Effective communication in the workplace is part and parcel of our daily lives, but not everyone is a natural. Do you find it tough standing up in front of people? Does the thought of engaging with audiences in any setting fill you with anxiety? Is doing a remote video message to colleagues on Zoom or Teams a tough call? Do you do it regularly but need some professional guidance on whether it’s working? At CoComms we can improve every aspect of your performance and offer a range of tips and techniques to help manage these environments and keep your audience engaged and interested. Public Speaking and Presentation Training In a professional setting it’s vital to come across as dynamic, trustworthy, credible and real. You want people to trust you and in turn get behind your vision or plan or proposal. If you can achieve this you can improve your confidence, your engagement and your prospects. Our training is designed to hone your presentation skills so whether you are pitching for work, taking colleagues through change or speaking to a new audience, you can do it with a clarity and confidence that makes your messages clear and insightful. The training includes: Perfecting your slides Working to produce a clean, easy to navigate slide deck that give logic and flow to your presentation. Developing your storytelling We use our journalistic techniques to show you how to build a story to keep your audience engaged with a well-structured and entertaining presentation. Calls to Action Make sure it is clear what you want to achieve and what you want from your audience. Rehearse and Review We film and then playback a range of practical presentation exercises so we can review your performance and work to make any improvements. Conference and Panel Training The audience at a conference may be a captive one, but that doesn’t mean they are always listening and engaging with what you have to say. We can make sure your keynote speech or panel contribution is memorable, appreciated by your audience and beneficial to your business. Our training looks at preparing for and delivering a speech from start to finish and includes: Defining your big ideas What is it you want to say and what do you want your audience to remember? Develop your narrative and script How can you get across your message using storytelling. Choosing the right language How vibrant and energised language can make the difference in your speech. The tips and tricks to make sure your speech is memorable How vocabulary and delivery techniques ensure your words are heard. Controlling the message How to deal with unhelpful questions and return to the main aspects of your story. Stakeholder Communication Training Engaging effectively with stakeholders with clarity and confidence can make all the difference to your relationships. A successful “town hall” meeting can win over your sceptics, convince those who are unsure and build a common goal between your business and stakeholders. Our stakeholder communication training prepares you for these vital meetings and includes: Focusing the meeting We look at how to control the meeting so the important business is covered and how to prepare for any questions or comments you may receive. Keep control of the conversation We teach you conversational techniques to focus on the main points without being too assertive or dismissive. Rehearse and Review We use video and practical role-play exercises to assess your performance and look for ways to improve. Breaking down the information We look at how to present facts and figures without overwhelming (or boring!) your audience. Our techniques will help you narrate the message in a clear and comprehensive way. Making an impact Using our journalistic experience we will work with you to develop your presentation skills to make the biggest impact and demonstrate credibility and authority. Video Calls for Business The world has changed. Now is the time to ensure your business is changing too. Many in-person meetings, conferences, networking events and clients hosting are, for now, a thing of the past. These face-to-face interactions have been replaced by video calls, webinars and online events. So, how do you develop contacts, maintain relationships and manage your team in this new virtual world? How do you look and sound confident, be heard, and build trust and credibility through a computer screen? At CoComms, we are online communications experts and our years of experience in broadcasting mean we understand how to engage a virtual audience. Interactive and practical training We work with you through a variety of scenarios to analyse your performance on video calls. Feedback on your performance We offer supportive, positive feedback and share our tried and tested techniques so you can improve. Make Video Calls work for you Through our training you will become more confident, more productive and more dynamic on video calls. Contact us If you have a query regarding any of our services or would like to book a consultation for free initial advice and guidance please get in touch
In a world focused on digital media, 24-hour news channels and social channels, it’s really important to communicate with your audience – there are lots of opportunities to do this if you are interviewed by journalists. There’s the chance to deliver expert comments or take part in in-depth features or give a quote about your business or organisation. The media wants to stay relevant and engaged with its audience and you can play a part in that and talk to your audience. In our Broadcast Media Training Courses, we will teach you the best ways to share your story, how to answer those difficult questions and present yourself with confidence and style. This means you will capitalise on every opportunity. Our broadcast media and media interview training courses include: Exploiting the opportunity The world of digital media means there are lots of opportunities to appear online, on radio or on TV, as an expert or commentator and gain invaluable exposure for your business and organisation. You may meet journalists at industry events or be contacted for a comment on an issue. You may also need media training because you have to protect your business’ reputation by reacting proactively if you become involved in a news story. Media training will help you handle interviews with journalists, content creators and other media professionals. You need to communicate positively and effectively and make sure your message reaches the audience. It means speaking consistently, and with style and confidence. You’ll also need to know how to handle challenging questions and make sure you positively manage your reputation. Contemporary Media Training Our media training is interactive, engaging and importantly, carried out by experienced journalist trainers. Our team has worked at the highest levels of journalism and broadcasting and will give you an invaluable insight into how to maximise the opportunity of a media appearance. We will take you through the background of what journalists want and need, and give you a clear understanding of how to prepare and deliver your messages and ideas. We will then carry out a number of media style interviews which our technical team will record and playback so you can see and hear yourself. We will then support you with practical, inclusive and useful feedback for you to put into practice for the next interview. We provide copies of all your recordings and useful notes after the training. Locations that suit you We deliver training at our facilities in Birmingham or London or at your location, bringing our technical equipment and cameras with us. You can have a half day training session for up to 4 people or a full day training for a larger group. We also deliver training online for small groups which can be useful when teams are spread around the country. Expert Journalist Trainers We pride ourselves on two things at Coherent Comms – delivering contemporary media training and our supportive inclusive feedback. We know there are lots of media training companies out there but our clients tell us they work with us because we listen. We don’t tell you what training you need or hark back to the old days. We take on board your communication needs and deliver bespoke training. Our associates are working in digital communications, carrying out interviews for news online sites and our contacts are producing digital content for a 21st century audience. We’ll talk to you about TV and radio but we understand the wider media landscape and how to navigate it. And we’re really proud of our feedback – we want to take you from good to great and believe confidence building with tips and ideas that will work for you is the best way to develop your skills. We will help you design the course you want All our media training is bespoke and designed to exactly suit your needs. We have lots of ideas of how it might work but we want to hear from you and what you want! So get in touch with our friendly team by phone on 0754 533 4269 or fill in our contact form and we will get back to you. We’d love to hear how you hope to improve your media and communication skills.
In today's competitive business world firms are under unprecedented pressure to deliver value to their shareholders and other key stakeholders. Senior executives in all parts of the organisation are finding that they need some degree of financial know how to cope with the responsibility placed on them as business managers and key decision-makers; monitoring and improving business performance, investing in capital projects, mergers and acquisitions: all require some degree of financial knowledge. The key financial skills are not as difficult to learn as many people believe and in the hands of an experienced senior executive they can provide a formidable competitive advantage. After completing this course delegates will be able to: Understand fundamental business finance concepts; understand, analyse and interpret financial statements: Profit Statement, Balance Sheet and Cashflow Statement Understand the vital difference between profit and cashflow; identify the key components of working capital and how they can be managed to generate strong cashflow Evaluate pricing decisions based on an understanding of the nature of business costs and their impact on gross margin and break-even sales; managing pricing, discounts and costs to generate strong business profits; understand how lean manufacturing methods improve profit Use powerful analytical tools to measure and improve the performance of their own company and assess the effectiveness of their competitors Apply and interpret techniques for assessing and comparing investment opportunities in capital projects, business acquisitions and other ventures; understand and apply common methods of business valuation Understand the role of business finance in formulating and implementing competitive business strategy; the role of budgeting as part of the planning process and the various approaches to budgeting and performance measurement 1 Basic principles Delivering value to key stakeholders Accounting concepts, GAAP, IFRS and common terms Understanding and using the balance sheet Understanding and using the profit statement Recognising the vital difference between profit and cashflow Understanding and using the cashflow statement What financial statements can and cannot tell us 2 Managing and improving cashflow Sources of finance and their advantages and disadvantages What is working capital and why is it so important? Managing stocks, debtors and creditors Understanding how working capital drives business growth Understanding and avoiding the over-trading trap Unlocking the funds tied up in fixed assets: asset backed loans and leasing 3 Managing and improving profit Understanding how profits generate cashflow The fundamental nature of costs: fixed and variable business costs Understanding gross margin and break-even How common pricing methods affect gross margin and profit Effective strategies to improve gross margin Using value chain analysis to reduce costs Lean manufacturing methodsUnderstanding Just-in-time, 6 Sigma and Kaizen methods Improving profitEffective and defective strategies 4 Measuring and managing business performance Measures of financial performance and strength Investor behaviour: the risk and reward relationship Return on investment (ROI): the ultimate measure of business performance How profit margin and net asset turnover drive return on net assets Why some companies are more profitable that others Understanding competitive advantage: cost and differentiation advantage Why great companies failWhat happened to Kodak? Using a 'Pyramid of Ratios' to improve business performance Using Critical Success Factors to develop Key Performance Indicators 5 Budgeting and forecasting methods Using budgets to support strategy Objectives and methods for effective budgets Using budgets to monitor and manage business performance Alternative approaches to budgeting Developing and implementing Balanced Scorecards Beyond Budgeting Forecasting methods and techniques Identifying key business drivers Using rolling forecasts and 'what-if' models to aid decision-making
The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. Day one - Activity Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. Using organised persistence to track and build new customer revenue. Managing your sales time effectively. Key learning points Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. How to prioritise opportunities and manage your time when sourcing new business. Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. Make outbound business or appointment calls with improved confidence, control and results. Day two - Value Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. How to better position your company and your products and services against your main competitors. Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. Day three (held around four weeks after the first module) - Conversion Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. Anticipate and answer customer objections and questions more confidently. Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points Smart ways to position price, emphasise value and be a strong player without being the cheapest. Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. Qualify pipeline opportunities with more accuracy, using a proven check-list. Use an 'option generator' to simplify complex proposals, increase business value and close business faster. Writing more effective sales proposal documents and quotations. How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. Practical methods of asking for agreement and closing a sale
This very practical one-day IACCM-approved programme enables participants to manage the process of commercial contracting and contract management effectively and efficiently to ensure value for money, improved service, and appropriate relationships. It covers a wide range of contract types in terms of risk and value. The programme empowers participants with the tools and techniques needed to collaborate with all key stakeholders. By the end of the programme participants will be able to: Understand the total process of managing contracts Exploit opportunities to extract even more added value Develop appropriate relationships with contractors Understand and use a range of contracting strategies and options Measure and improve contract performance Understand the impact of legislation on contract performance 1 Welcome Introductions Aims and objectives Plan for the day 2 Contract management An overview of the contracting process, mapping the 'territory' 3 Contract managers Skills Knowledge Attributes Responsibilities 4 Critical success factors Defining successful outcomes Effective stakeholder engagement Creating a shared vision of the outcomes 5 Placing contracts How to develop an effective specification and scope of work documents How to develop a robust contracting strategy Appropriate types of contract 6 Customers and stakeholders Customer and stakeholder analysis Managing expectations and the 'shared vision' concept to ensure customer co-operation, satisfaction, and delight 7 Working with suppliers Creating and developing commercial relationships Types of relationship How to manage difficult relationships Contractor motivational issues How to use incentives 8 Negotiation and related skills Introduction to key negotiation skills Persuading and influencing skills to work with stakeholders to improve outcomes for all 9 Dealing with change Claims and variations How to challenge contractor claims and requests for variations by making use of contractual terms Specifications to prevent false claims 10 Performance improvement How to measure and improve contractor performance Developing KPI systems Using contractual terms and conditions and basic legal principles 11 Contract close The importance of effective contract close processes 12 Close Review of key learning points Personal action planning
Today's administrative professional needs flexibility and a broad portfolio of skills including self-motivation, assertiveness, and the ability to deal with difficult people. You will benefit from this course if you are an administrator, medical/legal secretary or PA, who wants to enhance your administrative support skills, as well as evaluating your existing techniques. This course will help you identify: your areas of strength and your areas for improvement in the work environment ways to accept new challenges and responsibilities with confidence what motivates you at work techniques to improve your planning and time management ways of improving your influencing and assertiveness skills your preferred working style (and relate it to your interaction with others) ways of using your initiative how to deal with challenging people, using recognised communication methods The course will help you develop a flexible set of skills that will allow you to succeed at work, no matter what the day throws at you. It will help you communicate effectively with a diverse range of colleagues and others with tact and diplomacy. And, finally, it will help you provide the administrative support that is essential for the smooth running of your area and of the organisation as a whole. 1 Introduction Overview Introductions Individual objectives 2 What exactly is your role? Before looking at new skills and techniques, where are you now? Do you have the skills, knowledge and attitude required to be an exceptional administrator? Understand your job criteria Identifying your strengths and areas for development Activity - skills analysis Activity - action plan 3 Building trust How can you build trust? Understanding the links between reliability, consistency and trust What is required to deliver efficient service? Activity: efficient service requirements of the professional administrator 4 Working styles Identifying your working style preference Understanding the importance of a flexible approach Identifying areas of improvement to become a more effective team member Activity: Questionnaire (completing, scoring and charting) Activity: drawbacks of my style Developing your working style 5 Assertiveness Understand the differences between behaviours Activity: Definition and characteristics of assertive / aggressive / passive behaviour Activity: Identifying different behaviours Understanding how to be more assertive How to use assertiveness techniques How to ask for feedback Activity: Making requests assertively Activity: Refusing requests assertively 6 Time management The importance of planning for success The importance of managing interruptions The importance of having clear purpose Time management best practices Activity: How do you plan your time? What prevents you improving your time management? How will you recognise success? 7 Prioritisation How to prioritise work to meet deadlines The prioritisation matrix Activity: Post it! 8 Dealing with interruptions The impact interruptions have on productivity How to manage interruptions Activity: What interruptions do you experience? What tactics can be employed to reduce these interruptions? 9 Close Open forum Summary Action planning
This two-day programme gives the key insights and understanding of contracting principles and the impact they have on business and operations. The course is designed for individuals involved in or supporting contracting who want to improve their commercial management skills; individuals in functions such as project management, business development, finance, operations who need practical training in commercial management; general audiences wanting to gain a basic understanding of commercial management. This is an assessed programme, leading to the International Association for Contracts & Commercial Management (IACCM)'s coveted Contract and Commercial Management Associate (CCMA) qualification. The programme addresses 31 different subject areas, across the five stages of the contracting process. By the end of the course the participants will be able, among other things, to: Develop robust contract plans, including scope of work and award strategies Conduct effective contracting activities, including ITT, RFP, negotiated outcomes Negotiate effectively with key stakeholders, making use of the key skills of persuading and influencing and to work with stakeholders to improve outcomes Set up and maintain contract management systems Take a proactive approach to managing contracts Make effective use of lessons learned to promote improvements from less than optimal outcomes, using appropriate templates Develop and monitor appropriate and robust Key Performance Indicators to manage the contractor and facilitate improved performance Understand the approvals process and how to develop and present robust propositions Make appropriate use of best practice contract management tools, techniques and templates DAY ONE 1 Introductions Aims Objectives Plan for the day 2 Commercial context Explaining the contracting context Define the key objective The importance of contact management Impact upon the business 3 Stakeholders How to undertake stakeholder mapping and analysis Shared vision concept, How to engage with HSE, Finance, Operations 4 Roles and responsibilities Exploring the key roles and responsibilities of contract administrators, HSE, Finance, Divisional managers, etc 5 Initiating the contract cycle Overview of the contracting cycle Requirement to tender Methods Rationale and exceptions 6 Specifications Developing robust scope of works Use of performance specifications Output based SOW 7 Strategy and award criteria Developing a robust contract strategy Award submissions/criteria 8 Managing the tender process Review the pre-qualification process Vendor registration rules and processes Creation of bidder lists Evaluation, short listing, and how to use of the 10Cs© model template and app 9 Types of contract Classify the different types of contracts Call-offs Framework agreement Price agreements Supply agreements 10 The contract I: price Understanding contract terms Methods of compensation Lump sum, unit price, cost plus, time and materials, alternative methods Cost plus a fee, target cost, gain share contracts Advanced payments Price escalation clauses DAY TWO 11 Risk How to manage risks Risk classification Mitigation of contractual risks 12 Contractor relationship management session Effectively managing relationships with contractors, Types of relationships Driving forces? Link between type of contract and style of relationship 13 Disputes Dealing with disputes Conflict resolution Negotiation Mediation Arbitration 14 Contract management Measuring and improving contract performance Using KPIs and SLAs Benchmarking Cost controls 15 The contract II: terms and conditions Contract terms and conditions Legal aspects Drafting special terms 16 Managing claims and variations How to manage contract and works variations orders Identifying the causes of variations Contractor claims process 17 Completion Contract close-out process Acceptance/completion Capture the learning/HSE Final payments, evaluation of performance 18 Close Review Final assessment
Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
This is an incredibly practical programme which has been developed to enable participants to improve their memory skills. The session focuses on specific techniques that can be used to improve retention of information. It also introduces the principles of mind-mapping By the end of this programme participants will be able to: Explain how our brain processes and stores information Describe the difference between short-term and long-term memory Use specific techniques to improve retention Explain the principles of mind mapping Be able to use mind maps to plan and order information Each participant, no matter how poor they believe their memory to be, will by the close of the session have learnt techniques that enable them to memorise 53 items in a prescriptive order - a massive boost to their confidence in their memory skills. 1 An introduction to the brain's functions Introductory brain-training How the brain works Left / right brain function Short-term and long-term memory Barriers to a good memory 2 Memory techniques Tips and techniques for improving memory Basic word association Chaining and linking Touchstone techniques Use of mnemonics Memory hooks Remembering names 3 Maximising memory Minimising barriers The importance of sleep and diet Supplements which may affect memory 4 Mind-mapping Purpose and principles Creating a mind map Use of colour to delight the eye and tickle the brain How to use the output from a map