366 Courses in Glasgow

Are you an EDI Officer, HR Specialist, Leader or Manager? Or the nominated EDI champion for your team? Maybe you've been given the EDI portfolio on behalf of your Board or department? Or if you're aiming to make a difference via your diverse staff network or union, all change-makers are welcome!

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Dementia awareness training

A defibrillator (AED) plays an essential part when attempting to save the life of someone who is in cardiac arrest. This training aims to provide the learner with the knowledge, confidence and skills to effectively use the this equipment in a safe and competent manner.

 This course covers both theoretical and practical training skills, and knowledge covering. EVAC Chair  Extinguisher 

We're thrilled to relaunch our Advanced Airway Course, now featuring cutting-edge training tools including a SALD Manikin and real pig's lungs & trachea! Elevate your skills with hands-on experience like never before. Limited spots available, sign up now! #KudosAwards #AdvancedAirway #MedicalTraining

This course aims to give the learner the understanding of what autism is and how it affects a child or adults daily life, we will discuss the typical behaviours and how to offer support. We will identify a range of interventions and approaches improve the quality and daily lives of individuals with these conditions

Aimed specifically at Podiatrists the day provides an excellent clinical complement to in-house established programmes and assumes legal and professional issues regarding the ordering of radiological examination are addressed locally.

Dysphagia is the medical term for swallowing difficulties this course aims to give the learner knowledge and skills regarding the causes, symptoms, stages, treatments and complications.

Formally Safeguarding Children Level 1: One Day Course 10am - 3.30pm Working Together to Safeguard Children 2018 & Keeping Children Safe in Education (2022) Updated This Course can also be run within your organisation for your staff group at a reduced cost contact us for a quote or if you have any other questions about this course talk to an adviser now online.