to do if a client as an abreaction Important information about when not to use this technique – and what can be done instead An understanding of how the rewind technique can be used to work with Complex Trauma and cases involving ‘freeze’, shutdown or dissociative responses How you can carefully apply this technique to relieve a huge range of anxiety disorders Greater confidence in dealing with anxiety disorders and distress caused by trauma, phobias and flashbacks An understanding of how rapidly transformative this technique can be; on the last afternoon we view a filmed therapy session (and follow up) in which Joe Griffin uses the rewind technique to relieve a young man of his severe shark phobia There is also plenty of opportunity for you to ask questions and to experience and practice, under careful guidance, the various stages of the rewind technique yourself. Who is this course suitable for? Anyone working with distressed, phobic or traumatised people, who has already taken our Guided Imagery and Visualisation workshop (and ideally the Therapeutic Power of Language workshop too) as these skills are essential components of the rewind technique. If you help traumatised people (including children) or people suffering from any form of phobia or anxiety disorder – this includes: psychotherapists, counsellors, mental health nurses, OTs, health visitors, social workers, psychiatrists, GPs, clinical psychologists, midwives, welfare officers, youth workers, hypnotherapists and those working with traumatised members of public services, such as: firefighters, police, paramedics and military personnel – you will find the rewind technique and associated skills hugely helpful. Course requirements Guided imagery, relaxation and visualisation are an integral component of the Rewind Technique – if you don’t already have experience in using these skills therapeutically with others you must complete our Guided Imagery and Visualisation for Therapeutic Change workshop before attending this course (this is always run the day before our rewind technique training). This is to ensure you get the most out of this 2-day course and also have the necessary skills for practising the rewind technique safely and effectively. You would also find it useful to attend the Therapeutic Power of Language workshop beforehand if you can. All 3 workshops count towards Part 1 of the HG Diploma. Ros Townsend’s live online training Trauma: Patterns of the past is also useful for anyone working with or supporting someone suffering from unresolved trauma, or who would like to understand their own experiences of trauma better. She also runs a workshop on working with Complex Trauma. *About the Rewind Technique The Rewind Technique originated from one developed by Richard Bandler, one of the founders of NLP, when it was called the Visual/Kinaesthetic Dissociation protocol. A variant of this was developed by Dr David Muss, who called it the Rewind Technique. The version of the Rewind Technique you will learn on this 2-day course was refined by Joe Griffin and Ivan Tyrrell, co-founders of the human givens approach, to make it as reliably effective and safe as is possible by aligning the method with their insights into how trauma and phobias are processed in the brain. HG Therapists now follow a specific Rewind Protocol which follows the essential steps of the process that Griffin and Tyrrell set out. Course format This intense 2-day training proceeds through a blend of talks, live demonstrations, skill-developing exercises, practice sessions (under careful guidance) and deconstruction of filmed examples of the technique being used, including one with a severely traumatised young woman. There is also plenty of opportunity for networking and discussion during the breaks. The course was previously entitled: The fast phobia and trauma (PTSD) cure – a 2-day workshop in the rewind technique This course has been independently accredited by the internationally recognised CPD Standards Office for 12 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Take The SIA CCTV Course This Will Take You 3 Days To Complete. Enroll Now On To The Course! What is the SIA CCTV Course? If you are employed as a CCTV operator or provide services under a contract that involves monitoring the activities of the public in either public or private spaces using closed circuit television (CCTV) equipment, you are required to complete the SIA CCTV Course. Course Overview: 3 Days Course | Timing | 09:00 – 18:30  Why Choose A Career In CCTV? Before delving into the specifics of the SIA CCTV course, let’s explore some compelling reasons why a career in CCTV can be a wise and fulfilling choice: Growing Demand The increasing need for security and surveillance has created a consistent demand for trained professionals in the CCTV industry, providing abundant job opportunities and career stability. Diverse Work Settings CCTV systems are now ubiquitous in various sectors, from retail stores and banks to public spaces and corporate offices. As a CCTV operator, you’ll have the chance to work in a wide range of settings. Crime Prevention and Public Safety CCTV operators play a crucial role in deterring criminal activities, ensuring public safety, and supplying vital evidence for investigations. Career Progression Starting as a CCTV operator can serve as a stepping stone to more advanced roles within the security sector. Launching Your Career In Surveillance And Security The SIA CCTV Course is a comprehensive training program designed for individuals interested in pursuing a career as a Closed-Circuit Television (CCTV) operator. This course is a fundamental requirement for those seeking to obtain the SIA CCTV License, which allows them to work in front-line roles related to surveillance and security. FAQ SIA CCTV Course Who is this course for? This course is tailored for individuals seeking to obtain the SIA CCTV License, opening the doors to various front-line roles in security and surveillance. Upon successful completion, you’ll be eligible for positions such as: Corporate CCTV Controller Retail CCTV Controller Music or Sporting Event CCTV Security Officer Shopping Centre CCTV Controller Office Building CCTV Officer When will I receive my examination result? Our examination results will be made available online within 10-14 working days following your examination date. We will ensure you are promptly informed of their availability through SMS and email notifications. In the unlikely event of any result delays, we are committed to keeping you informed and updated throughout the process. How can I book and pay for the course? ou have the flexibility to book and securely pay for the course using your credit card or debit card, either online or over the phone. Additionally, we offer the convenience of bank transfers as a payment method. If you prefer to make your payment via bank transfer, please don’t hesitate to get in touch with us. Booking Your Course: Discover and book the nearest available course effortlessly using our course finder tool on our website. Alternatively, you can reach out to us directly by calling 0208 050 4108 to secure your spot in the course. We’re here to assist you throughout the booking process and answer any questions you may have. When will I receive my certificate? Typically, certificates are dispatched within 7 days after successful course completion. In case more than 14 days have elapsed without receiving your certificate, please get in touch with us. We will promptly verify your address and arrange for a replacement. Important Note: It’s essential to understand that you do not require your certificate to apply for the SIA License. Your course completion details are automatically forwarded to the SIA upon your successful course completion.

The latest mind body research gives us profound insights into the effects on mental health of 'physical' factors, including breathwork and time in Nature, new ways to improve mental and physical health, and more… This wide-ranging day will deepen your knowledge of the mind-body system and the impact ‘physical factors’ can have on our emotions, state of mind and memory – with additional ways to help people quickly and effectively… Accredited CPD: 6 hours Length: 1 day (9.30am - 4.00pm) A brilliant framework to understand the neurobiology of our needs and how to manage stressDR ALLY JAFFEE, NHS DOCTOR Why take this course Having a deeper understanding of the latest research into the effects on mental health of ‘physical’ factors – such as movement and exercise, time in Nature, ‘breathwork’ and real-time connection with others – enables us to tailor powerful therapeutic interventions and deliver more informed psycho-education. This jam-packed day also covers the physiology of responses such as ‘freeze, fight or flight’, the effects of physical activity on emotional, mental, memory and brain health, why stress can become chronic, the many ways we can activate our innate capacity to restore calm through our breath and attention, why these relaxation techniques work and what they do for us physically. The findings you will explore on the workshop have implications for many areas of mental health, even addiction, and give us additional ways to help people resolve many difficulties quickly and effectively, as well as improve overall health. The HG approach recognises that meeting our emotional needs and using our resources well are key to good mental health – yet the impact of ‘physical’ factors on our emotions and state of mind can be just as profound. Even though our physical needs may appear obvious – a healthy diet, regular physical exercise etc – we know that most of the chronic diseases sweeping through the Western World are linked to “lifestyle”, indicating that many people are not actually meeting their physical needs in healthy balanced ways – despite the vast array of information available to them. Finding clarity about how best to meet our own physical needs can also help us maintain our capacity to help others. Throughout the day, Dr Andrew Morrice, a practising GP, draws on both the latest research and his decades of experience managing the complex combination of mental and physical health problems in General Practice (20 of those years using the Human Givens model). We will sift the sense from the nonsense, and see the fundamentals behind the buzzwords and trends, making it easier to think clearly about our own health as well as that of our patients or clients… Really insightful course with an amazing way into practical applications of the HG concepts...ALIYA DRAKE, HG THERAPIST What will you learn How the now well-known human ‘needs and resources’ relate to our evolutionary past, and physical lives The many ways physical movement affects the functioning of the mind and our emotions A deeper look into the physiology of emotional responses, such as ‘fight, flight, freeze’ and their impact on health Greater knowledge of the fundamentals of how we can find calm – and the very many ways these can be used to help people New information from the latest mind/body research that has implications for therapeutic lifestyle changes Also covered: What is ‘health’? And how do we get it? Key practices to support your own health, as well as your clients’ How to avoid the unhelpful psychology and aversive ‘pattern match’ that many of us have when it comes to ‘exercise’ Whether we can really be addicted to exercise and if so why? A deeper understanding about the role of “Green Space” in mental health Increased knowledge of the ways in which physical changes in the body contribute to emotional distress The many ways in which movement and physical activity are connected with mental health How thinking and moving, memory and place are inextricably linked Why stress becomes chronic (long-lasting) Greater clarity about the role some emotions play in creating physical ill health – and the powerful ways in which other emotional states promote health (including the key role of oxytocin) The science of the relaxation and oxytocin responses, and how these relate to many types of addiction, including smoking Organising ideas to understand how 6 different types of relaxation practice relate to each other A practical exploration of the many ways the relaxation response can be activated through breath and attention – including a new technique for dealing with panic Why some people may have come to believe that ‘the breathing’ can’t or won’t help them Summaries of the role of diet and sleep on our health – along with the factors considered today in ‘Therapeutic Lifestyle Change’ Time to ask our expert tutor questions and benefit from group discussions Course Programme The ‘The Mind-Body Connection in depth: Movement, Emotion and Calm’ course starts at 9.30am and runs until 4.00pm. From 8.30am Registration (Tea and coffee served until 9.25am) 9.30am What is health and how do we 'get it'? 10.45am Discussion over tea/coffee 11.15am The physiology of fear and calm 12.45pm Lunch (included) 1.30pm The physiology of rapport (and other topics) 2.45pm Discussion over tea/coffee 3.00pm Physical domains of mental health 4.00pm Day ends Who is this course suitable for? This course is open to anyone interested in mental and/or physical health If you enjoyed the original 1-day Mind-Body Connection course and would like time to explore in more detail the themes covered in the first half of that course, this new course is for you Please note:  you don’t need to have attended the previous Mind-Body Connection course to come on this one, or its sister course ‘Food, Mood and Sleep’. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Intercultural Competence (In-Person) In a world that conducts business across continents and geographical borders, more than ever it is essential for team and organizational leaders to not only understand but also embrace the diversity of cultures; this is intercultural competence. Intercultural competence gives one the ability to effectively and appropriately communicate with people from other cultures in a competitively complex world. The participant in this program will gain cultural insights needed to build intercultural teams and navigate cultural diversities, without knowingly violating what are deemed to be acceptable or unacceptable cultural norms. What you will Learn At the end of this program, you will be able to: Articulate on the meaning of culture and intercultural competence Express the importance of body language and appropriately demonstrate its emblems Describe three cultural models and consider their application in assimilating cultural behaviors Define emotional intelligence and explain how it is linked to cultural intelligence Examine the four cultural intelligence capabilities and give examples of how each is developed Develop a personal cultural profile and compare its dimensions to gain an appreciation for intercultural competence Getting Started Foundation Concepts Fundamentals of culture Culture and body language Culture and proxemics Cultural Models Iceberg culture model The onion model of culture Hofstede's model of national cultures High-context and low-context cultures Cultural Intelligence Emotional intelligence overview Cultural intelligence overview Cultural Profile Cultural profile dimensions Understanding your cultural profile Summary and Next Steps

Join Dr Andrew Morrice for a deep dive into what the latest mind-body research tells us about the impact of sleep, the microbiome, nutrition, culinary practices and more on our mental and physical health, and recovery … Length: 1 day (9.30am - 4.00pm) A brilliant framework to understand the neurobiology of our needs and how to manage stressDR ALLY JAFFEE, NHS DOCTOR Why take this course Sleep and sound nutrition are widely recognised to be essential to mental health – this day gives you an opportunity to learn about these two areas in depth, including the role of the Microbiome. A greater understanding of these two areas can be vital in freeing ourselves from the ‘mind-only mindset’ to help us quickly and effectively resolve many of our difficulties in life. Sleep has always been integral to the human givens approach and this course is a chance to catch up on recent advances in understanding and evidence as to which approaches best help with poor sleep. We will explore how sleep allows for the physical recuperation, learning and emotional regulation that are key to improving many mental health problems. The role of food and the microbiome in mental health is seldom part of managing the immediate challenges we face, yet is so important in preventing difficulties, or maintaining recovery, that it is an area in which we can benefit from feeling greater confidence when guiding and advising our clients (or ourselves!). Throughout the day, tutor and GP Andrew Morrice draws on the latest research and his decades of experience managing the complex combination of mental and physical health problems in General Practice (20 of those years, using the Human Givens model), to take us on a deep dive into two of the key interfaces between mind and body: sleep and food, and their effects on our health. Andrew is a most inspiring teacher who is passionate about his subject. Furthermore, his experience as a doctor was invaluable...PSYCHOTHERAPIST / COUNSELLOR What will you learn The structure of sleep – and the functions of the different stages of sleep, including Non-REM and Slow Wave/Deep sleep The fundamental conditions required to promote healthy sleep The challenges of assessing sleep properly both for ourselves and others The complex relationships between sleep disturbances and depression, anxiety, pain syndromes and fatigue states, plus Simple organising ideas for navigating all this complexity What we can do to help resolve sleep difficulties so that we can wake feeling refreshed and emotionally prepared for the next day The fundamental science of the Microbiome – and its links to inflammation, mental health and physical health The eating patterns that worsen or help in mental and emotional health How and why processed foods undermine and confuse our innate guidance systems An understanding of the many other factors impinging on our ability to ‘forage’ well in the modern ‘food environment’ The basis on which foods or eating can become addictive, and how this can point to ways to address these difficulties Why we should consider the implications of the fasting state for our work How Human Givens tools can help clarify many of the confusions around food How to spot diet cults, tribes, and misleading claims Eating patterns we can confidently recommend to support health and wellbeing A review of how depression can be seen as a mind-body state rather than a ‘mental health disorder’ You will also have time to ask our expert tutor questions and benefit from group discussions Course Programme The ‘The Mind-Body Connection in depth: Movement, Emotion and Calm’ course starts at 9.30am and runs until 4.00pm. From 8.30am Registration (Tea and coffee served until 9.25am) 9.30am Microbiome and Diet – Finding our Food: how did this get so complicated and confusing? 10.45am Discussion over tea/coffee 11.15am Understanding Processing, Addiction and Tribalism 12.45pm Lunch (included) 1.30pm Getting a good night's sleep 2.45pm Discussion over tea/coffee 3.00pm Sleep, depression and inflammation 4.00pm Day ends Who is this course suitable for? The Mind-Body Connection In Depth series is open to anyone interested in deepening their understanding of mental and physical health. If you previously attended Andrew Morrice’s Mind-Body Connection course, and would like to spend more time on practical applications, the microbiome, the interface between diet and mental health and to thoroughly review the topic of sleep – this course is for you. Please note: you don’t need to have attended the previous Mind-Body Connection course to come on this one, or its sister course ‘Movement, Emotion and Calm’. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

PRINCE2 is a process-based project management methodology that offers a flexible and scalable solution to handle all kinds of projects. This is why many organisations favour it since it fosters better collaboration between team members and external stakeholders. Course Overview PRINCE2 is a process-based project management methodology that offers a flexible and scalable solution to handle all kinds of projects. This is why many organisations favour it since it fosters better collaboration between team members and external stakeholders. The PRINCE2 certification will surely help learners advance in terms of worth and employment opportunities if they list it as a skill in their resumes. This 3-day introductory PRINCE2® Foundation course is designed to give candidates a comprehensive overview of the PRINCE2® methodology. They will learn about various essential topics such as integrated elements, applying PRINCE2®, delivery approaches, processes, principles, tailoring, etc. The PRINCE 2 foundation course will introduce project management to students. This course will focus on different aspects of project management, providing the knowledge, tools and techniques used to understand each concept and methodology. At the end of this PRINCE2® Foundation course, delegates will be able to perform various project manager activities in an organisation effectively and efficiently. They will also be able to use various PRINCE2® methodologies properly. This training will also cover the following concepts: • Project management • Projects in context • Measuring success • Tailor to suit the project • Embedding PRINCE2® • Tailoring constraints and influences Who it’s for? Prerequisites: In this PRINCE2® Foundation course, there are no formal prerequisites. PRINCE2 Foundation can be studied on its own or as a prerequisite for the PRINCE2 Practitioner course This PRINCE2® Foundation course is designed for anyone who wants to gain in-depth knowledge about project management methodologies. What's Included in this PRINCE2 Foundation Training Course? The following is included in this PRINCE2® Foundation training course: • PRINCE2® Foundation Examination • Pre-course material • PDUs • Experienced PRINCE2® Instructor • Certificate • Refreshments PRINCE2® Foundation Exam: The PRINCE2® Foundation examination Focuses on knowledge of PRINCE2® as a methodology. • Type of Questions: Multiple choice. • Total Questions: 60. • Number of marks: 60 marks, each question is worth 1 mark. • Pass mark: 55%, or 33/60. • Duration: 60 Minutes. • Material allowed: No, this is a ‘closed book’ exam. This PRINCE2® foundation training course covers the following topics: Module 1: Introduction to Projects and the PRINCE2® Methodology: • PRINCE2® “Project” Definition • Project Characteristics • Project Management • What is PRINCE2®? • Four Integrated Elements • What Does PRINCE2® Not Provide? • What Makes a Project a PRINCE2® Project? Module 2: Project Manager Activities: • Customer/Supplier Environment • Projects in Context • Commercial Environment • Applying PRINCE2® • Delivery Approaches • Measuring Success • Organisational Capability • Seven Processes Module 3: Seven Themes: • Business Case • Organisation • Quality • Plans • Risk • Change • Progress Module 4: Seven Principles: • Continued Business Justification • Learn from Experience • Defined Roles and Responsibilities • Manage by Stages • Manage by Exception • Focus on Products • Tailor to Suit the Project Module 5: Considerations for Organisational Adoption: • Creating a PRINCE2® Based Project Management Method • Creating Tailoring Rules and Guidelines • Rating the Complexity of Projects • Embedding PRINCE2® • Tailoring • What Should Be Tailored? • Tailoring Constraints and Influences • Creating an Organisation’s Method DURATION 2-3 days WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Join our one-day professional training course in Manual Lymphatic Drainage (MLD), a unique massage technique known for its detoxifying, calming, and pain-relieving benefits, in addition to boosting the immune system. Despite its profound effects, it's straightforward to master with guidance from our skilled instructors. The massage technique is particularly useful for the treatment of lymphoedema and swelling that is often seen in response to cancer treatments such as radiotherapy. It's specialised pumping technique can be used to prevent or treat lymphoedema and improve lymph drainage. Join our professional one-day Manual Lymphatic Drainage (MLD) Practitioner course to master a massage technique renowned for its therapeutic benefits, including detoxification, relaxation, pain relief, and immune support. With expert tutors, learn this effective, gentle method to address a range of conditions, from lymphoedema to stress. Our focused, small-class setting ensures personalised instruction, making our training center a top choice in the UK for developing advanced skills in MLD. Why Choose Our Training? Immediate Impact:Learn treatments that offer visible results from the first session. High Demand Skills: Master a technique with growing client demand, ensuring your services are always in demand. Expert Instructors: Benefit from hands-on training by industry leaders with in-depth experience in aesthetic medicine. Course prerequisites This course is suitable for: No previous experience is necessary NVQ Level 3 in beauty therapy, ITEC or HND is desirable Qualifications in sports massage or full body massage is desirable Course structure You are required to complete 20 hours of theory study via our accessible e-learning portal and 4 practical hours onsite. All courses are kept intimate with a maximum of 6 learners to a class. Areas covered within the course: Explore the anatomy and roles of the lymphatic system, focusing on its components such as lymphocytes, tissues, vessels, nodes, ducts, capillaries, and the spleen, to understand its crucial role in immunity and fluid balance. Key lymph nodes located throughout the body. Overview of the blood vessels of head and neck Relationship between blood and lymph History of Manual Lymphatic Drainage Massage Contraindication to Manual Lymphatic Draining Massage treatment Guidance on manual lymphatic drainage massage techniques, detailing the four foundational strokes and other methods. These techniques are designed to be versatile, allowing for application across any body part and integration into existing massage practices