Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction. Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests. After the successful completion of the course, you will be able to learn about the following, What is customer's Buying Behaviour? Factors Influencing Buying Behaviour in Hotel Marketing. The Buyer Decision Process. Impact of Changes in Consumer Behaviour on Hotels. Provide the service quality and value that guests expect. Meeting Guest Expectations through Planning. The Hospitality Planning Cycle. The importance of a positive client experience to the hotel industry. Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behaviour and Hotel Marketing Self-paced pre-recorded learning content on this topic. Consumer Behaviour and Hotel Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Hospitality professionals looking to improve their marketing skills Hotel managers seeking to increase revenue and guest satisfaction Marketing professionals interested in the hospitality industry Students and recent graduates pursuing careers in hospitality Entrepreneurs starting their own hospitality businesses Professionals seeking to enhance their resume and career prospects in hospitality Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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The Microsoft Excel course is designed to teach you everything you need to know about Excel from scratch. This comprehensive, instructor-guided training will help you gain a thorough understanding of Excel’s essential features and functions, enabling you to kickstart your career or enhance your current skills. Whether you are just starting out or looking to build on your knowledge, this course will equip you with the most in-demand skills required in today's competitive job market.
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This course enables the learner to understand and implement the ethical requirements of leadership practices to enhance organizational value. After the successful completion of this lecture, you will be able to understand the following: Explore the exercise of leadership power and influence. Review the importance of ethics, values and corporate social responsibilities to an organisation's value. Evaluate leadership and sustainability concepts and trends. This course enables the learner to understand and implement the ethical requirements of leadership practices to enhance organizational value. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Ethical Decision Making And Organisational Value QUIZ - Ethical Decision Making and Organisational Value. Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Team Leader Lead Associate Human Resource Manager Division Head Country Manager Unit Head Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The Professional Certificate in Management Information System aims to introduce the learner to the concepts in the management information system. The learner will be able to understand the nature of information, categorization of information for the decision making the purpose of the top management. Learning Outcomes After the successful completion of the certificate, the student will be able to know: Introduction - definitions Decision Making in Organisations The Nature of Information Decision Making and Information Management Information Systems Organisation Level & IS Deployment Strategic Information Systems Managerial Issues VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Management Information Systems Management Information System Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for very one eager to know more and gets updated on current ideas in the respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Strategy Manager Strategic System Developer Information Manager Organizational Knowledge Manager Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course is designed to provide the learner with the conceptual foundation of understanding cost accounting. The learner will be able to explore the key concepts to identify the process and peculiarities of cost accounting and differentiate it from financial accounting. After the successful completion of this lecture, the learner will be able to understand the following: An introduction to cost accounting. The objectives of cost accounting. Understanding the features of cost accounting. Understanding the importance of cost accounting. Understandung the difference between cost accounting and financial accounting. Understanding the various tools of cost accounting. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Concepts and Tools of Cost Accounting Self-paced pre-recorded learning content on this topic. Quiz: Concepts And Tools Of Cost Accounting Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Learning and Development Manager Finance Manager Accountant Organizational Behaviour Specialist Operations Manager Team Lead Business owner Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.