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2696 Courses in Bracknell

CONSULTATIVE SELLING Training Programme Framework

By Dickson Training Ltd

Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis  Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered.  Stage 2 - Design the Bespoke 2 x day Course  nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.  Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation  ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence.  Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme.  Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme  Sample Exercise – Red & White  There is a specific time managed agenda and itinerary, which puts the group under pressure.  The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling   Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion  Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path  The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines  Sample Exercise –Back to Back  Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.

CONSULTATIVE SELLING Training Programme Framework
Delivered in Bardsey + 3 more or UK Wide or OnlineFlexible Dates
Price on Enquiry

A team of stars or a star Team?- Team Effectiveness workshop

By Verax International

Team development to improve business performance. Quantifiable results. Change measured. &0+% of teams are measured as more effective after 6 months.

A team of stars or a star Team?- Team Effectiveness workshop
Delivered In-Person in Hampshire or UK WideFlexible Dates
Price on Enquiry

Think Broadly: How do we create time and space for White Space thinking?

By Biogen UKI Wellbeing Day

Join us for a round table discussion with Ginger Gregory, CHRO. Think Broadly: How do we create time and space for White Space thinking? As part of the UKI Wellbeing day we’re inviting everyone to participate in one of a series of roundtable focus groups hosted by HR and Ginger Gregory, our CHRO. These sessions are current organisational challenges designed to foster open dialogue, enhance collaboration, and gather your valuable insights. This is an opportunity to connect, share experiences, and contribute meaningfully to our organisation.

Think Broadly: How do we create time and space for White Space thinking?
Delivered In-PersonJoin Waitlist
FREE

Talent and Drive Results: How can we best leverage talent opportunities in a global organisation?

By Biogen UKI Wellbeing Day

Join us for a round table discussion with Ginger Gregory, CHRO. Talent and Drive Results: How can we best leverage talent opportunities in a global organisation? As part of the UKI Wellbeing day we’re inviting everyone to participate in one of a series of roundtable focus groups hosted by HR and Ginger Gregory, our CHRO. These sessions are current organisational challenges designed to foster open dialogue, enhance collaboration, and gather your valuable insights. This is an opportunity to connect, share experiences, and contribute meaningfully to our organisation.

Talent and Drive Results: How can we best leverage talent opportunities in a global organisation?
Delivered In-PersonJoin Waitlist
FREE

Age Diversity and Inclusivity: From Early Career and beyond, How do we best grow our talent?

By Biogen UKI Wellbeing Day

Join us for a round table discussion with Ginger Gregory, CHRO. Age Diversity and Inclusivity: From Early Career and beyond, How do we best grow our talent? As part of the UKI Wellbeing day we’re inviting everyone to participate in one of a series of roundtable focus groups hosted by HR and Ginger Gregory, our CHRO. These sessions are current organisational challenges designed to foster open dialogue, enhance collaboration, and gather your valuable insights. This is an opportunity to connect, share experiences, and contribute meaningfully to our organisation.

Age Diversity and Inclusivity: From Early Career and beyond, How do we best grow our talent?
Delivered In-PersonJoin Waitlist
FREE

Inclusive: How to get more Women to the Top?

By Biogen UKI Wellbeing Day

Join us for a round table discussion with Ginger Gregory, CHRO. Inclusive: How to get more Women to the Top? As part of the UKI Wellbeing day we’re inviting everyone to participate in one of a series of roundtable focus groups hosted by HR and Ginger Gregory, our CHRO. These sessions are current organisational challenges designed to foster open dialogue, enhance collaboration, and gather your valuable insights. This is an opportunity to connect, share experiences, and contribute meaningfully to our organisation.

Inclusive: How to get more Women to the Top?
Delivered In-PersonJoin Waitlist
FREE

Incident & Crisis Response Communication Skills

5.0(10)

By GBA Corporate

Overview OBJECTIVES Develop practical skills enabling effective communication at the time of an incident Familiarize students with both techniques & technologies involved in crisis communication Provide a health check for your personal & organizational readiness Provide the confidence to know that your response strategies are appropriate and effective Build relevant knowledge through exploring relevant case studies and practical exercises Develop flexible creative and well-motivated teams Upcoming Events Online (USD 1950) Online Streaming Live (Flexible Dates) At Venue (USD 4500) Dubai 20 Feb - 24 Feb Istanbul 27 Feb - 3 March London 20 March - 24 March For more dates and Venue, Please email sales@gbacorporate.co.uk

Incident & Crisis Response Communication Skills
Delivered in Internationally or OnlineFlexible Dates
FREE

Risk Analysis for Professionals

5.0(10)

By GBA Corporate

Overview The Risk Analysis course is a highly demanded certification for roles in project risk management. It recognizes skills, competency, and competency in assessing and identifying project risks, mitigating threats and capitalising on opportunities, while still possessing core knowledge and practical application in all areas of project management. The risk management specialist role on project teams is becoming more important to an organization's success. This course has been designed to benefit professionals who have the responsibility of regularly making important business decisions and wish to enhance their Risk Management abilities and apply them to their businesses. Upcoming Events Online (USD 2250) Online Streaming Live (Flexible Dates) For more dates and Venue, Please email sales@gbacorporate.co.uk

Risk Analysis for Professionals
Delivered in Internationally or OnlineFlexible Dates
FREE

Internal Audit Leadership Management

5.0(10)

By GBA Corporate

Overview Internal auditing is an independent and objective activity to evaluate an organisation's internal operations. You'll learn how to initiate an audit, prepare and conduct audit activities, compile and distribute audit reports and complete follow-up activities. It is very important for the organisation to have a smooth flow of accounting as it plays a very important role in the development of the organisation. Financial Managers or any person who deals with Accounts need to see that the company accounts are very updated and are free from any risks that can become a problem during the time of Auditing.  Objectives   By the end of the course, participants will be able to: Efficiently dealing with senior leaders with confidence Effective Contribution and Strategically Analysing and Auditing towards business success Analysing and Evaluating as an effective internal audit leader How to manage key relationships with the audit committee Practical methods for managing the audit committee and senior management Describing the significance to help maximize the contribution to their organization

Internal Audit Leadership Management
Delivered in Internationally or OnlineFlexible Dates
FREE

Design Thinking and Agile Management

5.0(10)

By GBA Corporate

Overview In this competitive era no matter how much hard work and solid efforts are contributed still, too many projects end up creating unneeded and unsellable products. There is a significant risk that the outcome of the project may not be relevant to the client/user requirements or become outdated when needs change. Here is where Design Thinking and Agile Management play their role. The combination of Agile and Design Thinking should be used in order to achieve impactful outcomes. Agile and design thinking together works well and gives an effective approach to product development, one that results in efficient resolutions to significant problems. In this course, you'll learn how to define and determine what's important to a user primary in the process, to frontload value, by directing your team on testable narratives about the user and generating an effectively shared perspective. For more dates and Venue, Please email sales@gbacorporate.co.uk

Design Thinking and Agile Management
Delivered in Internationally or OnlineFlexible Dates
FREE