It’s Not a Bad Technique to Use Per Se, but It’s a Bit “old School” and, Frankly, a Bit Overused. Do Something Else. Instead of Focusing on Your Needs as a Brand, Focus on the Needs of the Customer as a Person. Recognize Their Needs as a Customer and How You Respond to Them Specifically. To Do This, Get to Know Your Customer’s Mindset and Analyse Why They Have Churned (Remember Point 1 Again With Data, Data, Data…). Then, Consider How Your Product or Service Helps Them and What Benefit They Can Get From You That They May Have Forgotten or Lost Focus on. Then, Reframe What You, as a Brand, Need to Do to . Win Them Back. Essentially, You Need to Make an Effort to Understand Your Customer’s Journey and Why and How They Make Decisions, E.g. Whether to Buy From You Again. Once This is Done, It Gives You B2C Lead the Opportunity to Replicate the Value or Exclusivity of the Information, Services or Offers You Provide, as the Following Examples From Dollar Shave Club and Boden Elegantly Demonstrate: Figure 3: Dollar Shave Club Recovery Email American Lowe's Chooses to Approach It in a Slightly Different Way by Informing Customers of What They May Have Missed Without Engaging With the Brand: the Icing on the Cake Here is That They Do It in a Slightly . Humorous Way That Reflects the Core Value of Offering Home Products. However, One Should Be a Little Cautious With This Example: Although the Email Design May Look Very Appealing, It is Worth Making Sure That Your Design Does Not Degrade the Cta Button. As You Can See, the “learn More” Button is Not What You Put Most Noticeable in the Email. As With Everything Else, It's About Finding Balance and a Willingness to Test and Experiment to End Up in the Best Shape for the Optimal Recovery Campaign. 5: Reward Their Loyalty Your Data Shows You Exactly How Engaged a Lost Customer Has Been in the Past. Even Though They May Have Been Less .
Our Business Transformation Courses are aimed at empowering business professionals with knowledge and skills needed to transform business operations using modern business techniques, information technology, data analytics, and software tools. Here, we offer a number of foundation, intermediate, practitioner, professional and specialist courses leading to certifications by leading chartered institutes across the world.
Our Economic and Financial Modelling courses are suitable for economists, researchers and regulators in policy making institutions such as central banks, ministries of finance, trade and investment, economic planning authorities, regional/international policy institutions, think tanks, petroleum industry and other business/economic sectors that make use of statistical and econometric modelling techniques.
Our bespoke leadership and management courses come in the form of extensive, high-quality short courses aimed at meeting your business needs, and increasing your business impact and performance. Our management training programs are suitable for improving the skills of first line managers, middle managers, senior managers and executive level managers across sectors and organisations. We also offer some personal development courses aimed at honing your business/personal skills and talents. Courses offered in this school include but are not limited to: Management and Leadership Skills Team Leadership Strategic Management and Leadership Marketing Management Financial Management Human Resource Management Talent Management Performance Management Project Management Essentials Leading Change in the Public Sector Best Practices in Public Procurement Public Administration We offer bespoke courses to suit your needs. Contact Us Today!
Our banking and risk management courses are aimed at empowering finance professionals with the knowledge and skills needed in banking, risk management, financial services and regulation. Our courses are suitable for a wide range of audience including bank executives/directors, senior managers, financial risk managers, credit officers, relationship managers, bank operational staff, treasury/asset managers, compliance officers, investment bankers, and financial services regulators and supervisors.
Dynamic Driving School offers driving lessons across Hounslow. We also give driving lessons in Isleworth, Ashford, Feltham, Heston and Osterley. At Dynamic Driving School our aim is to teach you how to drive safely in today's road conditions. Our driving instructors are fully qualified and approved by the Driving Standards Agency. We will make sure your driving lessons are comfortable and enjoyable to ensure maximum learning. You will be guided step by step giving you all the skills and knowledge to pass your practical driving test. All driving lessons are on a 1-2-1 basis in well-presented air conditioned cars. Our driving instructors are all local to Hounslow, hence know the area well. Our driving school uses both Manual and Automatic cars.
Course Duration: 2 days (or modular format over 3–4 half-day sessions) Target Audience: New or aspiring trainers, facilitators, team leads, or subject-matter experts who deliver training or knowledge-sharing sessions. Course Objectives By the end of this course, participants will be able to: Understand the principles of adult learning and training design. Confidently plan and structure engaging training sessions. Deliver content clearly using effective facilitation techniques. Manage group dynamics and encourage learner participation. Evaluate training effectiveness and improve performance. Course Outline Day 1: Designing Training for Adult Learners Module 1: Understanding the Trainer’s Role Role and responsibilities of an effective trainer Differences between training, presenting, and facilitating Characteristics of great trainers Module 2: Adult Learning Principles How adults learn: motivation, barriers, and learning preferences Learning styles and engagement strategies Applying adult learning theory to real training contexts Module 3: Training Needs Analysis Identifying learning needs and performance gaps Defining clear learning objectives Aligning training outcomes with organisational goals Module 4: Structuring a Training Session Designing training using ADDIE or the 4MAT model Creating session plans and timelines Balancing content delivery with interaction Day 2: Delivering and Evaluating Engaging Training Module 5: Facilitation Skills and Training Delivery Verbal and non-verbal communication Creating a safe and inclusive learning environment Encouraging participation and managing learner resistance Techniques for in-person and online delivery Module 6: Using Training Tools and Technology Using visuals and presentation aids effectively Incorporating activities, case studies, and role plays Facilitating discussions, group work, and Q&A Tips for hybrid and online delivery (Zoom, Teams, etc.) Module 7: Handling Group Dynamics and Challenges Managing difficult participants or situations Reading the room and adjusting on the fly Building confidence as a trainer Module 8: Evaluating Training Effectiveness Gathering and using learner feedback (Kirkpatrick Model) Self-reflection and peer observation Continual improvement of training materials and delivery Delivery Style Practical, hands-on workshops with active participation Peer feedback, group work, and presentation practice Real-time coaching and confidence building Assessment and Certification (Optional) Mini training delivery by each participant with peer and trainer feedback Completion of a training session plan Certificate of completion (customisable to organisation) Course Materials Provided Participant workbook and templates Sample training session plans and evaluation forms Trainer’s checklist and facilitation guide Resource list for further development
Course Duration: Half-day or full-day (can also be delivered as a 3-part virtual workshop series) Target Audience: Professionals in non-technical roles (e.g. executive assistants, HR, marketing, project managers, operations staff, trainers, and admin support) who want to use generative AI to enhance their work—without needing coding skills. Course Objectives By the end of this course, participants will be able to: Understand what generative AI is and how it works in plain language. Identify use cases relevant to their role or industry. Use popular generative AI tools (like ChatGPT, Gemini, and Copilot) confidently. Write effective prompts to get better, more relevant results. Apply AI ethically and responsibly in the workplace. Course Outline Module 1: Demystifying Generative AI What is generative AI? (Plain language explanation) How AI models like ChatGPT, Copilot, and Gemini work Examples of what generative AI can (and can’t) do Myths, risks, and benefits of AI in non-tech roles Module 2: Everyday Use Cases for Professionals Time-saving applications: Drafting emails, reports, meeting summaries Creating checklists, plans, or SOPs Enhancing creativity: Brainstorming ideas for events, campaigns, or training Writing social media posts, newsletters, or job ads Organising information: Summarising documents Structuring spreadsheets or creating templates Supporting communication: Improving tone and clarity Translating or simplifying content Module 3: Prompting Essentials What is a “prompt” and why does it matter? How to write clear, specific, and effective prompts Prompting frameworks (e.g., “Role–Task–Goal” method) Live practice: transforming a vague prompt into a powerful one Troubleshooting: when AI gives poor answers and how to improve them Module 4: Hands-On Exploration Try-it-yourself exercises using ChatGPT or Gemini (guided) Real workplace examples and team challenges Create an AI-generated email, checklist, or idea list Optional: use industry-specific examples (e.g., HR, admin, events, comms) Module 5: Responsible AI Use at Work Understanding AI limitations and biases Protecting privacy and sensitive data When not to use AI Workplace policies and guidelines (customisable for your organisation) Ethical use: attribution, transparency, and human review Module 6: Getting Started in Your Role Tools overview: free vs paid options (ChatGPT, Microsoft Copilot, Gemini) Building your own AI toolkit Tips for staying up to date as tools evolve 30-day challenge: how to build AI into your daily workflow Delivery Style Highly interactive, practical, and low-jargon No coding or tech background required Hands-on demos, guided practice, and scenario-based activities Group discussion and peer learning Course Materials Provided Quick-start guide: Top 10 prompts for non-tech roles AI Prompt Library for your job type Do’s and Don’ts for ethical use of AI at work “AI in Action” workbook with examples and checklists Personal AI Action Plan Optional Add-ons Team-based AI hackathon (mini workplace challenge) Tailored follow-up webinar for Q&A and deeper use cases Co-branded playbook for organisational AI use Integration with digital transformation or innovation initiatives
Course Duration: Half-day or full-day program (with virtual delivery options) Target Audience: Mid-to-senior level leaders, executives, managers, HR professionals, and leadership development coaches looking to enhance their leadership capabilities and create high-performing teams. Course Objectives By the end of this course, participants will be able to: Understand the role of coaching in leadership development and high-impact performance. Learn effective coaching strategies to inspire and elevate team performance. Develop skills in active listening, providing feedback, and fostering accountability. Enhance their ability to set clear goals, motivate teams, and create a culture of continuous improvement. Build an action plan for coaching their teams towards high-impact performance. Course Outline Module 1: The Role of Leadership in High-Impact Performance What defines high-impact leadership and performance? The difference between managing and coaching: leadership approaches that drive results The impact of leadership on organisational culture, productivity, and morale Essential leadership competencies for driving high performance Module 2: The Coaching Mindset Understanding the coaching mindset: shifting from directive leadership to empowering leadership Coaching as a tool for leadership development and team performance The benefits of a growth mindset in leadership and performance Key attributes of an effective coach: empathy, active listening, emotional intelligence Module 3: Key Coaching Skills for Leaders Active listening: asking the right questions, listening beyond the words Giving and receiving feedback: providing constructive feedback to motivate and improve performance Building rapport and trust with team members Coaching for growth: helping individuals unlock their potential and build confidence Challenging and supporting: knowing when to push for growth and when to provide support Module 4: Setting Clear, Achievable Goals The importance of goal-setting in coaching for high-performance Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) Aligning team goals with organisational objectives and strategy Techniques for holding team members accountable to their goals Creating a culture of continuous feedback and improvement Module 5: Motivating and Inspiring Teams The psychology of motivation: intrinsic vs extrinsic motivation Leveraging strengths: identifying and utilising team members’ core strengths for high impact Building team ownership: fostering a sense of responsibility and autonomy Using recognition and reward systems to motivate performance Building resilience: coaching through setbacks and challenges Module 6: Coaching for Performance and Development Balancing short-term performance goals with long-term development needs Identifying potential and growth opportunities in your team Conducting effective one-on-one coaching sessions: structure and frameworks Using assessments and data to drive coaching decisions (e.g., 360-degree feedback, performance metrics) Encouraging self-reflection and self-coaching in team members Module 7: Leading through Change and Uncertainty Coaching leaders to navigate change: resilience in times of uncertainty The role of leadership in creating clarity and stability during change Helping teams embrace change and uncertainty with a growth mindset Leading with emotional intelligence during periods of transition Module 8: Action Planning for High-Impact Leadership Coaching Reflecting on your coaching style and leadership strengths Developing an action plan for coaching individual team members and leading high-performing teams Defining key coaching strategies and techniques for ongoing leadership development Creating a culture of feedback and continuous growth within your team Setting up regular check-ins and performance reviews to monitor progress Delivery Style Highly interactive with coaching demonstrations, role-playing, and peer-to-peer coaching exercises Real-world case studies and leadership scenarios to apply key concepts Practical tools, templates, and frameworks for implementing coaching in the workplace Personal action planning for leadership development and team performance Group discussions and reflection activities Course Materials Provided Leadership Coaching Framework and Templates SMART Goals Worksheet and Coaching Conversation Guide Feedback and Accountability Tools Leadership Development Action Plan Resource list: Books, podcasts, and articles on leadership coaching Optional Add-ons One-on-one leadership coaching sessions for personalised development Post-course check-ins and follow-up coaching to track progress Group coaching sessions for team leaders to share best practices and support one another Tailored modules focused on specific leadership challenges (e.g., change management, team dynamics)
Course Duration: Full-day program (or two half-day modules), with options for virtual delivery or leadership retreats Target Audience: Mid to senior-level leaders, team managers, project leads, or high-potential employees who are responsible for leading through disruption, complexity, or organisational transformation. Course Objectives By the end of this course, participants will be able to: Understand the principles of adaptive leadership and why it's essential in unpredictable environments. Recognise the difference between technical and adaptive challenges. Build the mindset and behaviours needed to lead with resilience and flexibility. Engage and empower teams in the face of uncertainty and resistance. Apply practical tools to lead through change, conflict, and complexity. Course Outline Module 1: Understanding Adaptive Leadership What is adaptive leadership? Origins (Harvard Kennedy School, Ronald Heifetz model) How adaptive leadership differs from traditional leadership The link between complexity, uncertainty, and the need for adaptability Module 2: The Nature of Change and Challenge Technical vs adaptive challenges Why some problems can’t be solved with expertise alone Common leadership traps during crisis or disruption Adaptive work: reframing problems and shifting mindsets Module 3: The Core Principles of Adaptive Leadership Get on the balcony – seeing the bigger picture Regulate distress – maintaining productive tension Maintain disciplined attention – keeping teams focused Give the work back – empowering others to lead Protect voices of leadership from below – enabling diverse input Module 4: Leading Yourself Through Uncertainty Developing personal resilience and emotional agility Navigating ambiguity, setbacks, and pressure Identifying your leadership default style under stress Reflection: What kind of leader does your team need now? Module 5: Engaging Others in Times of Uncertainty Building trust and psychological safety during turbulence Managing resistance to change with curiosity and empathy Tools for courageous conversations and adaptive dialogue Creating shared purpose and distributed leadership in teams Module 6: Adaptive Tools and Techniques Scenario planning and sensemaking Stakeholder mapping in dynamic environments Using inquiry over advocacy Holding space for experimentation and learning Leading with both confidence and humility Module 7: Action Planning and Application Identify one adaptive challenge in your role/team Map your adaptive leadership response Peer coaching conversations Build a 30-day Adaptive Leadership Plan Delivery Style Workshop-style, highly interactive Case studies, breakout discussions, and guided self-reflection Scenario-based practice and small group exercises Option to include pre-work, post-session coaching or check-ins Course Materials Provided Adaptive Leadership workbook Reflection tools and leader self-assessment Conversation guide for adaptive challenges Change resistance diagnostic Personal Leadership Development Plan template Optional Add-ons Executive coaching package 360 feedback or team diagnostic on adaptive capacity Integration with change management or innovation programs Customisation for specific industries (e.g., public sector, healthcare, education, finance)