Overview This comprehensive course on Digital Marketing will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Digital Marketing comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Digital Marketing. It is available to all students, of all academic backgrounds. Requirements Our Digital Marketing is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 6 sections • 37 lectures • 03:35:00 total length •Unit 1: What You Will Learn in This Course: 00:02:00 •Unit 2: What Is the Potential of Selling Online: 00:12:00 •Unit 3: What Are the Most Popular Activities When on Internet: 00:03:00 •Unit 1: The Internet Marketing Process for Sales Maximisation: 00:08:00 •Unit 2: How to Apply the Internet Marketing Process: 00:07:00 •Unit 3: How to Apply the List Building Process: 00:04:00 •Unit 4: How Much Money Should We Invest on Digital Marketing: 00:04:00 •Unit 1: Introduction to the Internet Marketing Principles: 00:01:00 •Unit 2: Internet Marketing Principle No:1: 00:14:00 •Unit 3: Examples of Internet Marketing Principle No.1: 00:07:00 •Unit 4: How to Apply The 1st Internet Marketing Principle: 00:06:00 •Unit 5: Internet Marketing Principle No.2: 00:04:00 •Unit 6: Internet Marketing Principle No.3: 00:09:00 •Unit 7: Internet Marketing Principle No.4: 00:12:00 •Unit 8: Internet Marketing Principle No. 5: 00:05:00 •Unit 9: Internet Marketing Principle No. 6: 00:09:00 •Unit 10: Internet Marketing Principle No.7: 00:05:00 •Unit 11: Internet Marketing Principle No.8: 00:12:00 •Unit 1: Introduction to The Creation of an Internet Marketing Strategy: 00:01:00 •Unit 2: Step 1- Creating an Internet Marketing Strategy: 00:03:00 •Unit 3: Step 2 - Creating an Internet Marketing Strategy: 00:04:00 •Unit 4: Step 3 - Creating an Internet Marketing Strategy: 00:03:00 •Unit 5: Step 4 - Creating an Internet Marketing Strategy: 00:07:00 •Unit 6: Step 4b - Examples of Successful Opt-In Pages: 00:07:00 •Unit 7: Step 5 - Creating an Internet Marketing Strategy: 00:05:00 •Unit 8: Step 5b - Examples of Successful Opt-In Pages: 00:03:00 •Unit 9: Step 6 - Creating an Internet Marketing Strategy: 00:02:00 •Unit 10: Step 7 - Creating an Internet Marketing Strategy: 00:05:00 •Unit 11: Step 8 - Creating an Internet Marketing Strategy: 00:04:00 •Unit 12: Step 9 - Creating an Internet Marketing Strategy: 00:04:00 •Unit 13: Step 10 - Creating an Internet Marketing Strategy: 00:03:00 •Unit 14: Step 11 - Creating an Internet Marketing Strategy: 00:05:00 •Unit 1: How to Structure Your Website: 00:13:00 •Unit 2: How to Turn Your Sales Pages into Money Making Machines: 00:08:00 •Unit 3: Additional Tips for E-Shops: 00:09:00 •Unit 4: How to Do a Website Audit: 00:05:00 •Assignment - Digital Marketing: 00:00:00
Description: Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment. Who is the course for? This course would be ideal for people who want to learn about advertising and marketing. Entrepreneurs. Business owners. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Diploma in Advertising and Marketing is a useful qualification to possess, and would be beneficial for the following careers: Account Manager Business Development Executive Producers Group Account Director Marketing Manager Sales Specialists Strategist And Much More! Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam- Diploma in Advertising and Marketing 00:30:00 Final Exam Final Exam- Diploma in Advertising and Marketing 00:30:00 Refer A Friend Refer A Friend 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Description: Lead generation is the process to identify potential customers for the products or services of the business. This process is also important to ensure the stability of your online sales. Lead generation will involve learning about online marketing, creating newsletters and other online marketing paraphernalia to help boost your sales. This comprehensive advanced course in lead generation will enable you to learn the skills, knowledge and information of lead generation. If you are someone involved in online selling or is interested in learning about online marketing and sales, then this course is very suitable for you. Who is the course for? Marketing professionals who want to be an expert in Lead Generation People are interested in learning Lead Generation and how it works Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Lead Generation course will be very beneficial and helpful, especially to the following careers: Blogger Businessmen Entrepreneur Marketing and Promotions Specialist Marketing Manager Marketing Professional Sales Manager Sales and Promotions Specialist. Lead Generation Basics Introduction 01:00:00 Way To Use Of Newsletters 01:00:00 Utilizing Visualization Goals 00:30:00 Importance of Blogs 01:00:00 The Extraordinary Power of Visualizing Success 00:30:00 Wrapping Up 00:15:00 Generating Leads What Is Cold Calling 01:00:00 What Is SMS Marketing 01:00:00 Information Marketing Business 00:30:00 What Are Buttons 00:15:00 Importance of Name Cards in Business 00:15:00 Door to Door 00:15:00 Classified Ads 00:15:00 Networking Conventions 01:00:00 Kinds of Trade Shows 00:15:00 Home Parties 00:15:00 What Is Social Networking? Variety Of Social Networking 01:00:00 Different Between Events and Launches 00:15:00 Publicity 00:15:00 Publish A Book 00:30:00 Word of Mouth 00:15:00 What Is Blogging 01:00:00 What Is Blog Commenting 00:15:00 Article Business Marketing 01:00:00 Tell A Friend 00:15:00 Forum Business Marketing 01:00:00 Email Business Marketing 00:30:00 Social Bookmarking 01:00:00 YouTube Business Marketing 01:00:00 Yahoo! Answers 00:15:00 Press Releases 00:15:00 Benefits of Buying Banner Advertising 00:15:00 Online Classified Ads (Craigslist) 00:15:00 EBay Traffic 00:15:00 Organic Search Engine Traffic 00:15:00 Pay Per Click Advertising 01:00:00 Ezine Solo Ads 00:15:00 Podcast Traffic 00:15:00 Directory Submissions 00:15:00 Social Networking Traffic 01:00:00 RSS Submission 00:15:00 Traffic Exchange Programs 00:15:00 Co-Registration Leads 00:15:00 US Free Ads 01:00:00 User Generated Reviews 00:15:00 Viral Reports 00:15:00 Ad Swapping 01:00:00 Giveaway Events 00:15:00 Conclusion 00:15:00 Prospecting and Lead Generation Module One - Getting Started 00:30:00 Module Two - Prospecting 00:30:00 Module Three - Traditional Marketing Methods 01:00:00 Module Four - New Marketing Methods 01:00:00 Module Five - Generating New Leads 01:00:00 Module Six - Avoid Common Lead Generation Mistakes 00:30:00 Module Seven - Educate Prospects 00:30:00 Module Eight - The Pipeline 00:30:00 Module Nine - Follow up Communication 01:00:00 Module Ten - Track Activity 00:30:00 Module Eleven - Create Customers 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Description Learn the advanced features of Google G Suit with the Google G Suite Connect and Access course. Google G Suite is the productivity and collaboration tool that is comprised of Google Drive, Google Docs, Slides, Sheets, Gmail, Calendar, Forms, Google Hangouts, Google Plus, and more. The course is split into five sections that show you how to use the five applications of Google G Suit such as Gmail, Google Calendar, Google Forms, Google Hangouts, and Google Plus. At first, you will master how to receive, send and manage the email service of Google. Then, the course shows you how to manage your schedule on Google Calendar. Next, you will know how to create and manage forms by using Google Forms. After that, the course teaches you how to communicate effectively by using Google Hangouts. Finally, the course illustrates the techniques of using the social media platform of Google and helps you to manage your social presence with Google Plus. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Google G Suite Connect and Access is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Google G Suite Connect and Access is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Lesson 1: Google Gmail TOPIC A Getting Started with Gmail 00:15:00 TOPIC B Sending, Reading, and Replying to Messages 00:15:00 TOPIC C Organizing and Searching Mail 00:15:00 TOPIC D Managing Your Contacts 00:15:00 Lesson 2: Google Calendar TOPIC A Getting Started with Google Calendar 00:15:00 TOPIC B Create and Manage Events 00:15:00 TOPIC C Create Additional Calendars 00:15:00 TOPIC D Sharing Your Calendar 00:15:00 Lesson 3: Google Forms TOPIC A Getting Started with Google Forms 00:15:00 TOPIC B Build Forms 00:15:00 TOPIC C Work with Responses 00:15:00 Lesson 4: Google Hangouts TOPIC A Overview 00:15:00 TOPIC B Messaging and Text Hangouts 00:15:00 TOPIC C Video and Phone Hangouts 00:15:00 TOPIC D Hangouts Chat 00:15:00 Lesson 5: Google Plus TOPIC A Getting Started with Google Plus 00:15:00 TOPIC B Create and Optimize Your Profile 00:15:00 TOPIC C Creating Posts 00:15:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Description: Google is a platform being used to search for world's information by looking at Web pages, images, videos, etc. on the internet. Since Google can provide you with this kind of information, it will be beneficial for someone who is interested in how Google works and how you could earn through it. In this course, you will learn how Google marketing works through local searching, Google AdWords, and Google plus Marketing. You will learn all these valuable lessons which will help you in learning about Google Marketing that will eventually help to reach out people and know more about your online target market. Who is the course for? Marketing professionals who want to be an expert in Google AdWords. People are interested in learning Google AdWords and how it works. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Google Bundle Courses will be very beneficial and helpful, especially to the following careers: Blogger Businessmen Entrepreneur Marketing and Promotions Specialist Marketing Manager Marketing Professional Sales Manager Sales and Promotions Specialist. Module 1: Local Searching STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Module 2: Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Module 3: Google Plus Marketing Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam- Google Adwords, Google Plus & Google Search Mastery Course 00:30:00 Final Exam Final Exam- Google Adwords, Google Plus & Google Search Mastery Course 00:30:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Embark on an exciting journey into digital marketing business with our comprehensive course, 'Digital Marketing Business Tips.' In today's dynamic business landscape, understanding how to start digital marketing business is paramount for success. Through this course, we delve into the intricacies of digital marketing and how it can significantly boost the growth of small businesses. From harnessing the power of social media to mastering Google's search and display network, we equip you with the tools and knowledge needed to thrive in the digital age. Unlock the potential of digital marketing for small businesses and learn why it's a game-changer. Discover how digital marketing helps businesses of all sizes reach their target audience more effectively, increase brand visibility, and drive sales. Whether you're a budding entrepreneur or a seasoned business owner, embracing digital marketing is essential for staying competitive in today's market. Our course provides practical insights and strategies to establish and grow your digital marketing agency for small businesses, empowering you to succeed in the ever-evolving digital landscape. Your journey to becoming a digital marketing expert starts here. Focusing on actionable tips and real-world examples, we guide you through digital marketing and sales fundamentals. Learn how to leverage your network to enhance your net worth and understand the importance of commitment in achieving your business goals. By the end of this course, you'll have the confidence and skills to start your own digital marketing business and thrive in an increasingly digital-driven economy. Learning Outcomes: Understand the significance of digital marketing for small businesses. Master key strategies to start and grow a digital marketing agency for small businesses. Learn how to leverage internet marketing and social media effectively. Explore the potential of Google's search and display network in increasing sales. Develop essential skills to become a digital marketing and sales expert. Why buy this Digital Marketing Business Tips? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Digital Marketing Business Tips there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Digital Marketing Business Tips course for? Aspiring entrepreneurs looking to start a digital marketing business. Small business owners seeking to enhance their online presence. Marketing professionals interested in expanding their skill set. Anyone interested in understanding the impact of digital marketing on business growth. Individuals eager to pursue a career in digital marketing consultancy. Prerequisites This Digital Marketing Business Tips does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Digital Marketing Business Tips was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Digital Marketing Manager: £30,000 - £50,000 per annum Social Media Strategist: £25,000 - £40,000 per annum SEO Specialist: £25,000 - £35,000 per annum Content Marketing Manager: £28,000 - £45,000 per annum Sales Executive: £20,000 - £30,000 per annum Course Curriculum Digital Marketing Business Tips Unit 1: You are Responsible for the Failure or Success of Your Business 00:05:00 Unit 2: Why Internet Marketing and Social Media are important for Businesses 00:07:00 Unit 3: How Google Search and Display Network Can Increase Your Sales 00:07:00 Unit 4: The More You Learn the More You Earn 00:03:00 Unit 5: Commitment 00:02:00 Unit 6: Telling is not Selling 00:04:00 Unit 7: Your Network is your Net-worth 00:03:00 Unit 8: How to become Digital Marketing and Sales Expert 00:04:00 Assignment Assignment - Digital Marketing Business Tips 00:00:00
Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Google Adwords Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Google Adwords Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Google Adwords Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Google Adwords Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Google Adwords Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Google Adwords Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Google Adwords Course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Google Adwords Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Google Adwords Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Google Adwords Course is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Introduction Welcome ! 00:16:00 Getting Certified - Awards & Certifications 00:06:00 Google Ads Fundamentals Certification Introduction to Fundamentals Certification 00:02:00 Learn the basics of Google Ads 00:25:00 Choose where your customers see your ads 00:20:00 Create effective text ads 00:16:00 Enhance your Ad with extensions 00:07:00 Choose the best campaign types 00:15:00 Organise your account for success 00:09:00 Reach customers with targeting 00:08:00 Help customers find you 00:12:00 Match types 00:07:00 Make Your ads seen 00:14:00 Media costs models 00:09:00 Determine a good bidding strategy 00:12:00 Select your bid strategy 00:14:00 Adjust Bids to favor performers 00:11:00 Align your budget with your goals 00:10:00 Evaluate campaign performance 00:13:00 Avoid Editorial Errors 00:06:00 Address Trademark disapprovals 00:07:00 Google Ads Search Certification Introduction 00:03:00 Find customers with search marketing 00:11:00 Find the right performance solutions 00:22:00 Conversion Tracking 00:12:00 Install Website conversion tracking 00:11:00 Understand your audience better 00:07:00 Create search network campaign 00:18:00 Google Ads Display Certification Introduction 00:02:00 Learn the basics of Display Network 00:10:00 Target with the Display select 00:17:00 Remarketing with Display Ad 00:09:00 Choose the most beneficial ad formats 00:10:00 Assess & optimize your campaigns 00:22:00 Optimise your Display Campaign 00:18:00 Build effective creatives for your goals 00:08:00 Tailor ads with Dynamic Remarketing 00:12:00 Google Ads Video (YouTube) Certification Introduction 00:01:00 The value of google's Video Advertising 00:07:00 Build & Place your message 00:07:00 Find right solutions & metrics 00:11:00 launching your video campaign 00:11:00 Trueview discovery creative 00:08:00 Developing content on YouTube 00:08:00 Use video Remarketing to reconnect 00:11:00 Build video campaign in Google Ads 00:11:00 Keep track of video campaign performance 00:08:00 Optimise video campaign for success 00:08:00 Google Ads Shopping Certification Introduction 00:03:00 Find new customers with Shopping Ads 00:12:00 Create a merchant center account 00:07:00 Capture your product data 00:08:00 Align bid strategy to shopping goals 00:11:00 Create a shopping campaign 00:11:00 Measure shopping campaign performance 00:10:00 Optimise the shopping campaign 00:07:00 Simplify with automatic item updates 00:08:00 Ensure shopping ads are compliant 00:05:00 Submit product data without errors 00:07:00 Fix crawl issues 00:08:00 Give incentives with merchant promotions 00:06:00 Sell nearby with Local Inventory Ads 00:07:00 Priortize shopping campaigns 00:06:00 Reach users with showcase shopping 00:07:00 Optimize the shopping campaign for Mobile 00:07:00 Google Ads Mobile Certification Introduction 00:02:00 Drive your business with mobile 00:16:00 Do you want a mobile site or app ? 00:11:00 Design great mobile sites 00:19:00 Design great mobile apps 00:16:00 Google Ads formats & features for mobile 00:06:00 Target & bid for mobile ad placements 00:08:00 Drive calls with mobile campaigns 00:12:00 Drive store traffic with mobile 00:09:00 Drive installation of your app 00:11:00 Drive engagement with your app 00:09:00 Conclusion Thank You 00:02:00 Assignment Assignment - Google Adwords Course 00:00:00
Google Ads is one of the world's leading and most powerful advertising platforms. It can help you with many things, including reaching your target audience with relevant ads, driving traffic to your website and increasing sales. So if you work or want to work in marketing, having knowledge of Google Ads is crucial. That's where our Google Ads Training course comes in. This comprehensive course will teach you everything you need to know to create and manage successful Google Ads campaigns. From setting up your first campaign to tracking your results, we'll walk you through every step of the process. We'll also teach you how to avoid common Google Ads mistakes and optimise your campaigns for maximum results. Our in-depth curriculum includes everything from getting started with Google Ads to mastering the nuances of Adwords bidding strategies. Learn how to craft successful campaigns, improve your Adwords quality score, and employ the latest features offered by Google. You'll be equipped with the knowledge to audit and optimise your campaigns, avoid common Adwords mistakes, and significantly reduce extra spending. Plus, our exclusive content on remarketing strategies and display advertising will help you improve your Adwords performance for amazing results. This Google Ads Training course is more than just a theoretical course; it's a practical guide filled with real-world examples, actionable advice and inside strategies to give you a competitive edge. By the end of this course, you'll have the confidence and the knowledge to make Google Adwords work for you, boost your online presence, and generate significant results for your business. Embark on this learning journey today, and turn your Google Ads campaigns into revenue-generating machines. Enrol in the Google Ads Training course today! Learning Outcome: Upon completion of the Google Ads Training course, you should be able to: Understand the basics and importance of Google Ads for businesses. Master the art of creating effective and engaging Google Ads. Gain insights into building successful Adwords campaigns. Learn to avoid common pitfalls and errors in Google Adwords. Develop skills for auditing and optimising your Adwords campaigns. Discover strategies to improve your Adwords quality score. Explore advanced Adwords bidding and remarketing strategies. Familiarise yourself with tracking Google Ads analytics for improved decision-making. Who is this course for: This Google Ads Training course is ideal for: Marketing professionals looking to enhance their digital advertising skills. Small business owners seeking to expand their online presence. Digital marketing novices aiming to start a career in this field. Freelancers who wish to add Google Ads proficiency to their skillset. Anyone interested in learning about Google Ads and its marketing power. Career path This Google Ads Training course will be helpful for anyone looking to pursue a career as: Digital Marketing Specialist: £30,000-£40,000 Per year Google Ads Specialist: £35,000-£45,000 Per year SEO & SEM Specialist: £40,000-£50,000 Per year Content Strategist: £35,000-£45,000 Per year Digital Marketing Manager: £45,000-£60,000 Per year Marketing Analyst: £40,000-£55,000 Per year Freelance Digital Marketer: £30,000-£70,000 Per year Certification After studying the course materials of the Google Ads Training course, there will be a written assignment test that you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. Also, a PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate. Requirements This professionally designed Google Ads Training course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning! Course Curriculum Google Ads Training Course Promo 00:03:00 Lesson 01: Getting started with Google Ads 00:04:00 Lesson 02: Create your Google Ads 00:04:00 Lesson 03: Ingredients to build a successful Adwords camping 00:04:00 Lesson 04: Google Adwords mistakes to be avoided 00:04:00 Lesson 05: Google Adwords audit - Optimisation guide 00:06:00 Lesson 06: Improving quality score in Google Adwords 00:04:00 Lesson 07: Adwords display advertising 00:05:00 Lesson 08: Turbocharge Adwords for breakthrough performance 00:03:00 Lesson 09: Content remarketing strategies with Google display network 00:04:00 Lesson 10: Adwords bidding strategies your competitors don't know 00:07:00 Lesson 11: Using Google Adwords for small business 00:03:00 Lesson 12: How to reduce wasted Adwords spend 00:02:00 Lesson 13: Google Adwords features updated 00:04:00 Lesson 14: Tracking Google Ads analytics 00:04:00
Embark on a journey through the realm of effective communication and persuasion with our 'Content Marketing Certification Course'. This course is a beacon of knowledge for those eager to master the artistry of content creation and strategy. It begins with a foundation in crafting compelling content, vital for anyone looking to excel in the digital age. As you progress, you'll delve into the intricacies of content marketing, learning not just what it is but also how to harness its power to connect with audiences meaningfully. By incorporating modules on idea generation and high-impact content creation, the course ensures your skills remain sharp and relevant. Further, the course offers specialized insights into developing a robust content marketing strategy. This includes understanding the nuances of a content marketing agency's role and how to tailor your content to meet specific objectives. Additionally, with a focus on content marketing services and how agencies in hubs like London operate, you gain a global perspective. The curriculum also includes search engine optimization (SEO), ensuring your marketing content reaches its intended audience effectively. This comprehensive approach ensures that by the end of the course, you'll be adept at not only creating content but also measuring its success, a critical skill in today's data-driven market. Learning Outcomes: Acquire expertise in generating and executing a content marketing plan. Develop skills in creating high-impact, engaging marketing content. Understand and apply effective SEO techniques in content creation. Gain proficiency in measuring and analyzing marketing success. Learn to strategize marketing efforts to achieve business goals. Why buy this Content Marketing Certification Course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Content Marketing Certification Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Content Marketing Certification Course course for? Individuals aspiring to become content marketers. Marketing team members seeking to enhance their content strategy skills. Business owners looking to leverage content marketing for growth. Freelancers aiming to offer marketing services. Graduates seeking a career in the digital marketing industry. Prerequisites This Content Marketing Certification Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Content Marketing Certification Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Marketing Manager: £35,000 - £50,000 Per Annum SEO Specialist: £25,000 - £40,000 Per Annum Digital Marketing Strategist: £30,000 - £45,000 Per Annum Social Media Manager: £28,000 - £40,000 Per Annum Copywriter: £20,000 - £35,000 Per Annum Marketing Analyst: £27,000 - £42,000 Per Annum Course Curriculum Module 01: Introduction to Content Creation Introduction to Content Creation 00:19:00 Module 02: How to Generate Ideas for Your Content How to Generate Ideas for Your Content 00:21:00 Module 03: How to Create High-Impact Content How to Create High-Impact Content 00:16:00 Module 04: Introduction to Content Marketing Introduction to Content Marketing 00:17:00 Module 05: The Benefits of Content Marketing The Benefits of Content Marketing 00:37:00 Module 06: Content Marketing Strategy Development Content Marketing Strategy Development 00:18:00 Module 07: Search Engine Optimisation Search Engine Optimisation 00:23:00 Module 08: Measuring the Success of Your Content Marketing Measuring the Success of Your Content Marketing 00:40:00 Assignment Assignment - Content Marketing Certification Course 00:00:00
Kickstart a successful career in marketing and advertising with this complete training package for small business owners and aspiring professionals! The Digital Marketing, SEO and Virtual Advertising Diploma course will teach you effective techniques, best practices and strategies for advertising your product or service online, equipping you with the skills to fast track your career and expand your brand in no time. Get started in setting up your website and discover ways to grow your target market, with tips and guidance for creating the perfect marketing strategy. This course is ideal for small business owners and anyone looking to establish a career in digital marketing and advertising. Why buy this Digital Marketing, SEO and Virtual Advertising Diploma? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Digital Marketing, SEO and Virtual Advertising Diploma you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Digital Marketing, SEO and Virtual Advertising Diploma does not require you to have any prior qualifications or experience. You can just enrol and start learning. Prerequisites This Digital Marketing, SEO and Virtual Advertising Diploma was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Digital Marketing, SEO and Virtual Advertising Diploma is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: Introduction Welcome 00:01:00 Module 02: General Tips & Tricks Series How to register your company 00:04:00 How to see Email Sender's Company and Logo in Your Gmail 00:02:00 How to Generate sitemap of a website 00:03:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized 00:03:00 How to identify registration data of website 00:01:00 How to identify duplicate content from the web 00:03:00 How to create google alerts 00:03:00 How to find the age of the domin 00:02:00 How to check if the website server is down 00:01:00 How to create text notes thatwill self destruct after being read 00:02:00 How to send google search information to your friends 00:03:00 How to find webhost of any website 00:02:00 Discover new sites that are similar to what you like alredy 00:03:00 How to easily highlight the important parts of a web page 00:01:00 How to share you email online without worrying about spam 00:02:00 How to get compute level answers without searching 00:03:00 The easiest way to setup email reminders 00:03:00 How to find the original URL tht's hiding behind a short URL 00:02:00 How to corrupt a file you shared online 00:01:00 How to create a throwaway email 00:02:00 How to check if your email account has been compromised 00:01:00 Module 03: SEO (Search Engine Optimisation) How to register website on Google search console 00:06:00 How to Optimize your website homepage 00:06:00 How to add a sitemap on google search 00:07:00 How to shortlist targeted keyword list in google keyword planner 00:08:00 How to set international targeting on google search 00:02:00 How to remove a URL from google search engine 00:03:00 How to identify competitors keyword 00:08:00 How to leverage top sites to get on google search results 00:04:00 Discover powerful data analytics to mesure SEO performance 00:06:00 How to do keyword research 00:11:00 How to write perfect title tags for search engines 00:05:00 How to optimise heading tags, external and internal links 00:08:00 What are backlinks & how to get them 00:06:00 How to write a perfect Meta description 00:06:00 How to enhance speed & performance of your website 00:04:00 Module 04: YouTube Youtube account setup 00:04:00 Account optimization 00:09:00 How to create & setup Youtube channel banner 00:05:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work 00:06:00 How to optimise comments & reply them in bulk 00:03:00 How to grow your channel with competitor Analysis 00:07:00 How to manage multiple YouTube accounts 00:02:00 A simple yet powerful trick to increase your subscribers list 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Module 05: Google Adwords What are Google Ads & how does it work 00:16:00 Account setup 00:04:00 Competitors analysis 00:08:00 Campaign types & how to select the right campaign 00:07:00 Bids & Budgets 00:08:00 How to target the right audience 00:07:00 Google Ads advance campaign settings 00:07:00 Choosing the right keywords 00:05:00 How to write ads that gets more clicks 00:06:00 Module 06: Google Analytics How to install tracking code on your website 00:04:00 How to add filters & remove internal traffic 00:04:00 How to track paid campaigns 00:04:00 How to look and analyse different segment data 00:06:00 How to configure goals in google analysics 00:05:00 How to link google Adwords account 00:03:00 How to manage multiple analytics accounts 00:02:00 How to remove spam traffic 00:04:00 Module 07: Email Marketing Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00 How to install signup or popup forms on the website 00:17:00 How to collect email address without a wbsite 00:05:00 How to create a 'Hook' to your signup forms 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Module 08: Linkedln How to increase your connections in no time 00:08:00 Secret of LinkedIn InMails 00:05:00 Discover the best ways to use Linkedin Groups 00:09:00 How to setup a company page on Linkedin 00:04:00 How to increase traffic to your website using Linkedin blog 00:07:00 Module 09: Twitter Twitter Account setup 00:03:00 Knowing Twitter features 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers 00:10:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them 00:05:00 A powerful trick to acquire customers on twitter 00:03:00 How to get followers retweet your post 00:03:00 How to embed a twitter button to your website or post 00:02:00 Twitter analytics 00:04:00 Module 10: Facebook Set your Facebook page 00:05:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes 00:08:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook page 00:03:00 Facebook comments 00:05:00 Leveraging Facebook groups 00:05:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook 00:15:00 Facebook pixel & Re-marketing 00:04:00 Module 11: Instagram How to setup a Instagram business profile 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:04:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers 00:05:00 Discover how to grow your business through Instagram stories 00:05:00 How to get your posts reposted on Instgram by influncers 00:05:00 Module 12: Mobile App A quick way to do App store marketing research 00:16:00 How to discover the estimate size of your market 00:08:00 Discover the best ways to promote your app 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:14:00 How to make money from your app 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 Techniques to get to the top of App store ranking 00:07:00