3004 Courses in London

Scrum Master Exam Prep This workshop prepares you for the Scrum.org Professional Scrum Master (PSM)™ I certification. A voucher for the exam and the access information you will need to take the exam will be provided to you via email after you have completed the course. NOTE: If you have participated in any of IIL's other Scrum workshops, you can bypass this program and focus on reading/studying the Scrum Guide and taking practice exams from Scrum.org. A Scrum Master helps project teams properly use the Scrum framework, increasing the likelihood of the project's overall success. Scrum Masters understand Scrum values, practices, and applications and provide a level of knowledge and expertise above and beyond that of typical project managers. Scrum Masters act as 'servant leaders', helping the rest of the Scrum Team work together and learn the Scrum framework. Scrum Masters also protect the team from both internal and external distractions. The Professional Scrum Master™ I (PSM I) certificate is a Scrum.org credential that enables successful candidates to demonstrate a fundamental level of Scrum mastery. PSM I credential holders will grasp Scrum as described in The Scrum Guide™1 and recognize how those concepts can be applied. They will also share a consistent terminology and approach to Scrum with other certified professionals. Scrum.org does not require that you take their own sponsored or any preparatory training. However, training can facilitate your preparation for this credential. And this course is based on IIL's Scrum Master Workshop, which is aligned with The Scrum Guide™ and was built based on PSM I credentialed expertise. It will provide you with the information you need to pass the exam and IIL will make the arrangements for your online exam. You will be provided with an exam code and instructions, so that you can take the exam at your convenience, any time you are ready after the course. Passwords have no expiration date, but they are valid for one attempt only. What you will Learn You'll learn how to: Successfully prepare for the Scrum.org PSM I exam Comprehend the Agile Manifesto and mindset Explain the fundamental principles of Scrum, including events, artifacts, and roles Guide the Scrum team in their responsibilities Define Ready and Done Write requirements in the form of user stories Estimate using planning poker and prioritize using MoSCoW Facilitate the team through the 5 Sprint events Fulfill the role of Scrum Master in a Scrum project Create Information Radiators to enable transparency Define the structure of the retrospective Getting Started Introductions Workshop orientation Exam prep preview Foundation Concepts Agile History, Values, and Mindset Introduction to Scrum Scrum events Scrum artifacts Scrum Roles and Responsibilities Product Owner responsibilities Scrum Master responsibilities The Team responsibilities Cross-functional teams Building effective teams The Product Backlog and User Stories The Product Backlog User Stories Definition of Done Backlog grooming Estimating User Stories Story points, planning poker Prioritizing User Stories The Sprint Team capacity and velocity The Sprint Planning Meeting The Sprint Backlog The Sprint Learning to self-manage, self-organize, self-improve Sprint Review and Retrospective Project Progress and Completion The Daily Scrum The Task Board and The Burndown Chart Information Radiators Closing a Scrum Project Summary and Next Steps Review of course goals, objectives, and content Exam prep next steps

Scrum Product Owner Exam Prep: In-House Training This workshop prepares you for the Scrum.org PSPO™ I certification. A voucher for the exam and the access information you will need to take the exam will be provided to you via email after you have completed the course. NOTE: If you have participated in any of IIL's other Scrum workshops, you can bypass this program and focus on reading/studying the Scrum Guide and taking practice exams from Scrum.org The Product Owner is responsible for maximizing the value of the product and the work of the Development Team. The Product Owner must be knowledgeable, available, and empowered to make decisions quickly in order for an Agile project to be successful. The Product Owner's key accountability is the Product Backlog. Managing, maintaining, and evolving the Product Backlog involves: Establishing a clear vision that engages the Development Team and stakeholders Clearly expressing Product Backlog items Ordering the items in the Product Backlog to best achieve the vision and goals Ensuring that the Product Backlog is visible, transparent, and clear to all Working with the Development Team throughout the project to create a product that fits the customer's need The Professional Scrum Product Owner™ I (PSPO I) certificate is a Scrum.org credential that enables successful candidates to demonstrate a fundamental level of Scrum mastery. PSPO I credential holders demonstrate an intermediate understanding of the Scrum framework, and how to apply it to maximize the value delivered with a product. They will exhibit a dedication to continued professional development, and a high level of commitment to their field of practice. Scrum.org does not require that you take their own sponsored or any preparatory training. However, training can facilitate your preparation for this credential. And this course is based on IIL's Scrum Product Owner Workshop, which is aligned with The Scrum Guide™. It will provide you with the information you need to pass the exam and IIL will make the arrangements for your online exam. You will be provided with an exam code and instructions, so that you can take the exam at your convenience, any time you are ready after the course. Passwords have no expiration date, but they are valid for one attempt only. See additional exam details on the next page. What you will Learn You'll learn how to: Successfully prepare for the Scrum.org PSPO I exam Identify the characteristics of a successful Product Owner Create a powerful vision statement Apply techniques to understand your customers and the market Manage and engage stakeholders Write effective user stories with acceptance criteria Utilize techniques to visualize and prioritize the Product Backlog Participate in the 5 Scrum events as the Product Owner Understand the Product Owner's role in closing a Scrum project Getting Started Introductions Workshop orientation Exam prep preview Fundamentals Recap Agile Manifesto, values, and mindset Product Owner characteristics Good vs. great Product Owner Product Ownership Product ownership Project vision Understand your customers and market Personas Stakeholder management and engagement The Product Backlog User Stories and Acceptance Criteria Preparing User Stories for a Sprint The Product Backlog Visualizing the Product Backlog Product Backlog Prioritization Technical Debt Sprint Planning and Daily Standups Sprint Planning Planning Poker Team Engagement Daily Standups Sprint Review, Retrospectives, and Closing Sprint Reviews Key Agile Patterns Retrospectives Closing the Project Summary and Next Steps Review of course goals, objectives, and content Exam prep next steps

Scrum Product Owner Exam Prep This workshop prepares you for the Scrum.org PSPO™ I certification. A voucher for the exam and the access information you will need to take the exam will be provided to you via email after you have completed the course. NOTE: If you have participated in any of IIL's other Scrum workshops, you can bypass this program and focus on reading/studying the Scrum Guide and taking practice exams from Scrum.org The Product Owner is responsible for maximizing the value of the product and the work of the Development Team. The Product Owner must be knowledgeable, available, and empowered to make decisions quickly in order for an Agile project to be successful. The Product Owner's key accountability is the Product Backlog. Managing, maintaining, and evolving the Product Backlog involves: Establishing a clear vision that engages the Development Team and stakeholders Clearly expressing Product Backlog items Ordering the items in the Product Backlog to best achieve the vision and goals Ensuring that the Product Backlog is visible, transparent, and clear to all Working with the Development Team throughout the project to create a product that fits the customer's need The Professional Scrum Product Owner™ I (PSPO I) certificate is a Scrum.org credential that enables successful candidates to demonstrate a fundamental level of Scrum mastery. PSPO I credential holders demonstrate an intermediate understanding of the Scrum framework, and how to apply it to maximize the value delivered with a product. They will exhibit a dedication to continued professional development, and a high level of commitment to their field of practice. Scrum.org does not require that you take their own sponsored or any preparatory training. However, training can facilitate your preparation for this credential. And this course is based on IIL's Scrum Product Owner Workshop, which is aligned with The Scrum Guide™. It will provide you with the information you need to pass the exam and IIL will make the arrangements for your online exam. You will be provided with an exam code and instructions, so that you can take the exam at your convenience, any time you are ready after the course. Passwords have no expiration date, but they are valid for one attempt only. See additional exam details on the next page. What you will Learn You'll learn how to: Successfully prepare for the Scrum.org PSPO I exam Identify the characteristics of a successful Product Owner Create a powerful vision statement Apply techniques to understand your customers and the market Manage and engage stakeholders Write effective user stories with acceptance criteria Utilize techniques to visualize and prioritize the Product Backlog Participate in the 5 Scrum events as the Product Owner Understand the Product Owner's role in closing a Scrum project Getting Started Introductions Workshop orientation Exam prep preview Fundamentals Recap Agile Manifesto, values, and mindset Product Owner characteristics Good vs. great Product Owner Product Ownership Product ownership Project vision Understand your customers and market Personas Stakeholder management and engagement The Product Backlog User Stories and Acceptance Criteria Preparing User Stories for a Sprint The Product Backlog Visualizing the Product Backlog Product Backlog Prioritization Technical Debt Sprint Planning and Daily Standups Sprint Planning Planning Poker Team Engagement Daily Standups Sprint Review, Retrospectives, and Closing Sprint Reviews Key Agile Patterns Retrospectives Closing the Project Summary and Next Steps Review of course goals, objectives, and content Exam prep next steps

Who is this course for? The Architecture and Interior Design course is ideal for individuals aiming to master both interior design and architecture. Guided by certified tutors from Autodesk and Adobe, students will gain comprehensive skills in these fields. Click here for more info: Website Duration: 40 hours.1-on-1 Training. In-Person or Live online. When can I book: 9 am - 7 pm (Choose your preferred day and time once a week). Flexible timing with advance booking Course Features: Compatibility: Our training courses are compatible with both Mac and Windows operating systems, ensuring accessibility for all users. Price Assurance: We guarantee the best value for your investment, ensuring competitive pricing for high-quality training. Personalized Training: Benefit from one-on-one training sessions tailored to your specific needs and skill level, ensuring a personalized learning experience. Flexible Scheduling: Enjoy the flexibility to choose your preferred training time and day. Sessions are available seven days a week, from Monday to Sunday, between 9 am and 8 pm, accommodating your busy schedule. Lifetime Support: Receive lifetime email and phone support, ensuring that you have access to assistance even after completing the course. Technical Assistance: Get help with configuring your computer for software installation, ensuring a smooth learning experience without technical hurdles. Referral Discounts: Earn special discounts when you refer a friend to our courses, making learning a rewarding experience for you and your network. Group Training Savings: Avail significant savings on group training courses, encouraging collaborative learning and making education more accessible for groups. When can you schedule this Training Course? Personalized training experience with our flexible 1-on-1 sessions. Design your own timetable by pre-booking a convenient hour of your choice, available from Monday to Saturday between 9 a.m. and 7 p.m. Alternatively, you can call 02077202581 to book over the phone. How long is the training? The course spans 40 hours, which you can divide over as many days as needed to fit your ideal schedule. What's the teaching method? Our sessions are 1-on-1, offered either in-person face to face or live online. You'll receive personalized attention, tailored content, a flexible learning pace, and individual support. Live online 1-on-1 sessions over Zoom are also an option. What will you learn? In this comprehensive training program, you'll gain proficiency in a thoughtfully curated selection of software tools. Option A: AutoCAD (13 hours) SketchUp (10 hours) Vray (6 hours) Photoshop (6 hours) InDesign (5 hours) Additionally, you'll receive free online portfolio design assistance, career growth guidance, and mock interviews to enhance your job market readiness. Option B: AutoCAD (10 hours) 3ds Max (17 hours) Vray (4 hours) Photoshop (5 hours) InDesign (4 hours) Certified trainers in AutoCAD, 3ds Max, SketchUp, and Adobe software will conduct this training program. It caters to beginners, intermediate, and advanced learners, focusing on core skills for creating 2D drawings, plans, sections, elevations, construction details, and 3D visualizations. Our experienced instructors will guide you through essential commands and methodologies for producing precise 2D and 3D drawings. We have developed these CAD courses, utilizing the expertise of our professionals to provide the most efficient and effective instruction. Upon completion, participants will: Master Software Tools: Excel in AutoCAD, SketchUp, Vray, Photoshop, and InDesign for digital design. Advanced Design Skills: Create intricate 2D/3D designs, plans, and visualizations. Project Management: Manage layouts, plotting, and projects efficiently. Realistic Rendering: Produce lifelike visualizations using Vray. Creative Composition: Understand design principles for impactful creations. Portfolio Development: Create a professional online portfolio. Career Readiness: Prepare for job interviews and enhance resumes. Potential Jobs: Architect Interior/Exterior Designer CAD Technician Visualization Specialist Design Consultant Project Manager These skills open doors to varied roles in architecture and design, ensuring career growth and job readiness. Course Features: Compatibility: Our training courses are compatible with both Mac and Windows operating systems, ensuring accessibility for all users. Price Assurance: We guarantee the best value for your investment, ensuring competitive pricing for high-quality training. Personalized Training: Benefit from one-on-one training sessions tailored to your specific needs and skill level, ensuring a personalized learning experience. Flexible Scheduling: Enjoy the flexibility to choose your preferred training time and day. Sessions are available seven days a week, from Monday to Sunday, between 9 am and 8 pm, accommodating your busy schedule. Lifetime Support: Receive lifetime email and phone support, ensuring that you have access to assistance even after completing the course. Technical Assistance: Get help with configuring your computer for software installation, ensuring a smooth learning experience without technical hurdles. Referral Discounts: Earn special discounts when you refer a friend to our courses, making learning a rewarding experience for you and your network. Group Training Savings: Avail significant savings on group training courses, encouraging collaborative learning and making education more accessible for groups. When can you schedule this Training Course? Personalized training experience with our flexible 1-on-1 sessions. Design your own timetable by pre-booking a convenient hour of your choice, available from Monday to Saturday between 9 a.m. and 7 p.m. Alternatively, you can call 02077202581 to book over the phone. How long is the training? The course spans 40 hours, which you can divide over as many days as needed to fit your ideal schedule. What's the teaching method? Our sessions are 1-on-1, offered either in-person face to face or live online. You'll receive personalized attention, tailored content, a flexible learning pace, and individual support. Live online 1-on-1 sessions over Zoom are also an option. What will you learn? In this comprehensive training program, you'll gain proficiency in a thoughtfully curated selection of software tools. Option A: AutoCAD (13 hours) SketchUp (10 hours) Vray (6 hours) Photoshop (6 hours) InDesign (5 hours) Additionally, you'll receive free online portfolio design assistance, career growth guidance, and mock interviews to enhance your job market readiness. Option B: AutoCAD (10 hours) 3ds Max (17 hours) Vray (4 hours) Photoshop (5 hours) InDesign (4 hours) Certified trainers in AutoCAD, 3ds Max, SketchUp, and Adobe software will conduct this training program. It caters to beginners, intermediate, and advanced learners, focusing on core skills for creating 2D drawings, plans, sections, elevations, construction details, and 3D visualizations. Our experienced instructors will guide you through essential commands and methodologies for producing precise 2D and 3D drawings. We have developed these CAD courses, utilizing the expertise of our professionals to provide the most efficient and effective instruction.

Gain comprehensive knowledge and practical skills for safe and effective venepuncture procedures in adult patients with our "Understanding Adult Venepuncture Techniques" course. Perfect for healthcare professionals seeking to confidently perform venepuncture with accuracy and patient comfort.

Project Management Fundamentals for IT Projects: In-House Training A number of factors impact the new project manager's role within IT - for instance, the need to fully integrate IT into the business improvement process and the advent of distributed technology and Business Process Reengineering. As a result, the range of activities required of a new project manager has greatly increased, as well as the range of people with whom he or she interacts. This workshop enables you to minimize the problems inherent in managing a systems development project. What You Will Learn You'll learn how to: Articulate the benefit of using a project management methodology, processes, and various life cycles for IT projects Articulate on various standards and maturity models that provide benefits to performing organizations that manage IT projects Describe governance, gating, and the processes required for project origination Conduct a stakeholder analysis and describe its benefits throughout the project life cycle Gather good requirements, develop a work breakdown structure (WBS), and establish a baseline project plan Execute against the baseline project plan while managing change and configuration items Monitor and control the project activities using the baseline project plan and earned value management concepts Close the project by conducting scope verification, procurement audits, gathering lessons learned, archiving project records, and releasing resources Getting Started Course goal Course structure Course goals and objectives Foundation Concepts Key definitions and concepts Methodologies, processes, and project life cycles Project success factors and the benefits of standards and models Project Originating and Initiating Originating projects Initiating projects Planning Stakeholder Engagement and Resource Management Planning stakeholder engagement Planning human resources management Developing effective leadership skills Planning Scope and Quality Management Planning project scope Planning project quality Planning Schedule Management Planning project time Identifying schedule activities Sequencing schedule activities Estimating activity resources and time Developing project schedule Optimizing the project schedule Planning Risk and Cost Management Planning for project risks Planning project costs Estimating project costs Developing a project budget Planning Communication and Procurement Management Planning project communications Planning project procurements Project Executing, Monitoring and Controlling, and Closing Project executing Project monitoring and controlling Project closing

Project Management Fundamentals for IT Projects A number of factors impact the new project manager's role within IT - for instance, the need to fully integrate IT into the business improvement process and the advent of distributed technology and Business Process Reengineering. As a result, the range of activities required of a new project manager has greatly increased, as well as the range of people with whom he or she interacts. This workshop enables you to minimize the problems inherent in managing a systems development project. What You Will Learn You'll learn how to: Articulate the benefit of using a project management methodology, processes, and various life cycles for IT projects Articulate on various standards and maturity models that provide benefits to performing organizations that manage IT projects Describe governance, gating, and the processes required for project origination Conduct a stakeholder analysis and describe its benefits throughout the project life cycle Gather good requirements, develop a work breakdown structure (WBS), and establish a baseline project plan Execute against the baseline project plan while managing change and configuration items Monitor and control the project activities using the baseline project plan and earned value management concepts Close the project by conducting scope verification, procurement audits, gathering lessons learned, archiving project records, and releasing resources Getting Started Course goal Course structure Course goals and objectives Foundation Concepts Key definitions and concepts Methodologies, processes, and project life cycles Project success factors and the benefits of standards and models Project Originating and Initiating Originating projects Initiating projects Planning Stakeholder Engagement and Resource Management Planning stakeholder engagement Planning human resources management Developing effective leadership skills Planning Scope and Quality Management Planning project scope Planning project quality Planning Schedule Management Planning project time Identifying schedule activities Sequencing schedule activities Estimating activity resources and time Developing project schedule Optimizing the project schedule Planning Risk and Cost Management Planning for project risks Planning project costs Estimating project costs Developing a project budget Planning Communication and Procurement Management Planning project communications Planning project procurements Project Executing, Monitoring and Controlling, and Closing Project executing Project monitoring and controlling Project closing

Lash Lift and Tint What is a lash lift? The objectives of this course are that by the end the student will be able to perform a professional treatment safely and hygienically in a commercially acceptable time, along with experience of carrying out a consultation with the knowledge of the background, benefits, consultation, contra-indications, contra-actions, aftercare, equipment and products needed. Course Content Salon health, safety & hygiene Be able to consult, plan and prepare for eye treatments with clients Understand how to work safely and effectively when providing lash lift service Anatomy & Physiology Understand contra-indications that prevent or restrict eye treatments Understand equipment, materials, products, techniques and treatment planning for a lash lift and tint Be able to provide aftercare advice for clients Training Kit Included with a course Certificate You will receive an end of course certificate which is accredited by the cpd group and allows you to work on public How does the course work? The course is divided into 2 parts, the first part is theoretical which you have to complete before you come for your practical training, and the second one is a practical assignment. The practical assignment is done on the day which will be agreed upon course purchase. You will spend around 2-3 hours practising on a model in our venue in London E106RA. Will I require a model? Yes, you have to supply your model-2 will be needed. We can supply one for you, however, there is a £50 charge for this. Do I Need Experience Before Booking a Course? We’re pleased to offer courses to people with lots of different experiences. However, previous experience nor qualifications are not necessary if you would like to enrol on our Course. PAYMENT Payments are non refundable. By paying for the course you agree to our terms and conditions.

Who is this for? Essential Adobe InDesign Training Course. Acquire Adobe InDesign basics from certified instructors. Master layout design, typography, and core design concepts. Opt for in-person or live online sessions. Receive a Certificate of Completion and lifelong email assistance. Lean desktop publishing skills and quality layouts.  Click here for more info: Website Duration: 5 hours Approach: Individualized 1-on-1 training with customized content. Schedule: Flexible sessions, available Monday to Saturday from 9 am to 7 pm. Course Outline: Module 1: Introduction to Adobe InDesign (1 hour) Familiarize with workspace and tools Create new documents with appropriate page size and margins Effectively format text and images Customize the interface for efficient workflow Module 2: Text Formatting and Styles (1 hour) Apply consistent character and paragraph styles Manage text flow using frames Organize lists with bullets and numbering Master special characters for precise typography Module 3: Working with Images (1 hour) Import and position images in documents Adjust image size and alignment within frames Create professional layouts with text wrapping around images Enhance visuals with image frames and effects Module 4: Layout Design (1 hour) Create precise grids and guides for alignment Arrange objects for balanced layouts Streamline work with layers Maintain consistency using master pages and templates Module 5: Printing and Exporting (1 hour) Understand color modes and print principles Export to PDF and other formats for diverse outputs Ensure print readiness through preflighting Efficiently archive and manage InDesign files Through practical exercises, solidify your grasp of each module, enabling you to design visually appealing layouts, craft documents for various purposes, and manage InDesign projects adeptly. Adobe InDesign's potential is vast, and this fundamentals course opens doors for you to explore diverse design projects. Seize this opportunity to unleash your creative prowess with InDesign! Upon completing the Adobe InDesign Fundamentals course, participants will be able to: Master InDesign Tools: Demonstrate proficiency in utilizing InDesign's essential tools, workspace, and interface for effective design workflows. Layout Design Skills: Create visually appealing layouts using grids, guides, and balanced object arrangements, ensuring professional-quality design. Text Formatting Mastery: Apply consistent character and paragraph styles, manage text flow, and enhance typography with special characters. Image Manipulation Expertise: Import, position, and enhance images within frames, integrating them seamlessly into layouts. Printing and Exporting Proficiency: Understand color modes, print principles, and export documents to various formats, ensuring print readiness and diverse output options. Efficient Project Management: Utilize layers, master pages, and templates for streamlined project organization and management in InDesign. Book Recommendations: "InDesign CC Classroom in a Book" by Kelly Kordes Anton and John Cruise: This official Adobe guide provides hands-on lessons and practical techniques for mastering InDesign's core features. "InDesign Type: Professional Typography with Adobe InDesign" by Nigel French: Explore advanced typography techniques, layout principles, and typographic finesse specific to Adobe InDesign. "Real World Adobe InDesign CC" by Olav Martin Kvern, David Blatner, and Bob Bringhurst: A comprehensive guide offering practical insights, tips, and real-world techniques for InDesign users of all levels. "The Adobe InDesign CS6 Book for Digital Photographers" by Scott Kelby: Focused on integrating photography with InDesign, this book provides valuable insights into creating visually stunning layouts with images. "InDesign Secrets" by David Blatner and Anne-Marie Concepción: This book is packed with expert tips, tricks, and techniques that can significantly enhance your efficiency and creativity in InDesign. 1-on-1 InDesign Courses: Personalized Learning: Tailored 1-on-1 courses designed to meet your specific learning needs and goals. Expert Instructors: Learn from industry professionals with extensive experience in animation and design. Flexible Scheduling: Schedule sessions at your convenience, allowing you to balance learning with your busy lifestyle. Comprehensive Curriculum: Dive deep into animation techniques, software mastery, and creative skills through our comprehensive courses. Hands-On Training: Get practical, hands-on experience with real-world animation projects, enhancing your skills effectively. Individual Attention: Benefit from personalized attention and detailed feedback from instructors, ensuring your progress and understanding. Professional Development: Acquire skills relevant to the industry, empowering you for career advancement in animation and related fields. Portfolio Enhancement: Develop a strong portfolio with the guidance of experts, showcasing your newfound skills and creativity. Post-Course Support: Enjoy continued support even after the course completion, ensuring you have resources for ongoing learning and growth. Certification: Receive a certificate upon course completion, validating your expertise and enhancing your professional credentials. Course Highlights: Master Adobe InDesign's key features for layout, text, images, and graphics. Learn design principles and typography techniques for visually appealing documents. Efficiently handle multi-page projects like magazines and brochures. Utilize styles, templates, and libraries for streamlined design and consistency. Explore advanced techniques for interactive PDFs and digital publishing. Earn a Certificate of Completion for your Adobe InDesign proficiency. Flexible learning options: in-person or live online sessions. Lifetime email support for ongoing assistance after the course. Adobe InDesign Learn & Support https://helpx.adobe.com â€º support › indesign Get started with Adobe InDesign. Find tutorials, the user guide, answers to common questions, and help from the community forum.

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate