Studies have shown that People with healthy eating patterns live longer, the aim of this course is to give the learner the knowledge regarding the importance of nutrition, the effects and implications of a lack of nutrition and malnutrition.
The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
– the practical steps you need to know This live online suicide intervention training covers a wealth of essential information and strategies to help you help anyone you suspect may be thinking about or planning suicide, or who has survived a previous attempt… Accredited CPD Certificate: 6 hours Length: 1 day (9.15am - 4.00pm GMT) You never know when you may need these skills… Brilliant! I’ve been on previous suicide intervention courses over the years, but this is by far the best – great pace, very knowledgeable trainer...who brings real experience into the learning...SUE HASWELL Join Malcolm Hanson LIVE ONLINE on Tuesday 12th March for his essential suicide intervention training, delivered via Zoom. Book your place and we’ll send you the Zoom link the day before the event. BONUS Recording – the training is recorded, in case anyone experiences technical difficulties, so you also get a recording for a limited time afterwards to maximise your learning. Why take this suicide prevention course Suicide can be a difficult subject to broach and a daunting one to deal with – anyone working with distressed or depressed people wants to keep them safe, to give them the hope they need that circumstances can change for the better, and to provide the skills for coping until that comes about. When people can’t envisage an end to their difficulties, particularly in highly challenging times, a slump into depression can all too quickly spiral down into suicidal thoughts, plans and suicide attempts. The negative trance state of depression itself can beguile people into thinking that there is no other way out of their hopelessness. Thankfully, there is much we can do to help – as this indepth suicide intervention course shows. Tutor Malcolm Hanson has a wealth of experience at helping seriously distressed people get through difficulties which he draws upon as he takes you clearly through the steps to take when faced with anyone who feels suicidal. (He worked for 9 years as a psychotherapist in NHS primary care in an area of extreme deprivation, and for many more years since has seen patients referred by GPs, social workers, psychiatrists, police and probation officers for complex issues.) He has successfully helped clients experiencing multiple trauma (including veterans), chronic pain and terminal illness, clients struggling with uncertain asylum status or facing deportation, and also victims of human trafficking – a tragic range of circumstances in which even the most resilient may sometimes sink into despair. His compassion and understanding shine through this course as he shares with you what he has learnt, along with the latest psychiatric research and risk assessment strategies, to give you the knowledge and assurance you need to work confidently and respectfully with clients struggling to find reasons to stay alive. You will learn how to build in expectation of positive change from the start, have plenty of time to benefit from group discussions and will work through case scenarios with other attendees to help embed your learning. Suicide affects countless people, not only those directly involved, and is now the most common cause of death in men aged 17 to 34. The highest suicide rate is in men aged 45–49; in women, it is highest in those aged between 50–54.1 Join us for this practical online suicide prevention training to learn how you can help reverse this state of affairs… Book your place So much helpful and insightful information delivered in a way that was easy to listen to and take on board...STEVEN TESSEYMAN What will you learn Deeper insight into when and why different people consider suicide Crucial elements needed to build rapport with suicidal people Why most suicidal crises are surprisingly temporary How to normalise circumstances safely A model for running therapeutic sessions that best manages suicide risk Ways to use your own demeanour to instil confidence in the person who is feeling suicidal Effective information gathering to challenge unhelpful beliefs What to look for in their answers to your questions How to broach the subject of suicidal thoughts A structure for difficult conversations The ability to reframe unhelpful beliefs Methods of risk assessment that do not risk losing rapport Advances in psychiatric research on suicide risk management and the implications of this for psychotherapy and counselling How to use language of influence Effective means to address beliefs about being a burden How to set realistic and empowering goals How to make best use of the client’s own resources The importance of addressing emotional needs How to create a safety plan Strategies for client safe self-management between sessions The power of guided imagery for working with suicidal clients Powerful insights and hope from real case histories How to take care of yourself – and more… Malcolm is a wonderful communicator: so clear, measured and thoughtful ... it was a pleasure and privilege to learn from himMATTHEW HOPKINS Course Programme The ‘How To Reduce Suicide Risk’ live online course starts at 9.15am and runs until 4.00pm. 9.15am Join the Zoom meeting 9.30am The important first steps for suicide risk management 11.00am Comfort break and discussion 11.30am Working with what the client brings 1.00pm Lunch break 1.45pm Rehearsing the safety plan 2.45pm Comfort break and discussion 3.00pm Putting what you have learned into practice 4.00pm Day ends Who is this suicide awareness and prevention course for? Psychotherapists and counsellors All mental health and welfare professionals – including GPs, social workers, the emergency services, pastoral care and outreach workers – and anyone else working with people with suicidal ideation Anyone concerned for personal or HR reasons – the training contains a lot of key, helpful information which is presented in a clear, easy to understand way, even though it is primarily geared towards carrying out therapy effectively with suicidal clients Anyone working with young people, such as teachers and youth workers, will benefit from this live online suicide intervention course Anyone who may come into contact with people who are very distressed, whether through their paid or volunteer work, will also learn essential live-saving information. Please Note This course is not a substitute for therapy. Reference 1. www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/deaths/bulletins/suicidesintheunitedkingdom/2019registrations The one certainty in life is that circumstances ALWAYS change... This online suicide awareness and prevention course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.
This course looks at the initial alert and the decision-making process in deciding to make a referral, taking into consideration consent and capacity of the alleged vulnerable adult, keeping them at the centre of the decision-making process. How and who to refer to and the different types of response you could expect.
Soundscape Facilitator Training
This one day course provides an excellent introduction to managing and supervising volunteers covering the skills, paperwork and processes needed to recruit, induct and support them. The course can be expanded to run as a series of half day sessions and can also be adapted to the specific needs of organisations who would like the session to be run in-house.
Discover practical ways you can help using the core skills and concepts of human givens therapy – early intervention and ‘treating the whole person’ can be crucial… Accredited CPD: 6 hours Length: 1 day (9.30am - 4.00pm) Excellent trainer, very engaging, invaluable insights and knowledge This new course for HG therapists builds on the online Understanding Eating Difficulties introductory webinar. It will deepen your understanding of working with clients experiencing eating difficulties and give you practical guidance on the most appropriate ways to support them, whether they have an official diagnosis or not. You will leave the workshop with a much better understanding of how to apply the skills and concepts encompassed in human givens therapy in this area. Jo Baker has a wealth of experience in this area; she has previously worked as a volunteer for BEAT and other local eating disorder charities and helped people with eating difficulties in both private practice and university settings. NEXT DATE: This course is part of our new range of recommended CPD for HG therapists. We don’t currently have another date for it, if you are interested in attending please register here so we can let you know when one becomes available. Why take this course The numbers of people experiencing eating difficulties are hitting an all time high – in the UK, 1.25 million people are estimated to have a diagnosable eating disorder¹ with hospital admissions more than doubling from 10,318 to 22,000 in the four years between 2016 and 2020². The early stages (or ‘subthreshold’ stages i.e. when symptoms do not meet full diagnostic criteria for an eating disorder as defined by the DSM-5 or the ICD-11) have been identified as a critical period for preventing progression of an eating disorder³. However, stigma directed towards those experiencing eating difficulties that aren’t believed to be ‘serious enough’ to warrant support⁴ can present a barrier to seeking help. With its deliberate use of non-clinical language Jo Baker’s new workshop for HG therapists considers all difficulties around eating worthy of help, understanding and support, irrespective of whether or not these difficulties have been diagnosed or meet the criteria for a diagnosable eating disorder. In this regard, the human givens approach takes a step forward towards early intervention, and treating the whole person. As well as having been a practising Human Givens therapist for 12 years, and teaching the HG Diploma, Jo has previously worked as a volunteer for BEAT and other local eating disorder charities and brings to the day a wealth of practical experience of working with eating difficulties both in private practice and in university settings. What will you learn The nuance of language – how to avoid causing unintentional distress The causes of most eating disorders and difficulties Creating space for the client’s story How to help your client identify and challenge destructive thought processes Therapeutic tools to get to the root of the problem – we look at which techniques can be useful, and what to be careful of The barriers created by clinical language and diagnostic criteria Diversity in eating difficulties – a greater understanding of the impact of cultural and contextual factors around eating How to help your client meet their needs and use their resources in a healthy way Eating difficulties and neurodiversity An increased awareness of complicating conditions – such as alcohol / substance abuse and medical conditions The important role of sleep in recovery Accessing resources and helping the individual to develop a nurturing self Ethical practice Understanding the boundaries of your role and your own limitations And more… Course Programme The ‘The Mind-Body Connection in depth: Movement, Emotion and Calm’ course starts at 9.30am and runs until 4.00pm. From 8.30am Registration (Tea and coffee served until 9.25am) 9.30am Eating difficulties: an overview 11.00am Discussion over tea/coffee 11.30am Understanding and resolving difficulties 1.00pm Lunch (included) 1.45pm Group discussion – questions from the day so far 3.00pm Discussion over tea/coffee 3.15pm Bringing it all together 4.00pm Day ends Who is this course suitable for? This course is for experienced, qualified HG therapists and counsellors who would like to understand more about eating difficulties, eating disorders and the different ways they can affect people. It is an invitation to recognise that all experiences of eating difficulties are equally valid and worthy of care and support. It is hoped that the learner develops further depth and breadth to their understanding and feels an increased confidence to support clients with eating difficulties however they present. The course combines trainer input, discussion and small group activities. All training is limited by time constraints and whilst we have done our utmost to include a diversity of perspectives there will inevitably be topics that have not been covered. This course is an invitation to recognise that all experiences of eating difficulties are equally valid and worthy of care and support. It is hoped that the learner develops further depth and breadth to their understanding and feels an increased confidence to support clients with eating difficulties however they present. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.
Basic ECG interpretation ECG basics for beginners ECG course for healthcare professionals ECG training for nurses Beginner ECG reading skills Introduction to ECG interpretation Understanding ECG rhythms Identifying common ECG abnormalities ECG strip reading practice ECG lead placement ECG graph paper essentials Interpreting normal sinus rhythms Recognizing cardiac arrhythmias Practical ECG exercises Hands-on ECG interpretation Expert instructors in ECG training CPD accredited ECG course 7 hours toward nursing revalidation Healthcare professional ECG certification Real-world ECG scenarios