About Course Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including:The art of exaggeration without overstepping into hypeUsing comedic elements to delight and engage your audienceEmploying musicality in language to evoke emotions and convey sensationsHarnessing the power of questions to pique curiosity and encourage engagementUnleashing the power of vivid description to stimulate imaginations and drive salesDifferentiating metaphors from mixed metaphors for clear and effective communicationUnderstanding the importance of audience awareness in crafting persuasive copyUtilizing curiosity to captivate readers beyond bullet pointsEmploying the 'dimensionalizing difference' to clarify complex ideasDiscovering an often-overlooked ingredient that boosts credibility and strengthens your pitchRevitalizing predictable phrases with fresh perspectivesUnderstanding the power of twos and threes in specific techniquesRecognizing and harnessing the power of contrastApplying criteria for refining and polishing your final drafts Why This Course is Different: Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. What Will You Learn? Understand how to use words creatively to attract and persuade customers Know 25 different word crafting techniques to attract attention, explain and trigger sales Get plenty of practice recognizing and assessing attempted creative word uses Have a library of 200+ vivid, real-world business examples to refer to in the future Course Content Introduction Course Preview Creative Techniques: Surprise Introduction Unexpected, Vivid Words Exaggeration Freshened Cliché Foreign Spice Puns Kicker Creative Techniques: Richness Adding Emotion Adding Sensory Language Adding Detail Comparison Metaphor Contrast Cultural References Authority Creative Techniques: Structure and Sound Repetition Parallelism Alliteration Sound Rhyming Triads Questions Creative Techniques: Content Strategies Scenario Anecdotes and Stories Teasing Naming Dangers to Avoid Overreach Huh? Tired Moves Refining Your Creation Word Order and Sentence Variety Verbs and Pronouns Length Vague Points and Hedges Tone Let's Review Test #1 Test #2 Conclusion Over and Out A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume
ð Unleash Your Potential in Communication and Presentation! ð Welcome to the 'Foundations of Effective Communication and Presentation Mastery' online course! Are you ready to master the art of communication and captivate your audience with compelling presentations? Look no further - this comprehensive course is your gateway to success. ð MODULE 01: Communications Mastery Unlock the secrets of effective communication. Learn to express yourself with clarity, persuasion, and impact. Discover the power of verbal and non-verbal communication techniques that will elevate your interactions to new heights. ðï¸ MODULE 02: Public Speaking Mastery Dive into the world of confident public speaking. Overcome stage fright, develop engaging narratives, and command the stage with charisma. From structuring speeches to conquering nerves, this module will turn you into a captivating speaker. ð¼ï¸ MODULE 03: Presentation Mastery Master the art of delivering memorable presentations. From slide design to storytelling, learn how to create visually stunning and emotionally resonant presentations that leave a lasting impression on your audience. ð MODULE 04: BONUS: Create Incredible and Inexpensive Talking Head Videos Explore the world of video communication. Discover cost-effective ways to create professional-looking talking head videos that connect with your audience, whether for marketing, education, or personal branding. ⨠What You'll Gain: Confidence in communication, both verbal and non-verbal. Skills to captivate and engage any audience, large or small. Techniques to craft compelling narratives and impactful presentations. Strategies to create impressive videos without breaking the bank. ð Who Is This Course For? Professionals seeking to enhance their communication skills. Students aiming to excel in presentations and public speaking. Entrepreneurs looking to create impactful content through videos. Anyone eager to boost their confidence in communication! ð¡ Why Choose This Course? Comprehensive Curriculum: Expertly crafted modules cover every aspect of effective communication and presentation. Practical Insights: Actionable tips and real-world examples make learning engaging and immediately applicable. Experienced Instructors: Learn from industry professionals with a wealth of experience. Lifetime Access: Access the course content anytime, anywhere, and progress at your own pace. ð¯ Elevate your communication prowess and presentation skills! Join the 'Foundations of Effective Communication and Presentation Mastery' course today and unlock your full potential! ð Enroll now and embark on a transformative journey towards becoming a communication virtuoso! Course Curriculum Module 01: Communications Mastery Quick, Ethical Ways to Cheat Your Way to Communication Success 00:00 You Are In Great Company - Find Out Who 00:00 GPS for Your Communications 00:00 You Will Be Motivating, Not Data Dumping 00:00 Exciting New Update to this Course 00:00 Getting Feedback So It Won_t Hurt 00:00 Yes, Even Beginner CAN Tell Stories 00:00 Powering Your Points With Images and Slides 00:00 Practice In the Friendliest Environment of All 00:00 Test Tubes for You 00:00 You Have Earned a Professional Critique 00:00 Time to Give TJ a Piece of Your Mind 00:00 You have Now Mastered Basic and Beyond Communication Skills 00:00 Extra-Tips on How to Get Over Nervousness and Being Scared 00:00 Module 02: Public Speaking Mastery Promo video Public Speaking for Beginners 00:00 These Simple Secrets Will Make You Look Like a Public Speaking Veteran 00:00 This Is How You Get Your Audience to Do What You Want 00:00 You Will Never Have to Be Scared, Even Though Everybody Else Is 00:00 Unlock the Keys to Motivating Your Audience 00:00 Getting Feedback the Right Way to Make You Stronger 00:00 Mastering the Easiest Public Speaking Technique of All 00:00 Your Picture Will Be Worth More The a 1000 Words 00:00 Only Perfect Practice Makes Perfect 00:00 You Can Pass the Ultimate Test 00:00 You Have Earned a Personalize Coaching Session Now 00:00 Conclusion - You Are No Longer a Public Speaking Beginner 00:00 Module 03: Presentation Mastery Promo Video - Presentation Skills for Beginners 00:00 4 Quick Tips to Improve Your Presentation Skills In the Next Five Minutes 00:00 You Now Know the Dirty Little Secret of Presentation Skills 00:00 Never Waste Time Starting a Presentation Again 00:00 You Can Get the Audience to Do What You Want 00:00 Never Be Convicted of Death by PowerPoint 00:00 The Easy Way to Tell Relevant Stories 00:00 Your Own Free Focus Group 00:00 The Most Efficient Way to Practice You Presentation Skills 00:00 Passing the Ultimate Test 00:00 Now You Have Earned Personal Coaching 00:00 Conclusion- You are No Longer a Beginner at Presentation Skills 00:00 Module 04: BONUS: Create Incredible and Inexpensive Talking Head Videos The Video Advantage In All Your Proposals - Quick Win! 00:00 Hype Versus Reality - Why Most People Never Create Simple Video 00:00 Mastering the Human Side Of Looking and Sounding Your Best on Video 00:00 How This course Will Improve Your Business 00:00 Your Proposals will Stand Head and Shoulders Above Your Competitors 00:00 Your Clients Will Find You Their Most Responsive Partner Ever 00:00 Your Website Can Be Video-Centric 00:00 Now You Can Answer Frequently Asked Questions Just Once! 00:00 Talk Your Customers Through Your Whole Business Process 00:00 Have an Even Greater Presence on YouTube 00:00 Speak Your Thought Leadership 00:00 Your Exciting Video Newsletters Will Outshine Text Newsletters 00:00 Your Client Video Testimonials Will Prove Your Credibility Beyond a Doubt 00:00 Facebook Live Will Never Scare You Again 00:00 Project Your Best Face on Skype and Zoom 00:00 Deliver Keynote Speeches Without Ever Leaving Home 00:00 Supercharge Your Public Relations Efforts With Video 00:00 The Crisis Communications Secret Weapon 00:00 Drastically Reduce Your Time Training Employees and Others 00:00 Anything You Can Type You Can Now Speak on Video 00:00 Conclusion - You are Now Ready to Use Video Successfully In All Communications 00:00
Equip yourself with essential business management skills through our comprehensive Business Management Course. Learn about marketing, project management, negotiation, and more. Perfect for beginners and experienced professionals alike. Enrol now and take charge of your business success!
Dive into the world of Progressive Web Apps (PWAs) with Alain Chautard, a seasoned software engineer and recognised Angular expert, in our immersive Build Progressive Web Apps with Angular course. Welcome to the future of web development! This expert-led course is meticulously designed to guide you on the path of building your very own Progressive Web App (PWA) using Angular. Whether you're an established developer aiming to diversify your skills, or you're a newbie excited to dive into the world of PWA development, this course is just what you need! The Build Progressive Web Apps with Angular course takes you on a journey from understanding the basics of PWAs to mastering their practical implementation using Angular. By the end of this course, you'll be able to turn a standard web application into a fast, reliable, and engaging Progressive Web App. Kick off with an enlightening 'Intro to PWAs', where Alain sets the foundation for your learning adventure. Feel the power of PWAs first-hand in the 'Demo of a PWA', showcasing how seamless and engaging these applications can be. From there, venture into the core components of PWAs: The 'Web App Manifest' and 'Service Workers'. Alain guides you through these crucial building blocks, equipping you with the know-how to unleash native features and make your app work offline. Expand your understanding of Service Workers in detailed sections on 'Service Worker Configuration: assetGroups and dataGroups'. Learn the nuts and bolts of these important facets, gaining the ability to finely tune the offline performance of your app. In 'Debugging Your Service Worker', Alain takes you through troubleshooting processes, ensuring you're well-prepared to handle real-world development challenges. Grasp the Angular-specific features in 'Implement Your Own App Update Process with Angular SwUpdate Service'. With this, you will achieve a sophisticated level of control over your app's update mechanism, enhancing user experience to new heights. Finally, immerse yourself in the world of interactive user engagement with 'Introduction to Push Notifications in the Browser' and 'Implement Your Own Notification Handler with SwPush'. With these skills, you will be able to deploy engaging notifications, thereby retaining and entertaining users like never before. Wrap up your journey with 'Conclusion and Resources', where Alain provides further materials to continue your learning adventure beyond the course. 'Build Progressive Web Apps with Angular' is not just another online course; it's a journey towards mastering the future of web applications. Whether you are a seasoned developer looking to upgrade your skills or a newbie stepping into the exciting world of PWAs, this course is your ticket to next-level web development. Join us today, and let's build better, faster, and more engaging web applications together! Learning Outcomes: Upon course completion, you should be able to: Gain a solid understanding of Progressive Web Apps (PWAs). Master web app manifest for unleashing native features. Learn how to make apps work offline using Service Workers. Grasp advanced service worker configuration for offline performance. Develop skills to debug service workers efficiently. Learn to implement custom app update processes with Angular's SwUpdate. Understand and implement push notifications in browsers. Handle user notifications effectively using Angular's SwPush. Who is this course for? This Build Progressive Web Apps with Angular course is ideal for: Web developers eager to upgrade their skills. Beginners enthusiastic about learning progressive web app development. Software engineers seeking proficiency in Angular and PWAs. Tech enthusiasts exploring new trends in web development. Professionals aspiring to enhance their portfolio with PWA projects. Career Path This Build Progressive Web Apps with Angular course will help you to develop your knowledge to pursue different careers, such as: PWA Developer: A developer focused on building progressive web applications. The average salary in the UK ranges from £30,000 to £45,000 per year. Angular Developer: Specialising in building applications using the Angular framework, you can expect to earn £35,000 to £55,000 per year. Frontend Developer: A broader role where Angular and PWA skills would be a plus. Salary typically ranges from £28,000 to £52,000 annually. Full Stack Developer: Combining front-end skills like PWA and Angular with backend skills could see you earning £35,000 to £70,000 a year. Software Engineer: A more generalised role, but knowledge of PWAs and Angular can provide an edge. Salaries range between £35,000 and £80,000. Technical Lead/Team Lead: With experience, you could lead a team of developers, with salaries ranging from £50,000 to £90,000. Chief Technology Officer (CTO): At the top of the career path, a CTO in the UK can earn between £85,000 and £150,000+. Certification After studying the course materials of the Build Progressive Web Apps with Angular there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Prerequisites This Build Progressive Web Apps with Angular does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Build Progressive Web Apps with Angular was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Course Curriculum Build Progressive Web Apps with Angular Alain Chautard - 11 Intro to PWAs 00:05:00 Alain Chautard - 12 Demo of a PWA 00:02:00 Alain Chautard - 13 Web app manifest or how to unleash native features 00:03:00 Alain Chautard - 14 Service worker or how to make an app work offline 00:04:00 Alain Chautard - 31 Service worker configuration assetGoups 00:04:00 Alain Chautard - 32 Service worker configuration dataGroups 00:05:00 Alain Chautard - 33 Debugging your service worker 00:03:00 Alain Chautard - 41 Implement your own app update process with Angular SwUpdate service 00:04:00 Alain Chautard - 51 Introduction to push notifications in the browser 00:03:00 Alain Chautard - 52 Implement your own notification handler with SwPush 00:05:00 Alain Chautard - 6 Conclusion and resources 00:03:00
Welcome to the 'MailChimp Masterclass,' your gateway to unlocking the full potential of MailChimp's powerful email marketing platform. In this engaging course, we take you on a journey through the world of email marketing, starting with the basics and gradually diving into advanced techniques. Prepare to harness the true capabilities of MailChimp and elevate your email marketing game to new heights. Our creative and practical approach ensures you not only understand the intricacies of MailChimp but also gain hands-on experience in creating and managing successful email campaigns. From building a mailing list to crafting compelling emails, you'll become a MailChimp maestro. Join us on this educational adventure, and you'll soon be equipped with the skills needed to drive engagement, boost conversions, and supercharge your email marketing efforts. Learning Outcomes Create and optimize a MailChimp account. Build a high-quality mailing list for targeted campaigns. Design and execute effective email marketing campaigns. Efficiently manage mailing lists and campaigns. Harness the power of MailChimp automation for streamlined communication. Why choose this MailChimp Masterclass course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this MailChimp Masterclass course for? Marketing enthusiasts eager to master email marketing. Small business owners seeking cost-effective marketing solutions. Entrepreneurs looking to expand their online presence. Bloggers and content creators aiming to engage their audience. Anyone interested in maximizing the potential of MailChimp. Career path Email Marketing Specialist: £25,000 - £50,000 Digital Marketing Manager: £30,000 - £60,000 Marketing Coordinator: £20,000 - £40,000 Content Marketing Manager: £30,000 - £60,000 E-commerce Manager: £35,000 - £70,000 Freelance Email Marketing Consultant: £25 - £100 per hour Prerequisites This MailChimp Masterclass does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Introduction to the Course An Overview of the Course 00:05:00 How Mail Chimp Works 00:03:00 How to Watch This Course - Speed and Bookmarks 00:04:00 Creating a MailChimp Account Introduction to the Updated 5/2017-6/2017 Edition of the Course 00:04:00 Introduction to the 2018 Course Material 00:01:00 Introduction to Creating a MailChimp Account 00:02:00 New MailChimp Look-and-Feel (11/7/2018) 00:04:00 Creating a MailChimp Account Section Workshop 00:01:00 Conclusion to Creating a MailChimp Account 00:01:00 Building a Mailing List Introduction to Building a Mailing List 00:02:00 Creating a List 00:08:00 Importing a List 00:03:00 Subscription Web Interface 00:08:00 Double Opt In vs Single Opt In 00:06:00 Enabling Required Field Display 00:02:00 Promoting Your Mailing List 00:03:00 Building a Mailing List Section Workshop 00:09:00 Summary of Building a Mailing List 00:01:00 Mounting an Email Campaign Introduction to Mounting an Email Campaign 00:01:00 Creating a Template Pt. 1 00:04:00 Creating a Template Pt. 2 00:06:00 Creating an Email Campaign Pt. 1 00:09:00 Creating an Email Campaign Pt. 2 00:04:00 Sending Your First Email 00:04:00 Why Templates Are Optional 00:03:00 Free Images at Pixabay 00:03:00 Mounting an Email Campaign Section Workshop 00:05:00 Summary of Mounting an Email Campaign 00:01:00 Managing Your Mailing Lists & Campaigns Introduction to Managing Your Mailing Lists and Campaigns 00:01:00 Open, Click, and User Reports 00:04:00 Creating List Segments 00:06:00 Fine Tuning Your Campaigns 00:03:00 Mail Chimp Subscriptions 00:03:00 Summary of Managing Your Mailing Lists and Campaigns 00:01:00 Additional Thoughts Introduction to Additional Thoughts 00:03:00 Adding a MailChimp Sign Up Form to a WordPress Website 00:05:00 Advertising Your Mailing List in Your Book (5/2017) 00:05:00 A/B Split Testing for Free on MailChimp (6/2017) 00:08:00 How to Craft a Better Email Message (6/2017) 00:06:00 Facebook and Twitter Integration (6/2017) 00:04:00 Summary of Additional Thoughts 00:01:00 Intermission Odds and Ends 00:03:00 My Course Catalog at a Glance (5/2017) 00:06:00 What now.. 00:04:00 Bonus: Creating Mailing List Signup Squeeze Pages Introduction to Creating Mailing List Signup Squeeze Pages 00:03:00 Sample Mailing List Sign Up Squeeze Pages 00:06:00 Using FunnelKit Go to Create a Squeeze Page 00:18:00 Add an Opt-in Form to Your Squeeze Page 00:14:00 Configuring MailChimp to Use Your Squeeze Pages 00:09:00 How to Sell on Your Mailing List: Free Stuff and the 80/20 Rule 00:05:00 Summary of Creating Mailing List Sign Up Squeeze Pages 00:01:00 Bonus: Free MailChimp Automation (AutoResponder) Introduction to Free MailChimp Automation (AutoResponder) 00:01:00 Overview of the Free MailChimp AutoResponder (5/2017) 00:09:00 Sample AutoResponder Email Contents (5/2017) 00:06:00 AutoResponder Example (5/2017) 00:07:00 Summary of Free MailChimp Automation (AutoResponder) 00:01:00 Conclusion THE END 00:01:00 Assignment Assignment - MailChimp Masterclass 00:00:00
ð Unlock Your Communications Mastery with TJ Walker's Exclusive Online Course! ð Master the art of effective communication and transform your professional life with the comprehensive curriculum in this exclusive course led by renowned communications expert TJ Walker. Elevate your skills, boost your confidence, and captivate your audience with every word you speak. ð¤ MODULE 01: Public Speaking In One Hour ð¤ In just one hour, learn the secrets to becoming a confident and compelling public speaker. TJ Walker breaks down the essentials, from overcoming stage fright to crafting powerful speeches that resonate. Say goodbye to nerves and hello to impactful presentations! ð¤ MODULE 02: Persuasion in Business Communications ð¤ Unleash the power of persuasion in your business communications. Discover TJ Walker's proven strategies for influencing your audience, mastering the art of storytelling, and delivering messages that drive action and results. Elevate your influence and negotiation skills to new heights. ð MODULE 03: Listening Skills: The Ultimate Workplace Soft Skills ð Great communication starts with exceptional listening. Learn how to become an active listener, fostering deeper connections and understanding in your professional interactions. TJ Walker's guidance will enhance your workplace relationships and propel your career forward. ð¼ MODULE 04: Body Language in the Workplace ð¼ Master the language of non-verbal communication. Explore the nuances of body language, gestures, and facial expressions that convey confidence, authority, and credibility in the workplace. TJ Walker's expertise will help you harness the power of non-verbal cues for greater impact. ð Enroll now and embark on a transformative journey to Communications Mastery! ð This course includes: â Expert-led video lessons by TJ Walker â Engaging exercises and practical assignments â Access to a supportive community of learners â Lifetime access to course materials for continuous learning and growth ð Don't miss this opportunity to become a communication powerhouse! Join the course today and revolutionize how you communicate in your professional life. ð Course Curriculum Module 01: Public Speaking In One Hour 1-Hour Public Speaking Presentation Skills Class 00:00 Quick Wins! The Secret to Using Speaker Notes Effectively 00:00 Avoiding The Initial Wrong Turn Most Speakers and Presenters Make 00:00 Developing Expert Judgment for Your Public Speaking and Presenting Opportunitiy 00:00 The Radical Yet Simple Solution to Finding Great Messages 00:00 Your Stories Will Make Your Ideas Unforgettable 00:00 Your PowerPoint Will Create Engagement, Not Slumber 00:00 Building an Ethical Cheat Sheet Just for You 00:00 This Is The Do Or Die Moment for Your Speaking Improvement 00:00 There Is a Perfect Test for Your Speech and Presentation 00:00 I Will Give You a Personalized Professional Presentation Critique Right Here 00:00 Continuing Your Path of Public Speaking and Presentation Skills Improvement 00:00 Module 02: Persuasion in Business Communications Intro Video - Persuasion in Busienss Communications 00:00 Quick Win! Increasing Your Odds of a Face to Face Persuasive Presentation 00:00 Always Select Your Best Persuasion Opportunities and Environments 00:00 Learning Persuasion Skills to Beat the Naturals 00:00 Mapping Out Your Finish Line - In Advance! 00:00 Moving the Numbers Game To Your Favor 00:00 The Unique Advantage of Persuasion in the Business World 00:00 Never Bore With Data Dumps Again 00:00 Master the Process of NOT Telling People Too Much About Your Process 00:00 The 5 Key Messages for Your Persuasion Success 00:00 Your Secret Source of Winning Persuasion Messages 00:00 Persuade More By talking Less 00:00 There is Nothing Like Seeing Your Persuasion Messages in Text 00:00 More for You, By Not Talking About You 00:00 Here is How You Get People to Remember Your Messages 00:00 Ironing Out the Kinks in Your Persuasion Presentation 00:00 Mastering Persuasive Body Language 00:00 Persuading Yourself to Go Outside of Your Comfort Zone 00:00 The Single Best Way to Prepare for All Persuasion Presentation Opportunities 00:00 Persuasion That Takes 6 Months is Still Persuasion 00:00 Persuasion is Sometimes More Effective at the Top Than at The Bottom 00:00 Conquering Your Fear to Pitch Again 00:00 Note I Probably Shouldn't Have to Mention This, But Don't Lie 00:00 Conclusion You are Now Ready to Persuade 00:00 Module 03: Listening Skills: The Ultimate Workplace Soft Skills Intro - Listening Skills The Ultimate Workplace Soft Skills 00:00 Quick Wins - The Cell Phone Secret to Good Listening Skills 00:00 Stacking the Listening Environment in Your Favor 00:00 The Telephone Listening Trap Will Never Catch You Again 00:00 Housekeeping Note Sometimes You should Turn OFF Your Listening Skills 00:00 Setting Just One Agenda Item Listening 00:00 It Is Incredibly Easy to See How Well You Are Listening - Test 00:00 It's Even Easier to Listen When You Do This 00:00 Technology Will Eat Your Brain Unless You Do This 00:00 Using Your Most Effective Body Language Tool 00:00 The Best Listening Body Language From the Neck Down 00:00 Reading the Speaker's Body 00:00 Connecting At the Emotional Level with Your Colleague To Hear All 00:00 Mastering the Art of NOT Interrupting 00:00 Engaging in Conversation at Just the Right Time 00:00 Strong Listening Creates Strong Reactions From You 00:00 Honing Your Sense of Timing and Judgment to Make You a Great Listener 00:00 Using The Magic of Pen and Paper Tools to Your Advantage 00:00 Summarizing the Conversation Is Great for You and Your Colleague 00:00 The One-Page Email Memo Summary Aces the Listening Skills Test - Every Time! 00:00 Conclusion - Your New Reputation As a Great Listener! 00:00 Module 04: Body Language in the Workplace Intro - Video Body Language in the Workplace 00:00 Quick Wins - You Will Look Your Best on FaceTime, Skype, Facebook Live 00:00 Never Let These Two Classic Body Language Blunders Slow You Down 00:00 The Ultimate Tricky Body Language - Touching 00:00 Big Picture - Make Everyone You Work With Feel Comfortable Working With You 00:00 Your Nerves Will Never Show Again in the Workplace 00:00 You'll Never Fall for These Body Language Myths Again 00:00 Here Is Exactly What to Do With Your Hands 00:00 The Composed, Confident Video Star 00:00 Never Spotlight Your Blunders and Mistakes Again 00:00 You are Now Ready for Prime Time TV 00:00 The Number 1 Tip for Curing Body Language Problems Is 00:00 The Real Way to Improve Your Body Language Confidence 00:00 Great Body Language for Your Presentations 00:00 PowerPoint Will Never Turn You Into a Robotic Bore Again 00:00 Confident Briefing to Colleagues and Others 00:00 Keynote Speeches Will Showcase Your Calm and Confidence 00:00 Use a TelePrompTer Like a Network News Anchor 00:00 Use a TelePrompTer Like a Network News Anchor 00:00 Handshakes, Greetings and Hellos with Poise 00:00 Once Last Chance for a Body Language Personal Critique 00:00 Making Sure Your Clothes are Communicating Your Positive Story 00:00 Your Body Language Partner - The Friendly Spotter 00:00 Conclusion - Congratulations - You are Now Master of Your Own Body Language 00:00
Are you tired of losing your small business in the vast digital ocean? Dive into our course, 'Do It Yourself Local SEO For The Small Business Owner,' where we empower you to navigate the complexities of online visibility. Crafted specifically for entrepreneurs like you, this course offers a transformative journey towards mastering the art of local SEO. From establishing a robust online presence to leveraging powerful tools and strategies, embark on a voyage that promises to elevate your business to new heights. Unlock the secrets of local SEO with our comprehensive curriculum designed to demystify every aspect of online visibility. Learn to build a simple yet effective website that serves as your digital storefront. Discover the intricacies of platforms like Google+ and Yelp, harnessing their potential to attract local customers. Dive into the world of social media and business listings, harnessing their power to enhance your online footprint. Armed with invaluable insights and practical skills, you'll emerge equipped to conquer the digital realm with confidence and finesse. As you traverse through our course, you'll not only gain proficiency in essential techniques like content writing, social syndication, and link building but also cultivate a deeper understanding of customer engagement and reputation management. With each module, you'll inch closer to your business goals, with the knowledge and tools necessary to thrive in today's competitive landscape. Join us on this transformative journey and witness firsthand the remarkable impact of mastering local SEO. Learning Outcomes: Establish a professional website tailored to your business needs. Harness the power of Google+, Yelp, and social media for enhanced visibility. Master the art of content creation and syndication to engage your audience effectively. Build a robust network of citations and backlinks to boost your online authority. Implement strategies for soliciting and managing customer reviews to bolster your reputation. Why buy this Do It Yourself Local SEO For The Small Business Owner? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Do It Yourself Local SEO For The Small Business Owner there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Do It Yourself Local SEO For The Small Business Owner course for? Establish a professional website tailored to your business needs. Harness the power of Google+, Yelp, and social media for enhanced visibility. Master the art of content creation and syndication to engage your audience effectively. Build a robust network of citations and backlinks to boost your online authority. Implement strategies for soliciting and managing customer reviews to bolster your reputation. Prerequisites This Do It Yourself Local SEO For The Small Business Owner does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Do It Yourself Local SEO For The Small Business Owner was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path SEO Specialist: £25,000 - £40,000 per annum Digital Marketing Manager: £30,000 - £50,000 per annum Social Media Coordinator: £20,000 - £35,000 per annum Content Writer: £22,000 - £35,000 per annum Marketing Consultant: £25,000 - £45,000 per annum Business Development Executive: £25,000 - £40,000 per annum Course Curriculum Introduction To The Course Setting Up a Simple Website for Business Do You Build Your Own Website Or Pay Someone Else To Build It? 00:02:00 Why Your Website Must Be Mobile Friendly in 2015 00:02:00 Learning WordPress - A Simple Content Management System 00:04:00 Squarespace - Simple For The 'Do It Yourself' Crowd 00:03:00 Setting Up Your Google+ Business Page Introduction To Google+ For Business 00:02:00 A Poor Google+ Business Page Vs. a Good Google+ Business Page 00:06:00 An Example Google+ Business Page Setup 00:05:00 Using Canva To Create a Header Image 00:02:00 Posting on Google+ For Business 00:02:00 Setting Up Your Yelp Business Page Setting Up a Yelp Business Page 00:02:00 Basic Social Media Setup Facebook Business Page Setup 00:03:00 Setting Up a LinkedIn Business Page 00:02:00 Setting Up a Twitter Profile 00:02:00 Run a Social Media Contest To Generate Buzz 00:02:00 Creating Business Listings for Local SEO Name, Address, and Phone Consistency For Your Business 00:03:00 Building Citations (aka Business Listings) 00:09:00 What are Data Aggregators? 00:03:00 Tools For Building Citations, Rank Tracking & More Check Citation Errors For Free With Moz Local 00:06:00 Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More 00:07:00 GeoRanker For Checking Your Rankings 00:01:00 UpCity Local SEO 00:12:00 Optimizing Your Website for Local SEO Adding Name, Address, and Phone (NAP) To Your Website 00:04:00 Using The 'WordPress Local SEO' Plugin For Your Site 00:02:00 Local SEO Articles Worth Reading 00:05:00 Content Writing Why Content Is So Important 00:05:00 Building Content Pages For Your Services 00:03:00 The Google Keyword Planner - Keyword Research 00:04:00 Adding Heading Tags 00:01:00 Adding an 'Alt' Tag To Your Images 00:04:00 Hiring a Writer for Only $5 00:06:00 Link To Other Relevant Content On Your Website 00:03:00 Social Syndication Setting Up JetPack To Post On Social Media Automatically 00:03:00 Asking for Reviews From Your Customers Why reviews are very important for your small business 00:04:00 The Review Generator Handout 00:02:00 Getting Links From Other Websites aka Backlinks What Are Backlinks? 00:04:00 Simple Ways To Get Backlinks for Small Businesses 00:02:00 Other Business Sites To Consider Signing Up On Thumbtack 00:02:00 Angie's List & HomeAdvisor 00:02:00 Where To Go From Here Your Overwhelmed - If Your Willing To Hire Someone 00:02:00 Conclusion Wrapping Up 00:03:00 Assignment Assignment - Do It Yourself Local SEO For The Small Business Owner 00:00:00
Learn all the quick tips and tricks you didn’t know about in Word and how to properly setup new documents. Course overview Duration: 1 day (6.5 hours) Our Word Document Production (Part 1) course shows you how Word was designed to be used and demonstrates the powerful tools available. This course will enable you to originate professional documents with ease, ensuring that modifications are quick and uncomplicated. It looks at some of the common frustrations and how to avoid them. This course is aimed at existing Word users who want to get the best out of the package Objectives By the end of the course you will be able to: Customise Word Use different Word views Use line, paragraph and page breaks correctly Set indents and tabs Use styles for easy formatting Work with section breaks Work with automatic correction features Insert and modify tables Content Word setup Using different views Customising the status bar Customising the Quick Access bar and Ribbon Document setup Using the Navigation Pane Using Show / Hide Line vs paragraph breaks Using page break Using the ruler Setting indents and tabs The different types of indent Using dot leader tab Bullets and numbering Working with simple numbered and bulleted lists Sorting lists Working with multi level lists Styles The importance of styles Creating, amending and applying Character Styles Amending and applying Paragraph Styles Setting bullet point styles Using the Style Inspector Reorganising a document Using Outline View Promoting and demoting headings Displaying Styles names in Draft and Outline views Page and number fomatting Section vs page breaks Setting page orientation Setting page margins Displaying page border Automatic corrections Working with Quick Parts Setting autocorrect options Autoformat while typing Creating simple tables Inserting or drawing a table Modifying table formatting Adding rows and columns Changing row heights and column widths
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