1813 Courses in Belfast

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

MiDAS is the Minibus Driver Awareness Scheme, organised by the Community Transport Association UK (CTA) which promotes a nationally recognised standard for the assessment and training of minibus drivers. The course is designed to enhance minibus driving standards and promote the safer operation of minibuses.

This course is particularly relevant for those wishing to tow a horsebox or caravan and those involved in construction. Car / Jeep and Trailer (Category B+E) training is available as a three day course, with an average training time of some six to eight hours, depending upon driving experience.

Manual Handling covers more than simply lifting or carrying something. The term is used to describe activities such as lifting, lowering, pushing, pulling, carrying, moving, holding or restraining an object or person. It also covers activities that require the use of force or effort such as pulling a lever or operating power tools. The aim of the course is to provide a theoretical knowledge and the practical skills to recognise the risk of unsafe practices.

This course provides a basic understanding of health & safety duties and responsibilities...

This course covers all relevant legislation affecting safe working in the building, construction...

This course is for you if you have previously passed the Site Management Safety Training Scheme...

This course is designed to provide training for those undertaking the role of temporary works...

This course is designed to assist those on site who have responsibility for managing all forms of...

This course concentrates on the legal requirements for risk assessments in the organisation and...