Find out how all the enormous advanced organizations got their prominent image through digital marketing. The course plans to give out the digital growth hacks that will lead your business to flourish more than ever. This is an updated version of growth marketing rulebook for the individuals who are searching for their business to step onto the business acceleration. Students, entrepreneurs, or freelance digital marketers, all can be benefited from the course. What you'll learn Growth Hacking Techniques with Digital Marketing Discover Growth Hacking techniques from top companies like LinkedIn, Twitter, Snapchat, Instagram, Pinterest, Uber etc 15+ must follow hacks to boost the conversion rate, opt-in rate, Revenue, sales of any business Growth Hacking Lean marketing funnel Growth Hacking Tools used in different stages in Growth Hacking marketing funnel Bonus section with tools related to SEO, Social Media, Market research, User research, Traffic Acquisition etc Requirements Basic computer knowledge. A computer with Internet connection and desire to learn Growth Hacking Basic Digital Marketing knowledge is recommended but not mandatory All the tools & resources Links are included in the course content Introduction 1. Welcome 00:03:00 What is Growth Hacking & what - are the different stages/Tools of Growth Hacking? 2. Introduction 00:04:00 3. Growth Hacking Lean Marketing Funnel with Example 00:09:00 4. Growth Hacking Tools for Customer Acquisition 00:08:00 5. Growth Hacking Tools for Customer Activation(Stage 2) 00:05:00 6. Growth Hacking Tools for Customer Retention (Stage 3) 00:05:00 7. Growth Hacking Tools for Boosting Revenue ( Stage 4) 00:07:00 8. Growth Hacking Tools for getting Customer Referrals 00:06:00 Must follow Digital Marketing Hacks 9. Introduction 00:01:00 10. Digital Marketing must follow hacks - Part 1 00:13:00 11. Digital Marketing must follow hacks - Part 2 00:11:00 12 Digital Marketing must follow hacks - Part 3 00:09:00 13. Digital Marketing must follow hacks - Part 4 00:08:00 14. Digital Marketing must follow hacks - Part 5 00:09:00 15. Digital Marketing must follow hacks - Part 6 00:05:00 16. Digital Marketing must follow hacks - Part 7 00:04:00 17. Digital Marketing must follow hacks - Part 8 00:06:00 18. Digital Marketing must follow hacks - Part 9 00:04:00 Growth Hacking Examples 19. Introduction 00:02:00 20. Growth Hacking Example 1 - AIRBNB 00:09:00 21. AIRBNB Hack 00:04:00 22. Growth Hacking Example 2 - Dropnbox 00:03:00 23. DROPBOX Hack 00:06:00 24. Growth Hacking Example 3 - TWITTER 00:02:00 25. TWITTER Hack 00:02:00 26. Growth Hacking Example 4 - Snapchat 00:01:00 27. Snapchat Hack 00:13:00 28. Growth Hacking Example 5 - UBER 00:02:00 29. UBER Hack 00:05:00 30. Growth Hacking Example 6 - Pinterest 00:02:00 31. PINTEREST Hack 00:07:00 32. Growth Hacking Example 7 - Linkedin 00:03:00 33. LINKEDIN Hack 00:04:00 34. Growth Hacking Example 8 - Instragram 00:04:00 35. Instagram Hack 00:06:00 Bonus 36. Growth Hacking Tools for website traffic acquision 00:02:00 37. Growth Hacking Tools for lead & customer acuisition 00:05:00 38. Growth Hacking Tools for market reseach and user research 00:07:00 39. Growth Hacking Tool for SEO 00:06:00 40. Growth Hacking Tools for social media 00:04:00 41. Growth Hacking Tool for Linkedin Connections 00:04:00 Conclusion 43. Thank You ! 00:01:00
The complete online marketing and advertising course cover step-by-step instructions for fruitful and meaningful online advertising. You will discover the pro techniques from Professor Paul Cline and Sandor Kiss. Many lose themselves in the ever-growing online marketing and advertising arena. It's imperative to gain the key skills to be massively successful. With the proper techniques and tools, your potential for a good income is limitless. Have you heard of sales funnels? Yes, it's a key concept in online marketing and advertising too. Learn to engage, attract and encourage your customers to take action. Discover the art of lead generation and the importance of attracting and retaining customers. The door to your future success in the online marketing and advertising industry opens here. What you'll learn How To Build An Amazing Income Generating Funnel That SELLS! The RIGHT Way To Do Online Advertising ... Like The Pros Do How To Advertise Effectively On Facebook, LinkedIn, Twitter, Google & How To Do Banner Ads Learn How The MARKETING PROS Do 'Lead Generation' To Get a Flood Of New Customers, Sales & Build Their Email List! How To Get The BEST Results from YOUR Online Advertising ... To BOOST Profits Learn How The PROS Build Huge Customer Bases & Massive Sales ... How They REALLY Drive Traffic & Make Money (NOT Some Silly System That Sounds Good ... But Doesn't Work!) Why You Should Choose 'Complete Online Marketing & Advertising Course' Access from all types of devices with internet access and optimum screen size 2.5 hours of video lessons A CPD-accredited certificate of completion Opportunity to download PDF certification promptly after successful completion of the course. Mastering the art of online advertising Obtaining the skills for creating an effective sales funnel Gaining insights into the practices of Pro advertisers Learning how to build a huge customer base and maximize sales online Who is this course for? The course is designed for internet marketers, business owners, online entrepreneurs, sales executives, internet influencers and online marketing enthusiasts. Requirements Basic Internet Connection Career Path For online entrepreneurs, the course will cover all the core aspects of online sales generation using online marketing and advertising strategies on different platforms. For expanding your business online and generating sales using organic and paid media, you need to know the principles of online marketing and formulating your sales funnel. Funnel Building For Massive Profits Intro to Funnel Building FREE 00:01:00 Funnel Building - Part 1 FREE 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Lead Generation, Traffic & List Building Intro To Lead Generation 00:01:00 Lead Gen - Lead Magnets 00:04:00 Lead Gen - Landing Pages 00:02:00 Lead Gen - Getting Traffic 00:05:00 LinkedIn Advertising Intro to LinkedIn Advertising 00:01:00 LinkedIn Ads - Campaign Manager 00:07:00 LinkedIn Ads - Creating ADS that SELL - Part 1 00:08:00 LinkedIn Ads - Creating ADS that SELL - Part 2 00:04:00 How To Do Banner Advertising Intro to Banner Ads 00:01:00 Banner Ads - Designing The Ad 00:04:00 Banner Ads - Ad Campaign Goals 00:05:00 Banner Ads - Setting Up & Running Campaigns 00:12:00 Twitter Ads For Fun & Profit Intro To Twitter Timeline Ads 00:01:00 Twitter Ads - Campaign Objects & Details 00:08:00 Twitter Ads - Ad Groups & Targeting 00:06:00 Twitter Ads - Creating The Ad & Launching 00:04:00 Make Profits With Facebook Ads Intro to Facebook Newsfeed Ads 00:01:00 Facebook Ads - Marketing Objectives 00:05:00 Facebook Ads - Ad Targeting & Budgeting 00:11:00 Facebook Ads - Creating The Ad 00:10:00 Search Ads - For Massive Profits Intro To Search Ads 00:01:00 Search Ads - Marketing Objectives 00:05:00 Search Ads - Ad - Groups & Keywords 00:06:00 Search Ads - Creating & Monitoring Ads 00:05:00
Become the Master of Google in this informative Course Are you using Google machine the right way when it comes to searching for stuff? Are you products not selling enough? This course is the all in one guide to three of Google's most active features, Google Search, Plus and Adwords. Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy, products and video to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding. Sharing blog posts on Google+ in particular is an excellent way to Rank for keyword terms that you might otherwise not be able to and to drive search traffic to your Google+ profile and then back to your blog and website. In this course, you will learn how to write search questions that fully leverage Google's powerful search algorithm. During this course you will also learn the new techniques of advertising as well as how to effectively sell your products using Google Adwords. Course Highlights Google Adwords, Google Plus & Google Search Skills Training is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Adwords, Google Plus & Google Search Skills Training into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Adwords, Google Plus & Google Search Skills Training Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Adwords, Google Plus & Google Search Skills Training is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Adwords, Google Plus & Google Search Skills Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 1: Local Searching STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Module 2: Google Adwords Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Module 3: Google Plus Marketing Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Final Exam
Become a Digital Marketing whiz in no time by enrolling on the Become Digital Marketing PRO in NO TIME - 12 Courses in 1 course today! Optimize your marketing skill by using social media at best. Start promoting business products or services efficiently and get hired by big companies for boosting their sales. This is a great course for freelance digital marketers too. By incorporating 12 courses in a single module, the course serves all the basic learning purpose at once. Gain the learning of all the basic and advanced learning in the relevant area to ensure the best outcome from your get-go. What you'll learn Quick Tips and Tricks to Learn Digital Marketing and implement techniques for faster results Learn hacks & techniques on various topics including SEO, Adwords, Analytics, Email marketing, Mobile App marketing, Social media including Facebook, LinkedIn, Twitter, Instagram etc. Learn digital hacks under Tips & Tricks Video series section Become a PRO Digital Marketeer Become a freelancer and make money online Help clients to achieve better results Consult local businesses as a Digital Marketing Consultant Use the learning and grow your startup company online Interactive PDF with 80+ videos on Digital Marketing Tips & Tricks Requirements Basic computer knowledge. A computer with Internet connection and desire to learn digital marketing All the tools & resources are included in the course content. Who this course is for: Businesses (B2C OR B2B) Freelancers Digital Marketing Agencies Students willing to make a career in digital marketing Professionals looking for a career change Introduction Welcome 00:01:00 General Tips & Tricks Series How to register your company 00:04:00 How to see Email Sender's Company and Logo in Your Gmail 00:02:00 How to Generate sitemap of a website 00:03:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized 00:03:00 How to identify registration data of website 00:01:00 How to identify duplicate content from the web 00:03:00 How to create google alerts 00:03:00 How to find the age of the domin 00:02:00 How to check if the website server is down 00:01:00 How to create text notes thatwill self destruct after being read 00:02:00 How to send google search information to your friends 00:03:00 How to find webhost of any website 00:02:00 Discover new sites that are similar to what you like alredy 00:03:00 How to easily highlight the important parts of a web page 00:01:00 How to share you email online without worrying about spam 00:02:00 How to get compute level answers without searching 00:03:00 The easiest way to setup email reminders 00:03:00 How to find the original URL tht's hiding behind a short URL 00:02:00 How to corrupt a file you shared online 00:01:00 How to create a throwaway email 00:02:00 How to check if your email account has been compromised 00:01:00 SEO (Search Engine Optimisation) How to register website on Google search console 00:06:00 How to Optimize your website homepage 00:06:00 How to add a sitemap on google search 00:07:00 How to shortlist targeted keyword list in google keyword planner 00:08:00 How to set international targeting on google search 00:02:00 How to remove a URL from google search engine 00:03:00 How to identify competitors keyword 00:08:00 How to leverage top sites to get on google search results 00:04:00 Discover powerful data analytics to mesure SEO performance 00:06:00 How to do keyword research 00:11:00 How to write perfect title tags for search engines 00:05:00 How to optimise heading tags, external and internal links 00:08:00 What are backlinks & how to get them 00:06:00 How to write a perfect Meta description 00:06:00 How to enhance speed & performance of your website 00:04:00 YouTube Youtube account setup 00:04:00 Account optimization 00:09:00 How to create & setup Youtube channel banner 00:05:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work 00:06:00 How to optimise comments & reply them in bulk 00:03:00 How to grow your channel with competitor Analysis 00:07:00 How to manage multiple YouTube accounts 00:02:00 A simple yet powerful trick to increase your subscribers list 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Google Adwords What are Google Ads & how does it work 00:16:00 Account setup 00:04:00 Competitors analysis 00:08:00 Campaign types & how to select the right campaign 00:07:00 Bids & Budgets 00:08:00 How to target the right audience 00:07:00 Google Ads advance campaign settings 00:07:00 Choosing the right keywords 00:05:00 How to write ads that gets more clicks 00:06:00 Google Analytics How to install tracking code on your website 00:04:00 How to add filters & remove internal traffic 00:04:00 How to track paid campaigns 00:04:00 How to look and analyse different segment data 00:06:00 How to configure goals in google analysics 00:05:00 How to link google Adwords account 00:03:00 How to manage multiple analytics accounts 00:02:00 How to remove spam traffic 00:04:00 Email Marketing Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00 How to install signup or popup forms on the website 00:17:00 How to collect email address without a wbsite 00:05:00 How to create a 'Hook' to your signup forms 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Linkedln How to increase your connections in no time 00:08:00 Secret of LinkedIn InMails 00:05:00 Discover the best ways to use Linkedin Groups 00:09:00 How to setup a company page on Linkedin 00:04:00 How to increase traffic to your website using Linkedin blog 00:07:00 Twitter Twitter Account setup 00:03:00 Knowing Twitter features 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers 00:10:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them 00:05:00 A powerful trick to acquire customers on twitter 00:03:00 How to get followers retweet your post 00:03:00 How to embed a twitter button to your website or post 00:02:00 Twitter analytics 00:04:00 Facebook Set your Facebook page 00:05:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes 00:08:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook page 00:03:00 Facebook comments 00:05:00 Leveraging Facebook groups 00:05:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook 00:15:00 Facebook pixel & Re-marketing 00:04:00 Instagram How to setup a Instagram business profile 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:04:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers 00:05:00 Discover how to grow your business through Instagram stories 00:05:00 How to get your posts reposted on Instgram by influncers 00:05:00 Mobile App A quick way to do App store marketing research 00:16:00 How to discover the estimate size of your market 00:08:00 Discover the best ways to promote your app 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:14:00 How to make money from your app 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 Techniques to get to the top of App store ranking 00:07:00
New to online marketing world? Do you want to advertise your products and services online effectively? Do you want to learn how to transform your sales using AdWords to give your business a chance to succeed? If yes, then enrol now and learn How to Drive Consistent, Reliable, High-Quality Traffic to Your Site Every Single Day with Google Ad Words! Through this course, you'll take your Google Adwords learning to the next level as you will gain all of the necessary skills and learn how to begin profiting from your Adwords campaigns. You will figure out how to make Google AdWords campaigns that will help you increase your web traffic, so you will be able to raise profit for your online business effectively. All through this thorough course, you will take in the majority of the components that go into making campaigns that express an exceptional return on each pound you spent; this starts from focusing, to research, to composing convincing ads until doing campaign enhancement. Course Highlights Google Adwords Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Adwords Diploma into 9 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 7 hours, 10 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Adwords Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Adwords Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Adwords Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google Adwords Diploma Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Mock Exam Mock Exam- Google Adwords Diploma 00:20:00 Final Exam Final Exam- Google Adwords Diploma 00:20:00
Course Description Get instant knowledge from this bite-sized Safeguarding Small Businesses During Pandemic Part - 2 course. This course is very short and you can complete it within a very short time. In this Safeguarding Small Businesses During Pandemic Part - 2 course you will get fundamental ideas of safeguarding small businesses during the pandemic, the key understanding of content marketing, social media marketing and so on. Enrol in this course today and start your instant first step towards learning about marketing strategies. Learn faster for instant implementation. Learning Outcome Understand marketing strategies Gain in-depth knowledge of content marketing Learn about getting started with websites Gain an excellent understanding of social media marketing strategies Understand the underlying offer ideas to attract customers How Much Do Business Managers Earn? Senior - £84,000 (Apprx.) Average - £48,000 (Apprx.) Starting - £27,000 (Apprx.) Requirement Our Safeguarding Small Businesses During Pandemic Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Safeguarding Small Businesses During Pandemic Part - 2 Module 01: Marketing Strategies 00:23:00 Module 02: Getting Started with Websites 00:15:00 Module 03: Content Marketing 00:16:00 Module 04: Social Media Marketing Strategies 00:36:00 Module 05: Offer Ideas to Attract Customers 00:19:00 Assignment Assignment - Safeguarding Small Businesses During Pandemic Part - 2 00:00:00
The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00
ð Unlock the Power of Network Remarketing Ads with Google AdWords for Skyrocketing Skillshare Enrollments! ð Are you ready to revolutionize your approach to online marketing and boost your Skillshare enrollments to new heights? Look no further! Introducing our exclusive online course: 'Network Remarketing Ads using Google AdWords for Skillshare Enrollments - Teach All Comers.' ð¯ What You'll Learn: Master the art of Network Remarketing Ads on Google AdWords tailored specifically for driving Skillshare enrollments. Understand the intricacies of audience targeting, optimizing ad spend, and maximizing ROI. Leverage advanced strategies to captivate and convert potential students, ensuring a steady influx of enrollees. Dive into real case studies and practical examples to apply these techniques effectively. ð¥ Why Choose This Course: Taught by industry experts with hands-on experience in online advertising and education enrollment strategies. Practical, actionable insights that you can implement immediately for tangible results. Access a comprehensive curriculum designed to cater to all skill levels, from beginners to seasoned marketers. Gain insider knowledge and stay ahead in the competitive landscape of online course marketing. ð Who Is This For: Skillshare instructors eager to amplify their enrollment numbers and expand their reach. Marketing professionals looking to specialize in targeted advertising for educational platforms. Entrepreneurs seeking to scale their online course offerings and maximize profitability. ð¡ What You'll Achieve: Drive a surge in Skillshare enrollments by implementing cutting-edge remarketing strategies. Elevate your marketing game and witness a substantial increase in student engagement and conversions. Position yourself as a sought-after expert in leveraging Google AdWords for educational platform growth. Course Curriculum
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