<div>
	<h3><strong>Course overview</strong></h3>
<p><span>Advertising helps generate traffic on websites. However, customers might not buy  products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy.</span></p>
<p><span><strong>The Complete Guide to Retargeting Ads</strong> course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action.</span></p>
<p><span>Enrol right now, reach your target customers and enjoy better marketing!</span></p>
<h3><b>Learning Outcomes</b></h3>
<ul>
<li><span>Get to know how retargeting works</span></li>
<li><span>Learn step-by-step how to plan your retargeting campaigns</span></li>
<li><span>Know how to use Google Analytics to develop and build your audience segments</span></li>
<li><span>Be able to create Google Ads remarketing tags in Google Tag Manager</span></li>
<li><span>Understand how to configure your remarketing campaigns in Google AdWords</span></li>
<li><span>Learn how to build and Configure new retargeting ads lists inside Google AdWords</span><span><br />
</span></li>
</ul>
<h3><b>Who Is This Course For?</b></h3>
<p><span><strong>The Complete Guide to Retargeting Ads</strong> course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success.</span></p>
<h3><b>Entry Requirement</b></h3>
<ul>
<li><span>This course is available to all learners of all academic backgrounds.</span></li>
<li><span>Learners should be aged 16 or over.</span></li>
<li><span>Good understanding of English language, numeracy and ICT skills are required to take this course.</span></li>
</ul>
<h3><b>Certification</b></h3>
<ul>
<li><span>After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24.</span></li>
<li><span>The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.</span></li>
</ul>
<h3><b>Why Choose Us?</b></h3>
<ul>
<li><span>Affordable, engaging &amp; high-quality e-learning study materials;</span></li>
<li><span>Tutorial videos and materials from the industry-leading experts;</span></li>
<li><span>Study in a user-friendly, advanced online learning platform;</span></li>
<li><span>Efficient exam systems for the assessment and instant result;</span></li>
<li><span>United Kingdom &amp; internationally recognized accredited qualification;</span></li>
<li><span>Access to course content on mobile, tablet and desktop from anywhere, anytime;</span></li>
<li><span>Substantial career advancement opportunities;</span></li>
<li><span>24/7 student support via email.</span></li>
</ul>
<h3><b>Career Path</b></h3>
<p><span><strong>The Complete Guide to Retargeting Ads</strong> course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as</span></p>
<ul>
<li><span>Adverts Operation Manager</span></li>
<li><span>Digital Marketing Manager</span></li>
<li><span>Digital Marketing Executive</span></li>
<li><span>Social Media and Community Manager</span></li>
</ul>
		</div><table width="100%">				<tbody><tr>
					<td colspan="4"> Module 01: Welcome and Introduction</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Welcome to the retargeting ad masterclass (plus a sneak preview)  Don't Skip!</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>What is remarketing and retargeting? Defining our objectives and purpose</td>
					<td> </td>
					<td><span><i></i> 00:17:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Digital Advertising Ecosystem Part 1</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Digital Advertising Ecosystem Part 2</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Understanding Ad Exchanges And How They Work</td>
					<td> </td>
					<td><span><i></i> 00:20:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>What Remarketing Looks Like On The Inside</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 03: Developing Your Remarketing and Retargeting Strategies</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Audiences and Segments: The Foundation Of Your Remarketing Strategy</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Understanding Intent Signals and Visitor Engagement</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Behavioural Characteristics - The Composition Of Your Segments</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Combining Characteristics - Infinite Possibilities!</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Characteristics That Matter To You  Your First Assignment</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 04: Planning Your Retargeting Campaigns Like A Pro</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Funnel Based Segmentation - Funnel Mapping</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Funnel Based Segmentation - Using The Funnel To Develop Your Lists</td>
					<td> </td>
					<td><span><i></i> 00:14:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using Your Website To Plan Your Remarketing Lists</td>
					<td> </td>
					<td><span><i></i> 00:19:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Mapping Your Ad Groups Using Your Lists and Values (Part 1)</td>
					<td> </td>
					<td><span><i></i> 00:13:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Mapping Your Ad Groups Using Your Lists and Values (Part 2)</td>
					<td> </td>
					<td><span><i></i> 00:14:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 05: Using Google Analytics To Develop and Build Your Audience Segments</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Introduction To The Google Analytics Tag</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Logging In To Google Analytics Account &amp; Retrieving Your Analytics Tracking Tag</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Adding Your Google Analytics Tag To Your Website And Verifying That It's Working</td>
					<td> </td>
					<td><span><i></i> 00:13:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 06: Tips, Tricks &amp; Shortcuts Using Google Tag Manager as Your Tag Management System</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Benefits Of Using Google Tag Manager</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Signing Into Your Google Tag Manager Account</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Adding Your Basic Google Analytics Tag Through Google Tag Manager</td>
					<td> </td>
					<td><span><i></i> 00:11:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Setting Up Custom Button and Link Click Tracking In Google Tag Manager</td>
					<td> </td>
					<td><span><i></i> 00:20:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Adding Page-Level Scroll Depth Tracking In Google Tag Manager</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Adding Custom User Engagement Timers In Google Tag Manager</td>
					<td> </td>
					<td><span><i></i> 00:13:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Adding Google Adwords Conversion Tracking Through Google Tag Manager</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 07: Building Your Remarketing Audiences In Your Google Analytics Account</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Linking Your Google AdWords and Google Analytics Accounts</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Introduction To The Google Analytics Audience Builder</td>
					<td> </td>
					<td><span><i></i> 00:17:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Building Remarketing Audiences In Google Analytics Based On URL Attributes</td>
					<td> </td>
					<td><span><i></i> 00:18:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Setting Up Goal-Based Remarketing Audiences In Google Analytics</td>
					<td> </td>
					<td><span><i></i> 00:14:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Setting Up Event-Based Audiences Using The Google Analytics Display Builder</td>
					<td> </td>
					<td><span><i></i> 00:17:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Importing Remarketing Audiences From The Google Analytics Solutions Gallery</td>
					<td> </td>
					<td><span><i></i> 00:11:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns</td>
					<td> </td>
					<td><span><i></i> 00:19:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How Google Analytics and AdWords Talk To Each Other</td>
					<td> </td>
					<td><span><i></i> 00:09:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Importing Google Analytics Goals into AdWords For Conversion Tracking</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords</td>
					<td> </td>
					<td><span><i></i> 00:14:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Introduction To Building Retargeting Ads Lists In Google AdWords</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Building and Configuring New Retargeting ads lists inside Google AdWords</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic</td>
					<td> </td>
					<td><span><i></i> 00:11:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Certificate and Transcript</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Order Your Certificates and Transcripts</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table>

John Academy

Google Ads

Online Course Marketing

Retargeting

Digital Marketing

Video Marketing

Google Digital Marketing

The Complete Guide to Retargeting Ads

General Admission

Course Gate

Online Course Creation

PPC Advertising

Google Analytics Individual Qualification

Marketing Analytics

Google Analytics

Conversion Rate Optimisation

Trainers Course

Google Tag Manager

Retargeting Ads - The Complete Guide

<section>
						<div>
				<div>
				<div>
			<div>
					<div>
				<section>
						<div>
				<div>
				<div>
			<div>
					<div>
				<div>

				</div>
				<div>
				<div>
					<div><p><span>Profitably set up, manage and optimize professional retargeting campaigns and explore retargeting ads with the Retargeting Ads Guide - How Retargeting Works course. Become a specialist without having to leave the comfort of your home &amp; boost up your skill . </span></p><p><span>With this Retargeting Ads Guide - How Retargeting Works course, you can learn to set up advanced retargeting and remarketing audiences in Google Analytics and Google Adwords, deploying your remarketing and retargeting tags through Google Tag Manager, understanding the technology underlying every retargeting and remarketing campaign on the web. This course contains on-demand video lectures and downloadable resources and affordable premium-quality e-learning content. If you are looking for up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry, this is the right place.</span></p><p><span>Enrol in the Retargeting Ads Guide - How Retargeting Works course today and drive a high level of engagement to your brands and products!</span></p></div>
				</div>
				</div>
						</div>
			</div>
		</div>
						</div>
			</div>
		</section>
				<section>
						<div>
				<div>
				<div>
			<div>
					<div>
				<div>
				<div>
					<div>
																					</div>
				</div>
				</div>
				<div>
				<h2>Learning outcome</h2>
				</div>
				<div>
				<div>
					<ul>
							<li>
											<span>
													</span>
										<span>Get started to learn this chosen field as quickly and effectively as possible.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Define Your Business &amp; Target Audience.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Learn about Copywriting, Blogging &amp; SEO.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Learn video marketing and social media marketing.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Learn Google Analytics To Develop and Build Your Audience Segments.</span>
									</li>
								<li>
											<span>
													</span>
										<span> Be able to use the Google AdWords Audience Builder To Build Your Retargeting Audiences.</span>
									</li>
						</ul>
				</div>
				</div>
						</div>
			</div>
		</div>
						</div>
			</div>
		</section>
						</div>
			</div>
		</div>
				<div>
			<div>
					<div>
				<section>
						<div>
				<div>
				<div>
			<div>
					<div>
				<div>
				<div>
					<div>
																					</div>
				</div>
				</div>
				<div>
				<h2>Requirements</h2>
				</div>
				<div>
				<div>
					<ul>
							<li>
											<span>
													</span>
										<span>No formal qualifications required, anyone from any academic background can take this course.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Access to any internet-enabled smart device.</span>
									</li>
						</ul>
				</div>
				</div>
						</div>
			</div>
		</div>
						</div>
			</div>
		</section>
				<section>
						<div>
				<div>
				<div>
			<div>
					<div>
				<div>
				<h2>Why should I take this course?</h2>
				</div>
				<div>
				<div>
					<ul>
							<li>
											<span>
													</span>
										<span>8+ hours of on-demand video lectures and downloadable resources.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Affordable premium-quality E-learning content, you can learn at your own pace.</span>
									</li>
								<li>
											<span>
													</span>
										<span>You will receive a completion certificate upon completing the course.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Internationally recognized Accredited Qualification will boost up your resume.</span>
									</li>
								<li>
											<span>
													</span>
										<span>You will learn the researched and proven approach adopted by successful salespeople to transform their careers.</span>
									</li>
								<li>
											<span>
													</span>
										<span>You will be able to incorporate various practical sales techniques successfully and understand your customers better.</span>
									</li>
						</ul>
				</div>
				</div>
						</div>
			</div>
		</div>
						</div>
			</div>
		</section>
				<div>
				<h2>Who is This Course for</h2>
				</div>
				<div>
				<div>
					<div><p><span>This course is for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns, those who know that retargeting works, but haven't been able to make it successful for your company.</span><span><br /></span><span>This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge.</span></p></div>
				</div>
				</div>
						</div>
			</div>
		</div>
						</div>
			</div>
		</section>

Skill Up

YouTube Marketing

Profitably set up, manage and optimize professional retargeting campaigns and explore retargeting ads with the Retargeting Ads Guide

Retargeting Ads Guide - How Retargeting Works

<div>
					<div>
								<section>
						<div>
							<div>
					<div>
			<div>
							<div>
						<div>
				<div>
					</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
							</div>
				</div>
			<p><span>Do you want to learn the retargeting strategies to increase more awareness and sales? Are you interested to maximize your visitors in the website? If so, take a look at the Retargeting Course course and learn what you want further in your quest. </span></p>
<p><span>The contents of the course guide you how to write killer content and follow up using different social media such as Facebook, Youtube, and google display networks etc.. The purpose of the course is to make you efficient on how to optimize, manage, and set up professional retargeting campaigns, use Google Tag manager concerning remarketing and retargeting tags, and gather more visitors and traffic working on proper understand of retargeting. It also teaches you how to use Google AdWords to fix and manage retargeting campaigns.</span></p>
<h3><strong>What you'll learn</strong></h3>
<ul>
<li><span>You'll learn what retargeting is</span></li>
<li>You'll learn the best companies to use for retargeting</li>
<li>You'll learn how to setup a retargeting account</li>
<li><span>You'll learn how to utilize retargeting for the highest ROIs (Return On Investment)</span></li>
<li><span>You'll learn how to segment parts of your list and audience</span></li>
<li><span>You'll learn how to Success Hack your competitors and virtually guarantee success from Day 1</span></li>
<li><span>You'll learn how to make the most of every visitor that visits your website</span></li>
<li><span>You'll learn when and where to direct certain visitors to insure they optin or buy at just the right moment</span></li>
</ul>
<h3><strong>Requirements</strong></h3>
<div>
<ul>
<li>You should know how to use a PC at a beginner level</li>
</ul>
<h3><strong>Who is the target audience?</strong></h3>
<ul>
<li>Online Marketers</li>
<li>Local &amp; Online Businesses</li>
<li>Bloggers</li>
<li>Content Creators who want to get more traffic from their work</li>
<li>SEO Firms &amp; Workers</li>
<li>Everyone with a Product</li>
<li>Anyone who pays for marketing and wants to get the most out of it</li>
</ul>
</div><table>				<tbody><tr>
					<td colspan="4"> Module : 01</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Introduction</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Retargeting Overview</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Retargeting Companies</td>
					<td> </td>
					<td><span><i></i> 00:11:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Social Media Retargeting</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Make Sure You Qualify</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>User Intent and Engagement</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Segmentation</td>
					<td> </td>
					<td><span><i></i> 00:09:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module : 02</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Taking Your Traffic's Temperature</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Banner Ad Sizes and Graphic Design</td>
					<td> </td>
					<td><span><i></i> 00:11:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Frequency Caps</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Google Retargeting</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Perfect Audience Walkthrough</td>
					<td> </td>
					<td><span><i></i> 00:26:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How Tracking Platforms Differ</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module : 03</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>What Is Success Hacking</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Success Hacking The Landing Pages</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Success Hacking The Offer</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Success Hacking Ad Copy</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Success Hacking Traffic Source</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Success Formula</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
				</tbody></table>

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