Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Mandalas, in essence, can be understood to be diagrams, patterns and pictures that are distillations of cosmic wisdom and harmony; repositories of archetypal intelligence. Mandalas offer a potentially powerful means of deepening one’s spiritual and contemplative practice. This is especially true when they are constructed - using the traditional tools of compass and straightedge - in a considered and contemplative manner. During this week-long course, Daniel Docherty will guide participants through the construction of a number of mandalas from different traditions including mandalas that embody significant planetary patterns. We will explore their inherent symbolism and cosmic correspondences. Participants will also make their our own inks and paints from plant and mineral in order to colour and ensoul their designs.
Strapping & Taping Course covering Sports tape, k-tape (kinesio) & biomechanical tape. Perfect for Sports therapists osteopaths physiotherapists chiropractors
***24 Hour Limited Time Flash Sale*** Step-by-Step To Becoming A Great Teacher Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter In the UK, the teaching profession is both a challenging and rewarding career path, with over half a million teachers shaping the future of millions of children. Did you know that the UK faces a teacher shortage, with a projected need for over 400,000 new teachers by 2025? If you're passionate about education and have the potential to inspire, then this Step by Step To Becoming A Great Teacher bundle could be your perfect starting point. Designed to cater to the needs of both seasoned professionals and aspiring newcomers, our Step by Step To Becoming A Great Teacher bundle is a comprehensive program that will equip you with the essential skills and knowledge you need to succeed. 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Career path This Step by Step To Becoming A Great Teacher bundle will allow you to kickstart or take your career in the related sector to the next stage. Primary teacher SEND teacher Phonics specialist Head teacher Child psychologist Education consultant Certificates CPD Accredited Digital certificate Digital certificate - Included CPD Accredited Hard copy certificate Hard copy certificate - Included If you are an international student, then you have to pay an additional 10 GBP for each certificate as an international delivery charge.
Transform your passion for hairstyling into a fulfilling career with our Hairdressing Course. From mastering basic techniques to advanced styling and chemical treatments, our comprehensive program empowers you with the skills needed to become a versatile and creative hairdresser. Join us and embark on a journey that unlocks the secrets of hair and scalp care, cutting-edge styling, and the art of beautiful hair coloring. Elevate your career in the beauty industry with our expert-led training. Enroll now and step into a world of endless possibilities in hairdressing!
Our two-day Clipper Masterclass is designed to improve clipper work, bring you confidence and create high standard modern short haircuts. Our experienced educators will guide you through lectures, demonstrations and practical hands on sessions on up to 6 live models.
Whether you're just starting out, looking to improve your skills or just need a refresher, our expert instructors will guide you through the basics of your camera settings, composition, lighting and more.
About this Training Course More energy companies today are setting ambitious net-zero targets and are expected to pour billions into the voluntary carbon offset market by the end of this decade. To get to net zero emissions, companies will need to balance emissions with nature and technology-based offsets. Markets are the best tool for connecting carbon sources and sinks. Many countries will not have enough supply inside their borders and will need to co-operate with those who have extra greenhouse gas removal potential. The energy industry is in search of effective climate tools as pressure mounts from investors and consumers for more progress on fighting rising emissions. Corporations fighting to cut their carbon footprint have for years focused on internal reduction measures. Many are now adding to that effort by turning to carbon credits, a process made easier as verification and registration tools mature. One particular category of carbon offsets leads the way: high-quality, nature-based carbon credits. These represent the largest category of carbon credit projects in the voluntary carbon market, comprising nearly half of credits issued. Public concern about this practice focused on the additionality, leakage, and integrity of carbon offsets that are created through reforestation, land preservation, carbon capture and other projects. Lack of standardization and government regulation has also increased uncertainty for all participants in carbon markets, creating risks for developers of credit-generating projects and offset purchasers. Demand for higher-quality offsets will value projects that were subjected to due diligence and rely upon reputable third-party verification. Companies purchasing offsets generated by permanent and quantifiable projects will therefore be in the best position moving forward. In this highly interactive training course, your course instructor will guide you through the latest developments and best procurement practices to successfully operate in the voluntary carbon market. Training Objectives At the end of this course, the participants will be able to: Discover the current state of the carbon economy Gain insights into the voluntary carbon market Learn about the different type carbon credits available Examine how companies can reach net zero target by using carbon offsets Uncover best practices in carbon credit procurement strategy Learn the pricing dynamics carbon credits Examine how to identify and ensure high quality credits Obtain key learning from flawed carbon offset projects Target Audience This course is intended for: Energy transition team leaders Carbon credit procurement professionals ESG strategy team leaders Finance and accounting professionals Low carbon business analysts or economists Corporate business sustainability professionals Legal, compliance and regulatory professionals Carbon trading professionals Course Level Intermediate Trainer Your expert course leader is a skilled and accomplished professional with over 25 years of extensive C-level experience in the energy markets worldwide. He has a strong expertise in all the aspects of (energy) commodity markets, international sales, marketing of services, derivatives trading, staff training and risk management within dynamic and high-pressure environments. He received a Master's degree in Law from the University of Utrecht in 1987. He started his career at the NLKKAS, the Clearing House of the Commodity Futures Exchange in Amsterdam. After working for the NLKKAS for five years, he was appointed as Member of the Management Board of the Agricultural Futures Exchange (ATA) in Amsterdam at the age of 31. While working for the Clearing House and exchange, he became an expert in all the aspects of trading and risk management of commodities. In 1997, he founded his own specialist-consulting firm that provides strategic advice about (energy) commodity markets, trading and risk management. He has advised government agencies such as the European Commission, investment banks, major utilities and commodity trading companies and various energy exchanges and market places in Europe, CEE countries, North America and Asia. Some of the issues he has advised on are the development and implementation of a Risk Management Framework, investment strategies, trading and hedging strategies, initiation of Power Exchanges (APX) and other trading platforms, the set-up of (OTC) Clearing facilities, and feasibility and market studies like for the Oil, LNG and the Carbon Market. The latest additions are (Corporate) PPAs and Artificial Intelligence for energy firms. He has given numerous seminars, workshops and (in-house) training sessions about both the physical and financial trading and risk management of commodity and carbon products. The courses have been given to companies all over the world, in countries like Japan, Singapore, Thailand, United Kingdom, Germany, Poland, Slovenia, Czech Republic, Malaysia, China, India, Belgium and the Netherlands. He has published several articles in specialist magazines such as Commodities Now and Energy Risk and he is the co-author of a book called A Guide to Emissions Trading: Risk Management and Business Implications published by Risk Books in 2004. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Project Risk Management: Virtual In-House Training Have you been surprised by unplanned events during your projects? Are you and your project team frequently fighting fires? Well, you are not alone. Uncertainty exists in any project environment. While it's impossible to predict project outcomes with 100% certainty, you can influence the outcome, avoid potential risks, and be ready to respond to challenges that arise. In this course, you'll gain the proper knowledge needed to identify, assess, plan for, and monitor risk in your projects. You'll learn how to set up and implement risk management processes, helping you to minimize uncertainty and achieve more consistent, predictable outcomes as a result. What You Will Learn You'll learn how to: Demonstrate to others how the risk management processes in A Guide to the Project Management Body of Knowledge (PMBOK® Guide) apply to your project's environment, especially for high-risk projects Adapt these processes for a particular high-risk project team's operating principles Explain the importance of using risk management best practices at single and enterprise project levels Lead an initiative to implement risk management best practices in your project environment Foundation Concepts Risk-related definitions The risk management process High-risk projects and project failures Classical failures in implementing risk management Plan Risk Management Project risk management and governance Risk management planning for high-risk projects High-risk variations on a risk management plan Identify Risk Adapting the risk identification process for high-risk projects Recognizing risks spontaneously Confirming and structuring risk events for treatment Wrapping up risk identification for high-risk projects Perform Qualitative Risk Analysis Adapting qualitative risk analysis for high-risk projects Accelerating risk analysis Clearing risk action Wrapping up qualitative risk analysis for the next level Perform Quantitative Risk Analysis Adapting quantitative risk analysis for high-risk projects Ensuring effective risk analyses with data quality assessments Building a foundation for quantitative risk analysis Using discrete quantitative tools Using continuous quantitative tools Wrapping up quantitative risk analysis for high-risk projects Plan Risk Responses Adapting risk response planning for high-risk projects Optimizing active risk response strategies Leveraging contingencies for high project performance Wrapping up risk response planning for high-risk projects Implement Risk Responses Implementing Risk Responses Process Executing Risk Response Plans Tools and Techniques Best Practices Continuous Risk Management Monitor Risks Adapting risk monitoring for high-risk projects Optimizing risk plan maintenance Weaving risk reassessment into the project's progress Maintaining a continuous 'vigil' in high-risk project environments