Booking options
£25
£25
On-Demand course
1 hour 52 minutes
All levels
Do you want to know how to rank higher on Google and drive maximum traffic to your website? Are you an aspiring marketing professional or looking to start your own blog? If you answered yes to any of these, then this is the course for you.
This SEO Keyword Research Course will take you from a beginner to expert in SEO optimisation in no time. It covers everything you need to know to create winning marketing content, drive audience engagement, and outrank your competitors, with step-by-step guidance on how to use key keyword analysis tools such as Moz and SEMrush.
You will learn when and how to use long term and short term keywords, how to conduct competition analysis, determine commercial intent with your keywords, and much more. By the end of the course, you will have an excellent understanding of the types of keywords your target market is using, and how to utilise these words and phrases to boost your website or blog's performance effectively.
Generate maximum traffic to your web pages with engaging, SEO-optimised content!
Why is Keyword Research Important?
Longterm VS Short Term Keywords
Keyword Research Tools
Determining Commercial Intent
How to Conduct Competition Analysis
A Guide to Using SEMrush, Moz & Majestic
Tips for Creating Winning Marketing Content
An Overview of the 4 Types of Keywords
Understanding Your Competitors
Understanding Your Target Market
We understand more than anyone how important it is for yo...