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1511 Google courses

Google Cloud Platform Big Data and Machine Learning Fundamentals

By Nexus Human

Duration 1 Days 6 CPD hours This course is intended for This class is intended for the following: Data analysts, Data scientists, Business analysts getting started with Google Cloud Platform. Individuals responsible for designing pipelines and architectures for data processing, creating and maintaining machine learning and statistical models, querying datasets, visualizing query results and creating reports. Executives and IT decision makers evaluating Google Cloud Platform for use by data scientists. Overview This course teaches students the following skills:Identify the purpose and value of the key Big Data and Machine Learning products in the Google Cloud Platform.Use Cloud SQL and Cloud Dataproc to migrate existing MySQL and Hadoop/Pig/Spark/Hive workloads to Google Cloud Platform.Employ BigQuery and Cloud Datalab to carry out interactive data analysis.Train and use a neural network using TensorFlow.Employ ML APIs.Choose between different data processing products on the Google Cloud Platform. This course introduces participants to the Big Data and Machine Learning capabilities of Google Cloud Platform (GCP). It provides a quick overview of the Google Cloud Platform and a deeper dive of the data processing capabilities. Introducing Google Cloud Platform Google Platform Fundamentals Overview. Google Cloud Platform Big Data Products. Compute and Storage Fundamentals CPUs on demand (Compute Engine). A global filesystem (Cloud Storage). CloudShell. Lab: Set up a Ingest-Transform-Publish data processing pipeline. Data Analytics on the Cloud Stepping-stones to the cloud. Cloud SQL: your SQL database on the cloud. Lab: Importing data into CloudSQL and running queries. Spark on Dataproc. Lab: Machine Learning Recommendations with Spark on Dataproc. Scaling Data Analysis Fast random access. Datalab. BigQuery. Lab: Build machine learning dataset. Machine Learning Machine Learning with TensorFlow. Lab: Carry out ML with TensorFlow Pre-built models for common needs. Lab: Employ ML APIs. Data Processing Architectures Message-oriented architectures with Pub/Sub. Creating pipelines with Dataflow. Reference architecture for real-time and batch data processing. Summary Why GCP? Where to go from here Additional Resources Additional course details: Nexus Humans Google Cloud Platform Big Data and Machine Learning Fundamentals training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Google Cloud Platform Big Data and Machine Learning Fundamentals course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Google Cloud Platform Big Data and Machine Learning Fundamentals
Delivered OnlineFlexible Dates
Price on Enquiry

Getting Started with Google Kubernetes Engine

By Nexus Human

Duration 1 Days 6 CPD hours This course is intended for This course is intended for the following participants: Application developers, Cloud Solutions Architects, DevOps Engineers, IT managers. Individuals using Google Cloud Platform to create new solutions or to integrate existing systems, application environments, and infrastructure with the Google Cloud Platform. Overview At the end of the course, students will be able to: Understand container basics. Containerize an existing application. Understand Kubernetes concepts and principles. Deploy applications to Kubernetes using the CLI. Set up a continuous delivery pipeline using Jenkins Learn to containerize workloads in Docker containers, deploy them to Kubernetes clusters provided by Google Kubernetes Engine, and scale those workloads to handle increased traffic. Students will also learn how to continuously deploy new code in a Kubernetes cluster to provide application updates. Introduction to Containers and Docker Acquaint yourself with containers, Docker, and the Google Container Registry. Create a container. Package a container using Docker. Store a container image in Google Container Registry. Launch a Docker container. Kubernetes Basics Deploy an application with microservices in a Kubernetes cluster. Provision a complete Kubernetes cluster using Kubernetes Engine. Deploy and manage Docker containers using kubectl. Break an application into microservices using Kubernetes? Deployments and Services. Deploying to Kubernetes Create and manage Kubernetes deployments. Create a Kubernetes deployment. Trigger, pause, resume, and rollback updates. Understand and build canary deployments. Continuous Deployment with Jenkins Build a continuous delivery pipeline. Provision Jenkins in your Kubernetes cluster. Create a Jenkins pipeline. Implement a canary deployment using Jenkins. Additional course details: Nexus Humans Getting Started with Google Kubernetes Engine training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Getting Started with Google Kubernetes Engine course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Getting Started with Google Kubernetes Engine
Delivered OnlineFlexible Dates
Price on Enquiry

Level 6 Diploma in Data Engineering with Google BigQuery & Google Cloud - QLS Endorsed

By Kingston Open College

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

Level 6 Diploma in Data Engineering with Google BigQuery & Google Cloud - QLS Endorsed
Delivered Online On Demand6 hours
£105

Data Engineering : Google BigQuery & Google Cloud

4.8(9)

By Skill Up

Gain the solid skills and knowledge to kickstart a successful career and learn from the experts with this

Data Engineering : Google BigQuery & Google Cloud
Delivered Online On Demand6 hours 20 minutes
£25

Google Cloud Engineer Associate Certification Bootcamp

By Nexus Human

Duration 5 Days 30 CPD hours This course is intended for Cloud Solutions Architects  DevOps Engineers  Individuals using Google Cloud Platform who deploy applications, monitor operations, and manage enterprise solutions Overview At course completion, you will have attained knowledge of: Fundamentals of Google Cloud Platform (GCP) Google Cloud Storage Google Compute Engine Google Cloud SQL Load Balancing (LB) Google Cloud Monitoring Auto-Scaling Virtual Private Cloud (VPC) Network Cloud Identity and Access Management (IAM) Cloud CDN and DNS Cloud VPN Google Cloud Deployment Manager Google Container Engine Cloud Run Cloud Bigtable Cloud Datastore Cloud BigQuery Cloud DataFlow Cloud DataProc Cloud Pub/Sub In this course you will attain a deep knowledge of Google Cloud Platform infrastructure and design patterns on developing applications on GCP. This course will prepare you for the Google Cloud Architect Associate Certification Exam. Fundamentals of Google Cloud Platform (GCP) Overview Regions and Zones Review of major GCP services Google Cloud Storage Fundamental APIs Consistency Cloud Storage Namespace Buckets and Objects Bucket and Object Naming Guidelines Encryption Object Versioning Object Lifecycle Management Access Control Access Control Lists Signed URL Multipart upload Resumable upload Understanding Pricing for Cloud Storage Offline Media Import/Export Architecture case study of common Use Cases of Google Cloud Storage Hands-on: Cloud Storage Lab; Creating Buckets, objects, and managing access control Google Compute Engine Compute Engine Architecture VM Instances types Persistence Disks Images Generating Custom Images IP Addresses Static IPs Ephemeral Access Control Options IAM Service Account Monitoring Instances with Google Cloud Monitoring Compute Engine Networks and Firewalls Hands-on: Hosting an Application on Compute Engine Google Cloud SQL Core advantages of Cloud SQL Cloud SQL database instance types Access Control High availability options Failover Read replica Backup options On Demand Automated Understanding Pricing of Cloud SQL Load Balancing (LB) Fundamentals of a Load Balancer Network Load balancing HTTPS Load balancing Cross region Load balancing Content Load balancing Target proxies SSL Load Balancing Internal Load Balancing Network Load Balancing Understanding Pricing for Load Balancer Google Cloud Monitoring Architecture of Cloud Monitoring Supported metrics Stackdriver Monitoring APIs Auto-Scaling Overview of Autoscaling Auto-scaling Fundamentals Instance groups Templates Policies Decisions Hands-on: Deploying a scale application on GCP using Autoscaling, Compute Engine, Cloud SQL, Load Balancers. Virtual Private Cloud (VPC) Network Salient features of Virtual Private Cloud (VPC) Network Infrastructure Virtual Private Cloud (VPC) Networking Fundamentals Subnetworks Firewall Internal DNS Network Routes Hands-on: Hosting Secure Applications in Google Cloud VPC Networks Cloud Identity and Access Management (IAM) Introduction User and Service Accounts IAM Roles Policy Hands-on: Managing Users, Policies and Granting Roles using Service Accounts Cloud CDN and DNS What is CDN Google Cloud CDN Cloud CDN Concepts Some of the Cloud CDN Edge locations Cloud DNS Cloud DNS Terminologies Supported Record Types Hands-on: Moving an Existing Domain Name to Cloud DNS Cloud VPN Cloud VPN overview Types of Cloud VPN Specifications Maintenance and Availability Google Cloud Deployment Manager Deployment Manager Deployment Manager Fundamentals Runtime Configurator Quotas Hands-on: Generating and Creating Cloud Deployment Manager Template Google Container Engine Google Container Engine Overview Docker Overview Kubernetes Terminologies Replication Controller Deployment Price and Quotas Hands-on: Deploying WordPress Cluster using Container Engine Cloud Run Overview of Cloud Run Deploy a Prebuilt Sample container Cloud Bigtable Overview of Cloud Bigtable Access Control Performance Locations Cloud Datastore Overview of Cloud Datastore Limits Storage Size Multitenancy Benefits of Multitenancy Encryption Locations Cloud BigQuery BigQuery Overview Interacting with BigQuery Datasets, Tables, and Views Partitioned Tables Query Plan Explanation Hands-on: Getting Started with BigQuery Cloud DataFlow Overview Programming Model DataFlow SDK 1.x for java Cloud Dataflow SDK 2.x Security and Permissions Advanced Access Control Cloud DataProc Overview Clusters Versioning Cloud Pub/Sub Overview of Cloud Pub/Sub Pub/Sub Concepts and Message Flow Data Model Cleanup of All Services Hands-on: Cloud Pub/Sub Lab with Background Cloud Function Additional course details: Nexus Humans Google Cloud Engineer Associate Certification Bootcamp training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Google Cloud Engineer Associate Certification Bootcamp course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Google Cloud Engineer Associate Certification Bootcamp
Delivered OnlineFlexible Dates
Price on Enquiry

Google Plus Marketing Diploma

By iStudy UK

Get the best out of your product with Google Plus Marketing As the most popular site in the world, Google can really help boost your revenue. Having the top rankings can mean the difference between being in business and being out of business. Whether you like or hate Google Plus, you have no choice but to leverage it. Why? Because Google owns it! Which is why this course can be very important to you. Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding. Sharing blog posts on Google+ in particular is an excellent way to Rank for keyword terms that you might otherwise not be able to and to drive search traffic to your Google+ profile and then back to your blog and website. By the end of this course,the students will be able to set up their profile, connected with other leaders & businesses in their industry,obtain 1000 targeted followers and give their business an almost immediate boost using Google+. Course Highlights Google Plus Marketing Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Plus Marketing Diploma into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Plus Marketing Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Plus Marketing Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Plus Marketing Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Final Exam

Google Plus Marketing Diploma
Delivered Online On Demand12 hours 30 minutes
£25

Google Maps SEO Training

By iStudy UK

Explore the strategies of ranking first in Google Map with the Google Maps SEO Training course. Proper Google Maps marketing and local SEO services help you to maximize the search exposure of your company. The course shows you the right and effective ways of optimizing your Google Maps for your site. The course illustrates the steps of setting up a Google My Business Page and teaches you how to respond to the reviews in Google. The techniques of handling reviews and the ways of finding more reviews to your business page will be covered here. In the course, you will know more than ten best business citations that you should register. You will also explore the procedures of finding more business directory citations for your listing. Moreover, the techniques of setting up Google+ listing, the process of registering your very first business directory submission, and the ways of building the first backlink for your website will be discussed in the course. Finally, the course trains you to optimize your Google+ page and guides you the ways of ranking page 1 in Google Maps. What you'll learn You'll know how to setup a Google My Business Page You'll know how to setup a Google+ Listing You'll know how to respond to reviews in Google You'll know how to register for your first business directory citations You'll know the best 10+ business citations to have registered You'll know how to rank Page 1 in Google Maps You'll know the 4 Pillars of ranking in Maps You'll know how to optimize your Google+ Page You'll know how to get more reviews to your business pages You'll know how to gather more business directory citations for your listing You'll know how to build your first backlinks to your site You'll know how to build your first backlinks to your Google+ page Requirements You should know how to use a computer at a beginner level You should have a location (anywhere in the world) where you can accept a postcard for a secret Google Business registration code Who is the target audience? Online Marketers Entrepreneurs Brick & Mortar Owners Local Businesses Online Businesses Anyone who wants to get WAY MORE TRAFFIC from rankings Page 1 in Google Maps Module: 01 1. Promo 00:03:00 2. Introduction 00:03:00 3. The 4 Pillars of Google Maps Ranking 00:05:00 4. Sign In to Google+ 00:01:00 5. Keyword Planner & Sorting Breakdown 00:15:00 Module: 02 6. LongTail Pro Keyword Research 00:10:00 7. KW Finder Keyword Research 00:05:00 8. Google My Business Registration & Optimization 00:12:00 9. Descriptions Have Been Phased Out Currently 00:01:00 10. Google Review Management & Marketing 00:19:00 Module: 03 11. Additional Business Sites for Reviews 00:12:00 12. What Are Citations 00:08:00 13. WhiteSpark for Citation Analysis 00:03:00 14. Outsource Local Citations 00:05:00 15. Backlinks Are Easy 00:18:00 Course Certification

Google Maps SEO Training
Delivered Online On Demand2 hours
£25

Diploma in Data Engineering with Google BigQuery & Google Cloud

By Course Cloud

  The comprehensive Diploma in Data Engineering with Google BigQuery & Google Cloud has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the Diploma in Data Engineering with Google BigQuery & Google Cloud today, and learn from the very best the industry has to offer! This best selling Diploma in Data Engineering with Google BigQuery & Google Cloud has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Diploma in Data Engineering with Google BigQuery & Google Cloud is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Diploma in Data Engineering with Google BigQuery & Google Cloud is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Diploma in Data Engineering with Google BigQuery & Google Cloud is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Diploma in Data Engineering with Google BigQuery & Google Cloud, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Diploma in Data Engineering with Google BigQuery & Google Cloud will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Diploma in Data Engineering with Google BigQuery & Google Cloud to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Diploma in Data Engineering with Google BigQuery & Google Cloud
Delivered Online On Demand
£25

Learn to Master Google Analytics in No Time!

4.7(26)

By Academy for Health and Fitness

***24 Hour Limited Time Flash Sale*** Master Google Analytics in No Time! Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter Are you a professional feeling stuck in your career, struggling to keep up with the ever-changing demands of the industry? Or perhaps you're a beginner, unsure of where to start or how to break into your desired field. Whichever stage you're in, our exclusive Learn to Master Google Analytics in No Time! Bundle provides unique insights and tools that can help you achieve your goals. Designed to cater to the needs of both seasoned professionals and aspiring newcomers, our Learn to Master Google Analytics in No Time! bundle is a comprehensive program that will equip you with the essential skills and knowledge you need to succeed. Whether you're looking to advance in your current role or embark on a new career journey, this bundle has everything you need to take your professional life to the next level. But that's not all. When you enrol in Learn to Master Google Analytics in No Time! Online Training, you'll receive 30 CPD-Accredited PDF Certificates, Hard Copy Certificates, and our exclusive student ID card, all absolutely free. Courses Are Included In this Learn to Master Google Analytics in No Time! Career Bundle: Course 01: Google Data Studio: Data Analytics Course 02: Diploma in Data Analysis Fundamentals Course 03: Excel Pivot Tables for Data Reporting Course 04: Basics of WordPress: Create Unlimited Websites Course 05: Receptionist Skills Course 06: Research Methods in Business Course 07: Strategic Planning and Analysis for Marketing Course 08: Create Your First Responsive Website Course 09: Quick Data Science Approach from Scratch Course 10: Business Intelligence and Data Mining Course 11: Fundamentals of Business Analysis Course 12: Data Science & Machine Learning with Python Course 13: Marketing Strategies for Business Course 14: Excel Data Analysis Course 15: Statistical Analysis Course 16: Public Speaking Course 17: Minute-Taking Executive Training Course 18: Ultimate Social Media Marketing course Course 19: Microsoft Power BI - Master Power BI in 90 Minutes! Course 20: How To Do Keyword Research For SEO & Ranking On Google Course 21: PowerBI Formulas Course 22: The Ultimate SEO Blueprint - Easily Ranking #1 On Google Course 23: Digital Marketing for Beginners to Advanced Course 24: Complete Communication Skills Master Class for Life Course 25: Python Course Course 26: Digital Marketing Starting an Online E-Commerce Store Course 27: Social Media Marketing-The Step by Step Guide Course 28: Complete Online Marketing & Advertising Course Course 29: Learn How To Optimize Your Google My Business Page In 2016 Course 30: Time Management Training - Online Course With Learn to Master Google Analytics in No Time!, you'll embark on an immersive learning experience that combines interactive lessons with voice-over audio, ensuring that you can learn from anywhere in the world, at your own pace. And with 24/7 tutor support, you'll never feel alone in your journey, whether you're a seasoned professional or a beginner. Don't let this opportunity pass you by. Enrol in Learn to Master Google Analytics in No Time! today and take the first step towards achieving your goals and dreams. Why buy this Learn to Master Google Analytics in No Time!? Free CPD Accredited Certificate upon completion of Learn to Master Google Analytics in No Time! Get a free student ID card with Learn to Master Google Analytics in No Time! Lifetime access to the Learn to Master Google Analytics in No Time! course materials Get instant access to this Learn to Master Google Analytics in No Time! course Learn Learn to Master Google Analytics in No Time! from anywhere in the world 24/7 tutor support with the Learn to Master Google Analytics in No Time! course. Start your learning journey straightaway with our Learn to Master Google Analytics in No Time! Training! Learn to Master Google Analytics in No Time! premium bundle consists of 30 precisely chosen courses on a wide range of topics essential for anyone looking to excel in this field. Each segment of Learn to Master Google Analytics in No Time! is meticulously designed to maximise learning and engagement, blending interactive content and audio-visual modules for a truly immersive experience. Certification You have to complete the assignment given at the end of the Learn to Master Google Analytics in No Time! course. After passing the Learn to Master Google Analytics in No Time! exam You will be entitled to claim a PDF & Hardcopy certificate accredited by CPD Quality standards completely free. CPD 300 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Learn to Master Google Analytics in No Time! course is ideal for: Students seeking mastery in Learn to Master Google Analytics in No Time! Professionals seeking to enhance Learn to Master Google Analytics in No Time! skills Individuals looking for a Learn to Master Google Analytics in No Time!-related career. Anyone passionate about Learn to Master Google Analytics in No Time! Requirements This Learn to Master Google Analytics in No Time! doesn't require prior experience and is suitable for diverse learners. Career path This Learn to Master Google Analytics in No Time! bundle will allow you to kickstart or take your career in the related sector to the next stage. Certificates CPD Accredited Digital certificate Digital certificate - Included CPD Accredited Hard copy certificate Hard copy certificate - Included If you are an international student, then you have to pay an additional 10 GBP for each certificate as an international delivery charge.

Learn to Master Google Analytics in No Time!
Delivered Online On Demand6 days
£149

The Complete Guide to Retargeting Ads

4.3(43)

By John Academy

Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

The Complete Guide to Retargeting Ads
Delivered Online On Demand8 hours 22 minutes
£18